Chanel Rouge Allure Laque

French maison Chanel presents Rouge Allure Laque, the first lip color offering extreme shine and intensity: a comfortable ultrawear texture that is easy to apply and wear, offering a satin brilliance that dazzles non-stop. Rouge Allure Laque reconciles all contradictions in a single creation. Its fluid formula fuses with lips and dresses your smile in elegance in all circumstances.

Delicate and creamy, water-resistant, it also withstands the rubbing and smudging of daily life. Its thin, supple mesh is composed of two agents: the first traps pigments for unchanging color radiance, while the second locks in a blend of oils for continuous shine. In a single stroke, this ultra-comfortable second skin imprints lips with lasting color and shine for up to 12 hours.

Rouge Allure Laque is available in 20 Vibrant Colors. Each color expresses all of its intensity with a savvy mix of finely ground pigments. Coated in precious oils, they reveal an extremely pure color presence. On application, a volatile oil evaporates, leaving nothing but vibrant radiance on the lips.

In addition to delivering extreme shine and intense color, Rouge Allure Laque cares for lips and envelops them in comfort. The skin barrier of the lips is perfectly preserved by an antioxidant complex of Sappan wood and vitamin E.

The Palette*
60 Inflexible, a luminous iridescent beige (Not available in China)
61 Continuous, a luminous beige
62 Still, a real natural nude
63 Ultimate, a pinky nude
64 Exigence, a rosewood
65 Impertur bable, a brick pink
66 Permanent, an intense rosewood
67 Steady, a light pink (Not available in China)
68 Unlimited, a slightly pink luminous coral (Not available in China)
69 Rémanence, a bright pink
70 Immobile, a raspberry pink
71 Mythe, a metallic red
72 Iconique, a brick red
73 Invincible, a true red
74 Expérimenté, a strong brown-red
75 Fidélité, a brown nude
78 Tenacious, a light plum
79 Éternité, a deep burgundy red
80 Timeless, a profound cherry red
81 Obstination, a deep brown
* Shades available depending on market

If you’re interested to see what the colour might look like on your lips before heading to the store, there’s also a new virtual try-on makeup feature on chanel.com. Simply click on the ‘Try On’ box on the right side of page and select any of the 20 lipstick colours you’d like to experiment with.

The packaging looks really stylish and chic, it comes in a tube that dresses up in a shiny gradation of black lacquer with a sheer finish to reveal the pure, radiant shade inside. Its high-precision curved and streamlined applicator with an ultra-soft foam tip adapts to the shape of the lips to leave just the right amount of product, for application that is easier than ever.

Chanel Rouge Allure Laque is available at Chanel Fragrance and Beauty Stores and selected stores worldwide. Come into the beautiful world of Chanel.

The Piano of 24 Colors by Hermès

Earlier this year, French Maison Hermès attracted much attention from the beauty world after announcing its new makeup line that kicked off with their beyond-divine sustainable lipstick line – 10 matte and 14 satin shades that come in refillable packaging and faintly smell of sandalwood. Now, the French Maison is giving customers the chance to buy 24 colors of the product in one go.

Colors for me are like musical notes. Combining them creates sonority and harmony, composing a range of colors like musical scales. The 24 colors of our lipsticks resonate together like piano keys. Having them all to hand allows you to play endlessly.

Jérôme Touron, Hermès Beauty’s creative director

Dubbed the ’24-Color Piano’, the Hermès lipsticks arrive in a gift box that, literally, is as long as a piano, spanning 88.3 centimeters. The the set is filled with 24 Rouge Hermès lipsticks designed by Pierre Hardy. The 24 number is in reference to the Hermès address in Paris, 24 rue du Faubourg Saint-Honorè, which means it could also work perfectly as an advent calendar.

Beautifully packaged in the label’s signature orange bag in addition to the box, the collection includes all of the signature shades such as ‘Beige Naturel’, ‘Rouge Orange’ and ‘Rose Lipstick’. So dear Santa – if I happen to find the Hermès Piano under my tree this year, I promise to play it every single day. A lipstick a day keeps the sorrow away!

If you don’t have space (or funds) for the entire piano, the lipsticks are also sold individually and still come in the classic, giftable packaging. Hermès Piano of 24 Colors is just limited to 440 boxes, and is available at select Hermès stores. Come into the beautiful world of Hermès.

Lights Lacquer Announces Fall Collection: ‘When in Romance’ by Mega Beauty-Youtuber & Influencer, Kathleenlights

Lights Lacquer, a vegan, cruelty and seven-free nail lacquer brand developed by Miami based, mega-beauty influencer, Kathleenlights, and Fuentes’ first solo project is excited to announce its newest release to the Lights Lacquer family.

A love story told by six romantic shades, inspired by letters of loves past & those still waiting to be written.

‘When in Romance’ – the brand’s fall 2020 collection featuring a variety of warm hues inspired by romance. A collection of love stories told by six romantic shades, inspired by letters of loves past & those still waiting to be written.

Each shade in the ‘When in Romance’ collection is as follows:

  • Venus – A romantic fuchsia with a metallic gold flip
  • Yours Truly – A vintage cream with olive undertones
  • A Temporary Madness – An antique yellow with deep mustard undertones
  • Mia – A rich mauve with dusty rose undertones
  • At Last – A deep teal with velvet blue undertones
  • We’ll Always Have Paris – A soft bronze peach with silver micro-shimmer

The collection is available for purchase on October 8, 2020, and sold exclusively online at Lightslacquer.com. The lacquers can be purchased at $9.50 per bottle or $52.00 for the collection.

Lights Lacquer will continue to roll out a variety of collections throughout the coming year. Come into the beautiful world of Lights Lacquer.

Jerome Alexander Limited Edition 50th Anniversary Collection

For more than 50 years, makeup artist Jerome Alexander has brought out the beauty in women by teaching them to become their own makeup artists. For his golden anniversary as makeup artist he launched three of his iconic products is a beautiful golden glamourous set.

Every woman deserves to feel beautiful.

Jerome Alexander

Three of Jerome Alexander’s best-selling products combined into one set. Cover imperfections with our light MagicMinerals Foundation Powder, which gives you a gorgeous, natural matte finish, without the heavy buildup. The anti-aging CoverAge Concealer will diminish undereye darkness, while the Rollerball hydrates and refreshes your tired eyes during the day.

MagicMinerals Powder Foundation

MagicMinerals Powder Foundation that Conceals, Covers, and Corrects – All in 1! What sets MagicMinerals Powder Foundation apart from other mineral makeup on the market? They’ve removed the most common problems associated with the way foundation appears on your skin. No more looking heavily made-up, greasy, or cakey.

MagicMinerals Powder Foundation diminishes the appearance of age spots, dark circles, and uneven skin tones without getting caught in fine lines and wrinkles. It’s available in 4 natural, blendable shades, allowing you to build coverage as you need it! It naturally adjusts to the shade of your skin, and it last up to 12 hours.

MagicMinerals Powder Foundation is fragrance, talc and paraben free.

CoverAge Concealer

CoverAge Concealer is a rich, creamy buildable and blendable anti-aging under eye concealer and skin care treatment all-in-one. CoverAge Concealer glides on smoothly to cover and conceal undereye darkness and other imperfection for a brighter and youthful look. The center core of the CoverAge Concealer contains a proprietary blend of skincare actives to hydrate and nourish tired eyes as it creates a crease-resistant coverage.

Short Handle Kabuki Brush

The Short Handle Kabuki Brush is unique soft bristles for precise, all-over coverage.

CoverAge Rollerball

The on-the-go CoverAge Rollerball allows you to refresh and soothe your tired eyes anytime, anywhere! It also contains a proprietary blend of skincare actives to hydrate your skin during the day.

Jerome Alexander’s Limited Edition 50th Anniversary Collection is available at Jerome Alexander. Watch the documentary short film  ‘The Man Behind The Make-Up’. It chronicles his life, career and how he changed the beauty world forever. To watch the documentary short film , visit: themanbehindthemakeup.com.

La Bouche Rouge Lip Balm

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Refill your favourite balm with this allergen-free, vegan formula

Deliver a pucker of lightweight colour with La Bouche Rouge’s White Balm refill. Formulated from entirely vegan ingredients, it is enriched with styrax sap to react with the pH and natural chemistry of your lips, helping to enhance your natural lip shade over time. Simultaneously moisturising, softening and smoothing skin. Its formula is fragrance free and absolutely free from micro-plastics, each refill also comes with a vegan leather case, making this your next sustainable favourite.

It is sold in a hand-made leather case that can be refilled indefinitely. The case is magnetic, so it’s very easy to change the refill. If you don’t want to buy a case and just the refill, it’s also possible! The refill case is made of paper (not super durable and it can become dirty quite fast).

La Bouche Rouge products are availabe at selected stores worldwide. More about La Bouche Rouge, soon here on Yakymour. Come into the beautiful world of La Bouche Rouge Paris.

The New Byredo Makeup Launch Is Just As Unique As Its Perfumes

Byredo is widely known for its covetable fragrances, candles and leather goods, and it was just about time the brand ventured further into beauty with an equally wish list-worthy line of makeup products.

This is makeup that lives, moves and breathes with the wearer and does not demand sophisticated application or a permanent filter IRL.

Falling in line with Byredo’s world-view on breaking any gender and identity boundaries, the new makeup line was conceived by Ben Gorham, Byredo’s Founder and Creative Director and Isamaya Ffrench, British make-up artist. You can expect to find multi-purpose products such as the Colour Stick (apply on either your eyes, lips or cheeks and you’re good to go) and the products are crafted to see you throughout the whole day.


Ben Gorham holds the eyeshadow palette that has been described as an oyster shell dripping in liquid gold.

Two years ago, Byredo Founder and Creative Director Ben Gorham started working on what would become Byredo Makeup. “We wanted makeup – both wearing and making – to be instinctive”, Gorham states. “As I started to really look at the beauty world I found much of it conservative and conventional. I thought we can do this, and we can do it differently”. Different, but no lesser a counterpart to the personal, human elements its fragrances imbued.

After the initial run of making fragrance and how that related to people’s ideas of beauty, I started to learn how it related to being beautiful. I started to feel that there could be a very visual manifestation of beauty for Byredo; I thought our visual ideas could be as different as our approach to scent. As I started to really look at the beauty world I found much of it conservative and conventional. I thought we can do this, and we can do it differently. Ultimately, beauty is subjective – Byredo Makeup had to reflect that.

Ben Gorham

Together with renowned makeup artist Isamaya Ffrench, Gorham started with color, weaving a narrative around an idea they called the ‘open beauty system’. The idea was to take traditional makeup products and give them a multipurpose lease on life, giving the choice of self-expression back to the wearer.

The ensuing Colour Stick, arriving in 16 shades, launches beside lipstick (in 7 satin and 8 matte shades), Mascara, eyeliner and lipbalm. Though the latter products aren’t multipurpose, Gorham and Ffrench would instead position subjectivity in the weight of the colors and names.

As in Byredo’s scents, it’s about translating an emotional connection, this time through colour and language; there is a nostalgic, specific, sensorial attachment through both the colours and the names.

Isamaya Ffrench, Byredo make-up artist

Imagine, without seeing, what a ‘Red and Blue’ or ‘Divorce’ red lipstick might look like. Then imagine the product in your hand – the curvilinear, anthracite metal-cased lip balm or curved red mascara container – hear the click of the lipstick’s gliding magnetic closure.

Isamaya Ffrench

Physical objects ground each product narrative, in a matter of form follows function, and wholly still representative of its own totemic quality.

The packaging itself is just as pretty as the product. Created by Gorham, the packaging presents products that scream objects of desire.

Byredo Makeup will be available on October 1 in Byredo stores in London, New York, Los Angeles, Paris, Stockholm, Singapore, Dubai, Seoul and Taiwan, and Through select partners in USA, UK, France, Sweden, Hong Kong, Korea, Middle East and Japan.

The October launch will include the Colour Stick ($30 USD), Lipstick ($42 USD), Mascara ($45 USD), Eyeliner ($40 USD) and Lip Balm ($42 USD) while the 5-Colour Eyeshadow ($70 USD) will release in November.

Keep an eye on Byredo’s website to shop the upcoming line, follow along via the brand’s Instagram, or here on Yakymour. Come into the beautiful world of Byredo.

Westman Atelier

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It’s not just her first name that’s extraordinary. Gucci Westman, who lives in New York, is a star among make-up artists and is very much appreciated by celebrities. Born in October 1971 in California and raised in Sweden, Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar, ad campaigns for Dolce & Gabbana and Louis Vuitton, and backstage at fashion shows such as Oscar de la Renta an Brock Collection.

Gucci served as the International Artistic Director of Lancôme from 2003-2007 and Global Artistic Director of Revlon from 2008-2015. However, she rose to prominence creating dewy, supernaturally glowy looks for celebrity clients including Jennifer Aniston, Anne Hathaway, Reese Witherspoon, Cameron Diaz, Gwyneth Paltrow – establishing her highly coveted ‘second-skin’ approach to makeup.

Gucci-Westman

Gucci Westman believes that cosmetics should do more than enhance – they should calm, replenish and balance to create the perfect canvas. Known for her ‘second-skin’ approach, the celebrity makeup artist developed Westman Atelier so you can achieve a dewy, glowing complexion at home. The label’s line of creamy foundations, blushes and bronzers are consciously made using clean, plant-based actives for a naturally radiant finish.

I thought there’s no point in launching a line that simply is going to color the skin. I really wanted my products to correct and heal and soothe the skin.

Gucci Westman

Westman Atelier ingredients are thoughtfully curated by Gucci in the lab alongside the very best chemists to create skin-nourishing, clean makeup that uses potent actives at clinically proven efficacy levels – and performs at the highest possible standard.

We strive to be as absolutely natural as we can be, but we also want our products to work. If a ‘synthetic’ ingredient is necessary in a specific instance, we make sure it’s thoroughly safety vetted and approved. We’ll always be completely transparent about our formulations, which meet the European Union’s rigorous standards for clean beauty. So you can feel good about your skin from the inside out.

Gucci Westman

A lifelong vegetarian with a commitment to holistic living, Gucci feels strongly that ‘luxury’, ‘efficacy’, and ‘clean’ don’t have to be a contradiction when it comes to exceptional makeup. For her first beauty line, she designed a creamy range of seamless foundations, blushes, bronzers and highlighters that take a ‘plants-first’ approach to crafting the perfect canvas.

Developed to work together as a ‘makeup wardrobe’, Gucci’s mission is to provide women with a seamlessly edited range of options as multifaceted as their lives. Naturally beautiful, radiantly amplified skin, now available to everyone. And don’t miss the eco-friendly brushes, thoughtfully designed for easy control and flawless application.

Come into the beautiful world of Westman Atelier.

 

 

 

 

‘The Man Behind The Make-Up’ a Documentary Short Film Featuring the Extraordinary Life and Influence of Legendary Makeup Artist, Jerome Alexander

For more than 50 years, Jerome Alexander has brought out the beauty in women by teaching them to become their own makeup artists. ‘The Man Behind The Make-Up’ documentary short film chronicles his life, career and how he changed the beauty world forever.

Every woman deserves to feel beautiful.

Jerome Alexander

Jerome Alexander Cosmetics is releasing a documentary short film, ‘The Man Behind The Make-Up’ on August 22, 2020 to honor its charismatic founder, innovative makeup artist & teacher, Jerome Alexander. Jerome is a beauty legend who has continuously changed the beauty industry for over fifty years. Through his work as a celebrity makeup artist, Jerome Alexander instinctively knew how to make women feel beautiful and he sought to empower women across the globe to create their own best look.

This documentary short film portrays Jerome as an iconic figure whose influence had a direct impact on the global beauty industry. He got his start selling handmade ladies wigs in the 1960’s when big hair and waves were the rage. In the 1970’s, Jerome naturally transitioned into the world of beauty and cosmetics, where he further discovered that the average woman lacked the training and specifically the tools to apply makeup.

One of his biggest contributions to the industry was in 1976 when Jerome conceived the revolutionary idea of developing professional cosmetics brushes and applicators for home use. He then integrated these tools into ‘cosmetic kits’ with makeup palettes so women had the makeup and tools necessary to apply their own makeup just like a professional makeup artist.

In the 1980’s and 1990’s, Jerome went on to become a household name with his acclaimed book, ‘Be Your Own Makeup Artist’, and many television appearances as a beauty expert on national TV shows including Johnny Carson, Mike Douglas, Oprah and Regis & Kathie Lee, to name a few. He expanded into DTC advertising and was one of the first beauty experts to sell products through a worldwide network of home shopping shows like HSN and QVC. Often referred to as ‘The Man Behind The Makeup’, Jerome truly believed that every woman can be their own makeup artist and in his own words, “every woman deserves to feel beautiful”.

Fast forward to today, Jerome is still a fundamental, creative part of Jerome Alexander Cosmetics. His latest bestselling innovation, AirBrush Foundation, is a multitasking formula infused with the Jerome Alexander Skincare Makeup™ proprietary blend of active ingredients that delivers immediate results and long-term anti-aging benefits. It utilizes professional airbrush technology to give women youthful, flawless skin. Stay tuned for Jerome Alexander’s next big launch of affordable, highly effective skincare products which exemplifies his famous tag line, “products don’t have to be expensive to work!”

To watch the documentary short film , visit: themanbehindthemakeup.com, and come into the beautiful world of Jerome Alexander.

La Bouche Rouge to launch first ever refillable and recyclablemakeup line

A French label founded in 2017 with the aim to combine luxury with sustainability, La Bouche Rouge is building upon its strong line of refillable lipsticks, expanding to more makeup products later this year. With the launch of a full collection featuring highlighters, eyeshadows and more, the maison is the first to introduce a complete makeup routine that avoids the use of microplastic.

The Red Serum is a revolutionary lip care, enriched with natural antioxidants and anti-aging active substances, and is fragrance free. The serum contains no beeswax or animal fats and is free from micro-plastic particles. A patented method is used to micronize the pigments, which are then added to a vegetable oil.

This gives the pigment a special radiance, the product is wonderfully to apply and wear and it bonds exceptionally well with the lips. The formulation is absolutely free from immuno-compromising substances such as parabens, silicones and mineral oils – this is critical, because studies show that used regularly, the wearer ingests an amount of product equivalent to three whole lipsticks per year.

The case is magnetic, so it’s very easy to change the refill. If you don’t want to buy a case and just the refill, it’s also possible! The refill case is made of paper (so not super durable and it can become dirty quite fast). If you want to use the refill, you have to take the tube out of the case (which feels a little weird, it looks like your lipstick is falling apart).

For the hand-made leather case, the brand chose to work with a French family owned tannery, which exists since 1842. La Bouche Rouge has chosen to work with this tannery in particular because the owners live on the production site and make sure to use tanning processes that respect the environment surrounding its village.

Recently, the brand has also introduced a customization service on its website, where you can design the color of your choice, which you can name at your convenience to have your own unique lipstick shade. The lipsticks are available in 3 finishes (sheer & balmy, satin and matte) and about twenty colors in the permanent collection.

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Adding to La Bouche Rouge’s original line of recyclable lip products is Le Sérum Noir, a mascara that arrives in a container made of 100 percent recycled glass. The applicator brush avoids the use of microplastic and is instead made using castor bean oil, its shape providing thickness and volume to the lashes.

Meanwhile, the Le Khôl Noir eyeliner is a 98 percent natural formula with ingredients such as castor oil, squalane and Vitamin E, arriving in recyclable metal. The line of eye makeup options is finished off with a set of eyebrow care goods, featuring Le Crayon à Sourcil, an eyebrow pencil, and Le Sérum Sourcil, a brow serum.

The Universal Compact in Metal is a refillable case that houses products such as bronzer, highlighter and eyeshadow. Composed of 100 percent recyclable metal alloy and upcycled leather, the makeup case is infinitely refillable with all La Bouche Rouge products. Arriving in four shades including ‘Black’, ‘Red’, ‘Camel’ and ‘Chocolate’, the compact can also be personalized. Refillable powders for the container include the La Terre bronzing powder, La Lumière highlighter, and Les Ombres eyeshadows.

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Scroll through the gallery above for a closer look. La Bouche Rouge’s Fall/Winter 2020 eco-friendly makeup collection is set to arrive at the end of August.

Come into the beautiful world of La Bouche Rouge, Paris.

Lights Lacquer Announces its Newest Collection: Sweet as Summer by Mega-Beauty Youtuber & Influencer, Kathleenlights

Lights Lacquer, a vegan, cruelty and seven-free nail lacquer brand developed by Miami based, mega-beauty influencer, Kathleen Fuentes, better known as KathleenLights, and Fuentes’ first solo project is excited to announce its newest release to the Lights Lacquer family-, ‘Sweet as Summer’ – a vibrant & colorful collection of lively shades, perfectly curated and picked at just the ‘Ripe’ time.

The newest collection features juicy colors just in time for summer and is the perfect add-on to your summer manicures, sure to transport you to paradise. Each shade in the ‘Sweet As Summer’ collection is as follows:

  • Cherry Jelly- A cherry pop red with a translucent jelly-like finish.
  • Who Loves Orange Soda? – An electric orange with a tangy brightness with an opaque base & matte finish.
  • Slice of Life- A bright canary yellow with zesty Lemon hues in a cream opaque base.
  • Now & Later – A sour apple green with sweet kiwi hues and translucent jelly-like finish.
  • Barry- A electric vivid cobalt blue with blueberry undertones in a cream opaque base.
  • My Jam- An ultraviolet purple with grape jam hues and translucent jelly with a matte finish.

Complementing the summer sweetness, Lights Lacquer will offer juicy sticker nail designs to complement any manicure. Designs are now easier than ever with a sheet of sweet fruit designs that are easy to apply and secure and last up to two weeks.

The collection is available for purchase on June 25, 2020 and sold exclusively online. The lacquers can be purchased at $9.50 per bottle or $52.00 for the collection. Additionally, for the first time, Lights Lacquer fans can purchase a Sweet as Summer Collectors’ limited-edition ‘Press Box’ which includes the complete Sweet as Summer collection, (6 juicy shades), and 2 sheets of their fruity nail art stickers with a special note from Kathleen. Retail Price $70.00. Stickers can be purchased separately and retail for $7.00, for two sheets.

Lights Lacquer will continue to roll out a variety of collections throughout the coming year. For more information or to purchase come into the beautiful world of at Lights Lacquer.