Panasonic Launches the Multishape, the First-Ever Integrated Grooming System

Today, Panasonic launched the Multishape Modular Personal Care System, the first integrated grooming system on the market. The Multishape is a perfect grooming solution for frequent travelers – whether it be for business or pleasure – as they can customize it to fit their individual grooming preferences, allowing them to maintain or refresh their grooming routines, at anytime and anyplace, without compromise. Panasonic also announced the launch of a new, dedicated e-commerce site – – where consumers can purchase the grooming system.

Featuring one of two rechargeable battery ‘main unit’ handles and a premium selection of five attachments to purchase from as needed, the Multishape allows users to execute a streamlined, daily personal care routine with just one device. All users need to do is simply attach one of the five heads to the main unit. As a result, the Multishape is a cost-effective, sustainable solution as users will no longer need to purchase, charge or store multiple grooming tools.

Customizable and Pre-Built Kits for a Tailored Grooming Experience

Users will be able to select from the following five attachments and two main units to create their own custom kit:

  • Beard/Hair Trimmer Head: Includes an adjustment dial with 39 length settings and two comb attachments to achieve 1-10mm or 11-20mm lengths.
  • Beard/Hair/Body Trimmer Head: Includes an adjustment dial with 58 length settings, three comb attachments ranging from 1-30mm, and one dedicated body attachment for precise and gentle trimming as close as 0.5mm of sensitive areas like the underarms.
  • 3Blade Shaver Head: To reduce the number of strokes required for a close shave, the individual Floating Blades move independently in three directions and gently follow the contours of the face and neck. The blades are positioned at 30 degrees and can groom away even the thickest stubble from the root, so users remain stubble free for up to eight hours. They won’t blunt or cause skin irritation either. Finally, round-shaped outer foils fit uniformly against the skin, even under the chin for a close shave over the entire surface.
  • Nose/Ear/Facial Trimmer Head: Designed with an advanced, double-edged cutting blade, users can efficiently trim away pesky nose and ear hair from all directions without any pulling. As users are trimming, a vacuum function suctions away hair so there’s no scattering of cut hair in and around the ear or nose, making post-trim cleanup easier.
  • Electric Toothbrush Head: Utilizing Sonic Vibration Technology to achieve a deep clean, the brush has a unique shape with tufts of flat, extra-fine bristles on both edges and in the middle of the brush to effectively and thoroughly clean the surface of and in between teeth.
  • Li-ion Battery Main Unit: Operates up to 90 minutes*1 on a one-hour charge and has an anti-slip coating for a firm grip.
  • Ni-MH Battery Main Unit: Operates up to 50 minutes*1 on a one-hour charge. Designed with a matte coating for a firm grip.
    *1 Based on dry usage at 68-86° Fahrenheit; Average operating time when using the ER-CTN1 (Beard /Hair Trimmer).

The blades on all the trimmer and shaver heads utilize durable Japanese stainless-steel blades that are designed to provide years of gentle and precise shaves. All heads and main units are designed for wet or dry use.

In addition to a customizable kit, four pre-built starter kits are available for purchase: two versions of a Beard/Hair Trimmer Kit, which include the Beard/Hair Trimmer Head and one of the two main units, and two versions of a Beard/Hair/Body Trimmer Kit, which includes the Beard/Hair/Body Trimmer Head and one of the two main units.

On-the-Go Grooming Solution

Perfect for an on-the-go lifestyle and for traveling, the Multishape’s light, compact design and detachable heads makes packing and storage effortless. The 3-Blade Shaver Head, Nose/Ear/Facial Trimmer Head, Electric Toothbrush Head and main unit all come with a protective cap to keep them clean. Both the customized and starter kits come with a travel pouch to keep all the modules organized together.

Less Waste. More Style.

As consumer styles and grooming preferences evolve, many of the multi-devices on the market are unable to meet individual needs or include attachments that aren’t needed by the consumer. Sustainability is at the heart of the Multishape system since users only choose the attachments needed for their individual style, resulting in less waste. Multishape users can always add to their personal system in the future as their grooming routines change over time.

The Panasonic Multishape will be available on for $120 – $175, dependent on components, in August 2022.

Aveda Smooth Infusion Routine

Aveda, the high-performance hair care brand with a mission to care for the world, is reintroducing a new and advanced Smooth Infusion collection, created to provide protection against frizz and humidity for a smooth, sleek finish that lasts. Even the most frizz-prone hair is instantly transformed with an advanced plant-powered technology that protects all hair types and textures from frizz for up to 72 hours with the collection’s multi-benefit stylers.

Leveraging our expertise in high-performance, naturally-derived materials, we were able to identify the Plant Polymer Shield in the Smooth InfusionTM collection used to block humidity and give frizz protection. This is an exciting technological improvement that replaces silicones with plant-derived alternatives, without sacrificing performance – actually, it gives better, longer-lasting results than our prior silicone-based formula. That’s the power of Green Chemistry!

Camille Sasik, Ph.D., Aveda’s Director of Hair Care Research and Development

Tapping into the principles of Green Chemistry, the botanical technology in Aveda’s 95% naturally derived1 Smooth InfusionTM collection includes a Plant Polymer Shield and Botanical Smoothing Oil Blend, giving hair instantly smooth, sleek results in just one use. This dual-action technology protects from humidity without silicones.

How it works: First, a botanical complex created from castor bean plant extract instantly cloaks hair strands and repels water, giving silicone-free protection. Next, a smoothing botanical oil blend formulated with Kalahari Melon Seed Oil and Tamanu Oil smoothes and conditions cuticles for softness and shine.

Aveda Smooth InfusionTM collection

Aveda Smooth Infusion Anti-Frizz Shampoo

Silicone-free smoothing shampoo gently cleanses, moisturizes and enhances shine while fighting frizz. The vegan formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping hair smoother and sleeker.

How to Use
1. Massage into wet hair, from roots to ends.
2. Rinse.
3. Follow with smooth infusion™ anti-frizz conditioner.

Aveda Smooth Infusion Anti-Frizz Conditioner

This silicone-free detangling and smoothing conditioner gently conditions, moisturizes and enhances shine. The vegan formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair smoother and sleeker.

How to Use
1. Use after smooth infusion™ anti-frizz shampoo.
2. Massage into wet hair, from roots to ends.
3. Rinse.

Aveda Smooth Infusion Perfect Blow Dry

Aveda’s home blowout spray that transforms hair into smooth, sleek perfection. This revolutionary heat-activated treatment makes frizz-prone hair 5x smoother. It wraps each strand in an invisible shield that provides 72 hours of anti-frizz protection, even in extreme humidity. The vegan, plant-powered frizz control formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair smoother and sleeker for longer.

How to Use
1. Begin with clean, towel-dried, detangled hair.
2. Working in sections, spray generously from roots to ends.
3. Blow dry thoroughly to activate and seal in the formula.
For best results, do not apply with any other pre-styling products.

Pro Tip: Perfect blow dry works best on damp hair and requires heat to activate. For best results, do not apply with any other pre-styling products.

Aveda Smooth Infusion Style-Prep Smoother

The lightweight leave-in treatment serum preps hair with pre-style protection from heat styling and the drying effects of the sun, while providing plant-powered frizz defense for up to 72 hours. The vegan hair-smoothing formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your sleek hair smoother for longer.

How to Use
1. To prep hair for styling, work a small amount of product in hands.
2. Apply through damp hair.
3. Style as desired.

Aveda Smooth Infusion Perfectly Sleek Heat Styling Cream

This heat-activated, silicone-free rich styling conditioning butter cream transforms naturally curly and coily hair textures into smooth, sleek styles, without permanently altering curl pattern. Fights frizz and blocks humidity until your next wash day. The conditioning heat styling cream deeply nourishes and protects naturally curly or coily hair textures during heat styling. The 100% vegan frizz control formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair shiny, and smoother and sleeker for longer.

How to Use
1. Apply to clean, towel dried, detangled hair.
2. Distribute throughout.
3. Blow dry.
4. Follow with flat iron for perfectly sleek perfection.

Pro Tip from stylist Naomi Dove: The beauty of texture is versatility! The desire to go from coily to straight and back again requires steps to ensure delicate coils and curls are protected. Aligning your routine with a system of products that start with a protective foundation. Hair that is cleansed and conditioned properly with smooth infusion™ shampoo and conditioner sets the stage for maximum effect of the blow dry cream. Creating a clean canvas prevents overheating of strands due to buildup which can lead to heat damage. The cream (applied on damp hair before blow drying) then sets the tone for that space to allow a sleeker finish and longer lasting results.

Aveda’s Smooth Infusion™ collection features an aroma with rose, Australian sandalwood, certified organic palmarosa, certified organic bergamot, and other pure flower and plant essences.

Environmental standards

The Smooth Infusion™ collection is 95% naturally derived1, silicone-free and sulfate cleanser free, and like all Aveda products, is vegan and cruelty free. The packaging contains minimum 59% post-consumer recycled plastic; and the formulas are manufactured using 100% renewable energy through solar and wind power at Aveda’s primary facility.

Aveda’s Smooth Infusion™ collection is now available  in Aveda salons, Spas, selected stores worldwide and online. Come into the beautiful world of Aveda.

Get Healthy Hair While You Sleep

A product that dramatically repairs your hair (yes, even those pesky split ends!) to reveal a stronger, shinier and sleeker mane – all while you sleep? Well that sounds almost too good to be true! Luckily for us, with the Aveda Botanical Repair™ Strengthening Overnight Serum, that dream is about to become a reality.

Supercharged with the same bond-building prowess that Aveda’s Botanical Repair line has become so beloved for, expect big things from this lightweight hair serum.

We love Aveda due to its holistic approach to haircare – it’s inspired by ancient ayurvedic medicine. Case in point? The botanical repair™ overnight serum, a 99% naturally-derived formula that harnesses the power of plants to target hair from the inside out: it strengthens the cortex, prevents the cuticle from breaking and creates a protective veil over the outer layer to reduce friction damage. Meanwhile, nangai oil reduces the appearance of split ends after just one use.

Now there is a new addition: A leave-in treatment that works overnight, the Botanical Repair™ Strengthening Overnight Serum strengthens hair from the inside out, repairing damage and creating an invisible veil that prevents any future breakage in the process.

Get a full night’s deep repair with Aveda’s serum that absorbs quickly into the hair’s cortex strengthening hair from the inside out. Wake up to stronger healthier-looking hair after just one night.

Repair hair on all three layers, and reduce split ends by 84%, with this lightweight formula specially designed for overnight effectiveness. Create an invisible veil over each strand to minimise friction and help prevent damage while you sleep. Nourish, soften and smooth with plant-powered technologies to recover the essentials of healthy hair lost by daily assaults.

Apply to lengths and ends at bedtime, do not rinse. In morning style as usual. The texture is not sticky and it is an easy to use product. Use as often as desired. It is suitable for all hair types and textures, 99% naturally derived, 100% vegan and cruelty free.

The Aveda Botanical Repair™ Strengthening Overnight Serum is available now in a flacon of 100ml at selected stores. Come into the beautiful world of Aveda.

Colorsmith launches new hair care line

Colorsmith, the first and only custom home hair color for men, launches new hair care line to protect, moisturize and tone hair with premium ingredients In 100% recyclable flacons.

Our new, professional-grade formulas include active ingredients like Quinoa, Olive Oil, and Aloe Vera and are SLS and SLES free. With a sustainability focus, the packaging is made from 100% PCR and is 100% recyclable. We’re excited to now assist our clients from color application to maintenance, giving them the best hair color and care experience from start to finish.

Graham Jones, CEO Colorsmith

Award-winning men’s made-to-order home hair color brand, Colorsmith, expands into hair care with the launch of three new products — Protect Shampoo, Protect Conditioner, and Anti-Yellow Shampoo – to help clients care for color-treated hair or neutralize warm tones, especially gray or salt & pepper hair.

Colorsmith Anti-Yellow Shampoo

Anti-Yellow Shampoo is designed to tone brassiness in Silver, Blonde, and Gray hair. With the power of color-shielding Quinoa, invigorating Caffeine, and hydrating Olive Oil, this purple-pigmented daily cleanser gives hair a natural, cool finish.

Colorsmith Color Protect Shampoo

Colorsmith Color Protect Shampoo is designed to protect custom color from fade while nourishing the hair. This shampoo is infused with ingredients like color-shielding Quinoa, scalp-soothing Aloe Vera, and energizing Caffeine for an invigorating finish.

Colorsmith Color Protect Conditioner

Color Protect Conditioner is ideal for anyone looking for a moisturizing conditioner that won’t weigh hair down. This multi-tasking product goes the extra mile by defending color and adding a natural sheen with hair-healthy ingredients like Quinoa and Olive Oil.

Pro Tip: A little goes a long way with this highly concentrated, salon-quality cleanser. Not seeing the desired suds? Try adding more water instead of more shampoo.

For more information about Colorsmith hair care or to create a color profile, come into the beautiful world of Colorsmith

RevitaLash Lash & Brow Masque Repairs, Fortifies and Revitalizes Lashes and Brows

RevitaLash® Cosmetics, leaders and innovators in the lash and brow category, adds to their award-winning line of conditioning and enhancing cosmetics with the breakthrough ultra-reparative treatment, Lash & Brow Masque.

RevitaLash Cosmetics is a worldwide leader in developing advanced lash, brow and hair beautification products. Established in 2006, the collection includes award-winning RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner, add now Lash & Brow Masque to their range.

Lash & Brow Masque addresses visible and physical signs of compromised lashes and brows, both immediately, and more over time. From over-styling to daily makeup usage and damage caused by professional lash or brow services, this masque repairs damaged, compromised hair by infusing it with an immediate burst of intense, nutrient rich ingredients to promote the look of healthier, softer, shinier and more flexible hair.

The one-of-a-kind nutrient dense formula features a new generation of tube encapsulating masque technology that surrounds and saturates each hair, dispensing the concentrated ingredients to repair, restore, and protect lashes and brows.

The nourishing formula features Tri-Flora Complex, a breakthrough blend of Ginseng, Gleditsia, and White Nettle, designed to fortify hair and improve strength, natural volume, and vitality. Trehalose repairs moisture levels and makes hair less prone to breakage while Biotin conditions and strengthens, and vitamin E, a powerful antioxidant, protects and preserves hairs’ integrity.

In a three-week independent consumer study, 91% reported more hydrated lashes and brows, 89% confirmed healthier looking lashes and brows, and 85% claimed the formula repaired, replenished, and strengthened lashes and brows.  

We’re excited to find a reparative Lash & Brow Masque treatment product in their range of offerings – especially one that boasts both immediate and long-term benefits. As a company dedicated to enhancing lash and brow health, they knew it was important to offer a treatment that works in tandem with RevitaLash® Advanced and RevitaBrow® Advanced to repair and restore while also delivering hydration for strong shiny, healthy lashes and brows – and especially so as consumers (women ánd men) continue to seek out damaging lash and brow treatments. They want to continue to be the brand they reach for to restore health and natural beauty to their most treasured assets.

The RevitaLash Cosmetics Lash & Brow Masque is available at, in select spas and salons and at beginning November 1, 2021.

Revitalash Eternal Growth of Eyelashes

The obsession with long, full lashes dates back to the days of ancient Egypt, when women coveted dyes, ointments and brushes to achieve bold, intense eyes. Today there are many ways to achieve an intense look while taking care of your eyelashes: serums like RevitaLash® Advanced for healthier and stronger eyelashes. Although beauty treatments have evolved a lot since ancient Egypt, human physiology has remained the same – the eyelash cycle.

Each person usually has between 150 and 200 eyelashes per eye on the upper eyelids and 75 to 100 on the lower eyelids. While the length, thickness and color of eyelashes differ from person to person, each of them follows a growth cycle that is divided into three phases: anagen, catagen and telogen. In order to preserve the eyelashes, Revitalash recommends removing makeup well and avoiding waterproof makeup, as well as incorporating a fortifying serum such as RevitaLash® Advanced eyelash serum.

Revitalash products are available at selected stores and in beauty institutes, spas and medical spas worldwide. Come into the beautiful world of Revitalash 

Eluxe launches its new product with micro bubble technology for women’s hair care

Elux has launched a new carbonic acid shampoo with an aim to redefine hair care for women. The shampoo is set to combat the common hair problems that women face, some of this issues include brittle, dry, unhealthy and damaged hair.

The shampoo is specially formulated with soft micro bubbles that serve an important role in penetrating deep into the root of the hair. This helps in getting rid of all the grime and dirt build-up that is stuck on the hair and scalp. Hair is now able to better absorb hair products leaving one with smooth, soft and healthy hair.

Eluxe shampoos are packed with natural ingredients that are essential for healthy hair, they include; plant based nutrients like green tea which effectively promotes regeneration of hair. Other ingredients include macadamia oil, avocado oil and japonica seed oil. They all help in preventing hair loss as well as dandruff and microbial buildup. In addition, Eluxe products contain 100 percent fragrance free essential oils to add nutrients that are vital in having healthy glossy hair.

For more information on Eluxe products, come into the beautiful world of Eluxe.

Fortero to help men restore their hair to former glory

Seiseidou America, Inc. is thrilled to announce its micro-bubble shampoo and conditioner – Fortero, which is set to improve men’s hair. Fortero was borne out of the need to help men restore their hair to its former glory. Illnesses, medical treatments, and even stress have been proven to lead to hair loss. Loss of hair can affect a man socially and emotionally with an impact on confidence. In a bid to curtail this, the Fortero team came up with Fortero shampoo and conditioner.

Fortero is a carbonic acid shampoo and revitalizing conditioner that contains minoxidil – a tried and proven hair growth stimulator. Fortero delivers millions of tiny carbon bubbles that clean up gunky greasy sebum that accumulate around hair follicles. The micro-bubble shampoo blasts the sebum out of its stronghold and allows hair follicles to flourish. While the shampoo actively cleanses the scalp and pores, a matching conditioner and minoxidil strengthen the hair to encourage growth. The carbon bubbles also allow other hair growth products, like those that facilitate hair growth using Minoxidil, to work even more effectively.

The micro-bubble shampoo and conditioner are made entirely of natural, safe ingredients that are dermatologically certified. Each of the ingredients is ecologically friendly, sustainable, and wasn’t tested or used on animals at any time. And unlike many medicines and healthcare products, there are no hormone-disrupting parabens.

For more information on Fortero, come into the beautiful world of Fortero.

Award-winning Hairstylist Ryan Nickulas covers September issue of Potomac Lifestyle magazine

Award-winning hairstylist, father, and public figure Ryan Nickulas covers the September issue of Potomac Lifestyle magazine.

The former reality star of LOGO’s The A-List: New York discusses the new phase of his life, moving to a new city, remote learning with twins through quarantine, surviving Covid, and of course great style!

We can’t control things like a pandemic or a partner but we can control our own attitude and mindset. I knew that I would not be able to move forward without being kind to myself.

Ryan Nickulas

This was something he made a deliberate decision to work on. The stylist also discusses celebrating a 15-year business relationship with hair extension company Platinum Seamless. Ryan has generated more than $1 million in revenue from the product, and now focuses on license distribution and training an education team to ensure that everyone in D.C., Maryland, and Virginia can achieve great hair.

Now, as Nickulas is settling into the co-parenting groove and building up strength after Covid, he wants to give back. Nickulas is passionate about boosting the careers of up-and-coming artists. “I can’t be a man of privilege without responsibility”, he said. Nickulas purposely sought out independent local designers from the communities he’s always championed, namely the LGBT community and Black and Latino-owned businesses. “I’m finally in a position where I get to help talented underdog stylists get their shine, and I’m so grateful for that”.

Article by Erica Moody @ericalynnmoody
Photography by Tony Powell @tonypowell1
Wardrobe @thestylemonsters

Pick up a copy of Potomac Lifestyle now.

Two Brothers Discover Unusual Extract That Sparks Beard Growth and Soothes Itchy Skin

Two brothers from South Florida have launched a new hair and beard care company called Beerds. They are using pure hops extract in a unique way. Through many hours of research, development and testing they created proprietary formulas for beard oil, beard and hair butter, and beard wash. The process involved getting just the right concentrations of the pure hops extract with the other natural butters, oils and extracts being used to make each product.

The hops extract has long gone unnoticed for its skin and hair benefits. But recently, the medical science community began putting hops extract to the test in topical products for the skin and hair. One study published by the National Institutes of Health revealed that the humulus lupulus (hops) extract proved to have three powerful agents that are highly beneficial to our skin and hair. These three agents were found in significant amounts in pure humulus lupulus ‘hops’ extract:

1. Antimicrobial agents are known for destroying or inhibiting the growth of microorganisms (especially pathogenic microorganisms). After 2020, most people know what a pathogen is, but just to be clear, they cause disease. And, if you recall from our list above, dry skin related to disease is a very common reason that certain people can’t get rid of the irritation or itch.

2. Anti-inflammatory agents block certain substances in the body that cause inflammation: But guess what, inflammatory mediators, neurotransmitters and neuropeptides activate the cutaneous nerve endings, causing itch signal transduction from the peripheral skin, through the spinal cord and thalamus, to the brain cortex. This article details the Peripheral Mechanisms of Itch, posted on the National Institute of Health’s website.

3. Antioxidant agents are compounds that inhibit oxidation. This process is a chemical reaction that can produce free radicals, thereby leading to chain reactions that may damage the cells of organisms. Oxidized skin cells degenerate (age) more quickly and are prone to become irritated or inflamed.

Based on their findings and research, the two brothers created their own special formulas for beard oil, beard butter and beard wash. They used natural oils and butters, 100% pure humulus lupulus ‘hops’ extract and other premium ingredients to create beard care products that truly stop beard itch, make beards softer, clear up the skin around facial hair and help with healthier growth.

The two brothers tested every version of each product on their own beards until they were satisfied with the efficacy, consistency and fragrance of each one. These aren’t ‘private label products’; the brothers put significant research and resources into creating these products.

Come into the beautiful world of Beerds.