Glamour icon Dita Von Teese shares secrets to flirting confidently this Valentine’s Day with Lashify

Photographer: Beau Nelson.

When it comes to romance, it’s all about the eyes—and this Valentine’s Day, who better to offer tips on flirting with your eyes than burlesque icon, model and businesswoman, Dita Von Teese! Widely credited for reviving the art of burlesque, Dita Von Teese has captivated international designers, celebrities and the world with her elaborate stage shows, couture costumes and Golden Age-inspired makeup.

Ahead of Valentine’s Day, we caught up with the burlesque icon in the midst of her 21-stop Glamonatrix Tour, running through February 24, 2023. Dita shared secrets for seducing with the eyes—whether during an intimate date or amongst an audience of thousands—and how Lashify is an essential element of her timeless glamour. Dita has relied on the innovative Lashify DIY lash extension system for years to create her on and off-stage looks, mixing and matching Lashify’s 20+ styles of Gossamer® lashes for endless creative freedom, drama and seduction.

What are your tips for creating a seductive eye for Valentine’s Day? Which Lashify Gossamers® best achieve this look?

“My go-to Lashify look depends on whether I’m planning to go on a Valentine’s date, a Galentine’s date, or performing. For a date, I would choose the Drama+ Gossamer® lash. If I’m performing––and this year I am taking over The Chicago Theatre on February 14th (it’s a huge theater!)––you’ll see my Starburst lashes in lengths 12mm-20mm all the way up to the upper balcony!”

What’s the key to flirting with confidence?

“The key to flirting is to be confident and act naturally—be yourself. For me, this means thinking about self-seduction more than anything, and taking care of yourself in everyday life. Things like indulging in beautiful lingerie for everyday glamour, rather than just for date night. Wearing the perfume you love and creating a poetic space for yourself at home are also part of a self-care ritual. It’s not about pursuing someone or trying too hard. Finding your own confidence and pleasure is really attractive.”

You’re known for your gorgeous lashes. Do you have a favorite daytime Lashify look?

“I love to change it up with my Lashify looks. Even though you can wear Lashify for up to ten days, I wear them for three or four days because I love to play with various styles. My go-to Gossamer® lash styles are Drama, Starburst, and Extreme Ice. I love wearing the Extreme lashes in short lengths for an Elizabeth Taylor look. What I love about Lashify is I can wake up with gorgeous lashes, put on a touch of concealer, powder and red lipstick, and be glamorously out the door in minutes.”

What do you love most about Lashify?

“Lashify has totally liberated my beauty routine. For day-to-day, all I need is Lashify, no eye makeup. For special occasions, I add my signature cat eye and I go with thicker, dimensional and stacked lashes. I have naturally blond hair, and light, skimpy lashes. I LOVE Lashify because it gives me confidence without the hassle or damage of salon lash extensions, or even having to apply strip lashes (which frankly I hate). Once you try Lashify, you can see why the self-proclaimed ‘Lashifiends’ love them so much. It’s truly the most exciting beauty innovation I have witnessed in my lifetime. It’s hard to imagine that before Sahara Lotti invented this new method, people had been wearing the same type of lashes for the better part of 85 years. And there’s no imitators that can come close to her patented system.”

If you could double date with any of your favorite glamour icons this Valentine’s Day, who would you choose?

“It would be most thrilling to double date with Mae West because she’d undoubtedly be accompanied by a bevy of musclemen, not just one. And Marlene Dietrich for sure, as I’d love to see what she would wear. With Marlene, I would also like to witness what I am sure would be the highest level of nonchalant seduction known to mankind.”

Describe your fantasy Valentine’s Day date.

“Well, I believe romance should be a year-round priority. Remember, romance doesn’t depend on another person to provide it to you. My Valentine’s Day fantasy is happening this year: a sold-out show at one of the most iconic American stages…The Chicago Theatre! Honestly, for me, performing on Valentine’s Day is my ultimate… I’m surrounded by some of my favorite people in the world! To top it all off, there is champagne, roses, lingerie, sensuality, eroticism! It really is the ultimate Valentine’s date with 3,500 of the most stylish and elegant people you’ve ever seen. I can’t wait!”

Find tutorials and other educational materials here!

Yves Saint Laurent Beauty Inc. announces Lila Moss as latest U.S. brand ambassador

Yves Saint Laurent Beauty U.S. today announces model and budding creative force Lila Moss as its latest U.S. ambassador. The rising fashion and beauty star has been appointed by YSL Beauty as an expression of the brand’s heritage of celebrating those who are at the forefront of the next generation.

Today, YSL Beauty is recognized for its innovative products and for defining a distinctive attitude and individuality. Moss’s undeniable confidence and her intuitive sense of unique style exemplifies the brand’s values of fearless expression and embodies her generation’s desires for both authentic individuality and an unmistakable edge.

“We are thrilled for our partnership with Lila and proud to celebrate her bold and confident character,” says Laetitia Raoust, General Manager of YSL Beauty USA. “She captures the power of self-expression and authenticity, and how that can manifest through make up. She represents her generation’s beauty and for that, we couldn’t be happier to welcome her to the brand.”

As a multi-faceted creative, Moss is redefining conventional attitudes and brings a modern perspective to how we talk about beauty. “I’m so excited to be working with YSL Beauty. Being authentic and staying true to myself is really important to me and I’m so pleased to help spread YSL Beauty’s message of empowerment and self-expression through makeup.”

Moss will be featured in the brand’s biggest and iconic makeup campaigns featuring products such as All Hours Foundation, Rouge Volupté Shine Lipstick, Lash Clash Mascara, and Rouge Volupté Candy Glaze Lip Gloss. 

As the French Maison welcomes its new ambassador, it continues to work to inspire all to be their most authentic selves, through make up and beyond.

Lancôme announces new global ambassador Emma Chamberlain

Photos: Andoni+Arantxa / Courtesy of Lancôme

French Maison Lancôme is thrilled to announce the appointment of a new face of the brand, the American Gen Zer, fashion icon, entrepreneur, and girl of the 21st century, Emma Chamberlain.

With her engaging personality and relaxed demeanor, Emma became a global sensation by establishing herself as one of the most popular fashion icons and effortlessly cool content creator. Shortly after launching her YouTube channel at the age of 16, Emma broke into social media stardom at a very fast pace. The success of her social content gaining traction came from Emma demonstrating an authentic version of herself, which made her stand out as a disruptor in the crowded content creator space. Chamberlain’s fans don’t only find her content entertaining and filled with humor, but rather comforting, feeling that they are not alone in their journey.

Since then, Emma won the People’s Choice award Pop Podcast category and was acknowledged by Forbes, making it on the ’30 under 30 – Social Media’ list in 2021. With her mannerisms, her unique video editing was largely imitated, shaping a new vlogging style, by keeping it real.

Bringing her modernity and edge to the French Maison of beauty, Emma says: “I have always had my own notion of beauty and didn’t project myself within the beauty industry because of the duality that I show, mixing comfort, with being nicely put together. Hence why, when Lancôme came to me, I felt so honored and excited that the brand understood and appreciated who I am”.

Joining the Lancôme stellar group of ambassadors, Emma will add her irresistible wit and singularity. Together with Lancôme, Emma will further spread the brand’s values of positive and powerful beauty to invite a whole generation to shine inside out.

I am proud to welcome Emma to the Lancôme family. Beside achieving so much at such an early age, Emma is adored by a generation for the perspectives that she shares. We can only appreciate her humor, and the authentic tone used to discuss meaningful topics.

Françoise Lehmann, Lancôme International President

Besides being a renown content creator who openly addresses the issues of her generation, Emma also got into the realm of business and created her own brand called ‘Chamberlain Coffee’ in 2020. Being the voice of a generation, Emma runs her own podcast ‘Anything Goes with Emma Chamberlain’ where she remains unfiltered. With a social media following of almost 30M, Emma has become one of the most influential, relatable and popular personalities. She is a role model for her generation who lives by her own convictions.

Starring in the first ever Lancôme web series

Launching on January 12th on Lancôme’s YouTube channel, the unprecedented web series, ‘How do you say beauty in French’, is full of surprises and sometimes ambushes, showing Emma’s fresh perspective and modern humor. Within the 4-episode series, Emma expresses her perspective on self-image and shares her vision of beauty, while she uncovers the world of skincare and makeup.

The series reflects a new approach for Lancôme to move towards more engaging content that is designed to create entertaining and meaningful discussions online. Emma is well-versed to discuss subjects that matter to the Gen Z, has an unparallel ability to connect with her audience and speaks their language. Emma is a culture-shaper and a trendsetter with whom the brand can produce the unexpected and connect with consumers on various social media platforms.

Watch now how Lancôme gave Emma the keys to their entire office, and be warned, she can do whatever she wants! Come into the beautiful world of Lancôme.

Chanel launched the most perfect Mascara: Noir Allure

Chanel has just launched the most perfect mascara – the Noir Allure. Echoing the elegant design of the Maison’s Rouge Allure’s lipsticks  – a black lacquered case with the gold base, it comes complete with that beauty cliche – the satisfying click; made when you release the mascara from its case.

Containing three naturally derived waxes – beeswax, carnauba wax and rice wax, Noir Allure is also packed full of provitamin B5, to hydrate, protect and lengthen your lashes. Darkest black with a drop of red for drama, Noir Allure has a unique brush which is made of spikes rather than bristles which help separate the lashes as well as building coverage so you can create the look you want.

Easy to apply, one swipe gives you full, long-lasting coverage is very easy to apply and it also doesn’t flake. And when it comes to removing, that is a cinch – your regular cleanser does the job easily. This mascara is a thing of beauty.

The Chanel Noir Allure mascara is available at selected stores worldwide. Come into the beautiful world of Chanel.

Paris Jackson Named Face of KVD Beauty with First-Ever Beauty Partnership

KVD Beauty launches Tattoo Pencil, born from the brand’s #1 liquid liner, now in an ultra-smooth gel pencil. Model, actress, singer, and musician Paris Jackson makes her beauty industry debut as the face of the new Tattoo Pencil Liner launch.

An accomplished actress and model, Paris Jackson has graced the cover of multiple national and international fashion magazines, a testament to her worldwide recognition. Daughter of a prodigal pop sensation, Jackson is an emerging musician herself, taking the industry by storm with her beautiful moody, vocal songs. Now with her first-ever beauty role as KVD Beauty’s latest brand ambassador, Jackson is expanding her wings with an entirely new and exciting endeavor.

As an artist, I was immediately drawn to KVD Beauty for their commitment to artistry and self-expression, both of which are huge parts of my personal identity. I also appreciate how the brand brings tattoos and cosmetics together in such a beautiful way. Paired with the fact that they’re 100% vegan and cruelty-free, this partnership with KVD Beauty feels truly organic and I cannot wait for all the exciting things to come.

Paris Jackson

“Paris exemplifies so much of what KVD Beauty stands for – kindness, discovery, and individuality, to name a few,” said Tara Loftis, KVD Beauty Global Vice President of Marketing and PR. “As graceful as she is beautiful, we are so excited to be partnering with such an inspiring, powerful woman as our new brand ambassador and the face of Tattoo Pencil Liner. We know this partnership will be a great success, and there’s no one we’d rather work with than Paris for this exciting journey”.

To bring this highly anticipated launch to life, Jackson’s artistry for this campaign shoot was spearheaded by KVD Beauty’s Global Veritas Artistry Ambassador Anthony Nguyen (@anthonyhnguyenmakeup), top celebrity makeup artist known for his endless creativity and showstopping looks. Inspired by the bold and graphic liner looks you can create with the pencil, the campaign was shot by celebrated photographer Tyrell Hampton and styled by Danyul Brown.

The new Tattoo Pencil Liner is a long-wear gel eyeliner featuring high-impact pigment with a bold matte finish, and glides on easily so you can line it, smudge it, or go graphic with your look. This versatile pencil is waterproof, transfer resistant, and fade resistant for all day wear on the lid or waterline.

Tattoo Pencil Liner was inspired by the two foundations of tattoo artistry: LINING, to easily create bold linework + SHADING, to let you quickly smudge it out. The formula sets fast and locks in place for all-day wear; simply apply on one eye at a time so you can set it and forget it.

Launching in 10 matte shades ranging from kit-essentials like TROOPER BLACK + brown to high-impact cobalt + purple, this collection gives you the tools to get artsy with your looks. Shades were inspired and named after historical pigments including Pyrolusite Brown (cool brown), Axinite Brown (warm brown), Magnetite Gray (smoke gray), Verdetta Green (deep emerald), Violet Hematite (antique violet), Diox Purple (bold amethyst), Madder Red (rust red), Azurite Blue (vibrant cobalt), Blue Ashes (intense sapphire) and the brand’s iconic Trooper Black (ultra-black).

Pro Tips:

  • LINE IT: Glide the pencil along the lash line and/or waterline. For a softer look, use a small, dense brush or your finger to gently smudge the line.
  • LIQUID SMOKE: Create a wing with Tattoo Liner in TROOPER BLACK on the upper lash line, then use a color Tattoo Pencil Liner shade to quickly smoke out your lower lash line and waterline for an undersmoke look.
  • TIGHTLINE: After lining with Tattoo Liner, use Tattoo Pencil Liner in TROOPER BLACK or PYROLUSITE BROWN to fill in any gaps in your upper waterline for a seamless look.

KVD Beauty is launching with 10 shades and will be available at in store and online at on April 11, 2022, and in-stores and online at Ulta Beauty on June 10, 2022. Come into the beautiful world of KVD Beauty.

From earth to skin: Guerlain unveils Terracotta Light  

French Maison Guerlain is presenting the newest version of their iconic Terracotta bronzer, now as Terracotta Light, which offers a fresh and luminous, healthy glow in a natural origin formula.

Guerlain is offering a reinvented sun-kissed glow with Terracotta Light, the new natural healthy glow powder. This light powder features a unique blend of sun-kissed tones enhanced with vibrant colors to reveal a radiant, healthy-looking glow for every skin tone.

Terracotta Light is made in Guerlain’s makeup and skincare La Ruche production site Chartres, France. With 96% naturally-derived ingredients, including luminescent shimmer, its texture instantly fuses with the skin to provide a fresh and lively healthy glow finish.

The new bronzer reflects the French beauty house’s commitment to using a minimum of 90% natural-origin ingredients across its makeup portfolio.

It has been infused with hydrating Euphorbia honey, known for its moisturizing properties, its formula maintains skin hydration for long-lasting comfort. It is produced in Southern Morocco by Saharan bees and harvested by a fair-trade women’s cooperative. The same Tanganine cooperative network produces the Argan Oil used in the original Terracotta formula. The scented powder blends ylang-ylang and orange blossom notes with vanilla and tonka bean.

Terracotta Light gives a natural sun-kissed glow with an even, second-skin finish. A radiant, luminous, and translucent complexion that sports a fresh and natural healthy-looking glow all year long. Six harmonies designed to illuminate all skin tones: three intensities – Light, Medium, Deep – each available in two undertones: Cool and Warm.

There are six harmonies of colors offered for Terracotta Light bronzers, while each of them combines four shades. Terracotta Light bronzer arrives in “historic compaction with organic impressions that symbolize this natural revolution and pay homage to the earth itself. This pattern perfectly combines a satin bronzing shade, a tone-on-tone matte shade, a vibrant blush shade, and a universal luminiser that offers all skin types a beautiful translucent finish”.

The bronzer is complemented with a new Kabuki brush made with high-quality synthetic bristles and a responsibly-sourced wooden handle.

Guerlain Terracotta Light is available at Guerlain boutiques and selected stores worldwide. Come into the beautiful world of Guerlain.

Gucci Rouge à Lèvres Voile Limited Edition delivers a pop of color when applied to the lips or cheeks. 

Gucci presented the limited edition lipstick Gucci Rouge à Lèvres Voile Limited Edition. The Italian fashion house gives its ‘Rouge à Lèvres Voile’ lipstick a makeover to celebrate the Lunar New Year. Housed in a limited-edition case, this long-wearing formula glides on to leave a swathe of rich color and is enriched with moisturizing ingredients that keep your lips feeling soft and hydrated.

Gucci Beauty’s limited-edition Rouge à Lèvres Voile collection is a trio of newly designed red lipsticks which celebrate Lunar New Year by paying homage to the eternal color of prosperity. The collection includes two existing Rouge à Lèvres Voile shades of red: the house’s emblematic 25 Goldie Red, chosen by Alessandro Michele because of his admiration for this color, and 203 Mildred Rosewood, a soft and romantic red with flattering pink undertones.

The limited-edition hue explicitly designed for this Lunar New Year collection is 520 Marina Scarlet, a festive red with rich orange undertones. The lipstick’s porcelain effect ivory lacquered tube is given a makeover with a vintage-inspired design featuring blue roses and finished with a gold ribbed metal bottom.

Sheer lipstick with a luminous finish, Rouge à Lèvres Voile, offers a pop of color when applied to the lips or cheeks. The moisturizing formula created with a combination of oils glides on smoothly for a comfortable, lightweight finish that can be blended and layered for different results.  

Gucci Rouge à Lèvres Voile Limited Edition is available at $42 at Sephora stores.

Givenchy Limited Edition Le Rouge Deep Velvet Lipstick

French Maison Givenchy presents a beautiful limited edition lipstick in deep garnet red color. The newest limited edition lipstick packaging is adorned with silver heart ornaments on the red cap.

French Maison Givenchy celebrates the Lunar New Year with a limited edition of its must-have and iconic matte lipstick, Le Rouge Deep Velvet, in its bestseller shade Rouge Grainé N°37. For the occasion, the Le Rouge Deep Velvet case is dressed in deep red and adorned with silver heart ornaments inspired by the Maison’s signature, the iconic 4G logo reinvented to celebrate the New Year.

Le Rouge Deep Velvet embodies the daring sensuality of the Maison. Le Rouge Deep Velvet lipstick was created to hydrate the lips, and it is very long-lasting. Comforting, soft, and light, its velvety texture glides effortlessly over the lips. One of the key ingredients is wild mango butter: rich in vitamin E to protect, nourish, and restore dry, damaged lips.

The generous velvety texture glides over the lips with ease, delivering a vivid matte color from the very first stroke while maintaining an incomparably featherlight feel.

The newest color arrived as 37 Rouge Grainé – deep garnet red available in 0.12 oz/ 3.4g. Givenchy Limited Edition Le Rouge Deep Velvet Lipstick is available at selected stores worldwide. Come into the beautiful world of Givenchy.

Chanel La Pausa De Chanel

The Mediterranean sun. The endless sea. The scent of orange blossoms and fresh lavender blooms.

The architecture of a simple, inviting, and peaceful Provençal villa. In the 1920s, high on the ridge of RoquebruneCap-Martin, Gabrielle Chanel had a house built in her image and filled it with private references: five windows above the front door in homage to her favorite number, 5, a banister inspired by Aubazine, the place where she grew up, and a large star above her bed, symbolizing her fascination with constellations. Mademoiselle Chanel gave this haven, a true respite from the hustle and bustle of Paris, a name: La Pausa.

Chanel has designed a collection replete with earthy, woodsy, golden shades. A celebration of the characteristic light that shines on the Riviera during the first days of spring.

Far from the city, it was where the designer came to unwind for more than 20 years, accompanied by some of her dearest friends, including Jean Cocteau, Misia Sert, and Salvador Dalí. She had her picture taken in her garden, surrounded by one-hundred-year-old olive trees and flowers, and threw casual, festive parties,

Her art de vivre permeates the entire property, from the garden to the luxurious bathroom. Everything exudes her style. As soon as spring arrives, the rooms are flooded with the gentle sunlight of the South of France, which makes La Pausa appear to shine as if untouched by time. Both in harmony with nature and located in the idyllic setting of the Côte d’Azur, La Pausa is an essential, joyful testament to the history, taste, and heritage of Gabrielle Chanel.

A warm, sunny collection

The beauty of this legendary villa inspired the Spring-Summer 2022 collection. The light of La Pausa, dear to Mademoiselle, is the central theme that guided the Maison’s Makeup Creation Studio. The natural, earthy colors and sparkling sunlight surrounding the villa are at the heart of this collection. The ‘sunbeam’ button motif is designed to represent the Riviera embossed on the powder products.

Chanel has also incorporated the soothing, healing spirit of La Pausa into the collection with the launch of Rouge Coco Baume. This moisturizing, tinted lip balm has all the qualities of a lipstick.

Rouge Coco Baume, color and care

Rouge Coco Baume is the major release of this new makeup collection. Just like the villa, Chanel’s latest lip balm is both chic and comforting. Its pared-down, all-white packaging can distinguish it. Rouge Coco Baume was designed in the same style as the iconic Rouge Coco line without compromising on effectiveness or aesthetics. The spirit of La Pausa inspired Chanel Research and the Chanel Makeup Creation Studio to develop a lip care product with unique sensory qualities, combining the color provided by a lipstick with the moisturizing benefits of a balm.

The skin on the lips, which is remarkably thin and lacks a natural protective film, requires special care. Rouge Coco Baume keeps the lips looking beautiful day after day with the help of Olive Oleoactive, a new active ingredient produced specifically for Chanel and an echo to La Pausa’s hundred-year-old olive trees.

It is in the heart of the Mediterranean Sea, on the island of Sardinia, where the olive trees selected by Chanel Research flourish. Derived from the leaves and fruit of olive trees, the Oleoactive is obtained through a patented, sustainable extraction process called oleo-eco-extraction. Containing a high concentration of polyphenols and omega-9s, this exclusive active ingredient provides antioxidant protection throughout the entire day. To provide complete care for the lips, Rouge Coco Baume combines a moisturizing active ingredient, shea butter, and three plant waxes at the heart of the Hydra Boost Complex, the signature ingredient Rouge Coco line. Its silky formula glides onto the lips and keeps them moisturized all day long.

Lip balms, the color of summer flowers

The balm is available in six shades, each of which conjures the image of the flowers that grow around La Pausa. From deep burgundy to fresh pink to the energizing power of fuchsia, Rouge Coco Baume is available in a full range of colors. Easy to apply, it effortlessly enhances the lips with natural-looking, buildable color. Upon application, the lips are coated in a sheer wash of color which, layer by layer, transforms into a more intense, semi-matte finish. A transparent, pearlescent white shade completes the collection and intensifies the lips’ natural radiance.

Proven Lip care benefits: Rouge Coco Baume moisturizes the lips immediately upon application (+29%) and provides hydration for up to 8 hours (+24%). Lips feel 47% more comfortable upon application and up to twelve hours afterward (+50%). It reduces feelings of dryness and tightness for up to 12 hours. The lips instantly look and feel smoother, and their contours appear more defined. After 28 days of use, they feel softer and less chapped (-23%), looking more beautiful with each passing day.

Rouge Coco Baume

Eyes that sparkles in the colors of the Côte d’Azur

The collection’s eye makeup creations are infused with the soft, sunlit hues of the landscape surrounding La Pausa. A unique new version of Les 4 Ombres features the ‘sunbeam’ motif and the villa’s enveloping shades. It includes a khaki brown color reminiscent of the garden’s olive trees, accompanied by gold and copper shades that evoke the dazzling sunlight of the Côte d’Azur. This light also inspired the new, golden beige shade of Ombre Première Laque, which makes the eyes shimmer with a luminous, natural glow.

Chanel Les 4 Ombres

Chanel Les 4 Ombres Méditerranéen contains an iridescent platinum, a gold highlighter, a beige copper, and a brown khaki.

Ombre Première Laque

A warm, sun-kissed complexion

The two Blush Lumière exclusive creations, designed in coral pink and terracotta brown shades, warm up the complexion and leave it glowing. The coral shade is ideal for daytime wear, the brown for a bold, chic look. Both blushes provide coverage that can be adjusted depending on one’s needs, thanks to their easily blendable, creamy powder formula.

For a complete sun-kissed look, Baume Essentiel subtly illuminates the complexion, creating the effect of a holiday spent in the sun. Its shimmery coral pink shade livens up the cheeks with a natural, healthy glow. The face is left looking radiant and warm.

Blush Lumière

Baume Essentiel

Summer nail colors

La Pausa’s color scheme is vast with its yellow walls and softly sunlit, tiled terracotta floors. This contrast, evocative of the south of France, is embodied in the two nail polishes from the Spring Summer 2022 collection.

Le Vernis

The Mediterranean sun. The endless sea. The scent of orange blossoms and fresh lavender blooms. Chanel is available now at selected stores worldwide. Come into the beautiful world of Chanel.

Chanel Opens An Immersive Fragrance And Beauty Pop-Up In Austin

When French Maison Chanel first opened the doors to its inaugural New York City Atelier Beauté Chanel in 2019, the luxury beauty shopping experience changed forever. The location created a community for Chanel’s beauty fanatics offering up a unique experience for visitors to learn and test products before purchasing. Playing in Chanel’s playground of skincare, makeup, and fragrance at Atelier Beauté Chanel gives a new layer of understanding and appreciation to the coveted products. Now, the Maison is ready to take the one-of-a-kind experiential space south for the winter.

Atelier Beauté Chanel is opening its new ephemeral space in Austin just in time for the buzzy South By Southwest festival for a limited six-week period. “The atelier is dedicated to discovery, creation, and community, which we felt would resonate with Austin’s creative, vibrant, and forward-thinking communities,” said Chanel’s Chief Long Term Development Officer Christine Dagousset.

Housed on Music Lane in Austin’s hip South Congress neighborhood, guests will have the opportunity to browse Chanel’s must-have products, chat with expert Beauty Guides, and partake in master class events held throughout the six weeks. The space will additionally have special guest appearances from the Maisonl’s Celebrity Makeup Artist Tasha Reiko Brown and Chanel Brow Artist Jimena Garcia who will both be available opening weekend for complimentary consultations as well as limited bookings available for those looking for the full Chanel experience. The Maison remains at the forefront of developing innovative client experiences with the Atelier’s app.

Chanel is the ultimate house of luxury leading in exceptional tech and human-enabled beauty experiences that inspire the same tech-savvy, curious, and open audience who are drawn to Austin. Our focus for the six-week period is to provide ground-breaking, luxury, human experiences that are made possible with innovative technology.

Christine Dagousset, Chanel’s Chief Long Term Development Officer

The atelier’s tech offerings adds another layer to shopping at the atelier available for guests to catalog their favorite products, schedule services, and check out upcoming events to sign up for. Whether you’re killing time between the festival’s music sets or going for a fashionable stroll around the city, visit Atelier Beauté Chanel before it’s gone.

Atelier Beauté Chanel will be open from March 11 through April 24 at 1009 South Congress Avenue in Austin, Texas. For more information, come into the beautiful world of Atelier Beaute Chanel.