Joop! Wow! Fresh

In 2017 Joop! presented a new pillar fragrance: Joop! Wow! Created by perfumer Christophe Raynaud, this masculine fragrance was followed two years later by a Eau de Parfum. This year the German fashion house presents Wow! Eau de Toilette Fresh, inviting you to ‘experience a new, surprising Wow! moment’.

Wow! Fresh is an aroma highlighted by a bouquet of fragrant aromatic, herbal and fresh spicy scented tones that will bring a pleasing, soothing and elegant perfumed sensation. Examining it closer once applied you will notice a lingering quality of softer fragranced bitter, sour and citrus hints that hide an essence of light, uplifting and inviting feelings.

Based on the combination of notes Joop! Wow! Fresh is classified as an aromatic spicy fragrance to the nose. The emanation of flavors and scent notes for Wow! Fresh unfurl in a whiff of aromatic and citrus opening top notes including sparkling bergamot, lavender essence and crushed violet leaf. The floral heart note adds masculine accents of geranium to the fresh, aromatic cocktail, which is gradually warmed up by sensual vanilla in the spicybase.

If Wow! Fresh seems like a pleasant smell for your taste or maybe special occasion then the best is to aromatize yourself and give it a try!

Joop! Wow! Fresh is available at selected stores worldwide as a 40 and a 60ml Eau de Toilette. Come into the beautiful world of Joop!.

Jaeger-LeCoultre 1931 Café

Swiss watchmaker Jaeger-LeCoultre presents 1931 Café, an elegant and convivial new venue created to coincide with 90 years of the Reverso, a watch that is considered an icon of Art Deco design. As a quintessential expression of Art Deco style, 1931 Café evokes the iconic aesthetic and design of the period, opening in Shanghai this week and travelling to Paris this autumn.

The 1931 Café will evoke the elegant interior of a 1930s ocean liner and the glamour of a film set. The design features a black-and-white palette combined with warm and flattering light. Several signature Art Deco elements have been incorporated in the design – chrome, velvet, glass and lacquered wood – and features a marble floor with an inlaid geometric pattern typical of the era.

Completing the design, a special collection of pastries has been created by French Pastry Chef Nina Métayer (photo below, wearing her Reverso), taking guests on a journey to Jaeger-LeCoultre’s home in the Vallée de Joux.

Opening from June 13 until August 15, the 1931 Café will be located at K11, the art and fashion hub in the centre of Shanghai. In the autumn, as 1931 Café, it will be recreated in a new location in the heart of Paris.

Come into the beautiful world of Jaeger-LeCoultre.

Maison Margiela Replica Autumn Vibes

Later this month, French luxury fashion house Maison Margiela will introduce Autumn Vibes (Montreal, 2018), a new unisex fragrance joining the Replica series, a collection of fragrances inspired by personal memories and moments from the life of the perfumer;

The year is 2018, and the location is Montreal. Autumn Vibes is a fragrance that brings back a warm autumn day, a colorful forest landscape, fresh air, and a feeling of being in nature. The woody-spicy scent blends notes of cedar with moss reminiscent of a walk in the woods. The colorful leaves under your feet are evoked by pink pepper and cardamom essence.

Maison Margiela Autumn Vibes will be available as 10 and 100 ml Eau de Toilette at selected stores worldwide. Come into the beautiful world of Maison Margiela.

Summertime at Loewe’s St. Tropez Boutique

It’s summer! To all women in the world. When you go this summer to St. Tropez, you múst vistit Loewe’s boutique. The Spanish fashionhouse seasonal store in St. Tropez is now open, featuring the Paula’s Ibiza 2021 collection – with the Elephant basket bag – and Fall Winter 2021 precollection.

Loewe
St. Tropez
23 Rue François Sibilli

Come into the beautiful world of Loewe.

Carven C’Est Paris Pour Homme

Historic fashion house Carven was founded in 1945 by Marie-Louise Carven (31 August 1909 – 8 June 2015). Since 1946, French Maison Carven has been making timeless, enchanting perfumes for women and men. Being inspired by the history of the Maison and its DNA, Carven opens a new chapter based on elegance and simplicity. More then 70 years after the iconic ‘Ma Griffe’ and ‘Vëtiver perfumes were released, Carven is impressing us once again with its intoxicating charm and stylish spirited perfumes. And the olfactive adventure continues with the new masculine fragrances Carven C’Est Paris! A bold and elegant perfume for men in search for experiences and new sensations.

A creation in the tradition of Carven’s signature scent for men to reinvent it… A fresh and addictive hazelnut shakes up the timeless violet leaf with crispy green facets.

Aurelien Guichard, perfumer

This new chapter for the French fashion house takes Carven Man’s composition and twists it around with its impertinent wake where classic elegance meets modern daring. The result is a whole new fragrance, not a flanker. A chic yet distinguished fragrance created by the very talented Aurélien Guichard (Takasago) and built around a fresh and addictive hazelnut, shaking up the timeless violet leaf with crispy green facets. A highly contrasting fragrance that unfolds from an aromatic freshness to a creamy wake.

When the classic elegance of the Violet Leaf meets the bold modernity of the Hazelnut. The softness of hazelnut is wrapped in creamy sandalwood and potent woods to give it a powerful sillage. Rosemary and cypress accentuate violet leaf’s green facets to create a crispy, modern tonality. The softness of hazelnut is enfolded in creamy sandalwood and potent woods to give an absolutely addictive and powerful sillage

An architectural silhouette reflected by the light. A play of textures. With a deep and hypnotic dark, the flacon embodies the power and personality of the fragrance.

Like earlier fragrances of the Maison, Carven C’Est Paris! Pour Homme comes in another stunning flacon, designed by the iconic Thierry de Baschmakoff (The Different Company). Carven is a very respectable perfume maker, but even if it wasn’t, certainly the flacons would still make the fragrances objects to die for! Carven: C’Est Paris! Pour Homme is no different.

Carven C’Est Paris! Pour Homme is available as 30, 50 and 100ml Eau de Toilette. The new fragrance comes with a matching grooming products: an After Shave Spray (100ml), After Shave Balm (200ml), Shower Gel (200ml) and a Deodorant Spray (150ml).

Carven C’Est Paris! Pour Homme is available at selected stores worldwide. Come into the beautiful world of Carven.

World Bee Day: Guerlain deepens commitment to protecting bees

French Maison Guerlain is marking World Bee Day and the International Day for Biological Diversity from May 20 to May 22, inviting its communities and the public to engage with the Maison’s commitments and initiatives. The Perfumes and Beauty House aims to raise up to one million euros to strengthen the Guerlain For Bees Conservation Program, which spans six partnerships to help protect bees.

Bees have been inspiring Guerlain ever since they first alighted on its iconic Bee bottle in 1853. Now the symbol of the Maison, they continue to inspire Guerlain creations, adorning its most precious bottles and informing artistic collaborations. Forever linked to the beauty of nature, bees have become more than a symbol, guiding Guerlain’s commitment to sustainability. Bees are increasingly under threat today, and protecting these sentinels has been at the heart of Guerlain’s initiatives for over a decade.

A fund-raising drive of this magnitude is unprecedented for Guerlain. Our goal is to go even further in our commitment to bees, these wonders of nature that inspire our creations and guide our commitments. This is an essential priority for Guerlain, and protecting bees figures at the heart of our Purpose.

Cécile Lochard, Guerlain Director of Sustainability

Guerlain is committed to preserving biodiversity, to sustainable innovation, to taking action for the climate, to creating positive social impact, and to protecting one of nature’s most precious wonders, the bee. These commitments are driven by a duty to act and to pass on the legacy of the Maison to future generations, a pledge pursued with conviction and humility by all Guerlain teams.

For three days from May 20-22, Guerlain will take action by donating 20% of its worldwide sales, plus 20 euros for every repost of the World Bee Day Instagram image posted by Guerlain with the #GuerlainForBees and #WorldBeeDay campaign hashtags.

Designated World Bee Day by the United Nations, this symbolic date coincides with the birth of Anton Janša, an 18th century pioneer in modern beekeeping techniques.

The Guerlain For Bees Conservation Program spans six partnerships and initiatives dedicated to bees:

  • Since 2011, Guerlain has provided support for sustainability actions by the Ouessant Island Black Bee Conservatory (ACANB) in Brittany, including both financial aid and assistance for research and communication.
  • Since 2015, a partnership with the French Observatory of Apidology (OFA), created by Thierry Dufresne, has led to the development of hive stocks across Europe, along with promotion of careers in beekeeping.
  • In 2018, Guerlain teamed with the OFA to create Bee School, a youth awareness program that educates children about the importance of protecting bees. Bee School is expanding internationally in 2021.
  • Since 2020 Guerlain has run the Women for Bees  program in partnership with UNESCO and in collaboration with the OFA. This beekeeping entrepreneurship program for women trains new women beekeepers, creates new beekeeping operations around the world within UNESCO biosphere reserves, and measures the benefits of pollination.
  • Also in 2020, Guerlain became a patron of the GoodPlanet Foundation, created by Yann Arthus-Bertrand to raise awareness among young people by creating artistic and educational spaces dedicated to the world of bees.
  • Guerlain has since 2020 supported the ELYX Foundation, co-created by artist Yacine Aït Kaci as part of the FACE Foundation to promote the values and texts of the United Nations, in particular the 2030 Agenda and its 17 Sustainable Development Goals (SDGs).

Guerlain has been creating exceptional fragrance and beauty products since 1828 and strives to preserve, develop and transmit this unique heritage. In the Name of Beauty, Maison Guerlain acts by elevating nature to an art and commits to passing on its wonders to future generations, with the bee as sentinel. Guerlain involves and unites its customers and partners, who share this same vision, in order to imagine and shape a more beautiful and sustainable world together.

Until tomorrow 22 may International Biodiversity Day, Guerlain is also pledging 1 million euros globally towards bees. To learn more about Guerlain’s sustainability commitments, come into the beautiful world of Guerlain.

World Bee Day: Guerlain deepens commitment to protecting bees

A historic shoot featuring Angelina Jolie covered in bees – in an homage to photographer Richard Avedon – to exemplify her commitment to the groundbreaking, female beekeeping entrepreneurship program ‘Women for Bees’. 

Guerlain muse Angelina Jolie takes center stage for National Geographic and Guerlain in this ethereal portrait for #WorldBeeDay, shot by world-renowned photographer Dan Winters. Angelina Jolie is working with UNESCO and Guerlain on a Women for Bees initiative that will ultimately build 2,500 bee hives and restock 125 million bees by 2025 – while training and supporting 50 women beekeepers in their own operations.

By 2025, 2,500 hives will have been built within 25 UNESCO Biosphere Reserves and 125 million bees will have been restocked. The 50 women to graduate from the program will have been trained and supported in establishing their own beekeeping operations by the passionate team of OFA our partner in Bee preservation since 2015.

The groundbreaking shoot sees the actress covered in live bees in an homage to photographer Richard Avedon, drawing attention to the plight of bee populations around the world. In honor of World Bee Day, Dan Winters photographed Angelina using the same technique Richard Avedon employed for his iconic portrait, ‘The Beekeeper’ 40 years ago

Photography by Dan Winters
Dress by Gabriela Hearst
Jewelry by White/Space
Hair by Adam Campbell 
Make-up by Toni G

A dedicated humanitarian for over two decades, Angelina has always put her philanthropic work at the heart of her everyday life, from launching the Maddox Foundation in Cambodia to serving as Special Envoy for Refugees to her role as the godmother of the Guerlain x UNESCO #WomenForBees programme for this year.

Until tomorrow 22 may International Biodiversity Day, Guerlain will be holding an international fund drive to raise up to €1 million in aid of the Guerlain For Bees Conservation Programme. Stay tuned! Come into the beautiful worls of Guerlain.

Louis Vuitton Imagination, the beauty of the Italian landscape that wakes up in the early morning hours

Les Parfums Louis Vuitton, a journey dedicated to men, delving into the heart of their instincts for freedom and their pioneering sensibility. Master Perfumer Jacques Cavallier Belletrud has created exceptional fragrances that pay homage to the adventurer on a quest for self-revelation. These singular compositions capture breathtaking discoveries and evoke a masculine energy right on the skin’s surface, without clichés or caricatures.

Five years in the making. For his latest men’s fragrance, Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud creates an unprecedented attraction between sensual amber and majestic black tea.

French Maison Louis Vuitton launched a new fragrance in their masculine line of Les Parfums Louis Vuitton. A collection which is designed to inspire feelings similar to those we have about travel: the desire for adventure and escape from the mundane. The new fragrance ‘Imagination’ tries to evokes the atmosphere the beauty of the Italian landscape that wakes up in the early morning hours.

Like earlier editions, Imagination was created by the Maison’s in-house perfumer, Jacques Cavallier Belletrud. He created this fragrance in his studio, Les Fontaines Parfumées, in Grasse. The master-perfumer wanted to reinterpret the beauty of the amber note in a new way, free from nostalgia.

He used the ambrox molecule in combination with citrus fruits from Italy, such as Calabrian bergamot and Sicilian orange. Spices are added, such as ginger from Nigeria and cinnamon from Ceylon, extracted with CO2. The spirit of a journey is captured by a note of black tea from China, also Co2 extracted.

Louis Vuitton Imagination is available as 100 and 200 ml Eau de Parfum, as well as in travel size format at Louis Vuitton Boutiques and selected stores worldwide. Come into the beautiful world of Louis Vuitton.

Dior presents A.B.C.Dior podcast series, a captivating inside look at the Maison’s codes and icons

French Maison Christian Dior has released a fascinating podcast series called A.B.C.Dior, retracing the destiny of couturier Christian Dior and his Maison from 1947 to the present. In this fun and enchanting primer, each letter of the alphabet introduces a symbol with a wonderful story behind it.

Motivated by a desire to let women rediscover joy, elegance and beauty, French fashion house Dior became synonymous with exquisite fashion and luxury right from its creation in 1947, rapidly growing into a global success.

The audio stories in the A.B.C Dior series explore the life of the couturier, his passions and meetings with charismatic personalities, his childhood in Granville, along with the creative energy and vision of his successors and the exceptional savoir-faire that continues to reinvent the Maison’s timeless codes.

The star, the lily-of-the-valley, the leopard print, Lady Dior, the cannage motif… These symbols of Dior style that have marked the history of fashion are revealed through the Maison’s different universes, from haute couture and perfumes to jewelry. This heritage has been revisited thanks to the creative vision of the Artistic Directors who reinvent it with inimitable Dior audacity, magic and excellence. The podcast episodes are bursting with anecdotes, iconic creations, traditions and  symbols.

The first two episodes of A.B.C.Dior explore the letters M and L: M for muguet, lily-of-the-valley in French, Monsieur Dior’s lucky flower, and L for leopard print an homage to Mizza Bricard, the couturier’s eternal muse.

Don’t miss this captivating journey through time with A.B.C Dior

Take a bite! Nina Ricci launches Nina Extra Rouge intense fragrance

Inspired by their iconic apple shaped flacon created by Lalique for ‘Fille d’Eve’ (1952), in 2006 French Maison Nina Ricci launched Nina, a citrus-floral fragrance with delicious gourmet accents in an apple-shaped flacon. Nina turned out to be the first fragrance of a whole future series, the ‘Les Belles de Nina’ collection. All wrapped in ‘apple shaped flacons.

Nina Ricci has launched a new edition of its apple-shaped bestseller – an intense edition titled Nina Extra Rouge. After Nina Rouge (2019), Nina Ricci has created a new tempting and more intense fragrance. The creative directors of the fashion house Nina Ricci, Rushemy Botter and Lisa Herrebrugh, wanted to present the bright red color as an expression of individuality in a new intense fragrance.

An intense version of the spirit of Nina Rouge… More assertive, bolder, the new Nina Extra Rouge fragrance by Nina Ricci is not just gourmand: it is EXTRA-gourmand. Rarely has a fragrance delved so deeply into gourmand tones than Nina Extra Rouge.

For Nina Extra Rouge, she appears Extra mischievous, Extra upbeat, Extra daring. Dressed in a riot of Nina Ricci red from Rushemy Botter and Lisa Herrebrugh, she has endless fun with the giant apple-shaped flacon, an XXL symbol of jubilance, freedom and playfulness… At Nina Ricci, extravagance unmistakably rhymes with elegance. That’s life in Extra Rouge!”

Described as an intensely gourmand, ambery, and floral fragrance, Nina Extra Rouge opens with a green top note of black currant that accentuates the sour freshness of raspberry and bittersweet grapefruit. Middle notes blend the scent of rosebuds with slightly spicy tea, while the base features sweet notes of vanilla and praline.

This time the iconic apple-shaped flacon of Nina Ricci is dressed from head to toe in a velvety matte red. A daring look, in tune with the assertive character of the fragrance. Dutch model Estella Boersma is the face of the advertising campaign.

Nina Ricci ‘Les Belles de Nina’ Nina Extra Rouge is available as 30, 50 and 80ml Eau de Parfum at selected stores worldwide. Come into the beautiful world of Nina Ricci.