Prada has added to its product portfolio by launching a new fine jewellery line. The Italian luxury fashion house has always featured a costume jewellery range, but has now gone upmarket with its first collection of fine gold pieces, which will be commercialised from May at select Prada boutiques and on the label’s e-shop.
According to a press release, the collection is ‘made in 18-carat gold and diamonds sourced from suppliers certified by the Responsible Jewellery Council, a not-for-profit organisation founded in 2015 to promote responsible practices in metal and gemstone processing from extraction to commercialisation’.
The collection consists of earrings, bracelets, pendants and necklaces. The design is clean, pared-down, and is distinctive for its ironic vibe. The pieces riff on some of the amusing motifs which popped up in Prada’s ready-to-wear and accessories collections in the last few years, such as bananas, guitars, roses, rabbits and robots. Without of course forgetting the label’s triangular logo, which has pride of place on some of the pieces.
The price range is from €580 for a bracelet to €4000, with many necklaces priced around the €2000-euro mark. Stay tuned to Yakymour for more.
Come into the wonderful world of Prada.