The iconic lipsticks of Yves Saint-Laurent Beauté are entering the Beauty Tech era with Perso, a smart at-home device that allows consumers to create their own personalised lipsticks. With this smart device, home consumers can create their very own versions of the iconic YSL’s iconic Velvet Cream Matte Finish lipstick.
Created by the L’Oréal Technology Incubator, the Yves Saint Laurent Rouge Sur Mesure powered by Perso uses color cartridge sets from YSL’s velvet cream matte finish lipstick range. You can choose from four color families: reds, nudes, oranges, and pinks. each set comes with three different pods, allowing you to make endless bespoke shades with a single touch. With this innovation, you at home can create thousands of bespoke lipstick shades with a single touch.
The lid of the device functions as a compact luxury case, so you can take your personalised product along with you when you go out. But the innovation doesn’t stop there. Thanks to an app that can be installed on a phone or tablet, you can try on any shade you wish via an AR lipstick filter, and then after finding the desired shade for your look, the YSL Perso device will create that exact colour for you IRL.
Once you’ve designed your shade, the bluetooth-connected device will do its magic and three squirts of creamy color will appear out from the top, which are then mixed together. You simply press to dispense the shade selected and apply with the accompanying brush. The lip colour is dispensed in a perfectly portioned, single dose for an easy and clean application. If you want to take your new lipstick with you for the evening, you remove the lid of the device which doubles as a compact, allowing you to take enough of the product an on-the-go re-touch of the selected shade in sleek YSL packaging. Genius.
The Perso device was unveilied at CES 2021, an annual trade show organised by the Consumer Technology Association. The French Maison have said, “The new product heralds the future of beauty.” At the moment it is available for limited pre-sales in the U.S. market, but will be launched worldwide by September 2021.
The Yves Saint Laurent Beauté Rouge Sur Mesure powered by Perso costs $299 USD and is available now for preorder on YSL’s website here, and will reach you by early-spring. You can also sign up for the beta tester program (US residents only) to get an exclusive first look. A full product launch worldwide will follow in September.
Come in the beautiful worls of Yves Saint Laurent.
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