Aveda, the high-performance hair care brand with a mission to care for the world, is reintroducing a new and advanced Smooth Infusion collection, created to provide protection against frizz and humidity for a smooth, sleek finish that lasts. Even the most frizz-prone hair is instantly transformed with an advanced plant-powered technology that protects all hair types and textures from frizz for up to 72 hours with the collection’s multi-benefit stylers.
Leveraging our expertise in high-performance, naturally-derived materials, we were able to identify the Plant Polymer Shield in the Smooth InfusionTM collection used to block humidity and give frizz protection. This is an exciting technological improvement that replaces silicones with plant-derived alternatives, without sacrificing performance – actually, it gives better, longer-lasting results than our prior silicone-based formula. That’s the power of Green Chemistry!
Camille Sasik, Ph.D., Aveda’s Director of Hair Care Research and Development
Tapping into the principles of Green Chemistry, the botanical technology in Aveda’s 95% naturally derived1 Smooth InfusionTM collection includes a Plant Polymer Shield and Botanical Smoothing Oil Blend, giving hair instantly smooth, sleek results in just one use. This dual-action technology protects from humidity without silicones.
How it works: First, a botanical complex created from castor bean plant extract instantly cloaks hair strands and repels water, giving silicone-free protection. Next, a smoothing botanical oil blend formulated with Kalahari Melon Seed Oil and Tamanu Oil smoothes and conditions cuticles for softness and shine.
Aveda Smooth InfusionTM collection
Aveda Smooth Infusion Anti-Frizz Shampoo
Silicone-free smoothing shampoo gently cleanses, moisturizes and enhances shine while fighting frizz. The vegan formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping hair smoother and sleeker.
How to Use
1. Massage into wet hair, from roots to ends.
3. Follow with smooth infusion™ anti-frizz conditioner.
Aveda Smooth Infusion Anti-Frizz Conditioner
This silicone-free detangling and smoothing conditioner gently conditions, moisturizes and enhances shine. The vegan formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair smoother and sleeker.
How to Use
1. Use after smooth infusion™ anti-frizz shampoo.
2. Massage into wet hair, from roots to ends.
Aveda Smooth Infusion Perfect Blow Dry
Aveda’s home blowout spray that transforms hair into smooth, sleek perfection. This revolutionary heat-activated treatment makes frizz-prone hair 5x smoother. It wraps each strand in an invisible shield that provides 72 hours of anti-frizz protection, even in extreme humidity. The vegan, plant-powered frizz control formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair smoother and sleeker for longer.
How to Use
1. Begin with clean, towel-dried, detangled hair.
2. Working in sections, spray generously from roots to ends.
3. Blow dry thoroughly to activate and seal in the formula.
For best results, do not apply with any other pre-styling products.
Pro Tip: Perfect blow dry works best on damp hair and requires heat to activate. For best results, do not apply with any other pre-styling products.
Aveda Smooth Infusion Style-Prep Smoother
The lightweight leave-in treatment serum preps hair with pre-style protection from heat styling and the drying effects of the sun, while providing plant-powered frizz defense for up to 72 hours. The vegan hair-smoothing formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your sleek hair smoother for longer.
How to Use
1. To prep hair for styling, work a small amount of product in hands.
2. Apply through damp hair.
3. Style as desired.
Aveda Smooth Infusion Perfectly Sleek Heat Styling Cream
This heat-activated, silicone-free rich styling conditioning butter cream transforms naturally curly and coily hair textures into smooth, sleek styles, without permanently altering curl pattern. Fights frizz and blocks humidity until your next wash day. The conditioning heat styling cream deeply nourishes and protects naturally curly or coily hair textures during heat styling. The 100% vegan frizz control formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair shiny, and smoother and sleeker for longer.
How to Use
1. Apply to clean, towel dried, detangled hair.
2. Distribute throughout.
3. Blow dry.
4. Follow with flat iron for perfectly sleek perfection.
Pro Tip from stylist Naomi Dove: The beauty of texture is versatility! The desire to go from coily to straight and back again requires steps to ensure delicate coils and curls are protected. Aligning your routine with a system of products that start with a protective foundation. Hair that is cleansed and conditioned properly with smooth infusion™ shampoo and conditioner sets the stage for maximum effect of the blow dry cream. Creating a clean canvas prevents overheating of strands due to buildup which can lead to heat damage. The cream (applied on damp hair before blow drying) then sets the tone for that space to allow a sleeker finish and longer lasting results.
Aveda’s Smooth Infusion™ collection features an aroma with rose, Australian sandalwood, certified organic palmarosa, certified organic bergamot, and other pure flower and plant essences.
The Smooth Infusion™ collection is 95% naturally derived1, silicone-free and sulfate cleanser free, and like all Aveda products, is vegan and cruelty free. The packaging contains minimum 59% post-consumer recycled plastic; and the formulas are manufactured using 100% renewable energy through solar and wind power at Aveda’s primary facility.
Aveda’s Smooth Infusion™ collection is now available in Aveda salons, Spas, selected stores worldwide and online. Come into the beautiful world of Aveda.