Dreaming at Tiffany & Co in New York

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The luxury jeweller positioned itself as a master of storytelling when it debuted the new Tiffany Paper Flowers collection.

Whenever American jeweller Tiffany & Co releases a new campaign, they’re always (and we mean always) captivating. But, when Reed Krakoff took over the design reigns at the American luxury jewellery house last year, the campaigns have taken a slightly different approach in lieu of those typical monochrome images.

There’s a lot more colour, more specifically of that iconic Tiffany hue, in the brand’s new campaign, titled ‘Believe in Dreams’.

In a series of images and a video (watch below) directed by The Hunger Games Director Frances Lawrence, the new campaign features brand ambassador Elle Fanning to front the new Paper Flowers collection.

Set in New York, the actress is captured channelling a younger Audrey Hepburn as Fanning appears at the Fifth Avenue flagship windows (reenacting the opening scene from the 1961 classic film, Breakfast at Tiffany’s). A rush of colours then swarm the streets as the Maleficent actress dances her way around New York to a reimagined Moon River tune with original lyrics by New York City native and hip-hop artist A$AP Ferg, dressed in the jewellers latest creations.

Introducing the Tiffany Paper Flowers collection, the new campaign features Elle Fanning in a Tiffany Blue world. Directed by The Hunger Games director Frances Lawrence, the music-driven anthem film features the first-ever Tiffany recording, a reimagined version of ‘Moon River’ featuring Elle Fanning and hip-hop artist A$AP Ferg.

This marks the first time Tiffany & Co has created a song which is now available for streaming exclusively on Spotify.

Speaking of the new campaign, Tiffany & Co’s Cheif Artistic Officer, Reed Krakoff, said: “We wanted to take a fresh approach to the campaign, juxtaposing something visually extraordinary with a song that is a nostalgic nod to the past combined with something wholly unexpected and of the moment”.

 

 

 

 

Spring has sprung with Van Cleef & Arpels…

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In case you missed it, spring is well and truly here! The excitement for the season ahead is somewhat short-lived thanks to the soaring temperatures in the lead-up to summer, however Haute Joaillier Van Cleef & Arpels has given us a reason — well, nine actually — to embrace the now.

For the French Maison, known for its precious and one-of-a-kind high jewelry, the Frivole collection’s new pieces uphold Van Cleef & Arpels’ unwavering dedication to superb craftsmanship and finest quality gemstones and are intended for day and evening wear.

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Expanding its Frivole portfolio, Van Cleef & Arpels has just released nine new pieces that celebrate the coming of spring. A flower motif unites the new additions each of which possesses its own unique detailing.

This season, three miniature flower motifs are brought together to create one gorgeous focal point on a necklace and earrings, whilst signature Frivole mini model pieces are laden with light-diffusing diamonds for extra impact and ultra high shine. 

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What’s significant about this year’s Frivole line is the introduction of a new motif: A dainty cluster of three small flowers with heart-shaped petals. A tiny diamond, fringed with gold, adorns the centre of each flower. Unabashedly feminine and demure, this new motif has been translated into a pendant and earrings.

Another highlight of the collection is a new, transformable pendant that can pull double-duty as a clip. It features three petals, which, like the rest of the range, have been meticulously mirror-polished to achieve maximum shine when they reflect light. The pendant also showcases a trio of diamonds nestled at the heart of these gleaming petals. This same three-petal silhouette can be found in a matching ring bedecked with a single diamond.

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Van Cleef & Arpels’ new Frivole additions also include blinged up renditions of existing jewels in the collection – specifically the mini model pendant, earrings and bracelet that were launched last year.

Diamonds in colours ranging from D to F, with a clarity of either IF (Internally Flawless) or VVS (Very Very Slight Inclusions), have been festooned all over these pieces for an ultra luxurious touch. Paired with the jewels’ openwork details – an iconic Frivole feature that allows more light to pass through them – they look absolutely stunning.

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One of Van Cleef & Arpels’ key sources of inspiration, nature endows its creations with poetry and vitality. From the diamond clips of the 1920s to contemporary jewelry pieces, oral motifs have always been at the heart of Van Cleef & Arpels’ creativity. Enthralled by the constant metamorphoses of ora, the Maison transposes its myriad nuances and forms, crystallizing the lightness of clover or a peony’s generous bloom.

In an eternal and bejeweled spring, poppies join daisies, sprigs of lily-of-the-valley and cherry blossom, all transformed into Jewels at the workshops in Place Vendôme. Enriching Van Cleef & Arpels’ poetic garden, the Frivole collection perpetuates a creative tradition dedicated to beauty.

The new Frivole collection will officially launch on 21 March 2018.

 

 

 

 

 

 

Aurélie Bidermann Baby Chivor

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On the occasion of Valentine’s Day, Aurélie Bidermann presents one of her iconic models, the Baby Chivor necklace, in an exclusive version. Two glass plates sealed by solid gold rings that, this time, contain multicolored sapphires.

The Aurélie Bidermann Baby Chivor necklace is available as a limited edition, only on the e-shop aureliebidermann.com.

 

 

 

 

Make a wish: Bvlgari jewels sparkle in new campaign

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Come on in, and enter Bvlgari’s creative campaign, reimagined through a new animated video that is as sparkly as it is festive.

Known for their timeless creations and coveted designs, Bvlgari has created an achingly cool campaign for the festive season. Digitally brought to life by Italian architect and designer Federico Babina, the jewellery maison has unveiled its Roman-esque campaign, aptly titled the Wishes Factory Campaign (watch the video below). Here expect to be inspired by the sparkling night sky, before entering one of seven rooms that showcase Bvlgari’s craftsmanship behind their iconic collections – Goldea, Serpenti, Octo, Diva, Bzero1, LVCEA and Serpenti Forever.

Also as part of the campaign, the Italian brand launched a #SeeMyWish initiative on Children’s Day (November 20), which will see Bvlgari donate to Save the Children’s charity when the campaign is shared across social media.

 

 

 

Chaumet: Liens de Chaumet collection

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Love has always been at the heart of French ‘Haute Joaillier’ Chaumet since its founding in 1780. Its liens (or links) motif, symbolising the unbreakable bond between people, has also remained a signature of the brand since appearing in earliest designs of tiaras, brooches and necklaces from the belle époque and art deco eras.

A light-hearted Liens Séduction series adds another link in the chain for the tender Liens de Chaumet collection.

From diamond and sapphire bands that intersect to form bejewelled X’s on a 1907 choker, to braids of gold and diamonds that line the edge of a 1946 evening bag, the liens not only expresses union and intimacy, but also connects the past, present and future.

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Since spawning a collection in its own right during the seventies, the liens has built on its token as love and tenderness. Successive reinterpretations of the motif within the Liens Collection have further cemented it as an emblem of eternal commitment and celebration of attachment in myraid forms — passion, friendship, and filial affection. And the fourth and latest Liens range, Liens Séduction, continues to perpetuate this tradition with its delightful romantic design, which evokes arms entwined in a lingering embrace.

To launch the Liens Séduction, the French Maison premiered Histoires de Liens, a film directed by Damien Kirsl. Its mosaic of six scenes underlines the inspiration behind these designs — a ribbon of diamonds tied around the finger, moulded from metal to create a playful dance of light, and convey the ubiquituous appeal of the liens motif.

 

Come into the beautiful world of Chaumet and discover Liens Séduction, and their Liens collection.

 

 

 

 

Van Cleef & Arpels presents the Frivole collection

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Petal power is at the fore of a range of whimsical (and diamond encrusted) flower creations as French Maison Van Cleef & Arpels unveils their latest jewellery collection…

Inspired by mother nature, Van Cleef & Arpels’ latest Frivole collection is a tribute to the frivolous side of spring. Made possible with the use of delicate shapes in yellow and white gold, juxtaposed against carefully curated diamond details, the 9-piece collection is designed to wear separately or layered piece-by-piece.

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Celebrate Spring with Van Cleef & Arpels’ Frivole creations. View the Frivole collection now, which is available at the brand’s flagship boutiques across the world now.

 

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Aurélie Bidermann Lucky Charms

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Inspired by her Parisian upbringing and childhood summers in Ibiza, French jewelry designer Aurelie Bidermann infuses a unique bohemian twist into each one of her hand-crafted pieces.

To celebrate the 10 year anniversary of her eponymous brand, Aurélie Bidermann updates her icon Amazone boxes with precious stones and lucky charms.

 

 

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Aurelie Bidermaan Lucky Charm Ruby Big Apple Core Drop Earring

Aurélie Bidermann whimsical yellow gold and ruby apple core charm. The textured yellow gold apple core is encrusted with a ruby pavé skin and three champagne diamond pips within its heart. Hanging from a yellow gold paperclip, this apple charm can be worn on the Aurélie Bidermann hammered yellow gold chain bracelet or necklace, and could be the start of a fabulous charm collection that includes bejewelled scarabs, ladybirds and shells.

Aurélie Bidermann first created a series of lucky charms for friends before launching her eponymous jewellery collection, which retains the symbolism and originality of those first charms, appealing to women who have a love of evocative and creative jewellery.