A best-seller by Kenzo Parfums since its launch in 2000, Flower By Kenzo eau de parfum is celebrating its 20th anniversary. To mark the occasion, the fragrance is decked out in a new bottle and a floral print box in tribute to its Japanese roots. The iconic fragrance remains unchanged.
Every cult fragrance has a story, and that of Flower By Kenzo eau de parfum has for two decades been intimately linked to the evocative power of a flower, the poppy, the symbol of a fragrance that embodies softness, simplicity and joy. Flower By Kenzo was conceived as a fusion between nature and the city.
This message has been expressed since the launch in ad campaigns that poetically stage fields of poppies that bloom freely in the heart of the city, as well as delicate red petals floating down from the sky…. The spots have been joined by festive events across the globe, heralding the concept behind a fragrance that has won over the world. Between 2001 and 2009, 1,385,000 poppies were sown in Singapore, Milan, Vienna, Mexico City, Dubai, London, Moscow and Johannesburg.
The original Serge Mansau flacon design for Kenzo’s fragrance was described as “A poppy has come to the city and embraced it. Erect in its slender, see-through bottle, the poppy has curved the glass, the way flowers can. It blossoms out in three steps, 30, 50 and 100 ml, each corresponding to a stage of the flower’s unfolding”.
To mark its 20th anniversary, Flower By Kenzo pays tribute to its Japanese roots. The sensual fragrance created by master perfumer Alberto Morillas retains its original identity, a subtle harmony of Bourbon vanilla, white musks, pink pepper, Bulgarian rose and Parma violet, enveloped in an enchanting new collector’s edition flacon designed by glass architect Serge Mansau, who passed away in February 2019.
The new Flower By Kenzo is inspired by the traditional Japanese Seijin No Hi ceremony, which takes place on the second Monday of January each year. Young women of the archipelago wear kimonos embellished with flowers to celebrate turning 20 and becoming adults. For its 20th anniversary, the iconic Eau de Parfum also dons its most beautiful furisode, a kimono with very long sleeves. The intense red flacon is crossed by a blue line, joined by colorful, floral motifs.
Kenzo Flower 20th Anniversary Limited Editio is available as 50ml Eau de Parfum at selected stores worldwide. Come into the beautiful world of Kenzo.