Hero: Symrise’s Tribute to Caregivers

hero-perfume-symrise-visual

For over 220 years, they have fostered a community of creative entrepreneurs who believe collaboration is the key to creativity, and to continually deliver purposeful and pleasurable scent experiences for consumers around the world.

They deliver world class ingredients in a way that doesn’t undermine the world. They believe Sustainability isn’t a choice, it’s an edict, and so they’ve committed themselves to the highest standards of ethical and sustainable sourcing of raw ingredients. They believe that being the No. 1 producer of fragrance raw materials through their Aroma Molecules division as well as the No.1 supplier of premium active ingredients through their Cosmetics Ingredients division requires them to set and adhere to the highest standards for ourselves as well as for the entire industry.

Imagination fills the air with possibility. And every elegant drop has the power to touch the senses, the soul and the world.

At the intersection of science and art, there is understanding and true innovation. Trend-spotting and consumer insights coupled with their unparalleled innovation capabilities through their Beauty+ program allows them to create highly innovative solutions through a meaningful combination of Fragrance and Cosmetic Ingredients to address unmet consumer needs – sometimes even before those needs have been clearly articulated.

They are shaping a new era in fragrance through everything they do. Imagination fills the air with possibility. And every elegant drop has the power to touch the senses, the soul and the world. Hero, created cooperatively by several perfumers from all around the world, was born from the idea to create an olfactive tribute to caregivers, who are still fighting COVID-19 in many countries.

hero-perfume-symrise2

With the aim to say “thank you” to medical staff everywhere, who tirelessly have been taking care of the many patients since the beginning of the COVID 19 epidemic, seventeen Symrise fine fragrance perfumers from around the globe participated in this project to recognize and thank all the first responders who make lives better during this difficult time.

Each perfumer added one renewable raw material to the fragrance to create the Hero, a unisex Eau de Cologne. Maurice Roucel (Tangerine from Madagascar), Annick Menardo (Bergamot), Wei Ling Png (Vanillin), Marine Ipert (Ambroxide), Alexandra Carlin (Ambretolide), Pierre-Constantin Guéros (Ginger from Madagascar), Lowiah Xin Hang (Ginger from Madagascar), Alienor Massenet (Gaïac wood), Patricia Bilodeau (Globalide), Fanny Grau (Sandalwood), Philippe Paparella (Benzoin), Leslie Gauthier (Lemon), Isaac Sinclair (Ambrostar), Émilie Copperman (Ambrette seed), Stéphane Bengana (Vétiver from Madagascar), Nathalie Benareau (Iso E Super), Christelle Laprade, Carlos Vinals, and David Appel (Cypress, Iris & Rose), borrowing their attributes from the traditional Eau de Cologne structure.

We believe in the power of perfume to touch our senses, our soul and the world. This is why we have developed a fragrance for all heroes who, through their tireless and continuous efforts, are helping to fight the coronavirus crisis. Hero is our way of thanking them for the work they do.

Ricardo Omori, Symrice SVP Global Fine Fragrance.

Hero was created for both men and women. It interweaves ingredients from traditional Eau de Cologne and brings in contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result presents an invigorating and supportive fragrance that combines energy and comfort. The top note exudes a composition of Mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.

The choice of a Cologne is not trivial, since it was originally used in the 18th century as a miracle remedy and hygiene product, before becoming ‘trendy’ at the Court of Kings. “By complementing the essential products of daily life, perfumes improve our quality of life. In the current situation, we want to please [Caregivers -ed] and show them our greatest gratitude for all their daily efforts”, explained Ricardo Omori.

hero-perfume-symrise1

Hero has been distributed by Symrise since May 19, to these everyday heroes to whom we owe so much, located in France, the United States, China, Singapore, Brazil and Dubai. The Symrise group wanted to express their gratitude by providing “a dose of well-being and comfort”.

Symrise Hero will also be available for purchase online through AuParfum at a price of 69 Euro including tax, and 100% of the revenue will be donated to the SOS Anosmie association.

 

 

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s