Sally Beauty Introduces bondbar: Bond Repair for All Hair Types

Bondbar 4-Step System for Your Healthiest, Happiest Hair

Sally Beauty, the destination for pro-quality hair color and care, is proud to launch bondbar — a new line of pro-quality bonding technology products for all hair types and textures. Born from the company’s vast knowledge and deep passion for hair, the line includes a four-step, accessibly priced system that bridges the gap in care for damaged hair.

Key industry trends have propelled the demand for powerful hair repair solutions that the beauty retailer couldn’t ignore.

Over the last few years, we’ve witnessed a remarkable increase in DIY styling and hair color, from vibrant to natural shades. Customers are taking beauty into their own hands. However, frequent coloring and the use of heat can lead to damage. That’s why we see our customers take a more skincare-based approach to hair care. They want their hair to feel and be healthy — not just appear healthy.

Steve Chattin, Vice President of Global Product Development at Sally Beauty.

Bonding technology is booming within the industry, but the category tends to be premium priced. As an industry leader, Sally Beauty knows this space and developed bondbar at an accessible price. This intentional move was to meet the needs of the hair-conscious consumer who is looking for both quality and value.

Bondbar’s quality is evident in its performance, which is a unique point of difference. When all four bondbar products are used as a system, the regimen promises up to 70% reduced breakage during combing and up to 90% improvement in wet detangling. Bondbar is cruelty-free, vegan, SLS/SLES free, paraben-free, and phthalate free. “It was crucial for us to deliver a product that truly delivers on its promise to strengthen and repair damaged hair at an accessible price point,” said Chattin. Additionally, each bottle is also recyclable and sustainable.

The current lineup features four quality products that can be used as a complete system based on individual needs:  

  • #3 Bonding Pre-Shampoo: apply the hair treatment to damp hair allowing it to sit for at least 10 minutes before rinsing. This product helps reduce breakage and generate new bonds for stronger hair.
  • #4 Bonding Shampoo: strengthens and hydrates damaged hair while preventing flyaways and frizz.
  • #5 Bonding Conditioner: improves manageability and prevents the formation of split ends.
  • #6 Bonding Styling Cream: the leave-in styling cream strengthens and moisturizes while reducing frizz for up to 72 hours.

“We are proud to launch bondbar. Hair damage is something that everyone experiences, so delivering a high-quality, accessibly priced product with clinically proven performance was key,” said Maryann Herskowitz, Group Vice President of Merchandising at Sally Beauty.

Learn more about bondbar and shop the complete system at SallyBeauty.com and Sally Beauty stores.

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Beauty Systems Group stores, branded as CosmoProf® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 10,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, intended for use in salons and for resale by salons to retail consumers.

DefenAge Skincare Releases Revolutionary 150K Hair Follicle Serum

DefenAge Skincare, manufacturer and distributor of revolutionary, evidence-based, anti-aging products, announces the launch of its first hair-centric product, the 150K Hair Follicle Serum.

The eagerly awaited and scientifically-advanced formula contains a concentrate of DefenAge’s proprietary Age-Repait Defensins. Defensin-molecules are proven to stimulate the skin’s latent master cells and spark a targeted, regenerative response. This technology is covered by US Patent No. 11,260,013, entitled ‘Compositions and Methods for Providing Hair Growth’, and is exclusive to DefenAge.

Patented Technology with Age-Repair Defensins Optimizes the Scalp and Skin Under the Hair for Overall Hair Health

The light, water-based innovative formula is also infused with an outstanding collection of 48 proven revitalizing ingredients, shown to have clinical efficacy on the scalp and hair, including the natural flavonoid Apigenin, azalea flower-isolated yeast extract, and organic pea sprouts extract. The formula is drug and hormone free.

No Follicles Left Behind

Rejuvenation-inspired, the 150K Hair Follicle Serum is designed for both men and women to revitalize the scalp and skin under the hair. The human scalp contains up to 150,000 hair follicles. DefenAge 150K Hair Follicle Serum ensures that each and every one of those follicles functions optimally. The proprietary technology keeps the skin fresh and healthy, providing an ideal environment for hair follicles to flourish.

This revolutionary serum helps reduce visible signs of shedding on the head, promotes the immunity of the scalp, and nourishes follicle nutrition support to encourage healthy hair. Applied directly to the scalp via a special vial that protects product integrity and prevents waste, the serum aims to re-establish the visible quality of the hair and preserve natural pigmentation, mitigating gray hairs.

“During initial testing, we also found that the new serum provides remarkable benefits if applied on the skin under the beard”, – said DefenAge’s CEO, Nikolay Turovets. “We saw that the skin under the beard becomes visibly smoother and more evenly toned, and the appearance of inflammation and itchiness is reduced. The Men’s Edition of the 150K Hair Follicle Serum is the perfect complement to attaining visibly healthy skin under the beard while promoting full and lush hair”.

Backed by Science and Clinical Studies

“Pre-clinical research showed that the topical application of human Defensins in the research models leads to enhanced hair production through the augmentation of key Wnt-transcripts and stimulation of the blood supply through the activation of angiogenesis”, shares facial plastic surgeon, Dr. Gregory Keller, MD, FACS. “The medical aesthetic community has been buzzing about this product for a long time, and we are thrilled that it’s finally here”.

In clinical pilot studies, the Defensin-containing serum revealed the progressive normalization of visible hair-growth metrics and hair qualities, visible reduction of shedding, and normalization of scalp conditions over the course of 1-, 2-, and 3- months.

The one-month supply of the 150K Hair Follicle Serum retails on the brand’s website, starting from $148. Addressing the high demand, the online store has been open for pre-orders with shipping beginning November 1st. Sizing includes 1-month and 3-month supplies and a trial version. The product will also be available in a professional formulation (Pro Exclusive Platinum Edition) through select dermatology and plastic surgeon offices, and med spas.

For more information, come into the beautiful world of DefenAge.

Panasonic Launches the Multishape, the First-Ever Integrated Grooming System

Today, Panasonic launched the Multishape Modular Personal Care System, the first integrated grooming system on the market. The Multishape is a perfect grooming solution for frequent travelers – whether it be for business or pleasure – as they can customize it to fit their individual grooming preferences, allowing them to maintain or refresh their grooming routines, at anytime and anyplace, without compromise. Panasonic also announced the launch of a new, dedicated e-commerce site – PanasonicMultiShape.com – where consumers can purchase the grooming system.

Featuring one of two rechargeable battery ‘main unit’ handles and a premium selection of five attachments to purchase from as needed, the Multishape allows users to execute a streamlined, daily personal care routine with just one device. All users need to do is simply attach one of the five heads to the main unit. As a result, the Multishape is a cost-effective, sustainable solution as users will no longer need to purchase, charge or store multiple grooming tools.

Customizable and Pre-Built Kits for a Tailored Grooming Experience

Users will be able to select from the following five attachments and two main units to create their own custom kit:

  • Beard/Hair Trimmer Head: Includes an adjustment dial with 39 length settings and two comb attachments to achieve 1-10mm or 11-20mm lengths.
  • Beard/Hair/Body Trimmer Head: Includes an adjustment dial with 58 length settings, three comb attachments ranging from 1-30mm, and one dedicated body attachment for precise and gentle trimming as close as 0.5mm of sensitive areas like the underarms.
  • 3Blade Shaver Head: To reduce the number of strokes required for a close shave, the individual Floating Blades move independently in three directions and gently follow the contours of the face and neck. The blades are positioned at 30 degrees and can groom away even the thickest stubble from the root, so users remain stubble free for up to eight hours. They won’t blunt or cause skin irritation either. Finally, round-shaped outer foils fit uniformly against the skin, even under the chin for a close shave over the entire surface.
  • Nose/Ear/Facial Trimmer Head: Designed with an advanced, double-edged cutting blade, users can efficiently trim away pesky nose and ear hair from all directions without any pulling. As users are trimming, a vacuum function suctions away hair so there’s no scattering of cut hair in and around the ear or nose, making post-trim cleanup easier.
  • Electric Toothbrush Head: Utilizing Sonic Vibration Technology to achieve a deep clean, the brush has a unique shape with tufts of flat, extra-fine bristles on both edges and in the middle of the brush to effectively and thoroughly clean the surface of and in between teeth.
  • Li-ion Battery Main Unit: Operates up to 90 minutes*1 on a one-hour charge and has an anti-slip coating for a firm grip.
  • Ni-MH Battery Main Unit: Operates up to 50 minutes*1 on a one-hour charge. Designed with a matte coating for a firm grip.
    *1 Based on dry usage at 68-86° Fahrenheit; Average operating time when using the ER-CTN1 (Beard /Hair Trimmer).

The blades on all the trimmer and shaver heads utilize durable Japanese stainless-steel blades that are designed to provide years of gentle and precise shaves. All heads and main units are designed for wet or dry use.

In addition to a customizable kit, four pre-built starter kits are available for purchase: two versions of a Beard/Hair Trimmer Kit, which include the Beard/Hair Trimmer Head and one of the two main units, and two versions of a Beard/Hair/Body Trimmer Kit, which includes the Beard/Hair/Body Trimmer Head and one of the two main units.

On-the-Go Grooming Solution

Perfect for an on-the-go lifestyle and for traveling, the Multishape’s light, compact design and detachable heads makes packing and storage effortless. The 3-Blade Shaver Head, Nose/Ear/Facial Trimmer Head, Electric Toothbrush Head and main unit all come with a protective cap to keep them clean. Both the customized and starter kits come with a travel pouch to keep all the modules organized together.

Less Waste. More Style.

As consumer styles and grooming preferences evolve, many of the multi-devices on the market are unable to meet individual needs or include attachments that aren’t needed by the consumer. Sustainability is at the heart of the Multishape system since users only choose the attachments needed for their individual style, resulting in less waste. Multishape users can always add to their personal system in the future as their grooming routines change over time.

The Panasonic Multishape will be available on PanasonicMultiShape.com for $120 – $175, dependent on components, in August 2022.

Nutrafol Diversifies Suite of Products with Revolutionary Scalp System for Balancing the Scalp Microbiome

Today Nutrafol, the leading company reshaping the category of hair health, announced its newest product line and innovation in hair biology: Scalp Microbiome Support. After years of research on the scalp barrier and the impact of internal and environmental triggers on the scalp microbiome, Nutrafol is at the industry forefront with this patent pending, physician-formulated suite of products designed to balance the scalp microbiome and complement the internal foundation established with Nutrafol’s award-winning nutraceuticals for optimal hair growth. Nutrafol’s Scalp Microbiome Support continues to reflect the brand’s individualized, whole-body approach and consists of a Build-Up Blocker exfoliating mask, Root Purifier shampoo and Stress Reliever scalp essence to create an optimal ecosystem for a healthy scalp barrier – an essential part of overall hair health.

Our bodies are complex ecosystems composed of diverse microbes that help us survive. From training the immune system to assisting the body absorb key nutrients, a balanced microbiome is essential for optimal health. Similarly to the gut microbiome within the body, the scalp microbiome shields hair follicles and the scalp from infection, toxins, irritation, hair damage and more. This results in a stronger scalp barrier and healthier hair quality. In contrast, a disrupted and unbalanced scalp microbiome can lead to dryness, irritation, damaged hair, oil buildup and even stunt hair growth.

For years, Nutrafol’s dedicated team of scientists have analyzed the impact of the scalp microbiome on cultivating the optimal ecosystem for healthy hair, developing formulas rooted in science to bring skin care-level support back to the scalp. Nutrafol’s new Scalp Microbiome suite – Build-Up Blocker, Root Purifier and Stress Reliever – are vegan, sulfate and paraben free, and contain advanced, natural ingredients that nourish and preserve the scalp microbiome for healthy hair. The Scalp Microbiome line has received the Microbiome Friendly Seal, a certification reserved for products that follow specific clinical testing to ensure each product protects and promotes good diversity of microbes.

“The scalp microbiome is not just another trendy health topic being talked about on social media – it is an important element to overall hair health that should be cared for just as much as people care about their skin routines,” said Giorgos Tsetis, CEO and co-founder of Nutrafol. “Nutrafol has spent an extensive amount of time studying and understanding the impact that a balanced scalp microbiome has on our hair, and has created innovative formulas aimed at maintaining the optimal ecosystem for healthy hair, as a complement to our hair growth nutraceuticals. We’re excited to announce the launch of Scalp Microbiome Support, a revolutionary suite of products that will bring and keep scalp health at the forefront of the hair health industry conversation.”

Nutrafol’s Scalp Microbiome Support is made up of three essential products for scalp health, based on consumer’s needs for their unique hair journey:

  • Build-Up Blocker – An exfoliating mask, used 1-2 times per week, that removes excess oil buildup using natural key ingredients, gentle acids, sebum balancing amino acids and plant detoxifiers. 100% of users had a clinically effective reduction in sebum immediately.
  • Root Purifier – A daily, nourishing and cleansing shampoo containing clinically proven ingredients such as a natural alternative to sulfates, a biosurfactant, prebiotics and vegan protein, that balances PH levels and creates the ideal environment for a healthy scalp and thriving hair. 100% of users had a clinical effective reduction in sebum immediately.
  • Stress Reliever – A scalp microbiome essence, used daily, made with soothing botanicals, collagen boosters, and pre & postbiotics to calm the scalp, that visibly reduces redness and improves a dry flaky, sensitive scalp. 97% of users felt their scalp was soothed after incorporating it into their weekly routine for 4 weeks.

“Generally speaking, scalps are often underwashed and lathered with harsh chemicals that strip scalp microbiomes – exposing the scalp to damaging factors like pollution, toxins, dirt and more,” said Dr. Chesahna Kindred, MD, board-certified dermatologist. “Existing scalp care is often focused on improving specific scalp issues. Nutrafol’s Scalp Microbiome Support focuses on how balancing the scalp microbiome directly impacts the overall look and feel of hair, creating a foundation for healthy hair, allowing hair to grow to its fullest potential. Physicians have been waiting for a revolutionary portfolio of products like Scalp Microbiome to enter the market that will educate patients on the importance of a healthy scalp and meet all of the unique and individualized needs that our patients have when it comes to caring for their scalp microbiomes.”

Nutrafol’s Scalp Microbiome line follows the recent launch of Growth Activator, the patent-pending, first-of-its-kind hair serum that uses the power of plant-derived exosomes from Ashwagandha seeds to boost cellular renewal on the scalp for thicker-looking hair. Nutrafol’s Scalp Microbiome Support is available for individual purchase, based on consumer needs, as well as in travel and full size bottles.

For more information, come into the beautiful world of please visit Nutrafol.

Aveda Smooth Infusion Routine

Aveda, the high-performance hair care brand with a mission to care for the world, is reintroducing a new and advanced Smooth Infusion collection, created to provide protection against frizz and humidity for a smooth, sleek finish that lasts. Even the most frizz-prone hair is instantly transformed with an advanced plant-powered technology that protects all hair types and textures from frizz for up to 72 hours with the collection’s multi-benefit stylers.

Leveraging our expertise in high-performance, naturally-derived materials, we were able to identify the Plant Polymer Shield in the Smooth InfusionTM collection used to block humidity and give frizz protection. This is an exciting technological improvement that replaces silicones with plant-derived alternatives, without sacrificing performance – actually, it gives better, longer-lasting results than our prior silicone-based formula. That’s the power of Green Chemistry!

Camille Sasik, Ph.D., Aveda’s Director of Hair Care Research and Development

Tapping into the principles of Green Chemistry, the botanical technology in Aveda’s 95% naturally derived1 Smooth InfusionTM collection includes a Plant Polymer Shield and Botanical Smoothing Oil Blend, giving hair instantly smooth, sleek results in just one use. This dual-action technology protects from humidity without silicones.

How it works: First, a botanical complex created from castor bean plant extract instantly cloaks hair strands and repels water, giving silicone-free protection. Next, a smoothing botanical oil blend formulated with Kalahari Melon Seed Oil and Tamanu Oil smoothes and conditions cuticles for softness and shine.

Aveda Smooth InfusionTM collection

Aveda Smooth Infusion Anti-Frizz Shampoo

Silicone-free smoothing shampoo gently cleanses, moisturizes and enhances shine while fighting frizz. The vegan formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping hair smoother and sleeker.

How to Use
1. Massage into wet hair, from roots to ends.
2. Rinse.
3. Follow with smooth infusion™ anti-frizz conditioner.

Aveda Smooth Infusion Anti-Frizz Conditioner

This silicone-free detangling and smoothing conditioner gently conditions, moisturizes and enhances shine. The vegan formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair smoother and sleeker.

How to Use
1. Use after smooth infusion™ anti-frizz shampoo.
2. Massage into wet hair, from roots to ends.
3. Rinse.

Aveda Smooth Infusion Perfect Blow Dry

Aveda’s home blowout spray that transforms hair into smooth, sleek perfection. This revolutionary heat-activated treatment makes frizz-prone hair 5x smoother. It wraps each strand in an invisible shield that provides 72 hours of anti-frizz protection, even in extreme humidity. The vegan, plant-powered frizz control formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair smoother and sleeker for longer.

How to Use
1. Begin with clean, towel-dried, detangled hair.
2. Working in sections, spray generously from roots to ends.
3. Blow dry thoroughly to activate and seal in the formula.
For best results, do not apply with any other pre-styling products.

Pro Tip: Perfect blow dry works best on damp hair and requires heat to activate. For best results, do not apply with any other pre-styling products.

Aveda Smooth Infusion Style-Prep Smoother

The lightweight leave-in treatment serum preps hair with pre-style protection from heat styling and the drying effects of the sun, while providing plant-powered frizz defense for up to 72 hours. The vegan hair-smoothing formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your sleek hair smoother for longer.

How to Use
1. To prep hair for styling, work a small amount of product in hands.
2. Apply through damp hair.
3. Style as desired.

Aveda Smooth Infusion Perfectly Sleek Heat Styling Cream

This heat-activated, silicone-free rich styling conditioning butter cream transforms naturally curly and coily hair textures into smooth, sleek styles, without permanently altering curl pattern. Fights frizz and blocks humidity until your next wash day. The conditioning heat styling cream deeply nourishes and protects naturally curly or coily hair textures during heat styling. The 100% vegan frizz control formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair shiny, and smoother and sleeker for longer.

How to Use
1. Apply to clean, towel dried, detangled hair.
2. Distribute throughout.
3. Blow dry.
4. Follow with flat iron for perfectly sleek perfection.

Pro Tip from stylist Naomi Dove: The beauty of texture is versatility! The desire to go from coily to straight and back again requires steps to ensure delicate coils and curls are protected. Aligning your routine with a system of products that start with a protective foundation. Hair that is cleansed and conditioned properly with smooth infusion™ shampoo and conditioner sets the stage for maximum effect of the blow dry cream. Creating a clean canvas prevents overheating of strands due to buildup which can lead to heat damage. The cream (applied on damp hair before blow drying) then sets the tone for that space to allow a sleeker finish and longer lasting results.

Aveda’s Smooth Infusion™ collection features an aroma with rose, Australian sandalwood, certified organic palmarosa, certified organic bergamot, and other pure flower and plant essences.

Environmental standards

The Smooth Infusion™ collection is 95% naturally derived1, silicone-free and sulfate cleanser free, and like all Aveda products, is vegan and cruelty free. The packaging contains minimum 59% post-consumer recycled plastic; and the formulas are manufactured using 100% renewable energy through solar and wind power at Aveda’s primary facility.

Aveda’s Smooth Infusion™ collection is now available  in Aveda salons, Spas, selected stores worldwide and online. Come into the beautiful world of Aveda.

Get Healthy Hair While You Sleep

A product that dramatically repairs your hair (yes, even those pesky split ends!) to reveal a stronger, shinier and sleeker mane – all while you sleep? Well that sounds almost too good to be true! Luckily for us, with the Aveda Botanical Repair™ Strengthening Overnight Serum, that dream is about to become a reality.

Supercharged with the same bond-building prowess that Aveda’s Botanical Repair line has become so beloved for, expect big things from this lightweight hair serum.

We love Aveda due to its holistic approach to haircare – it’s inspired by ancient ayurvedic medicine. Case in point? The botanical repair™ overnight serum, a 99% naturally-derived formula that harnesses the power of plants to target hair from the inside out: it strengthens the cortex, prevents the cuticle from breaking and creates a protective veil over the outer layer to reduce friction damage. Meanwhile, nangai oil reduces the appearance of split ends after just one use.

Now there is a new addition: A leave-in treatment that works overnight, the Botanical Repair™ Strengthening Overnight Serum strengthens hair from the inside out, repairing damage and creating an invisible veil that prevents any future breakage in the process.

Get a full night’s deep repair with Aveda’s serum that absorbs quickly into the hair’s cortex strengthening hair from the inside out. Wake up to stronger healthier-looking hair after just one night.

Repair hair on all three layers, and reduce split ends by 84%, with this lightweight formula specially designed for overnight effectiveness. Create an invisible veil over each strand to minimise friction and help prevent damage while you sleep. Nourish, soften and smooth with plant-powered technologies to recover the essentials of healthy hair lost by daily assaults.

Apply to lengths and ends at bedtime, do not rinse. In morning style as usual. The texture is not sticky and it is an easy to use product. Use as often as desired. It is suitable for all hair types and textures, 99% naturally derived, 100% vegan and cruelty free.

The Aveda Botanical Repair™ Strengthening Overnight Serum is available now in a flacon of 100ml at selected stores. Come into the beautiful world of Aveda.

Colorsmith launches new hair care line

Colorsmith, the first and only custom home hair color for men, launches new hair care line to protect, moisturize and tone hair with premium ingredients In 100% recyclable flacons.

Our new, professional-grade formulas include active ingredients like Quinoa, Olive Oil, and Aloe Vera and are SLS and SLES free. With a sustainability focus, the packaging is made from 100% PCR and is 100% recyclable. We’re excited to now assist our clients from color application to maintenance, giving them the best hair color and care experience from start to finish.

Graham Jones, CEO Colorsmith

Award-winning men’s made-to-order home hair color brand, Colorsmith, expands into hair care with the launch of three new products — Protect Shampoo, Protect Conditioner, and Anti-Yellow Shampoo – to help clients care for color-treated hair or neutralize warm tones, especially gray or salt & pepper hair.

Colorsmith Anti-Yellow Shampoo

Anti-Yellow Shampoo is designed to tone brassiness in Silver, Blonde, and Gray hair. With the power of color-shielding Quinoa, invigorating Caffeine, and hydrating Olive Oil, this purple-pigmented daily cleanser gives hair a natural, cool finish.

Colorsmith Color Protect Shampoo

Colorsmith Color Protect Shampoo is designed to protect custom color from fade while nourishing the hair. This shampoo is infused with ingredients like color-shielding Quinoa, scalp-soothing Aloe Vera, and energizing Caffeine for an invigorating finish.

Colorsmith Color Protect Conditioner

Color Protect Conditioner is ideal for anyone looking for a moisturizing conditioner that won’t weigh hair down. This multi-tasking product goes the extra mile by defending color and adding a natural sheen with hair-healthy ingredients like Quinoa and Olive Oil.

Pro Tip: A little goes a long way with this highly concentrated, salon-quality cleanser. Not seeing the desired suds? Try adding more water instead of more shampoo.

For more information about Colorsmith hair care or to create a color profile, come into the beautiful world of Colorsmith

RevitaLash Lash & Brow Masque Repairs, Fortifies and Revitalizes Lashes and Brows

RevitaLash® Cosmetics, leaders and innovators in the lash and brow category, adds to their award-winning line of conditioning and enhancing cosmetics with the breakthrough ultra-reparative treatment, Lash & Brow Masque.

RevitaLash Cosmetics is a worldwide leader in developing advanced lash, brow and hair beautification products. Established in 2006, the collection includes award-winning RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner, add now Lash & Brow Masque to their range.

Lash & Brow Masque addresses visible and physical signs of compromised lashes and brows, both immediately, and more over time. From over-styling to daily makeup usage and damage caused by professional lash or brow services, this masque repairs damaged, compromised hair by infusing it with an immediate burst of intense, nutrient rich ingredients to promote the look of healthier, softer, shinier and more flexible hair.

The one-of-a-kind nutrient dense formula features a new generation of tube encapsulating masque technology that surrounds and saturates each hair, dispensing the concentrated ingredients to repair, restore, and protect lashes and brows.

The nourishing formula features Tri-Flora Complex, a breakthrough blend of Ginseng, Gleditsia, and White Nettle, designed to fortify hair and improve strength, natural volume, and vitality. Trehalose repairs moisture levels and makes hair less prone to breakage while Biotin conditions and strengthens, and vitamin E, a powerful antioxidant, protects and preserves hairs’ integrity.

In a three-week independent consumer study, 91% reported more hydrated lashes and brows, 89% confirmed healthier looking lashes and brows, and 85% claimed the formula repaired, replenished, and strengthened lashes and brows.  

We’re excited to find a reparative Lash & Brow Masque treatment product in their range of offerings – especially one that boasts both immediate and long-term benefits. As a company dedicated to enhancing lash and brow health, they knew it was important to offer a treatment that works in tandem with RevitaLash® Advanced and RevitaBrow® Advanced to repair and restore while also delivering hydration for strong shiny, healthy lashes and brows – and especially so as consumers (women ánd men) continue to seek out damaging lash and brow treatments. They want to continue to be the brand they reach for to restore health and natural beauty to their most treasured assets.

The RevitaLash Cosmetics Lash & Brow Masque is available at Nordstrom.com, in select spas and salons and at RevitaLash.com beginning November 1, 2021.

Revitalash Eternal Growth of Eyelashes

The obsession with long, full lashes dates back to the days of ancient Egypt, when women coveted dyes, ointments and brushes to achieve bold, intense eyes. Today there are many ways to achieve an intense look while taking care of your eyelashes: serums like RevitaLash® Advanced for healthier and stronger eyelashes. Although beauty treatments have evolved a lot since ancient Egypt, human physiology has remained the same – the eyelash cycle.

Each person usually has between 150 and 200 eyelashes per eye on the upper eyelids and 75 to 100 on the lower eyelids. While the length, thickness and color of eyelashes differ from person to person, each of them follows a growth cycle that is divided into three phases: anagen, catagen and telogen. In order to preserve the eyelashes, Revitalash recommends removing makeup well and avoiding waterproof makeup, as well as incorporating a fortifying serum such as RevitaLash® Advanced eyelash serum.

Revitalash products are available at selected stores and in beauty institutes, spas and medical spas worldwide. Come into the beautiful world of Revitalash 

Eluxe launches its new product with micro bubble technology for women’s hair care

Elux has launched a new carbonic acid shampoo with an aim to redefine hair care for women. The shampoo is set to combat the common hair problems that women face, some of this issues include brittle, dry, unhealthy and damaged hair.

The shampoo is specially formulated with soft micro bubbles that serve an important role in penetrating deep into the root of the hair. This helps in getting rid of all the grime and dirt build-up that is stuck on the hair and scalp. Hair is now able to better absorb hair products leaving one with smooth, soft and healthy hair.

Eluxe shampoos are packed with natural ingredients that are essential for healthy hair, they include; plant based nutrients like green tea which effectively promotes regeneration of hair. Other ingredients include macadamia oil, avocado oil and japonica seed oil. They all help in preventing hair loss as well as dandruff and microbial buildup. In addition, Eluxe products contain 100 percent fragrance free essential oils to add nutrients that are vital in having healthy glossy hair.

For more information on Eluxe products, come into the beautiful world of Eluxe.