Bentley Stockholm, the latest brand new Bentley retail facility, officially opened its new premises in the capital of Sweden. The launch event featured some of the most-exclusive Bentley models to date.
Located just off the E20 and the E4, the new showroom offers an easy access to the larger showroom facilities with 900 sqm of space, accommodating a new and pre-owned vehicles area with the latest Bentley Corporate Identity.
A commissioning area is on hand to help visitors build their own unique Bentley vehicle. For those who are inclined to take their customised Bentley even further, this area is also the place to explore the world of Mulliner, Bentley Motors customisation department, where the most unique and creative ideas are brought to life.
For this occasion, guests welcomed a special star amongst them, with the national debut of the Flying Spur Hybrid in Azure Purple and its Damson interior (see photos). This new model line-up proves that hybridisation does not compromise luxury performance.
The Flying Spur Hybrid uses a highly innovative third powertrain to deliver an unperceivable blend between the internal combustion engine and electric motor to offer refined serenity regardless of the driving mode or style. The exterior subtle visual differences include a ‘Hybrid’ front fender badge, quad oval tailpipes and a covered universal charging point on the left hand rear fender.
Joined by the first true luxury plug-in hybrid SUV, the Bentayga Hybrid in Viridian featuring Mulliner’s Black Specification, which includes a 22” Ten Spoke Directional Wheel – painted in black, Black specification, and sports pedals amongst other options. To round it up, the personalised GT Mulliner in Sequin Blue with a Linen interior and a striking Grand Black Veneer fascia handcrafted by Mulliner made an appearance.
With the Beyond100 strategy, Bentley is focusing on redefining the benchmark as a leader in sustainable luxury mobility. The Bacalar Car Zero in Scarab green paint with a retrimmed cabin displays the sustainable craftsmanship. The materials include paint containing ash from rice husks, which provides a sustainable way of delivering a rich metallic finish, natural British wool and 5,000-year-old Riverwood sourced from the ancient Fenlands of East Anglia.
Only 12 units were produced and each one of them is a unique masterpiece. Bentley is accelerating its Beyond100 strategy and committed with a sustainable investment of £2.5 billion to transform the entire production portfolio and Crewe into a world – leading ‘Dream Factory’. Innovative steps to run the first full EV model down the assembly line by 2025, whist becoming carbon neutral, and having a zero impact production by 2030.
The new showroom is located at:
Come into the beautiful world of Bentley.