Earlier this year, Instagram started to cut off its most addictive feature yet: the number of double-tapping likes you get on your posts. With an aim to boost users’ wellbeing, it seems like there’s another social media platform following in Instagram’s footsteps, and rightfully so.
In a bid to boost users’ wellbeing, Facebook will start hiding likes on posts… They’ve already begun testing the new feature.
Facebook (which actually owns Instagram) has announced that its users will no longer see the number of likes, reactions or video views on other people’s posts, however, comments will remain public.
“We’ve had really positive feedback from a lot of the anti-bullying groups and mental health organisations that we work with,” Mia Garlick, Facebook’s director of policy in Australia, told the Guardian. “It really is just taking that number out of the equation, so that people can focus on the quality of their interactions and the quality of the content rather than on the number of likes or reactions.”
There’s are indications the likes trial will be made permanent and that it will be rolled out globally.