I connect so much with the campaign because of its fearlessness. I stand for the importance of being confident, strong and powerful and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do, and I feel that goes down very well with the same philosophy behind Yves Saint Laurent’s new fragrance.
It has been Lipa’s ability to move comfortably across style genres, while still retaining a distinct sense of self, that has made her the perfect partner for Yves Saint Laurent. As the statement from the French Maison reads: “She embodies today’s liberated, no-compromise, write-your-own-rules YSL woman. Because her fierce brand of freedom and sensuality expresses the fiery legacy of Yves Saint Laurent”.
Dua Lipa’s collaboration with the French Maison will begin by being the face of a new fragrance, to be unveiled later this summer.