Sadiaa Launches As Premier US-Based Black Hair And Beauty Directory


Sadiaa has launched as the premiere online beauty directory dedicated to Black hair and beauty. The comprehensive platform aims to be a one-stop hair and beauty resource, including business profiles, news, events and product reviews.

Black women and women of color can search the growing directory of hair and beauty business and services by name, city, zip code or category. Categories include hair, makeup, fashion, health & wellness, skin care, nails and more. The new directory also gives businesses the ability to amplify their reach to an active and engaged audience that not only wants, but is seeking, their services.

The site is the brainchild of beauty editor and developer Stephenetta Harmon who was tired of digging through lists and web searches to find Black-owned brands and products.

Studies show we spend nines time more on hair and beauty needs, yet are the least considered when it comes to diversity in product choices, services and marketing. I have met women all over the country, who like me, are not just searching for where to get our hair done, but all aspects of beauty — from where to find Black-owned beauty supply stores and hair care brands to fashion and dermatologists. We were all frustrated to learn that a directory dedicated to Black beauty didn’t already exist in the US. That’s why I created Sadiaa – to make beauty easy and accessible.

Stephenetta Harmon

At launch, Sadiaa has listed more than 200 businesses, including over 100 Black-owned beauty supply stores, with plans to grow exponentially throughout 2018. The site offers both free and paid listing options for businesses. The brand also looks forward to presenting or hosting events throughout the country that highlight various Black-owned brands and address topical hair and beauty concerns.

For more information, come into the beautiful world of Sadiaa.





Giorgio Armani Sì Hair Mist


New from Italian fashion designer Giorgio Armani is the Sì Hair Mist, the latest iteration of the fabulous chypre fruity fragrance for women. This luxurious scent, aimed at strong yet feminine ladies, is said to be a tribute to modern femininity, a chypre reinvented, combined with deep and mysterious blackcurrant nectar that softly recedes to airy florals…

 is my tribute to modern femininity; an irresistible combination of grace, strength and independence of spirit. The Sì will bring a new touch of femininity and grace for most audacious and elegant women.

Giorgio Armani

This graceful, modern, and very unconventional fragrance now delicately scents the hair with its sensual notes. The composition remains unchanged; only the concentration is a bit lower, fine-tuned to help you make a lasting impression.




Hair is a great fragrance diffuser, as it is always in motion. In addition, its slightly oily, porous nature is great for keeping the fragrance for a long time, and ensuring a long-lasting aroma. The refreshing Sì Hair Mist is enriched with naturally derived ingredients and formulated with less alcohol than traditional perfumes. High alcohol content in perfumes and toiled waters can be responsible for damaging the hair and fading the color, so choosing a Hair Mist instead of a traditional fragrance is the best way to spray onto your hair!

Giorgio Armani Sì Hair Mist is presented in a massive 30ml glass bottle with pink-colored stopper and a golden ring.





Thierry Mugler Alien Beautifying Hair Mist



French Maison Thierry Mugler has just announced the launch of a new Beautifying Hair Mist infused with the essence of its iconic Alien fragrance. The original iconic fragrance, composed of warm white amber in the base, woodsy notes in the heart, and sunny Indian jasmine in the top, was launched in 2005.



The mysteries and fascinating solar composition has also been translated into a line of perfumed beauty care products, with the Alien Beautifying Hair Mist being the latest addition to the recently reformulated Alien Beauty Rituals range.


Thierry Mugler Alien Moisturizing Shower Milk



Thierry Mugler Alien Beauty Rituals collection also includes Alien Moisturizing Shower Milk, which melts onto the skin and transforms into a delicate foam to leave the skin soft, hydrated, and scented. Even for dry skin.

Thierry Mugler Alien Beautifying Body Lotion



Alien Beautifying Body Lotion is a lightweight and melting body moisturizer that enhances your skin with solar radiance, leaving it delicately scented with the captivating fragrance of Alien.

Thierry Mugler Alien Beautifying Body Cream



Alien Beautifying Body Cream, which instantly illuminates and beautifies the skin, leaving it intensely moisturized and lavishly perfumed. Perfect for dry skin.

Thierry Mugler Alien Radiant Deodorant Spray



Alien Radiant Deodorant Spray is formulated to leave a solar trail of Alien Eau de Parfum on your skin, while keeping it fresh and protected all day long.

Thierry Mugler Alien Beauty Rituals collection features luxurious packaging of modern design and a deep and mysterious purple color, inspired by the timeless Alien Talisman Eau de Parfum. Thierry Mugler’s bath and body collection is available now.





The Swimcap must have


To keep hair looking fabulous this summer, Philip Kingsley offers Swimcap thè holiday hair essential. Originally formulated for the US Olympic Synchronized Swimming Team, Philip Kingsley Swimcap protects the hair from UV rays and salt and chlorinated water damage, all whilst giving strands an intensive hydrating treatment at the same time.

Philip Kingsley Swimcap is available at





Beach Hair Ready with O&M Surf Bomb Sea Spray

O&M Surf Bomb Sea Spray Banner.jpg

Australia-born, Original & Mineral epitomises the relaxed, effervescent, fresh spirit of its homeland. The collection is built on the principle that healthy hair begins when it is free of stress, so every product is formulated using natural extracts and active minerals that deliver gentle yet effective results, while chemical additives have been removed wherever possible.

A strong relationship with the fashion industry keeps this brand at the leading edge of contemporary culture and style.

Use your head! All products are free of harsh chemicals, including phthalates, sulfates, parabens, MIT, propylene glycol, triclosan and sodium chloride or animal testing.

At the heart of O&M is the proprietary CCT™ Clean Colour Technology, which is free of PPD, ammonia and resorcinol, while delivering clean, lustrous blondes, bright fashion shades and lasting, vibrant colours and completely covering grey. The O&M care, treatment and styling ranges offers products to suit and enhance every hair type. All O&M shampoos and conditioners are formulated for coloured hair and are designed to guard against colour fade with inbuilt UV protection.

All products are free of harsh chemicals, including phthalates, sulfates, parabens, MIT, propylene glycol and triclosan, replacing them with natural native actives from O&M’s birthplace of Australia. Sourced from diverse geographical locations from the desert to the ocean, these Australian native actives deliver many benefits while nourishing and protecting the hair.

O&M Surf Bomb Sea Spray Banner.

Now that summer is fast approaching and booking a holiday is on the horizon, it’s time to seek out the ideal beauty products that will help you stay beach perfect. One being the O&M Surf Bomb Sea Spray that will create sexy textured waves with just a few spritz.

Infused with refined Australian botanical ingredients, such as sea salt, Surf Bomb will deliver gorgeous texture and movement to the hair. Its cucumber extract, rich in vitamin C and antioxidants, as well as UV Protectors, will help shield hair from the sun to guard against colour fade.








Aveda Men’s Blending Colour


New from Aveda for Spring 2017 comes Men’s Blending Colour, a new colour formulation to gently blend away grey hairs. We know that you boys want to cover-up those greys without any fuss or notable change, so this wonder colour provides the perfect solution.

Try the men’s colour service with Aveda’s brand new colour right now, so book-in for your appointment now at your Aveda salon!




Balmain’s new fragrance is a luxury scent for your hair!

Maison Balmain Hair Perfume ad 2016.jpg

French Maison Balmain has launched a limited edition perfume as part of their ultra-luxe haircare line. The product is a delicate hair mist that leaves your hair smelling fresh and fragrant. Infused with a mixture of silk protein and argan elixir, the perfume not only scents but also nourishes, repairs and protects the hair.

The uplifting fragrance includes notes of star anise, tarragon, pinewood, peach blossom, raspberry, gardenia, orange blossom, cloves, jasmine, rose, ylang-ylang, apricot, lilac amber, vanilla, sandalwood, cedar wood, balsamic and white musk. This is hair fragrance in its purest form and it is subtly diffused throughout the day, amplified by the natural movement of the hair.


To use all you need to do is use the French style vaporiser to spray it directly into your hair or spray it on a hairbrush before brushing through your mane. The 100 ml vaporiser bottle is priced at €80 which is about $89 at current exchange. You can buy it online through Balmain’s website alongside other products in the range.

Aveda’s Secret To Flawless Hair Beauty


Founded in 1978, Aveda synergizes high-performance, botanically-based products for beauty professionals and consumers. Taking botanical technologies to innovative new heights, Aveda offers a fantastic range of plant-based hair, skin, body and make-up products that gives you the treatment you deserve.

Digging deep into the roots of Ayurveda for the 5,000 year-old healing traditions from India hidden within, Aveda introduces their newest hair care line, the Invati™, a system of 97% naturally-derived products that helps reduce hair loss by 33 percent!

Aveda Invati Hair Treatment Range

The Invati™ daily regime includes an Exfoliating Shampoo, followed by a Thickening Conditioner and a Scalp Revitalizer. Fully dedicated to cleansing your hair from product residue and buildup of sebum, the exfoliating shampoo readies your hair for the Thickening Conditioner that strengthens your hair and improves elasticity and durability. And finally, the Scalp Revitalizer energizes and rehabilitates the scalp to create the perfect environment for your hair to flourish.

 Thicker and fuller looking hair is yours. Follow these steps to properly apply Invati Scalp Revitalizer.

To achieve the best results, apply Invati Scalp Revitalizer twice every day: once in the morning and once at night. Both damp and dry hair are suitable during the application process. Part hair to one side and spray eight times along the part from two to four inches away. Part the opposite side and repeat the eight sprays on this side. Next, use your fingers to massage the product into the scalp and do not rinse. When applying to damp hair, blow-dry to lock in the product. Style your hair and you’re ready to go.

This simple application promotes thicker, fuller hair, and helps to reduce hair loss due to breakage by up to 33%. For best results use the full Invati system. To learn more about Aveda and Invati hair loss solutions:

Aveda’s Damage Remedy

For the hair color devotees and flat iron fans, Aveda’s Damage Remedy™ is the thing for you! Focused on repairing and reinforcing your hair, the Damage Remedy™ treatment features an Intensive Restructuring Treatment which replenishes your hair with jojoba oil, giving it the healthy gleam. Suitable for color-treated hair, the Daily Damage Repair utilizes quinoa protein to instantly repair damaged hair to make styling just that much easier.



Kérastase Elixir Ultime Volume Beautifying Oil Mist

kerastase-elixir-ultime-dull-hair-shine-huile-ch-fins-japon-1000x1000.pngKérastase has introduced a new way to use oils and keep volume with ground breaking bi-phase formula that gives an oil the power of volume. Meet their new Kérastase Elixir Ultime Volume Beautifying Oil Mist, which I’m told is the 1st hair oil spray for fine hair from the brand. The product has a unique bi-phase system that allows Intra-Cylane™ and carrier oils to merge simultaneously. Intra-Cylane™ will expand the thickness of the hair and volumise the final look whilst the nourishing oils enhance shine and softness.  And as it’s delivered via a spray it’s super controllable in a diffused method.

I must admit I am excited about this one, because if it proves to be a winner, it will be the answer to my fine haired prayers! There’s also a  new Beautifying Oil-in-conditioner coming that promised to add fibre without weigh the hair down.


Kérastase Elixir Ultime Beautifying Oil Mist is availble as 100ml spray. You’ll find it in selected premium professional salons nationwide from February.



Pure Marula Beauty Oil, a true Holy Grail


Indulge you in the luxury of pampering yourself with Pure Marula Oil. It’s   made from 99% marula oil and 1% blend of natural essential oils. Pure Marula Oil has 60% higher antioxidant level than Argan oil and is more powerful in fighting free radicals that cause premature skin aging. It has anti-microbial properties that effectively heal acne and other skin blemishes. It also contains a high level of fatty acids, which help in faster skin absorption and treatment of skin inflammation.


Developed by renowned plastic surgeon Dr. Ashton Kaidi, Pure Marula Oil is the only doctor-endorsed and scientifically validated beauty oil. Unlike other mass produced marula oils, Pure Marula Oil only uses nuts from wild marula trees, which produce more antioxidant-rich oil than farmed and fertilized trees. Each nut is carefully hand-cut and cold pressed with no added heat or chemicals to extract the highest quality oil.

For women and men, ideal for all skin types, Pure Marula Oil can be applied directly on the face, neck and décolleté to moisturize and reduce the appearance of wrinkles and fine lines. It can also be added on other skincare products to boost their benefits. Its satiny, matte finish also makes for a great make-up primer. And what to think about bodycare? Two drops for both hands. Perfect in summer for dry hair, and for men as beard oil! Its a true Holy Grail.


With its intense rejuvenation, fast absorption, satin finish, and delicate scent, Pure Marula Oil will surely delight your senses while providing long-term benefits to your skin. With continued use, your skin will look softer, more firm and glowing with youthful radiance that you will notice all year round!

It comes in two sizes: 30 and 50ml.