French maison Chanel presents Rouge Allure Laque, the first lip color offering extreme shine and intensity: a comfortable ultrawear texture that is easy to apply and wear, offering a satin brilliance that dazzles non-stop. Rouge Allure Laque reconciles all contradictions in a single creation. Its fluid formula fuses with lips and dresses your smile in elegance in all circumstances.
Delicate and creamy, water-resistant, it also withstands the rubbing and smudging of daily life. Its thin, supple mesh is composed of two agents: the first traps pigments for unchanging color radiance, while the second locks in a blend of oils for continuous shine. In a single stroke, this ultra-comfortable second skin imprints lips with lasting color and shine for up to 12 hours.
Rouge Allure Laque is available in 20 Vibrant Colors. Each color expresses all of its intensity with a savvy mix of finely ground pigments. Coated in precious oils, they reveal an extremely pure color presence. On application, a volatile oil evaporates, leaving nothing but vibrant radiance on the lips.
In addition to delivering extreme shine and intense color, Rouge Allure Laque cares for lips and envelops them in comfort. The skin barrier of the lips is perfectly preserved by an antioxidant complex of Sappan wood and vitamin E.
The Palette*
60 Inflexible, a luminous iridescent beige (Not available in China)
61 Continuous, a luminous beige
62 Still, a real natural nude
63 Ultimate, a pinky nude
64 Exigence, a rosewood
65 Impertur bable, a brick pink
66 Permanent, an intense rosewood
67 Steady, a light pink (Not available in China)
68 Unlimited, a slightly pink luminous coral (Not available in China)
69 Rémanence, a bright pink
70 Immobile, a raspberry pink
71 Mythe, a metallic red
72 Iconique, a brick red
73 Invincible, a true red
74 Expérimenté, a strong brown-red
75 Fidélité, a brown nude
78 Tenacious, a light plum
79 Éternité, a deep burgundy red
80 Timeless, a profound cherry red
81 Obstination, a deep brown
* Shades available depending on market
If you’re interested to see what the colour might look like on your lips before heading to the store, there’s also a new virtual try-on makeup feature on chanel.com. Simply click on the ‘Try On’ box on the right side of page and select any of the 20 lipstick colours you’d like to experiment with.
The packaging looks really stylish and chic, it comes in a tube that dresses up in a shiny gradation of black lacquer with a sheer finish to reveal the pure, radiant shade inside. Its high-precision curved and streamlined applicator with an ultra-soft foam tip adapts to the shape of the lips to leave just the right amount of product, for application that is easier than ever.
Chanel Rouge Allure Laque is available at Chanel Fragrance and Beauty Stores and selected stores worldwide. Come into the beautiful world of Chanel.
Yakymour 