No pack is the new pack

French Maison Boucheron teams have been working over two years to reinvent their packaging. A box everyone can collect and reuse. Only two materials Aluminium & Wool. Their contribution to a more sustainable world.

The history of French Maison Boucheron is a succession of ‘firsts’. Boucheron was the first jeweler to engrave what its contemporaries had never before dared to engrave: the diamond. The first to invent a necklace with no clasp, but rather a spring blade, in 1879. In 1893, Frédéric Boucheron was the first great contemporary jeweler to open a boutique on Place Vendôme. Boucheron was the first creative studio to design High Jewelry collections mingling gold and diamonds with rattan, seashells, and even aerogel.

You can’t reinvent the wheel, but Boucheron has reinvented the box. The Kering-owned jewelry house has unveiled a redesign of its signature cases, debuting new shapes and paring down the materials to just two under its new sustainability standards. Gone is the traditional square that flips open at the top.

All those firsts express the visionary spirit that has guided Boucheron since 1858. In this traditional sector, the Maison stands out for its obsession with innovation. Every innovation is brought forth to make the dream possible. But this time, in the view of Hélène Poulit-Duquesne – the CEO of Boucheron –, the dream has become a necessity. To reconsider the most emblematic object in jewelry presentation: the case. The environmental footprint of Boucheron’s former packaging has made it obsolete today, as the ‘Precious for the Future’ sustainable development strategy is central to each of the Maison’s projects.

In 2023, the French Maison presents this new concept, after analyzing and questioning every prevailing convention and construct of the jewelry sector. Composed of just two materials – aluminum and felt –, this collection of seven boxes reinvents the concept of the jewelry case, breaking ground once again and bringing a new ‘first’ to the history of Place Vendôme.

The Boucheron collection ia available at Boucheron boutiques and selected stores worldwide. For more information, come into the beautiful and timeless world of Boucheron.

When I see red, it better could be Boucheron

Boucheron was the first jeweller on Place Vendôme, Paris. It was in 1893 that Frédéric Boucheron moved from the arcades of the Palais Royal to number 26 of the Place Vendôme. He thus became the first jeweller to establish himself there. As such, the brand has embodied excellence in Jewelry, High Jewelry and Watchmaking for more than 150 years. Each collection draws from this history and the values of the Maison, and are a celebration of life. Like the Serpent Collection…

Boucheron’s drop earrings feature beautiful drops of the signature Serpent Bohème motif rendered from glittering garnet and diamond embellishments with a beaded border to highlight the silhouette. They sway beautifully with each movement and illuminate the face with sheer radiance.

Boucheron Serpent Bohème earrings: 18k rose gold with 28.73ct rhodolites and 0.62ct diamonds.

With this 18 karat rose gold ring Boucheron pays homage to one of its iconic symbols, the snake, in a new version of a 1970 jewelry piece. The snake’s skin is represented by gold engravings that imitate its scales. The vintage allure of this Serpent Bohème ring featuring the deep red rhodolite garnet adds the perfect touch to a woman with confident style.

Boucheron Serpent Bohème ring: 18k rose gold with rhodolite

Boucheron’s iconic Serpent Bohème Collection is available at Boucheron boutiques and selected stores worldwide, like Bonebakker, Amsterdam.

Come into the beautiful and timeless world of Boucheron.

Hammacher Schlemmer presents a $30.000 coin fit for a queen!

Hammacher-Schlemmer, America’s longest running catalog, known for offering the world’s finest products, is honored to announce a one-of-a-kind tribute to Her Late Majesty Queen Elizabeth II’s extraordinary life, reign, and enduring legacy: The Queen’s Diamond & Silver Kilo Coin.

The Imperial State Crown, a historic symbol of the monarch’s sovereignty, resides at the Tower of London, securely locked away with the other Crown Jewels. It was viewed for the first time in 1953 as Her Late Majesty wore it at her regal coronation, the first ever televised. The Imperial State Crown was created in 1937 for the coronation of King George VI (Queen Elizabeth II’s father). Her Majesty wore it on state occasions throughout her reign, such as the annual Opening of Parliament. Now this royally bejeweled piece of history inspires a magnificent legal tender coin to honor Her Late Majesty’s life and legacy.

  • Only one of two in existence.
  • Minted in one kilogram (32.15 Troy Ounces) of 99.9% pure silver.
  • Its unique three-dimensional, crown shape is embellished with six colored crystals and 70 genuine, brilliant round diamonds (one stone for each year of Queen Elizabeth’s historic reign), plus selective regal purple.
  • Proof-like finish and measures a giant 3 ⅝ inches wide x 4 ¾ inches high.
  • Reverse bears Her Late Majesty’s last effigy, marking it as 2023 official legal tender from the commonwealth nation of Samoa, with a 25 Dollars legal tender denomination.
  • Individually serial numbered as 040/199, designating this as the very last ‘first strike’ coin and North American exclusive for distribution.

This $30,000 legal tender coin contains 1 kilo of silver and is encrusted with 70 diamonds–one for each year of Queen Elizabeth’s reign. The coin arrives with a walnut-finished, wood display (approx. 8 x 8 inches) which securely holds the COA and coin. It is accompanied by a 98-page LIFE Magazine-1926-2022 QEII – Her Epic Reign & Her Remarkable Life. For more information about The Queen’s Diamond and Silver Kilo Crown Coin, Please call Hammacher Schlemmer at 1-877-935-5777. Come into the beautiful world of at Hammacher Schlemmer.

About Hammacher Schlemmer:

Hammacher Schlemmer is America’s longest running catalog, offering the Best, the Only and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer’s innovative offerings are available through its catalog and online.

Love daisies

Buccellati’s origins date back to the 18th century, but the house’s inspiration extends even further. This cuff is handmade from sterling silver and features the brand’s signature engraving in the form of daisies, which resemble the plants found in traditional Italian frescoes. Each bloom is brought to life with a gold vermeil center set with brown diamonds and red jasper.

Sterling silver and gold vermeil Blossoms Daisy cuff by Buccellati with red jasper and 1.35ct brown diamonds

Buccellati’s Daisy Cuff is available at Buccellati boutiques and selected stores worldwide. Come into the beautiful and timeless world of Buccellati.

Hot drinks and delicious pastries to take away at Parisian Place Vendôme

Come and enjoy a selection of hot drinks and delicious pastries to take away at L’Écrin du 12 Vendôme this holiday season! Located right in front of Chaumet’s Parisian historic address, L’Écrin du 12 Vendôme is the result of a unique association between Maison Chaumet and the very Parisian Noir Coffee Shop. An unmissable stop for savouring some extra deliciousness with a stunning view on Paris’ most legendary square.

Come and meet them until 31 December, from Monday to Sunday. Come in the beautiful world of Chaumet.

World’s only Manufacturer of Iridium Rings Expands Production to Meet Holiday Demand

Smithson Tennant, a division of American Elements,  the world’s only producer of iridium fine jewelry announced today it is expanding productions on iridium rings to attempt to meet full demand during the holidays.

We have struggled in prior years to satisfy the Christmas rush for our iridium rings and wedding bands. We are hoping to be in a better position this year.

Smithson Tennant

Smithson Tennant is the only company in the world with the technology and craftsman to produce jewelry out of iridium, which is significantly harder than gold, platinum, and silver with a melting point that is more than two times higher than gold.

For further technical and pricing information on Smithson Tennant, come into the beautiful world Smithson Tennant. 

Cartier has opened a new boutique at the P.C. Hooftstraat in Amsterdam

This winter, a new chapter begins for Cartier in Amsterdam with the opening of the new boutique at the P.C. Hooftstraat 129. Studio Parisien carried the boutique’s design from the facade to the interiors, inspired and supported by Dutch local talents.

The boutique’s playful and welcoming ceramic façade designed by Amsterdam-based artist Eva Crebolder, is inspired by the perfect imperfections of the Amsterdam’s canal houses. All ceramic elements were produced in the world’s oldest operating tile factory (Koninklijke Tichelaar Makkum).

Stepping inside, visitors encounter delicate touches such as Atelier Tollis columns in organic shapes. They have been sculpted and coloured as a re-interpretation of the bricks that define the city of Amsterdam. In the back, a colourful wall panelling pattern refers to De Stijl, influenced by Mondriaan and his use of primary colours. Sustainable French oak parquet shows a pattern based on those in Vermeer’s art.

Upstairs in the salon, ceiling coves call to mind the spatula- centred painting techniques of Van Gogh. An airy staircase opens the path to a dreamy and light area located on the boutique’s first floor. Here, a masterpiece by Atelier Midavaine made of lacquer and mother of pearl punctuates the rise from the canals to the polder cloudy landscapes.

In addition to Cartier’s two main disciplines – jewelery and watches – you will find, for example, leather goods, stationery and porcelain represented in the boutique. The custom-made displays show the special story behind the Cartier Icons. Here you will find your favorite Santos, Tank, Pasha, Trinity, Love, Juste un Clou, Panthère or Ballon Bleu exactly what you are looking for.

On the upper level a courtyard garden can be found, designed by the architects of MAAK space from Amersfoort. The new Amsterdam boutique meets the highest ecological standards as directed by the globally recognized Leadership in Energy and Environmental Design (LEED) certification.

Cartier in the Netherlands

The link between Cartier and the Netherlands dates back to the beginning of the 20th century. Cartier exhibited a number of important jewellery pieces in Hotel des Indes in The Hague in 1925. They were designs that had been included in the Exposition des Arts Décoratifs et Industriels Modernes held in Paris that year.

The official history of Cartier in the Netherlands began when a boutique opened its doors on the Herengracht 442 in 1975, on the corner of Amsterdam’s Koningsplein, in premises that had housed a range of jewellers since the beginning of the last century. In 1994, Cartier moved from Koningsplein to the corner of the Hobbemastraat and P.C. Hooftstraat. Since that first boutique in 1994, two other premises were occupied on the same street in 2007, at numbers 132 and 134. 

Pieter Cornelisz Hooftstraat 132-134
1071 CE Amsterdan

Come into the beautiful world of Cartier.

Behold the Queen’s Secret: Guerlain’s Le Secret de la Reine

A magical perfumed jewel, Guerlain’s Le Secret de la Reine has been imagined in just two exclusive pieces. The first incarnation of Le Secret de la Reine pairs the brilliance of diamonds with the black shine of onyx and the luster of white gold, while the second, luminous piece is a virtuosic play between the shimmering of diamonds and rock crystal, illuminated by the radiance of yellow gold.

Created by French jeweller Lorenz Bäumer, Le Secret de la Reine is an exceptional creation that combines the meticulous craftsmanship of jewellery, watchmaking and perfumery, Le Secret de la Reine is a masterpiece of French savoir-faire. For each piece, hundreds of diamonds were selected by hand, with each stone placed individually in a process spanning over 500 hours.

Behold the Queen’s Secret: with one beat of her wings, she releases the most exquisite of nectars. One touch of the spectacular 2-carat pear-shaped diamond that adorns its body, and the Bee opens its diamond-paved wings, revealing a delicate latticework of gold inspired by the honeycomb. Tucked inside the bees wings is a hidden chamber, ready to be filled with the wearer’s signature fragrance.

Come into the beautiful world of Guerlain.

Bvlgari unveils ‘Bvlgari World’, a virtual world launched in collaboration with Zepeto

Italian luxury brand Bvlgari will open an exclusive virtual world on Zepeto, Asia’s biggest metaverse platform. Running from August 31, 2022, it will include a pop-up store ‘Bvlgari Sunset in Jeju’ and provide visitors with online and offline experiences.

The pop-up store and a café, physically located in Parnas Hotel Jeju, South Korea, are virtually created in Bvlgari Zepeto World so visitors can experience and have fun without visiting the real location. Bvlgari Zepeto World showcases 2022 Bvlgari Resort Collection inspired by the summer sky with hues of gold and warm apricot in Eden, and visitors can enjoy desserts and beverages at ‘Bvlgari Sunset in Jeju’, an epitome of the brand’s identity.

In particular, the virtual world has added some fun elements for its users. For instance, when visitors complete a quest, they will receive Bvlgari Resort Collection and signature accessory pieces and dress their avatars. Users can experience the brand by dressing their avatars with iconic B.zero1, Divas’ Dream and Serpenti collection pieces.

In addition, Blackpink Lisa, the brand’s global ambassador, will host a virtual live event on August 31, which is already receiving a lot of attention. Her avatar will enjoy various interactive experiences with fans on the virtual Bvlgari world including taking selfies. 

Zepeto, a metaverse platform run by Naver Z, has more than 320 million users in the world since its launch in August 2018. 80% of users are teenagers, as such, the platform is cementing its position as a popular playground for global generation Z in the era of metaverse.  

Bvlgari jewellery, watches and accessoiries are available at Bvlgari boutiques and selected stores worldwide. Come into the beautiful world of Bvlgari.