Bvlgari Allegra, the new personalized fragrance experience from Bvlgari

Bvlgari creates an Italian sensorial experience with its new Bvlgari Allegra fragrance collection. Bvlgari Allegra offers myriad combinations to create a uniquely personal scent. From the composition to the flacons inspired by colored gems, this fragrance collection is both joyful and precious.

The days of wearing a single signature fragrance are long over. Now it’s all about having a fragrance wardrobe and Bulgari just made that a lot easier with their new Allegra perfume collection. Designed around the concept of customization, the women’s collection includes five perfumes and five magnifying essences, which add a unique twist to the perfume while making it a bespoke scent.

The magnifying essences are single ingredients. You can wear the parfum by itself without the magnifying essence, or only wear the magnifying essence. They are designed and tested to all be compatible. There is an infinite possibility of combinations. This was really the driving force, to bring true innovation and customization.

Jean-Christophe Babin, CEO Bvlgari

Perfumer Jacques Cavallier, who has worked with the house for seven years, was tapped to create the Allegra collection of fragrances. “All roads lead to Rome, all magnificent ingredients lead to Rome, and all fragrances lead to Rome”, says Jacques Cavallier about his creations for Bvlgari. Inspired by the history and lifestyle of Italy, the master perfumer put his passion and art into crafting the five Bvlgari Allegra Eau de Parfums and five Magnifying essences. The multiple combinations are the fruit of superb creativity.

For the fragrances, the citrus notes of Riva Solare evoke an endless Italian Riviera holiday, while the roses of Fiori d’Amore  are like kisses in the eternal city. The gourmand amaretti and orange blossom in Dolce Estasi are inspired by the attachment to family and childhood memories. The cocktail of fruity notes in Rock’n’Rome echoes a spritz aperitivo shared at sunset. And the chypre accord of Fantasia Veneta with patchouli, peach and vanilla is an invitation to extravagant Venice masked balls. Get to know the Bvlgari Allegra collection:

Bvlgari Allegra Fantasia Veneta

It is all the Italian sophistication in a perfume.

Jacques Cavallier

Bvlgari Allegra Fantasia Veneta, a festive chypre that embodies the jubilation of the most incredible Italian party. A whiff of this luxuriouschypre will transport you to a fabulous masked costume ball, courtesy of Indonesian patchouli, a red peach accord and vanilla. Truly a fancy fete in a flacon, it’s a party all on its own.

Bvlgari Allegra Fantasia Veneta is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Dolce Estasi

It is the celebration of sweetness, of the Italian family cocoon.

Jacques Cavallier

Bvlgari Allegra Dolce Estasi is a dreamy and soothing powdery floral, reminiscent of a sweet memory of Italian pastries. Spritz this on and you’ll feel like you’ve walked through a pasticcerie in Italy. The sweets and candies are captured in the flacon’s sugary hues. The floral gourmand spotlights heliotrope accord, a powdery floral, rounded out with Italian citrus and musk accord.

Bvlgari Allegra Dolce Estasi is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Rock’ n ‘Rome

Like the emotion of a rendez-vous in Rome

Jacques Cavallier

Bvlgari Allegra Rock’ n ‘Rome “I like Rock’ n ‘Rome it is the most unique of all”, Babin says. “It’s pretty and joyful”. This floriental pays homage to sharing a spritz with a friend in Rome, with the conversation and cocktails flowing. A liqueur floriental expressing the fulfillment of being together on a Roman terrace. The key notes of the fragrance are osmanthus, apricot and benzoin, supported by spices, woody notes and a warm oriental touch.

Bvlgari Allegra Rock’ n ‘Rome is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Riva Solare 

Riva Solare is the endless Italian holiday

Jacques Cavallier

Bvlgari Allegra Riva Solare, jetting off for a vacation on the Italian Riviera is the ultimate dream and this citrus floral fragrance will transport you there. The blend of Calabrian bergamot, neroli, osmanthus, mandarin and a base of musks accord will almost have you feeling the Mediterranean sun beating down on you.

Bvlgari Allegra Riva Solare is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Fiori D’Amore

It is a red rose – fresh, velvety, fruity

Jacques Cavallier

Bvlgari Allegra Fiori D’Amore, no Italian fragrance collection would be complete without a scent dedicated to love. A magnificent floral expressing the loving exhalation when one receives a giant bouquet of roses. The fruity floral captures amore with Turkish and Bulgarian red roses at its heart, as well as Prelude Raspberry for a fresh touch, evoking the fruit harvested during summer.

Bvlgari Allegra Fiori D’Amore is available as 50ml and 100ml Eau de Parfum.

Bvlgari Magnifying

Bvlgari Magnifying comprises precious, tailor-made ingredients to intensify magnificent Italian emotions. As their names suggest, these essences are highly concentrated, powerful and vibrant, an expression of true exclusivity.

The essences are offered in five different olfactive directions, each offering an extra layer of zest to any of the Eaux de Parfum. The energizing Magnifying Bergamot elevates freshness. The voluptuous Magnifying Rose maximizes florality. The daring Magnifying Patchouli adds an alluring woody facet. The delightful Magnifying Vanilla brings a seductive addiction. The caressing Magnifying Musk elevates the soul. Allegra Magnifying Essences Bergamot, Musk, Rose, Patchouli and Vanilla are available in 40ml flacons.

The beautiful flacons of the Allegria Collection aren’t just impressive for their appearance. Since they’re made from glass (except for the pump), they’re completely recyclable, as well as the outer cardboard packaging. “The footprint of Allegra is extremely low”, Jean-Christophe Babin says. Sustainability is now at the forefront of Bvlgari, as they are moving to completely plastic-free packaging for their watches and jewelry, which will save more than 150 tons of plastic per year.

“Jewelry by definition is sustainable”, Babin says. “More than 95 percent of our jewelry is made from recycled gold. We don’t participate any longer in gold extraction from the planet”. All plastic is also being eliminated from Bulgari hotels. Another conscious effort is that the Allegra collection is crafted with natural ingredients whenever possible.

The Bvlgari Allegra Collection is avalable at selected stores worldwide. Come into the beautiful world of Bvlgari.

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