World Bee Day: Guerlain deepens commitment to protecting bees

A historic shoot featuring Angelina Jolie covered in bees – in an homage to photographer Richard Avedon – to exemplify her commitment to the groundbreaking, female beekeeping entrepreneurship program ‘Women for Bees’. 

Guerlain muse Angelina Jolie takes center stage for National Geographic and Guerlain in this ethereal portrait for #WorldBeeDay, shot by world-renowned photographer Dan Winters. Angelina Jolie is working with UNESCO and Guerlain on a Women for Bees initiative that will ultimately build 2,500 bee hives and restock 125 million bees by 2025 – while training and supporting 50 women beekeepers in their own operations.

By 2025, 2,500 hives will have been built within 25 UNESCO Biosphere Reserves and 125 million bees will have been restocked. The 50 women to graduate from the program will have been trained and supported in establishing their own beekeeping operations by the passionate team of OFA our partner in Bee preservation since 2015.

The groundbreaking shoot sees the actress covered in live bees in an homage to photographer Richard Avedon, drawing attention to the plight of bee populations around the world. In honor of World Bee Day, Dan Winters photographed Angelina using the same technique Richard Avedon employed for his iconic portrait, ‘The Beekeeper’ 40 years ago

Photography by Dan Winters
Dress by Gabriela Hearst
Jewelry by White/Space
Hair by Adam Campbell 
Make-up by Toni G

A dedicated humanitarian for over two decades, Angelina has always put her philanthropic work at the heart of her everyday life, from launching the Maddox Foundation in Cambodia to serving as Special Envoy for Refugees to her role as the godmother of the Guerlain x UNESCO #WomenForBees programme for this year.

Until tomorrow 22 may International Biodiversity Day, Guerlain will be holding an international fund drive to raise up to €1 million in aid of the Guerlain For Bees Conservation Programme. Stay tuned! Come into the beautiful worls of Guerlain.

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