Introducing scUber – the world’s first rideshare submarine on the Great Barrier Reef

Uber can get you place on land, through the air, and on the water. Starting soon, they’ll be going below the surface, too. Of course Uber is launching a submarine service, because the name is just too good not to. Get set to embark on an awesome ocean adventure with scUber, the world’s first rideshare submarine on the Great Barrier Reef. Created in partnership with Tourism & Events Queensland, this exclusive experience will be available for a limited time through the Uber app from May 27 to June 18, 2019.

Update your ol’ Uber app because from Monday, May 27 to for an extremely limited time, riders in select Queensland, Australia, cities will be able to request a ride out to the Great Barrier Reef.

Partnering with the Australian state of Queensland, Uber’s debut of scUber is, unsurprisingly, the world’s first rideshare submarine experience. From May 27 to June 18, Uber app users will be able to use it to request a one-hour ride designed to “showcase the world’s largest living structure as a biodiverse playground rich in marine life and offering remarkable underwater experiences”, the two organisations said in a release.  

Uber is also partnering with Citizens of the Great Barrier Reef in an effort to help protect and conserve the reef, which has struggled a lot to recover from issues resulting from global warming. Uber will be donating $100,000 to Citizens of the Great Barrier Reef to help support their reef conservation programs. Uber will also donate the equivalent value of every scUber ride taken to Citizens of the Great Barrier Reef.

But don’t expect this rideshare to be in line with Uber’s relatively economical pool pricing. The cost of the scUber experience is $3.000 AUD (approximately $2,070) for two (minimum number of riders); consider it a bucket-list surcharge, if you will.

For the money, here’s what you get: pickup from your location (and, yes, you will use the Uber app for this), an hour ride on the submarine getting up close and personal with the reef’s wonders and dropoff via either helicopter or pontoon, depending on your location.

If the hefty price tag doesn’t fit with your budget, there is another possible way in. To enter the competition for a free scUber ride, explain in 25 words or less why you deserve to experience the Great Barrier Reef via this exclusive transport. Make your argument convincing enough, and hail from the United States, Canada, United Kingdom, France, New Zealand or Australia, and you and a friend may end up the lucky recipients of a free reef visit. Winners will receive round-trip airfare, luxury accommodations for five nights and more.

If the inaugural rideshare is successful, however, perhaps scUber will become an annual operation, opening the competition to more regions and giving more riders a chance to select the ‘Great Barrier Reef’ as the final destination.

Find out more details about the full scUber experience here.

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