One of the first jewellers to settle on the Place Vendôme in 1906, Van Cleef & Arpels is a fine jewellery legend founded by Charles Arpels and his brother-in-law Alfred Van Cleef. Adorning the bodies of royalty, socialites and celebrities for decades with exquisite precious stones, jewellery and fine watches.
The Maison’s first foray into fragrances came with ‘First’ for Women, in 1978, a classic timeless floral aldehyde scent. ‘First’ has remained a popular choice and inspired a number of flankers over the years. Other notable releases include men’s classics, ‘Pour Homme’ (1978), ‘Tsar’ (1989), and the ‘Collection Extraordinaire’, a luxury line whose first fragrance was introduced in 2009.
A beautiful collection of scents and the luxurious Collection de Extraordinaire have since joined the ever-popular First Eau de Parfum. Carefully crafted and beautifully bottled, each fragrance draws on the same innovation and attention to detail that brought the jewellery house to notoriety.
Today te Parisian Maison presents Patchouli Blanc as the new fragrance of their exclusive Collection Extraordinaire. This is also the third woody-musky perfume of the collection with the ‘Blanc’ label. The first was ‘Santal Blanc’ in 2019, followed by ‘Oud Blanc’ in 2020.
I felt like recreating the feeling of soft, enveloping cashmere; I wanted the fragrance to translate the idea of tender, cottony wood with a literally irresistible clean smell. That’s why I started by choosing a very specific, sheer and floral fraction of patchouli.
Jérôme Epinette, perfumer
A symbol of purity, softness and perfect balance, ‘white’ is a very inspiring theme for the Collection Extraordinaire. Patchouli Blanc is announced as a light and crystal-clear interpretation of the scent of patchouli and one of the three editions of ‘white woods’ from this collection.
Encased within a delicately printed flacon, the Patchouli Blanc Eau de Parfum marries enveloping cashmere, fresh rose and musky wood for a truly sensuous aroma. A special quality of patchouli, an airier and more floral version, was chosen for this composition, combined with a bouquet of fresh roses on a delicate musky-woody background. Top notes are Aldehydes and Pink Pepper; middle notes are Patchouli and Rose; base notes are Cashmere Wood and White Musk. This pure, clean scent provides an instantly refreshing lift when spritzed.
Van Cleef & Arpels Patchouli Blanc is available as a 75 ml Eau de Parfum at selected stores worldwide. Come into the beautiful world of Van Cleef & Arpels.