Dior Designer of Dreams

At French Maison Dior, art meets fashion for the finest causes. The ‘Dior Designer of Dreams’ exhibition at MOCA, Chengdu, until September 7, 2021, provides an absorbing immersion into how the creative directors who succeeded Monsieur Dior – from Yves Saint Laurent to Maria Grazia Chiuri today – have interpreted the Maison’s heritage and moved it forward in their own highly individual ways.

The scenography by Nathalie Crinière highlights the grace of couture creations inspired by gardens and flowers, formative sources of inspiration for a young Christain Dior that still represent indelible codes of the fashion house he founded. The theme is developed further with a display devoted to ‘Miss Dior’, the iconic perfume “that smells of love” and the exquisitely embroidered dresses named after it.

Another room invites visitors to get an idea of the work undertaken in the ateliers as a soaring display of white toiles – the first step in the realization of any couture garment – illustrates the level of complexity and invention inherent in this incomparably important stage.

A special ‘Dior in China’ display turns the spotlight on the host country’s own bearing on that process, highlighted here with Dior Couture designs by Maria Grazia Chiuri in red, which Monsieur Dior deemed “the color of life”.

Come into the beautiful world of Christian Dior.

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