Dermablend Professional Launches New Skin-First Cover Care Full Coverage Concealer


Dermablend Professional is the #1 dermatologist recommended coverage brand, part of L’Oréal’s Active Cosmetics Division. Developed by dermatologist Dr. Craig Roberts and his wife, makeup professional Flori Roberts in 1981. Dermablend combines high-performance pigments and Skin Security Standards™ to bring instant coverage solutions with skin security no matter your skin type, tone or condition.

Today Dermablend Professional, launches its new Cover Care Full Coverage Concealer at a time when concealer is a top emerging makeup category. It brings beauty consumers a timely, do-it-all instant coverage solution.

Concealers are the new must-have coverage product, versatile enough for today’s changing consumer needs and behaviors. Cover Care Concealer does it all – its wear and skincaring actions last 24 hours without needing to be primed or set. It’s non-comedogenic and hydrating for skin that feels dry or prone to break out from being indoors all day.

As the pioneers in coverage, we’re proud to introduce the new Cover Care Concealer, especially now that consumers are looking for beauty products that not only provide coverage but also skincaring results. We call it the skinnification of makeup – as there is a growing demand in looking for skin-first, science-backed and dermatologist endorsed products. It’s an instant, one coat, full coverage solution that cares as it wears. This launch marks one more innovation that helps us in our mission in developing solutions for all – no matter your skin type, tone or condition.

Malena Higuera, General Manager of Dermablend

It completely covers in just one coat without the need to build or reapply. It’s efficient and effective enough for a simplified routine. This one product can conceal under-eye dark circles, correct spots, cover discoloration, contour, highlight and more.

This high-quality formula was created at the intersection of dermatology and makeup artistry. It is dermatologist-tested for safety, while also offering superior full coverage, with a minimum 30% mineral pigment in each shade. The pigments are specially coated to stay true to color and protect from oxidization.

There is a proprietary, ultramarine pigment to ensure optimal performance for all skin tones. The breakthrough formula stays waterproof and transfer resistant without requiring classic skin-drying volatiles, and it’s power packed with vegetable glycerin for proven 24H hydration.


The new longwearing, skincaring, full coverage concealer, available in 16 shades, features a large wand applicator for quick and easy application, and provides instant, powerful results you can see, with just one coat. The innovative formula follows Dermablend’s strict Skin Security Standards™, meaning it is non-comedogenic, dermatologist tested for safety, sensitive skin tested, allergy tested, paraben-free, fragrance-free and alcohol-free.

Cover Care Concealer serves as a multipurpose product that can take consumers from couch to video conference call in one coat, with a soft matte finish that leaves the skin soft and supple. This glycerin packed skincaring concealer is especially relevant with an increased demand for undereye coverage or instant breakout solutions during this time. This concealer has the benefit of covering and caring while also giving consumers that quick full coverage pick me up.

Helen Keegan, Dermablend’s Head of Education

As with all Dermablend products, the new Cover Care Concealer is also PETA certified cruelty-free. It contains no animal-derived ingredients and thus is vegan-friendly.

Dermablend’s Cover Care Concealer is available at selected stores worldwide. Come into the beautiful world of Dermablend.





Avon Goes Greener, More Digital


New Avon Company (‘Avon’) is the leading social selling beauty company in North America, with independent sales Representatives throughout the United States and Puerto Rico, and through affiliation in Canada. Avon’s portfolio includes award-winning skincare, color cosmetics, fragrance, personal care, and health and wellness products featuring brands such as ANEW, Skin So Soft, CHI, and The Face Shop, as well as fashion and accessories.

Avon has a 134-year history of empowering women through economic opportunity and supporting the causes that matter most to women. Avon philanthropy has contributed over $1 billion globally toward eradicating breast cancer and domestic violence.

Avon is making a milestone step in the brand’s longstanding commitment to managing their environmental footprint: the iconic Avon brochure will be updated to showcase a digital refresh. The new digital initiative allows Avon to improve the selling experience for Avon Representatives throughout North America in an easier, more streamlined process, as well as help address the company’s continuous improvement to protect the planet, and it launches April 30th in celebration of the 50th anniversary of Earth Day.

Avon-shoppingexperience_1587507134425-HRThe entirely interactive, digital catalog will bring the Avon experience to life in a completely new way. The monumental move of switching to a new digital platform allows Avon to help their Representatives expand their reach even further. The browsing and buying experience will be optimized for desktop and mobile with shoppable posts, video make-up tutorials, influencer-created content, interviews with product creators, video reviews, animations and more.

Cutting-edge AR makeup will also be a key feature with functions such as Virtual Try-On, Foundation Shade Finder and Concealer Shade Finder. This will allow customers to virtually try on makeup shades before buying and discover their shade matches.



Avon Representatives can also customize their Avon catalog and experience for shoppers allowing them more room to promote their business. Seamless sharing with let all users share any page or content via social, email or SMS. Now Representatives can consult with their customers and literally sell products digitally anytime, anywhere.

Avon’s paper brochure will still be available. Last year it began printing in smaller dimensions, less ink, fewer pages and a lighter quality paper. The paper is also sourced from sustainably managed, PFEC-certified forests with controlled sources. In doing so, Avon has moved to a significantly higher cost-efficient method, and the goal is to have the brochure be exclusively digital in the next few years.



Other recent noteworthy Avon initiatives around Earth Day include a greater visibility for Avon’s product safety policy and prohibited ingredient lists through more accessible placement on the website. In addition, Avon will continue its status as one of the few cosmetic companies to list all ingredients of each product on its website.

Providing full transparency to customers before they try to purchase a product. Avon will also continue its current animal welfare policy and eliminating animal-derived ingredients from new products. All Avon cartons are now made of FSC-certified paperboard as well.



Finally, Avon will continue its longstanding partnership with Feed the Children. Over the last 16 years, Avon has donated and diverted from landfills over 15 million pounds of personal care, hygiene and beauty products, clothing, shoes and home essentials for distribution to children and families in need.

Come into the beautiful world of Avon, and to browse the new digital catalog visit: Avon digitalcatalog.






Social Media Powerhouse And Femme-Fueled Local Entrepreneur Launches New Beauty Makeup Line

Forever Valentine Beauty Brow Makeup

Kelly Haney is a successful beauty expert with a cult-like following and an ever-growing business. Founded in 2016, Forever Valentine Beauty has swept the greater Philadelphia region and beyond with their incredible micro-blading and makeup tattooing abilities. Founded in 2016, with herself as the sole employee, she now has a six-person all female staff and has expanded her space in the historic Bok Building to accommodate the growing demand for her services. Haney has clients regularly fly in from all over the country and will wait up to six months for an appointment with her or a member of her team. But, that just wasn’t enough- she wanted to cater to everyone, not just those with the resources to come see her in person.

According to Kelly, her newest venture, Forever Valentine Beauty Makeup, is “3 parts witchcraft, 2 parts bad betty female entrepreneurial power, 1 part big dream, a small pinch of frustration in searching for #browgoals, and a sprinkle of best ingredients on earth all mixed in”.

She launched the line in the marketplace in late 2018 out of a discovered need for amazing excellent makeup to achieve brow excellence. After she created her first business based on her uber successful microblading clientele, (which became so big that she created a school for which to teach others her techniques), she realized that there was something else missing. Something really important, and that was the perfect brow enhancing makeup line; hence the birth of this passion project.

After tirelessly researching the needs of her clients, she worked hand in hand with the best producers of makeup across the globe to create epic formulations with a broad spectrum of product and color options. All aspects of her expertise went into creating a line that can achieve any brow needs, and with all this hard work, finally landed with the portfolio of products available on her official website, and they are available right now!

Made entirely in North America and boasting 15 different colors, this diverse and all-encompassing brow makeup line has everything you need to achieve the brows of your dreams. Come into the world of Forever Valentine Beauty.




Dr. Hauschka Translucent Bronzing Tint: a new formula and an optimized size


The new Dr. Hauschka tinted fluid is easy to dispense, easier to mix and smells wonderfully fresh. Dr. Hauschka hasn’t changed the effect. For those who do not like foundation, but who want a fresh and uniform complexion, the tinted fluid is an ideal option: the delicate fluid can be easily mixed by hand with daily care and gives the complexion a beautiful shade – each according to your skin tone, season or mood.

The applications are even more diverse. The tinted fluid is also formulated to be mixed with a foundation or body lotion. The composition based on witch hazel, olive oil and tinted pigments blends with the complexion and gives a natural glow.

Come into the beautiful world of Dr. Hauschka.




Hermès launches beauty


French Maison Hermès has several claims to fame from its iconic silk scarves to its legendary Birkin bag, but never has the Maison attempted to enter the beauty category. All that is about to change now that the 183-year-old brand has launched a line of lipsticks called Rouge Hermès.

The collection of 24 colors is inspired by Hermès’ archive of 75,000 silk scarves and 900 leather shades. The packaging – designed by Pierre Hardy, Hermès creative director of jewelry and shoes – is made from the same metals as the hardware on their handbags, and the lipsticks are (like in the ole’days) also refillable, making that packaging a long-term investment. Fitting for a lipstick with a 67 dollar price point.


We wanted to do refillable so we could use more luxurious materials that had their own value. The idea is a form that’s both simple and playful enough to allow it to be done and redone ad infinitum. It’s rare for an artistic director to think about packaging over a long period of time and not just a one-off.

Pierre Hardy


In addition to lipsticks, Hermès has plans to launch a new beauty category every six months, although they wouldn’t confirm what products or hard dates. Rouge Hermès lipsticks will be available at Hermès Boutiques and selected stores worldwide.

Come into the beautiful world of Hermès.





Burberry Kisses Lip Lacquer for the Holidays


As a part of its holiday offerings, British fashion house Burberry introduces Kisses Lip Lacquer, its first ever long-lasting lip color with a super-glossy, laminated finish! The luxurious lip lacquer features a moisturizing formula enriched with Hyaluronic Acid, which is known for its ability to capture and retain 1000 times its weight in water! In addition, the formulation includes Ginger root extract, which provides a fresh, revitalizing effect.

The formula blends nicely with other Burberry liquid lip formulas, so you can mix and match for a fully customized effect. For extra definition, line your lips with Lip Definer before applying Burberry Kisses Lip Lacquer. Apply Fresh Glow Highlighting Luminous Pen along the Cupid’s bow and to the center of the lip for natural looking fullness.


High shine, full coverage, bold color finish is delivered in a comfortable gel-like, gliding texture. Burberry Kisses Lip Lacquer is available in 12 iconic shades:



Nude No.03
Creamy Rose No.07
Rosewood No.16
Bright Coral No.26
Light Crimson No.28
Magenta No.33



Tangerine Red No.35
Military Red No.41
Dark Russet No.45
Rosy Mauve No.47
Oxblood No.53
Black Cherry No.57

The face of the promo campaign is Burberry’s makeup ambassador Lily James. Lensed by Inez & Vinoodh, the British actress gets her closeup in studio portraits. The series of intimate portraits, shot in London, highlights and celebrates natural beauty, confidence, and self-expression. Come into the beautiful world of Burberry.





Studio 54 for NARS Limited Edition Collection


Studio 54 is a former disco and nightclub (and currently a Broadway theatre), was located at 254 West 54th Street, between Eight Avenue and Broadway in Midtown Manhattan, New York City.

At the peak of the disco dancing and music trend (think Donna Summer, Sylvester & Amii Stewart), founded and created by Steve Rubell and Ian Schrager in 1977, Studio 54 became a world-famous nightclub. The nightclub founders spent hundreds of thousands of dollars on professional lightning design and kept many of the former TV and theatrical sets, and in the process created a unique dance club that became famous for its celebrity guest lists, restrictive (and subjective) entry policies (based on one’s appearance and style), and open club drug use.

Let’s pretend that the legendary disco Studio 54 has been re-opened, and you’re invited to opening night! What makeup will you wear to dance all night in?




Today NARS is giving you exclusive access beyond the velvet ropes of New York’ legendary Studio 54 with this limited edition collection which takes inspiration from the famed nightclub’s sparkling scene. The collection features shimmering finishes as well as unexpected formulas. Some of the limited edition pieces include provocative lipsticks, scintillating eye and cheek palettes, explicit mascara and mesmerizing must-have accessories.

So this party season you will have endless possibilities for expression thanks to iconic shades, seductive bolds and cult classics. Give your lips a star treatment with the Disco Dust Lipsticks. The 6 limited edition shimmer shades lipsticks with high-pigment and glitter overload will have you ready for dancing all night long.




Or make your move with a star-adorned palette of shades ready for the dance floor. The Hustle Cheek Palette including cult-favourite blush and shimmering Highlighting powder will give you the ultimate glow this party season. One of the highlight of the collection for me include the Inferno Eyeshadow Palette featuring twelve eye-catching, glittering shades with a new high-shine formula this palette will add instant glamour to all your party looks.

Come into the beautiful world of Nars.