Bvlgari unveils ‘Bvlgari World’, a virtual world launched in collaboration with Zepeto

Italian luxury brand Bvlgari will open an exclusive virtual world on Zepeto, Asia’s biggest metaverse platform. Running from August 31, 2022, it will include a pop-up store ‘Bvlgari Sunset in Jeju’ and provide visitors with online and offline experiences.

The pop-up store and a café, physically located in Parnas Hotel Jeju, South Korea, are virtually created in Bvlgari Zepeto World so visitors can experience and have fun without visiting the real location. Bvlgari Zepeto World showcases 2022 Bvlgari Resort Collection inspired by the summer sky with hues of gold and warm apricot in Eden, and visitors can enjoy desserts and beverages at ‘Bvlgari Sunset in Jeju’, an epitome of the brand’s identity.

In particular, the virtual world has added some fun elements for its users. For instance, when visitors complete a quest, they will receive Bvlgari Resort Collection and signature accessory pieces and dress their avatars. Users can experience the brand by dressing their avatars with iconic B.zero1, Divas’ Dream and Serpenti collection pieces.

In addition, Blackpink Lisa, the brand’s global ambassador, will host a virtual live event on August 31, which is already receiving a lot of attention. Her avatar will enjoy various interactive experiences with fans on the virtual Bvlgari world including taking selfies. 

Zepeto, a metaverse platform run by Naver Z, has more than 320 million users in the world since its launch in August 2018. 80% of users are teenagers, as such, the platform is cementing its position as a popular playground for global generation Z in the era of metaverse.  

Bvlgari jewellery, watches and accessoiries are available at Bvlgari boutiques and selected stores worldwide. Come into the beautiful world of Bvlgari.

Bvlgari’s audacious craft

Bvlgari artisans create the most iconic features of the Serpenti Reverse bag – its hypnotic snakehead closure and unprecedented cobra chain offering an intriguing contrast to the soft quilted body. Take a look at the exquisite artistry behind this gorgeous piece.

The Bvlgari Serpenti Reverse Bag is available in different colors at Bvlgari boutiques and selected stores worldwide. Come into the beautiful world of Bvlgari.

Lanvin’s Curb Sneaker Gets a Reptilian Makeover

French Maison Lanvin did it again! After making its debut just two years ago at Lanvin’s Men’s Fall/Winter 2020 show, the skate-inspired Curb sneaker has quickly become a brand staple.

The Curb is a sneaker inspired by the 90s, with a confident design and exaggerated dimensions. Made in nappa calfskin, suede and mesh, this elaborately constructed shoe stands out for its extraordinary comfort thanks to the rounded shape, padded tongue, and curved metallic eyelets.

With its 90s-influenced design and eye-catching chunky silhouette, the luxury sneaker has become a favorite of streetwear and luxury aficionados alike. Adding to the shoe’s eccentric catalog, the Curb sneaker has now appeared in a reptilian construction. Featuring a mixed-media fabrication, the shoe is done up in python print Nappa leather, suede and mesh. Still keen on eccentricity, the shoe is completed with a padded quilted tongue with the French Maison’s label and logo, double waxed woven herringbone laces and curved metallic eyelets.

Further bringing the Portugal-made shoe to life are its beige and green colorways. The Lanvin Curb Python Print Leather Sneakers are available now at Lanvin boutiques, at their website for $1,150 USD. Come into the beautiful world of Lanvin.

Montblanc flagship at the top of the Champs Elysees inspired by a luxury boutique hotel

If this summer you stop by Paris, I suggest you to experience the new Montblanc flagship at the top of the Champs Elysees inspired by a luxury boutique hotel with lobby and concierge areas, “bagagerie , salons d’écriture et d’horlogerie ainsi qu’une suite privée”…

After opening Montblanc Haus few months ago, it is great to see their new unique client experience. Full of beautiful and authentic details like a restored 1950s vintage counter, Art Deco mosaic floor, ink bar creative space and unexpected surprises making guests feeling home.

Serious pen collectors can now plunk down six figures in the plushest setting imaginable, complete with staggering views of the Arc de Triomphe over flower boxes blooming with perfect roses.

The check-in desk that once sat in a Montblanc boutique in the 1950s (photo by Davide Leggio). 

The 2,400-square-foot corner unit, home to a Montblanc boutique for the past 20 years, just reopened after an extensive renovation and expansion to accommodate a new concept that merges retail with hospitality.

“When you have a great stay at your favorite boutique hotel, you don’t ever want to leave”, Montblanc chief executive officer Nicolas Baretzki explained, bringing to mind the lyrics of a famous Eagles ditty. “We hope our customers will feel just the same about their visit. When you have a great stay at your favorite boutique hotel, you don’t ever want to leave”, he added, bringing to mind the lyrics of a famous Eagles ditty. “We hope our customers will feel just the same about their visit”.

Visitors to Montblanc Suite 4810, the number representing the elevation in meters of Europe’s famous snow-capped mountain, alight upon a mosaic threshold like those found in palace hotels or Paris’ famous covered passages, and are invited to ‘check in’ at a retro, wooden reception counter.

Watches are displayed in a fixture resembling a cocktail bar (photo by Davide Leggio). 

There, sales staff can orient visitors toward what they might be seeking, or invite them to discover the 116-year-old German luxury brand, starting with its emblematic resin writing instruments, through to timepieces, leather goods and other personal accessories.

Products are sparsely merchandised throughout the airy ground floor, but there is much to discover, from the ‘ink bar’, where visitors can test a range of nibs and quirky colors with cigar-sized fountain pens, to a wall niche displaying the latest Montblanc collectible: a hand-carved ebony pen in the shape of a wandering stick from its Writers Edition dedicated to the Brothers Grimm, priced at € 40,300.

High-rollers might be escorted directly upstairs to the VIP salons via an elevator done up in gleaming black, a wink to its emblematic Meisterstück pen, and lit up with calligraphy animations. Or they can stroll across the pale hardwood floors, the same as the ones found in Montblanc’s historic Hamburg ateliers, and discover everything from sporty crossbody bags and business cases to sunglasses, belts and wallets.

The concierge desk offers personalization, among other services (photo by Davide Leggio).

The decor resembles the lobby of a boutique hotel with its cushy armchairs, piped-in music and staff at the ready to offer refreshments. Baretzki said the boutique, which has an Art Deco feel, is a one-off that winks to other units.

Full of beautiful and authentic details like a restored 1950s vintage counter, a small concierge desk, located near the entry, is where customers can have accessories personalized, or receive advice on writing techniques. A salon dedicated to writing instruments and timepieces is done up in the style of a cocktail bar, serving up watches instead of martinis, while the penultimate room showcases large leather goods on shelves and small ones in marble drawers. There’s enough room here to test-drive roller suitcases.

Montblanc’s famous pen nibs can be found embedded in the iron safety grill, displayed over the ink bar, and recurring as zipper pulls in the leather goods department. Smartwatches, headphones and other personal tech items — Montblanc’s latest brand extension — are displayed in a pop-up location next door.

Montblanc’s Suite 4810 upstairs salons can host events and VIP clients (photo by Davide Leggio). 

The VIP suite includes an expansive living room with a bookcase, a vast straw marquetry-topped coffee table, and comfortable seating. A second room, the walls lined with safety-deposit boxes, features consultation tables perfect for inspecting rare pens, some of which are sourced from the Montblanc Haus in Hamburg, an immersive brand emporium that blends elements of a museum, art gallery, hall of fame and school offering calligraphy classes.

Montblanc also operates freestanding boutiques in Paris on the Rue de Rennes and Boulevard des Capucines, plus shops-in-shop at Galeries Lafayette, Printemps and Le Bon Marché.

Enjoy and happy summer. Come into the beautiful world of Montblanc.

Montblanc Revives Its Early 20th-Century ‘Baby’ Pens

Montblanc has been dishing out luxury pcket goods since 1906, and the brand is acknowledging its heritage by reviving one of its original products. The German label’s new Rouge et Noir Baby Pen is a reimagined take on its archival Baby pens from the 1910s and ‘20s.

As its name implies, these new pens garner inspiration from Montblanc’s original fountain pen developed in 1906, the Rouge & Noir. This revived accessory is put forth in a pair of sleek colors. You’ll be able to choose between a black body with platinum-coated hardware or an ivory tone coupled with gold-coated fittings. Each measures just 3.9″, making the pen a perfect choice for elevated EDC, if your job requires you to constantly be on the move.

Both colorways will also be available in either a fountain pen configuration for those with an affinity to the classics or a ballpoint pen mechanism for those who prefer something a little more modern. Finishing the pens are red Montblanc logos at the tip of the caps or pushers that’ll go perfectly with a set of cufflinks the company is also offering.

Additional pieces in this Art Deco-inspired collection include a leather-crafted pen pouch, pocket notebook, and red resin-embellished cufflinks, each of which is available in the same color palettes as the neighboring pens. While the notebook and pen pouch each serve as formidable accents to this classy utensil, they bode just as well on their own. On the other hand, the cufflinks are guaranteed to make any suit look even swankier.

If you’re interested, the new Montblanc Rouge et Noir ‘Baby’ series will be available soon over on the luxury brand’s boutiques and website, with prices ranging from $465 to $795 USD. Come into the beautiful world of Montblanc.

Balenciaga Unveils Porcelain Couture Figurines and a Candle

The legendary French couture Maison, which has thrust itself into the limelight in recent seasons – thanks to creative director Demna – presented unusual products for the latest Couture Fashion Week.

It’s an extraordinary collaboration presented in the wake of the latest couture show. Balenciaga is setting up its own couture store on Avenue George V in Paris. With specially developed products sold exclusively at the historic location of Cristóbal Balenciaga’s salon, the French Maison is giving itself a new direction. Or perhaps that of the entire industry? After all, it has always been a problem to make couture accessible to those who don’t have an unlimited fashion budget.

Among the first limited-edition pieces from the Balenciaga Objects Line are handmade porcelain figurines that are modeled on the original looks of Balenciaga couture, and a candle.

The figurines are the ones we have seen on the catwalk with models Aki Nummela and Minttu Vesala in their outfits from the 50th Couture collection. They were made purely by hand at Porzellanmanufaktur Nymphenburg near Munich. The manufactory, founded in 1747, is one of the few remaining porcelain makers in the world where porcelain is still made purely by hand. This process includes meticulous hand-painting in a historic master workshop overlooking Nymphenburg Castle.

The limited-edition Balenciaga Couture figurines replicate on a small scale the exact look dictated by a number card that each model holds in their miniaturized hands, with the same attention to detail as the artistic creations they represent. 

Next up in the objects line is a minimalist candle that comes in a round mirror-polished silver tin. With notes of burnt incense, old paper, tobacco smoke, tanned leather, aged wool, oak and more, the aroma channels Balenciaga’s Couture heritage and its subsequent re-emergence. Additionally, the refillable candle comes in two sizes.

Both the limited-edition porcelain couture figurines and the candle are available now for purchase at Balenciaga’s Couture store located at 10 Avenue George V in Paris. Come into the beautiful world of Balenciaga.

You can shop Dior’s Birkenstock Collaboration Now

After unveiling the collaboration at the start of the year, French Maison Dior has now officially released its capsule with Birkenstock. The collection features two signature silhouettes — the Tokio Mule and Milano Sandal — and takes inspiration from Christian Dior’s love of gardening.

Celebrating this influence, the two silhouettes mix functionality and elegance in tribute to the couturier. The mule and sandal also arrive in a variety of finishes, including black nubuck calfskin, grey felted wool and, for the Tokio Mule, a ‘Greige’ nubuck calfskin.

Alongside the Birkenstock collaboration, the French Maison has also released its new CD 1947 capsule. This collection is based on a dialogue between Kim Jones and the legacy of Christian Dior, with this relationship exemplified by a new ‘Christian Dior’ signature combined with ‘1947’ in honor of the first Dior show.

Both the CD 1947 collection and the full Birkenstock collaboration are available now via the Dior web store.

Neiman Marcus Beverly Hills celebrates latest Loewe x Paula’s Ibiza Collection with immersive in-store activations

Loewe x Paula’s Ibiza at Neiman Marcus Beverly Hills. Courtesy of John Daniel Powers.

Neiman Marcus, in part of an ongoing collaboration with Spanish fashion house Loewe, announces the second iteration of the Loewe x Paula’s Ibiza pop-up exclusively at Neiman Marcus Beverly Hills. The pop-up experience, aptly named La Playa, features the latest capsule collection of Balearic staples alongside artful activations such as a complimentary nail art station and specially curated cocktails.

Our customers are ready to travel again this summer, have fun with shopping experiences, and express joy in their personal style. As we continue our special partnership with Loewe, we are creating an exciting, exclusive Loewe x Paula’s Ibiza immersive installation that gives them the opportunity to explore the carefree playfulness of summer in Ibiza. We always look to innovate the ways in which we engage with our customers, and the vibrant ready-to-wear and accessories from this collection transport our Beverly Hills store visitors all the way to Spain through the one-of-a-kind La Playa experience.

Lana Todorovich, President and Chief Merchandising Officer, Neiman Marcus

The La Playa experience at Neiman Marcus Beverly Hills nods to Loewe x Paula’s Ibiza’s signature fun and lively culture by featuring a curated selection of vinyl records with 100% of the proceeds benefitting The Wallis Annenberg Center for the Performing Arts. Customers can also enjoy a complimentary manicure and nail station offering original artwork, custom cocktails at the Bar on 4, and opportunities for exclusive one-on-one shopping experiences with style advisors.

Inspired by the endless party that is associated with Ibiza’s identity, the new Loewe x Paula’s Ibiza collection is full of vibrancy for a colorful take on easy-to-wear staples. With an emphasis on personal freedom, liberation, hedonism, and sensuality, the gender-neutral assortment features ready-to-wear, accessories including new degrade leather on the iconic Puzzle, as well as two new handbags – the Anagram Degrade Basket Tote and the Flamenco Petal Clutch – exclusively available at Neiman Marcus first. Paula’s Ibiza pieces are adorned with feisty and playful prints, made with artisanal fabrics crafted in Japan, featuring colorful overdying on faded denim and crocheted elements. Dresses and tops are sparkling with all-over sequins, and relaxed shirts are made of silk. For accessories, the collection features small leather goods with marquetry cocktail motifs, sunglasses, hats, charms, and jewelry, with an emphasis on woven straw and raffia textures.

The experience at Neiman Marcus Beverly Hills runs May 5 – 23, and the pop-up runs at Neiman Marcus Atlanta from May 16 – 31. The collection is available now at Neiman Marcus Beverly Hills, select stores and on neimanmarcus.com. Come into the beautiful worlds of Loewe and Neiman Marcus.

Sydney Sweeney named Tory Burch’s brand ambassador

American fashion designer Tory Burch is pleased to announce Sydney Sweeney as the fashion house’s ambassador for handbags and shoes. 

An award-winning actor and multi-hyphenate, Sweeney has garnered rapid global attention for her role in HBO’s record-breaking series Euphoria. She has appeared in a diverse range of films and TV shows, including The White Lotus, The Handmaid’s Tale and the forthcoming Marvel film ‘Madame Web’.

Sweeney began acting at the age of 15, having created a business plan to convince her parents to move to Los Angeles. In 2020 she established her own production company, Fifty-Fifty Films, to spotlight up-and-coming female directors, screenwriters and authors. Off-screen, Sweeney restores vintage cars and is trained in mixed martial arts.

I’m so excited to partner with Tory Burch as her brand ambassador. I’ve been a fan of her clothing and accessories for years, and I admire her tireless work to support women. I’m inspired not only by Tory’s vision and the business she has built, but also by her kindness and philanthropy. I am so looking forward to the beautiful partnership and meaningful conversations to come.

Sydney Sweeney

Sweeney’s incredible talent, entrepreneurial spirit and passion for supporting women resonated with Burch instantly. “Sydney is one of the most talented and relevant young actors working today, but I am equally inspired by her curiosity and confidence,” Burch says. “She is unapologetic and empowered in her approach to acting and business. I am thrilled to start working together”. 

About Tory Burch

Founded in 2004 in New York City, Tory Burch is an American luxury brand known for beautiful, timeless pieces. As a designer, Tory draws inspiration from art, her family, and women globally. Her collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is Tory’s guiding principle, underpinning her design philosophy and driving the work of the Tory Burch Foundation. Tory launched the Foundation in 2009 to advance women’s empowerment and provide capital, education, and digital resources to women entrepreneurs in the United States.

Come into the beautiful world of Tory Burch.

Louis Vuitton meets Nike

Introducing LVandNike. Created and crafted in a collaboration between French Maison Louis Vuitton and Nike for the Spring-Summer 2022 Collection by Virgil Abloh, the Nike ‘Air Force 1’ fuses the iconic sneaker’s classic codes with the insignia and materials of the Maison. The collaboration is a symbol of the hip-hop culture that inspired the Men’s Artistic Director and is an authentic celebration and union of Abloh’s worlds.

On January 26th, 200 limited-edition pairs will be auctioned by Sotheby’s, where all proceeds will benefit The Virgil Abloh™ ‘Post-Modern’ Scholarship Fund which supports the education of academically promising students of Black, African American, or African descent. Stay tuned for more. Come into the beautiful world of Louis Vuitton.