If you’re Paris bound, then you’ll want to make sure a visit to Place Vendôme is on your list of things to do as Gucci has opened its very first boutique dedicated to fine and high jewellery.
If there’s one thing that Gucci’s Creative Director Alessandro Michele is absolutely obsessed with (well, aside from his muses Florence Welch, Harry Styles, Jared Leto and Lana Del Rey), it’s jewellery, evident in the numerous shots on his personal Instagram page which show him stacking his beloved rings and rows of eclectic-looking bracelets.
So it doesn’t come as a surprise that he has been tasked with creating the Italian luxury brand’s high jewellery and watch collection, several of which come with unique stones personally sourced by Michele himself. To celebrate this momentous milestone, Gucci is launching the collection (along with an assortment of fine jewellery pieces) at 16 Place Vendôme, the Italian luxury house’s first high jewellery boutique in Paris that’s situated alongside some of the world’s finest jewellers, like Boucheron, Bvlgari, Cartier, Chaumet and Van Cleef & Arpels.
Such an exceptional collection certainly deserves an equally remarkable setting. And the Place Vendôme, built in 1686 by the French King Louis XIV and home to many haute couture brands – Chanel, Bvlgari, Dior, Boucheron, Chopard, Piaget and Cartier among others — is the perfect venue for Gucci’s newest boutique.
Presenting an elegantly muted design aesthetic, its stands out in stark contrast to Gucci’s other international boutiques that are abundant in distinctly amplified and exaggerated tints. A monochromatic mosaic floor, white marble, furniture carved out of ebonized wood, and antique mirrors – all add to the drama of the jewellery on display and bring out the inner charm of these precious gems.
Titled Hortus Deliciarum, named after the medieval illustrated encyclopedia – it comprises over 200 one-of-a-kind pieces that come in 3 distinct themes. The first consists of classic pieces that pay homage to eternal love, timeless classics rendered in coloured gemstones and precious diamonds. The second is an ode to the animal kingdom, evident in the diamond-encrusted lions, Ouroboros serpents and tigers found on a generous selection of rings and opulent bracelets, just to name a few. The third is all about singular solitaires with a maximalist allure; just picture your favourite pear-cut coloured gemstones (blush rosé topaz, honey hued imperial topaz, velvety green tourmaline) decked out with sparkling diamonds and finished with an exquisite setting that reinforces Michele’s maximalist aesthetic.
And if there are two words that can be used to describe the brand new boutique, it would be elegance and sophistication. Step within and you’ll find the boutique furnished with a monochromatic mosaic floor, with cabinets crafted from ebony wood lined with verde aqua satin that only serves to illuminate the precious jewellery within.
In other words, it’s still Gucci, but a whole new universe that’s on another level altogether, created to beautifully showcase the high jewellery pieces. Heading to Paris soon? The Gucci High and Fine Jewellery boutique is open now at 16 Place Vendôme, Paris.
Come into the beautiful world of Gucci.