Shiseido introduces WASO YAKUMIX

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Inspired by washoku, or traditional Japanese food culture, Shiseido introduced Waso skincare in 2017. Waso fuses natural goodness with cutting-edge science and technology. Customizable, playful, and accessible, the range includes products that strengthen skin with continuous use.

Today Shiseido introduce its two latest rescue innovations: Eye Opening Essence, to awaken tired-looking eye areas, and Poreless Matte Primer to minimize shine, and smooth pores.

Used as both seasoning for traditional Japanese dishes and treatment thanks to its many health benefits, yakumi refers to a condiment that creates a complex flavor experience. Similar to yakumi that are used to enhance and customize a meal to each person’s liking, the two new rescue products dubbed ‘yakumix’ by Shiseido can be added to any existing routine to support and optimize skin benefits.

Shiseido Waso Eye Opening Essence

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The unique, snow-like texture inspired by momijioroshi gives an instant cooling sensation that improves the look of tired eyes. The fast-absorbing formula in addition to helping reduce the appearance of puffiness delivers a fresh burst of moisture. Much like the classic Japanese condiment, you only a small amount of this essence to feel the results. A refreshing and youthful scent adds to the energizing experience.

The Eye Opening Essence thanks to clarity boosting agent and color correcting pearl agent  address dullness and improve the appearance of dark circle. While Zingiberaceae extract and Carrot Root Protoplast contribute to healthy-looking skin.

 

Shiseido Waso Poreless Matte Primer

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The intensive, green-tinted primer absorbs excess oil and minimizes the appearance of pores for a beautifully matte complexion. Just like wasabi, a spicy yakumi that draws out umami (flavor), it really only takes a little bit of this primer to reduce shine and give you wonderful long lasting results. A simple and crisp scent adds to the refreshing experience. Oil Absorbing Powder absorbs excess sebum immediately upon application in order to help keep skin comfortably matte for hours.

Use it as the last step in your morning routine or before applying foundation, squeeze a small amount onto your fingertip and thinly apply to the T-zone and other areas of the face prone to visible pores and shine. To enhance the primer’s effects, layer it over your foundation.

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The Shiseido Waso Eye Opening Essence, and Poreless Matte Primer are available at selected stores worldwide.

Come into the beautiful world of Shiseido.

 

 

 

 

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