Chanel releases Coco Mademoiselle l’Eau Privée, a night scent; Keira Knightley fronts campaign

Keira Knightley is the face of Chanel’s Coco Mademoiselle L’Eau Privée ‘Eau Pour La Nuit’, the Maison’s latest take on the Coco Mademoiselle range first launched in 2001. With the new addition, Coco Mademoiselle comes in five varieties: Parfum, Eau de Parfum Intense, Eau de Parfum, Eau de Toilette, and the new L’Eau Privée.

With L’Eau Privée, I wanted to create a light and delicate version of Coco Mademoiselle, imagining a night fragrance like a soft and sensual veil.

Olivier Polge, Chanel Perfumer

For the first time, Chanel’s in-house parfumier has imagined a night fragrance. L’Eau Privée has been described as ‘a watercolour scent’, composed around a delicate accord of jasmine absolute and rose petal notes. L’Eau Privée exalts the most sensual and softest musk notes of the Coco Mademoiselle fragrance. Chanel says it remains true to the original oriental fragrance but is more ‘confidential’ and delicate. It is seen as a ‘night scent’. It’s the ultimate touch before night falls.

You would love to apply it on your pulse points, where the skin is warmest: ‘the place where you would be kissed’, on the wrists, behind the ears, in the dip of the décolleté or at the nape of the neck, or even to scent the hair. Screen icon Marilyn Monroe famously said in an interview in 1952 that she wore ‘five drops of Chanel No. 5’and nothing else in bed. I am going to say, I only wear a spritz of L’Eau Privée.

The flacon of Coco Mademoiselle L’Eau Privée is in translucent frosted glass, with the words L’Eau Privée in gold lettering, looking more subtle against the contents.

Chanel Coco Mademoiselle L’Eau Privée Eau Pour La Nuit is available in a 50 and 100ml flacon, and is available at selected stores worldwide, and online. Come into the beautiful world of Chanel.

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