Already ensconced in some of the world’s most glamorous hotels, including Hôtel Plaza Athénée in New York and Four Seasons in Tokyo, La Maison Valmont is expanding its reach with a new flagship store at Paris’s Le Meurice, the famous palace and resort for kings and queens, artists, intellectuals and customers from all over the world, just across from the Tuileries Gardens.
Nestled in the heart of the emblematic rue de Castiglione, within the hotel Le Meurice, the boutique covers an area of 52 m2 and presents the subtle cosmetics and perfumes created by Sophie Vann-Guillon for the Valmont group, in a space designed by Didier Guillon.
“We wanted to offer to the Valmont brand a Parisian cradle that reflects our inspirations. This is why we have chosen to strengthen our collaboration with the Hotel Le Meurice by opening La Maison Valmont pour Le Meurice”, says Didier Guillon, president and artistic director of the Valmont Group.
“The space is elegant with its minimalism, reflecting the sobriety and clean lines of these immaculate white spaces”, says Didier Guillon, The design was conceived with Martine Courtault, an interior designer and longtime friend of Guillon, who shares, “For me, it is the perfect tandem in complete harmony.”
The focal point of the jewel-box like boutique, which complements the brand’s existing spa in the hotel, is a sculptural spiral staircase that ferries guests to a lower-level VIP room. Additionally, the space is punctuated by colorful artworks by Christy Lee Rogers, Aristide Najean, and David Tremlett, an extension of the Valmont Foundation’s mission of art patronage. “The selection of artworks that I wanted to represent, such as the imposing Murano glass chandelier created by the artist Aristide Najean, and David Tremlett’s painting, reflect my aesthetics”, Didier says.
The flagship, opening September 1, when the hotel reopens, is the continuation of a longstanding relationship between the luxury skin-care brand and the palace hotel, which chose Valmont for its Spa in 2008. Today, it’s the only Valmont Spa in Paris and just one of 35 in the world.
Here, a number of sensuous new fragrances and skin-care products will make their debuts, joining an already distinctive array heralded by leading beauty connoisseurs. “La Maison Valmont pour Le Meurice stands as a laboratory to feature Sophie Vann Guillon’s creations”, Didier Guillon tells Galerie. “The boutique will be among the first to present Storie Veneziane’s latest perfume, Mica d’Oro I. For this oriental gourmand extract, Sophie played with addictive ingredients such as rum, whipped cream, and vanilla to compose a decadent fragrance”.
Also being unveiled at the new Le Meurice location will be a limited-edition candle, the sale of which will contribute to Publicolor, a New York–based education and mentorship program, as well as an artistic new fragrance Didier has dubbed Scarface. In the future, the space will also be the launchpad for a larger redesign of La Maison Valmont’s iconic Prime Renewing Pack’s look.
The new format is upgraded with golden geometric patterns – a tribute to minimalist art. La Maison Valmont pour Le Meurice is so exciting, so Paris!
The new Parisian boutique has direct street access and connects directly to its renowned and highly lauded Valmont Spa within Le Meurice. This allows guests of the boutique to be welcomed with a personalised skin diagnosis and olfactory advice before being taken directly to the Spa for professional treatments.
Offering an exceptional service worthy of its five-star surroundings, guests can expect a personalised concierge service for the delivery of purchases in-room at the hotel or at home, a delivery service for replenishments requested by phone or online, complimentary skin diagnosis, bespoke fragrance consultations, pre-launch product discoveries and education, special events and beauty workshops, personalised gifts for birthdays, and much more.
Valmont Majestic Skincare Treatment
Yakymour’s favorite: The Majestic Skincare Treatment is a unique service that nourishes, sculpts and remodels, with pride of place for massage treatments: the face and neck enjoy a voluptuous 45-minute massage. This exclusive treatment combines three different massage protocols, such as the youth massage inspired by the Japanese Kobido massage technique. Kobido was created in Japan in 1472 for the Empress, and went on to become a traditional art of rejuvenation for Japanese women.
Spa Valmont pour Le Meurice, 228 rue de Rivoli, 75001 Paris, +33 (0) 1-44-58-10-77