Guess is an American clothing brand and retailer. In addition to clothing for both men and women, Guess markets other fashion accessories such as bags, shoes, jewelry, watches, and perfume. In 2005, Guess launched its first perfume Guess for Women in the spring of 2005. One year later, in the spring of 2006 Guess introduced the Guess for Men. Since then, many followed.
Now the American fashion brand presents a new pillar perfume for women, called Bella Vita (Beautiful Life). The novelty is announced as an elegant and luxurious scent for a glamorous Guess girl. It involves a return to Guess’s roots – the vibes of Southern California and the Mediterranean.
Ensconce yourself in a fruity floral orient, it features top notes of black cherry, tuberose and tonka bean, an irresistible scent that awakens the hypnotic luscious heart.
Bella Vita Eau de Parfum is the new fragrance for Women, that plays in the sexy and time less qualities of the Guess woman. The press-release says: “Designed like a shot of adrenalin, this perfume instils confidence, elegance, sensuality and femininity at the same time”.
Guess Bella Vita is a floral-fruity composition made to emphasize ‘the allure of personality’ of the ones who wear it. It opens with vivid and fresh notes of Italian lemon, juicy black currant, and black cherry. The velvety white floral heart is made of jasmine, tuberose, and vanilla orchid. A warm blend of amberwood, tonka, praline, and musk creates the sweet base of the perfume.
Russian fashion model Julia Logacheva and Italian model, DJ and musical artist Andrea Damante are featured in the ad campaign, directed by Stefano Lari.
The Guess Bella Vita packaging design draws inspiration from the brand’s fashion heritage. The flacon and the carton bear the iconic brand’s peony medallion in the centre, while transparent glass reveals the warm, rich colour of the fragrance. But…..
I copied Gucci, now I copy Versace and Boadicea!
Who’s going to like Guess’s Bella Vita? La Vie est Belle, Dolce Vita, Voce Viva, Bella Vita…. All anagrams? With a flacon similar to Boadicea and the logo similar to the one on Versace Eros Pour Femme, this one looks like a dupe. Guess has always been brand of questionable taste and this looks like a downmarket attempt to imitate the Versace aesthetic. Not enough we recycle music from the 80’s and fashion from the 90’s. Now this! ‘Casually glances at calendar’, its about three decades too late.
Guess Bella Vita is available as 30, and 100ml Eau de Parfum at selected stores worldwide. Come into the beautiful world of Guess.
Yakymour 
Guess always copied other fashion houses (bags: Versace, Hermès and Valentino. Watches: Cartier. Etc etc). Because of that, like you said, Guess has always been brand of questionable taste.
And now again, a new attempt to imitate the Versace aesthetic. Veey said. But not suprising…
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