Get Healthy Hair While You Sleep

A product that dramatically repairs your hair (yes, even those pesky split ends!) to reveal a stronger, shinier and sleeker mane – all while you sleep? Well that sounds almost too good to be true! Luckily for us, with the Aveda Botanical Repair™ Strengthening Overnight Serum, that dream is about to become a reality.

Supercharged with the same bond-building prowess that Aveda’s Botanical Repair line has become so beloved for, expect big things from this lightweight hair serum.

We love Aveda due to its holistic approach to haircare – it’s inspired by ancient ayurvedic medicine. Case in point? The botanical repair™ overnight serum, a 99% naturally-derived formula that harnesses the power of plants to target hair from the inside out: it strengthens the cortex, prevents the cuticle from breaking and creates a protective veil over the outer layer to reduce friction damage. Meanwhile, nangai oil reduces the appearance of split ends after just one use.

Now there is a new addition: A leave-in treatment that works overnight, the Botanical Repair™ Strengthening Overnight Serum strengthens hair from the inside out, repairing damage and creating an invisible veil that prevents any future breakage in the process.

Get a full night’s deep repair with Aveda’s serum that absorbs quickly into the hair’s cortex strengthening hair from the inside out. Wake up to stronger healthier-looking hair after just one night.

Repair hair on all three layers, and reduce split ends by 84%, with this lightweight formula specially designed for overnight effectiveness. Create an invisible veil over each strand to minimise friction and help prevent damage while you sleep. Nourish, soften and smooth with plant-powered technologies to recover the essentials of healthy hair lost by daily assaults.

Apply to lengths and ends at bedtime, do not rinse. In morning style as usual. The texture is not sticky and it is an easy to use product. Use as often as desired. It is suitable for all hair types and textures, 99% naturally derived, 100% vegan and cruelty free.

The Aveda Botanical Repair™ Strengthening Overnight Serum is available now in a flacon of 100ml at selected stores. Come into the beautiful world of Aveda.

Colorsmith launches new hair care line

Colorsmith, the first and only custom home hair color for men, launches new hair care line to protect, moisturize and tone hair with premium ingredients In 100% recyclable flacons.

Our new, professional-grade formulas include active ingredients like Quinoa, Olive Oil, and Aloe Vera and are SLS and SLES free. With a sustainability focus, the packaging is made from 100% PCR and is 100% recyclable. We’re excited to now assist our clients from color application to maintenance, giving them the best hair color and care experience from start to finish.

Graham Jones, CEO Colorsmith

Award-winning men’s made-to-order home hair color brand, Colorsmith, expands into hair care with the launch of three new products — Protect Shampoo, Protect Conditioner, and Anti-Yellow Shampoo – to help clients care for color-treated hair or neutralize warm tones, especially gray or salt & pepper hair.

Colorsmith Anti-Yellow Shampoo

Anti-Yellow Shampoo is designed to tone brassiness in Silver, Blonde, and Gray hair. With the power of color-shielding Quinoa, invigorating Caffeine, and hydrating Olive Oil, this purple-pigmented daily cleanser gives hair a natural, cool finish.

Colorsmith Color Protect Shampoo

Colorsmith Color Protect Shampoo is designed to protect custom color from fade while nourishing the hair. This shampoo is infused with ingredients like color-shielding Quinoa, scalp-soothing Aloe Vera, and energizing Caffeine for an invigorating finish.

Colorsmith Color Protect Conditioner

Color Protect Conditioner is ideal for anyone looking for a moisturizing conditioner that won’t weigh hair down. This multi-tasking product goes the extra mile by defending color and adding a natural sheen with hair-healthy ingredients like Quinoa and Olive Oil.

Pro Tip: A little goes a long way with this highly concentrated, salon-quality cleanser. Not seeing the desired suds? Try adding more water instead of more shampoo.

For more information about Colorsmith hair care or to create a color profile, come into the beautiful world of Colorsmith

RevitaLash Lash & Brow Masque Repairs, Fortifies and Revitalizes Lashes and Brows

RevitaLash® Cosmetics, leaders and innovators in the lash and brow category, adds to their award-winning line of conditioning and enhancing cosmetics with the breakthrough ultra-reparative treatment, Lash & Brow Masque.

RevitaLash Cosmetics is a worldwide leader in developing advanced lash, brow and hair beautification products. Established in 2006, the collection includes award-winning RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner, add now Lash & Brow Masque to their range.

Lash & Brow Masque addresses visible and physical signs of compromised lashes and brows, both immediately, and more over time. From over-styling to daily makeup usage and damage caused by professional lash or brow services, this masque repairs damaged, compromised hair by infusing it with an immediate burst of intense, nutrient rich ingredients to promote the look of healthier, softer, shinier and more flexible hair.

The one-of-a-kind nutrient dense formula features a new generation of tube encapsulating masque technology that surrounds and saturates each hair, dispensing the concentrated ingredients to repair, restore, and protect lashes and brows.

The nourishing formula features Tri-Flora Complex, a breakthrough blend of Ginseng, Gleditsia, and White Nettle, designed to fortify hair and improve strength, natural volume, and vitality. Trehalose repairs moisture levels and makes hair less prone to breakage while Biotin conditions and strengthens, and vitamin E, a powerful antioxidant, protects and preserves hairs’ integrity.

In a three-week independent consumer study, 91% reported more hydrated lashes and brows, 89% confirmed healthier looking lashes and brows, and 85% claimed the formula repaired, replenished, and strengthened lashes and brows.  

We’re excited to find a reparative Lash & Brow Masque treatment product in their range of offerings – especially one that boasts both immediate and long-term benefits. As a company dedicated to enhancing lash and brow health, they knew it was important to offer a treatment that works in tandem with RevitaLash® Advanced and RevitaBrow® Advanced to repair and restore while also delivering hydration for strong shiny, healthy lashes and brows – and especially so as consumers (women ánd men) continue to seek out damaging lash and brow treatments. They want to continue to be the brand they reach for to restore health and natural beauty to their most treasured assets.

The RevitaLash Cosmetics Lash & Brow Masque is available at, in select spas and salons and at beginning November 1, 2021.

Revitalash Eternal Growth of Eyelashes

The obsession with long, full lashes dates back to the days of ancient Egypt, when women coveted dyes, ointments and brushes to achieve bold, intense eyes. Today there are many ways to achieve an intense look while taking care of your eyelashes: serums like RevitaLash® Advanced for healthier and stronger eyelashes. Although beauty treatments have evolved a lot since ancient Egypt, human physiology has remained the same – the eyelash cycle.

Each person usually has between 150 and 200 eyelashes per eye on the upper eyelids and 75 to 100 on the lower eyelids. While the length, thickness and color of eyelashes differ from person to person, each of them follows a growth cycle that is divided into three phases: anagen, catagen and telogen. In order to preserve the eyelashes, Revitalash recommends removing makeup well and avoiding waterproof makeup, as well as incorporating a fortifying serum such as RevitaLash® Advanced eyelash serum.

Revitalash products are available at selected stores and in beauty institutes, spas and medical spas worldwide. Come into the beautiful world of Revitalash 

Eluxe launches its new product with micro bubble technology for women’s hair care

Elux has launched a new carbonic acid shampoo with an aim to redefine hair care for women. The shampoo is set to combat the common hair problems that women face, some of this issues include brittle, dry, unhealthy and damaged hair.

The shampoo is specially formulated with soft micro bubbles that serve an important role in penetrating deep into the root of the hair. This helps in getting rid of all the grime and dirt build-up that is stuck on the hair and scalp. Hair is now able to better absorb hair products leaving one with smooth, soft and healthy hair.

Eluxe shampoos are packed with natural ingredients that are essential for healthy hair, they include; plant based nutrients like green tea which effectively promotes regeneration of hair. Other ingredients include macadamia oil, avocado oil and japonica seed oil. They all help in preventing hair loss as well as dandruff and microbial buildup. In addition, Eluxe products contain 100 percent fragrance free essential oils to add nutrients that are vital in having healthy glossy hair.

For more information on Eluxe products, come into the beautiful world of Eluxe.

Fortero to help men restore their hair to former glory

Seiseidou America, Inc. is thrilled to announce its micro-bubble shampoo and conditioner – Fortero, which is set to improve men’s hair. Fortero was borne out of the need to help men restore their hair to its former glory. Illnesses, medical treatments, and even stress have been proven to lead to hair loss. Loss of hair can affect a man socially and emotionally with an impact on confidence. In a bid to curtail this, the Fortero team came up with Fortero shampoo and conditioner.

Fortero is a carbonic acid shampoo and revitalizing conditioner that contains minoxidil – a tried and proven hair growth stimulator. Fortero delivers millions of tiny carbon bubbles that clean up gunky greasy sebum that accumulate around hair follicles. The micro-bubble shampoo blasts the sebum out of its stronghold and allows hair follicles to flourish. While the shampoo actively cleanses the scalp and pores, a matching conditioner and minoxidil strengthen the hair to encourage growth. The carbon bubbles also allow other hair growth products, like those that facilitate hair growth using Minoxidil, to work even more effectively.

The micro-bubble shampoo and conditioner are made entirely of natural, safe ingredients that are dermatologically certified. Each of the ingredients is ecologically friendly, sustainable, and wasn’t tested or used on animals at any time. And unlike many medicines and healthcare products, there are no hormone-disrupting parabens.

For more information on Fortero, come into the beautiful world of Fortero.

Award-winning Hairstylist Ryan Nickulas covers September issue of Potomac Lifestyle magazine

Award-winning hairstylist, father, and public figure Ryan Nickulas covers the September issue of Potomac Lifestyle magazine.

The former reality star of LOGO’s The A-List: New York discusses the new phase of his life, moving to a new city, remote learning with twins through quarantine, surviving Covid, and of course great style!

We can’t control things like a pandemic or a partner but we can control our own attitude and mindset. I knew that I would not be able to move forward without being kind to myself.

Ryan Nickulas

This was something he made a deliberate decision to work on. The stylist also discusses celebrating a 15-year business relationship with hair extension company Platinum Seamless. Ryan has generated more than $1 million in revenue from the product, and now focuses on license distribution and training an education team to ensure that everyone in D.C., Maryland, and Virginia can achieve great hair.

Now, as Nickulas is settling into the co-parenting groove and building up strength after Covid, he wants to give back. Nickulas is passionate about boosting the careers of up-and-coming artists. “I can’t be a man of privilege without responsibility”, he said. Nickulas purposely sought out independent local designers from the communities he’s always championed, namely the LGBT community and Black and Latino-owned businesses. “I’m finally in a position where I get to help talented underdog stylists get their shine, and I’m so grateful for that”.

Article by Erica Moody @ericalynnmoody
Photography by Tony Powell @tonypowell1
Wardrobe @thestylemonsters

Pick up a copy of Potomac Lifestyle now.

Two Brothers Discover Unusual Extract That Sparks Beard Growth and Soothes Itchy Skin

Two brothers from South Florida have launched a new hair and beard care company called Beerds. They are using pure hops extract in a unique way. Through many hours of research, development and testing they created proprietary formulas for beard oil, beard and hair butter, and beard wash. The process involved getting just the right concentrations of the pure hops extract with the other natural butters, oils and extracts being used to make each product.

The hops extract has long gone unnoticed for its skin and hair benefits. But recently, the medical science community began putting hops extract to the test in topical products for the skin and hair. One study published by the National Institutes of Health revealed that the humulus lupulus (hops) extract proved to have three powerful agents that are highly beneficial to our skin and hair. These three agents were found in significant amounts in pure humulus lupulus ‘hops’ extract:

1. Antimicrobial agents are known for destroying or inhibiting the growth of microorganisms (especially pathogenic microorganisms). After 2020, most people know what a pathogen is, but just to be clear, they cause disease. And, if you recall from our list above, dry skin related to disease is a very common reason that certain people can’t get rid of the irritation or itch.

2. Anti-inflammatory agents block certain substances in the body that cause inflammation: But guess what, inflammatory mediators, neurotransmitters and neuropeptides activate the cutaneous nerve endings, causing itch signal transduction from the peripheral skin, through the spinal cord and thalamus, to the brain cortex. This article details the Peripheral Mechanisms of Itch, posted on the National Institute of Health’s website.

3. Antioxidant agents are compounds that inhibit oxidation. This process is a chemical reaction that can produce free radicals, thereby leading to chain reactions that may damage the cells of organisms. Oxidized skin cells degenerate (age) more quickly and are prone to become irritated or inflamed.

Based on their findings and research, the two brothers created their own special formulas for beard oil, beard butter and beard wash. They used natural oils and butters, 100% pure humulus lupulus ‘hops’ extract and other premium ingredients to create beard care products that truly stop beard itch, make beards softer, clear up the skin around facial hair and help with healthier growth.

The two brothers tested every version of each product on their own beards until they were satisfied with the efficacy, consistency and fragrance of each one. These aren’t ‘private label products’; the brothers put significant research and resources into creating these products.

Come into the beautiful world of Beerds.

2020 Allure Best of Beauty Award: Sisley Restructuring Nourishing Balm for Hair Lengths and Ends

Sisley-Paris is a lifestyle French beauty brand with luxurious products in skincare, make-up, fragrance and hair care. The creators of Sisley, the d’Ornano family, have over 3 generations involved in luxury cosmetics. The French Maison is based on the concept of Phyto-cosmetology–the use of the highest concentrations of the best quality plant-based ingredients and essential oils blended with science to obtain visible results.

This pre-shampoo deeply nourishing balm is formulated for damaged, dry and brittle hair. Enriched with a precious combination of botanical oils, it acts on the hair fiber to intensely nourish, restore and restructure. Suitable for damaged, dry and brittle hair. the ‘Silky Balm’ texture which instantly transforms into an oil for a sensorial experience.

Also in this Hair Ritual Restructuring Nourishing Balmyou you’ll find the highest concentrations of the best quality plant-based ingredients and essential oils. 18-MEA analogue: positions itself on the damaged parts of the cuticle, reinforcing the protective barrier of the hair to provide optimal repair; Ceramide Analogue: ‘breaker filler’ key ingredient that reinforces the internal lipid structure and improves the resistance of the hair. Hair is restructured for an optimal anti-breakage and anti-split end action; Shea oil: smoothes the cuticle, improves hair shine, nourishes and limits the dehydration of hair; Macadamia oil: nourishes, softens and revitalizes dry and damaged hair while protecting it from dryness; Babassu oil: nourishes the hair without weighing it down; Moringa oil: rebuilds the hair’s lipid capital, intensely sheathes the fiber to smooth dry and damaged hair; Meadowfoam seed oil: limits dehydration, intensely sheathes dry and damaged hair, improves shine and detangles.

Overnight application for intense restorative action: instantly, the texture of the hair is visibly transformed. The hair is intensively nourished and restored and left feeling glossy, silky, and shiny. A 30-minute application for express nutrition: the hair is nourished, and feels softer and silkier. It is more supple, and frizz is controlled.

How to use Restructuring Nourishing Balm:

– Apply to dry hair once a week
– Spread the balm along the lengths and on the ends, concentrating on damaged areas. Do not apply on the scalp
– Allow to penetrate well
– Leave in either overnight or 30 minutes before shampooing
– Wet the hair, then shampoo

The amount of product to apply depends on hair types:

– For fine, short or mid-lengths hair: apply one grape size
– For thick, very dry or long hair: apply 2 to 3 grape sizes

Treatment time:

– Overnight application for intense restorative action
– 30-minutes application for express nutrition, 30 minutes before shampooing.

A true 2020 Allure Best of Beauty Award: Containing 125gr, Sisley Hair Ritual Restructuring Nourishing Balm is available in a jar at selected stores worldwide. Come into the beautiful world of Sisley.

Malin + Goetz Detox Scalp Mask

Malin + Goetz expands its hair line with Detox Scalp Mask, a scalp treatment to be used once or twice a week instead of shampoo. With a transparent gel texture that turns into a dense foam to deeply purify and remove impurities and excess residues left by styling products, it makes use of ingredients with oxygenating properties similar to those found in the Detox Face Mask.

As a skincare brand we take care of your skin first + formost, deeply purify, exfoliate + remove product buildup, excess oil + impurities for optimal scalp health. This is the key to a great head of hair, every day.

Synthesized with innovative encapsulation technology, the key ingredients are wrapped in a protective outer coating that allows them to activate in long-release mode, making them more delicate on the skin while increasing their effectiveness and stability. An encapsulated oxygen complex creates an invigorating and luxurious foam to thoroughly clean the scalp and hair while salicylic acid microspheres are released gradually to gently exfoliate and remove dead cells and impurities.

A mixture of lactic acid and glycolic acid helps restore the balance of the scalp, while sedam, olive and coconut oils, rich in fatty acids, provide nourishment and hydration, ensuring that the skin and hair are never tone-free or dry. Infused with peppermint oils for a naturally refreshing experience. Suitable for all skin types, even particularly sensitive ones. Further plus is vegan and cruelty-free and free of parabens, synthetic perfumes, phthalates, formaldehyde, gluten, mineral oil.

Malin + Goetz Detox Scalp Mask, is a 5-minute foaming scalp treatment that removes product buildup, dead skin cells + excess oil leaving hair looking fuller, thicker + healthier.

Malin + Goetz Detox Scalp Mask is available at selected stores worldwide. Come into the beautiful world of Malin + Goetz.