Somehow, the Frenchest of actresses (Marion Cotillard) wasn’t already the face of the Frenchest of fragrances, but the universe has a way of working these things out.
Today, destiny fulfilled itself when Chanel announced it had chosen Cotillard as the new face of its iconic Chanel No.5 fragrance, which is a big deal in beauty-contract land. This is the first time that Marion is lending her image to a fragrance, although she has been connected to the French Maison since early on in her career, walking the red carpet in Chanel for the Jean-Pierre Jeunet film ‘A Very Long Engagement’ (2004) and Olivier Dahan’s ‘La Vie en Rose’ in 2008.
It isn’t hard to see why this is a match made in French perfume heaven, but in case things are blurry, the Maison describes Cotillard as ‘the perfect incarnation of French natural beauty’, with an elegance and an irresistible ‘je ne sais quoi’ that’s all her own. With her new role, Cotillard will have one more thing in common with fellow genetically blessed beings Brad Pitt and Gisele Bündchen, who were both former faces of the storied scent. Come into the beautiful world of Chanel.