Chanel Rouge Coco Bloom a new shime is born

Here is a new generation lipstick! Take a look. The first thing you notice about Rouge Coco Bloom is its colour and shine. Bold and vibrant, it reveals an intense glow behind its clear lid. Slide the lipstick out of its case. Admire the elegant silver ring and prepare to be surprised by how slowly the stick rotates. This is no coincidence. As always with Chanel, things have to be as good as they look: chic, unique. Here, the twisting system has been deliberately slowed down, both for flawless application and the sheer beauty of a perfect motion. Notice the texture, so smooth and comfortable, present without overloading. All you need is a single layer to coat the lips with intense and luminous colour.

Wonder at the result. Your smile lights up. In one go the richness of a lipstick and the shine of a gloss come together. Intensity, lasting-hold and plumping effect in one patented* formula developed by the French Maison’s research department: that’s the prowess of Rouge Coco Bloom. Moisturizing and highly concentrated in micronized pigments, this new-generation lipstick keeps its promises for eight hours.

Take your pick from the palette of twenty beautiful and vibrant shades. Unique and special, they reflect Chanel‘s authority when it comes to colour. Play with the colour. Don’t compromise on the results. Vibrate with ‘Alive’, a classic yet surprising red with a subtle rust undertone that gives it warmth and character. Enchant with ‘Radiant’, a romantic, mauve-tinted reinterpretation of universal rosewood. Charm with ‘Merveille’, a soft, natural, delicate shade of dusky rose. Captivate with ‘Season’, a bright, warm fuchsia that evokes summer euphoria. Shine with ‘Sunlight’, an orange with terracotta tones, ideal for getting into a good mood and enhancing the complexion while staying natural. Sparkle with ‘Vitality’, a chic, powerful red to assert your personality. Surprise with ‘Unexpected’, a deep brownish red full of depth and character, warmer than a classic burgundy. Or fascinate with ‘Suprise’, a vibrant plum with red undertones.

At first glance, you’ll notice that the regular sleek black case now features an elegant silver ring instead of the usual gold, reflecting the mirror-like finish of the lipstick. It is also topped with a transparent cap, presented with the signature interlocking CC logo, to reveal the intense glow and hue within. Another point worth noting is that the stick rotates more slowly as the twisting system has been deliberately slowed down for both flawless application and the sheer beauty of perfect motion.

In direct line with Mademoiselle Chanel’s timeless maxim “add more lipstick and attack“, Lily-Rose Depp embodies with freshness, joie de vivre and energy this ode to color that magnifies all smiles. Shine now!

Chanel Rouge Coco Bloom is available at Chanel’s Fragrance & Beauty Boutiques from 26 March 2021, and at selected stores worldwide, from 7 April 2021. Come into the beautiful world of Chanel.

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