Chanel Parfumeur Chapter 1: I Am An Idea

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The world of Chanel fragrances is an undisputed success story, born from the very first No.5 perfume, created by Ernest Beaux for Gabrielle ‘Coco’ Chanel, that’s often imitated, but never truly duplicated. More than just a scent that lingers all day long, Chanel fragrances have an ability to connect with the mind, empowering you to be a stronger individual with every spray.

For the first time, French Maison Chanel tells the story of fragrance in an exclusive series. Discover the first chapter, I Am An Idea, featuring the voice of Vanessa Paradis.

They are also scents that enable you to express your personality, dressing you like an invisible olfactory garment that seeks to complement your daily outfit. Or, in the case of Marilyn Monroe, who famously declared that she wore a few drops of No.5 to bed, and nothing else. It’s a source of comfort, a precious connection and one that becomes one with your identity over time.

Now the French Maison is going further into the world of its signature fragrances, carrying on Gabrielle Chanel’s vision together with Olivier Polge’s masterful modern-day interpretation, with an all-new series of mini-films, Chanel Parfumeur. The series serves as a means to highlight the house’s expertise in fragrances, along with the history of how it all began. The very first chapter, ‘I Am An Idea’ – directed by Thierry Demaizière and Alban Teurlai – is narrated by Vanessa Paradis and describes the manifesto when it comes to Chanel’s fragrance creation. Enjoy!

Come into the wonderful world of Chanel.

 

 

 

 

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