Clementine Churchill

Clementine, Sir Winston Churchill’s wife, was talking to a street sweeper for a while. “What did you talk about for so long?” asked Sir Winston.
She smiled, “Many years ago he was madly in love with me”.
Churchill smiled ironically, “So you could have been the wife of a street sweeper today”.
′′Oh no, my love “, Clementine replied, “If I had married him, he would have been the prime minister today”.

Whatever you do, do it with passion

© Photo Pierre Perrotino, Collection Christian Dior Parfums, Paris

Whatever you do, do it with passion

Christian Dior

These words by Christian Dior still inspire each one of the French Maison’s actions. Keeping alive a long tradition of creation, their team is made of women and men who are passionate about their craft and driven by a strong will to constantly innovate. ​
Present since the beginning, especially since the launch of the New Look in 1947, they inherited from this creative passion which is, more than a value, the signature of Maison Dior.​

Come into the beautiful world of Christian Dior.