New Floris Vert Fougere Eau de Parfum


Juan Famenias Floris arrived in England from his native island of Menorca to seek his fortune. Shortly after his arrival in 1730, he secured premises in Jermyn Street, in the elegant quarter of London’s St. James’s. Floris initially set up business as a barber shop and comb-maker; however missing the aromas and sensations of his Mediterranean youth, he and his wife Elizabeth began making and selling perfume.

The first Royal Warrant granted to J. Floris Ltd was in 1820 as ‘Smooth Pointed Comb-makers’ to the then King George IV soon after his accession. Today this first Royal warrant is still on display at 89 Jermyn Street together with no less than 19 others. Floris holds the warrants Perfumers to HM The Queen Elizabeth II, granted in 1971, and Manufacturers of Toilet Preparations to HRH The Prince of Wales, granted in 1984.

Tucked away at the back of the 89 Jermyn Street shop sits the Floris perfumery, housing a vast range of essential oils and floral essences gathered from around the world and where all the Floris fragrances have been created since 1730. In this same perfumery Edward Bodenham, Perfumery Director and 9th generation family member of Floris learnt his craft as a boy from his grandfather, where at that time the fragrances were blended in the basement beneath the store.


In the years Floris launched beautiful and rare fragrances, and a range of high-quality skincare and grooming products. Now Floris has launched the new Vert Fougere perfume for its Private Collection. Edward Bodenham, the owner of the Floris perfume business and descendant of its founder, Juan Floris, worked with in-house perfumer Nicola Pozzani on the new fougere fragrance with the ambition to introduce a new face of the brand’s masculine fragrances.

Top notes: Galbanum, Grapefruit, Bergamot
Heart notes: Neroli, English & French Lavender, Ginger
Base notes: Cashmere & Cedarwood, Amber, Patchouli ,Smoke Accord

Conveying the delicate line between being understated and individuality, the fragrance envelopes the wearer with its complex and distinctive character, defined by a juxtaposition between dark green notes and smoky, velvety woody accords. A moody fougère that embraces its green, mossy foundations and adds a sparkling modernity. A bittersweet blend of grapefruit, bergamot and neroli entwine with ginger and lavender for added freshness. Earthy patchouli, cedarwood and smooth cashmere ensure endurance and a lasting legacy.

Floris-Vert-Fougere-Box-FlaconFloris Vert Fougere is the first work by Nicola Pozzani for the Floris’ Private Collection line. The fragrance is available as 100ml Eau de Parfum.

Come into the beautiful world of Floris.





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