Montblanc flagship at the top of the Champs Elysees inspired by a luxury boutique hotel

If this summer you stop by Paris, I suggest you to experience the new Montblanc flagship at the top of the Champs Elysees inspired by a luxury boutique hotel with lobby and concierge areas, “bagagerie , salons d’écriture et d’horlogerie ainsi qu’une suite privée”…

After opening Montblanc Haus few months ago, it is great to see their new unique client experience. Full of beautiful and authentic details like a restored 1950s vintage counter, Art Deco mosaic floor, ink bar creative space and unexpected surprises making guests feeling home.

Serious pen collectors can now plunk down six figures in the plushest setting imaginable, complete with staggering views of the Arc de Triomphe over flower boxes blooming with perfect roses.

The check-in desk that once sat in a Montblanc boutique in the 1950s (photo by Davide Leggio). 

The 2,400-square-foot corner unit, home to a Montblanc boutique for the past 20 years, just reopened after an extensive renovation and expansion to accommodate a new concept that merges retail with hospitality.

“When you have a great stay at your favorite boutique hotel, you don’t ever want to leave”, Montblanc chief executive officer Nicolas Baretzki explained, bringing to mind the lyrics of a famous Eagles ditty. “We hope our customers will feel just the same about their visit. When you have a great stay at your favorite boutique hotel, you don’t ever want to leave”, he added, bringing to mind the lyrics of a famous Eagles ditty. “We hope our customers will feel just the same about their visit”.

Visitors to Montblanc Suite 4810, the number representing the elevation in meters of Europe’s famous snow-capped mountain, alight upon a mosaic threshold like those found in palace hotels or Paris’ famous covered passages, and are invited to ‘check in’ at a retro, wooden reception counter.

Watches are displayed in a fixture resembling a cocktail bar (photo by Davide Leggio). 

There, sales staff can orient visitors toward what they might be seeking, or invite them to discover the 116-year-old German luxury brand, starting with its emblematic resin writing instruments, through to timepieces, leather goods and other personal accessories.

Products are sparsely merchandised throughout the airy ground floor, but there is much to discover, from the ‘ink bar’, where visitors can test a range of nibs and quirky colors with cigar-sized fountain pens, to a wall niche displaying the latest Montblanc collectible: a hand-carved ebony pen in the shape of a wandering stick from its Writers Edition dedicated to the Brothers Grimm, priced at € 40,300.

High-rollers might be escorted directly upstairs to the VIP salons via an elevator done up in gleaming black, a wink to its emblematic Meisterstück pen, and lit up with calligraphy animations. Or they can stroll across the pale hardwood floors, the same as the ones found in Montblanc’s historic Hamburg ateliers, and discover everything from sporty crossbody bags and business cases to sunglasses, belts and wallets.

The concierge desk offers personalization, among other services (photo by Davide Leggio).

The decor resembles the lobby of a boutique hotel with its cushy armchairs, piped-in music and staff at the ready to offer refreshments. Baretzki said the boutique, which has an Art Deco feel, is a one-off that winks to other units.

Full of beautiful and authentic details like a restored 1950s vintage counter, a small concierge desk, located near the entry, is where customers can have accessories personalized, or receive advice on writing techniques. A salon dedicated to writing instruments and timepieces is done up in the style of a cocktail bar, serving up watches instead of martinis, while the penultimate room showcases large leather goods on shelves and small ones in marble drawers. There’s enough room here to test-drive roller suitcases.

Montblanc’s famous pen nibs can be found embedded in the iron safety grill, displayed over the ink bar, and recurring as zipper pulls in the leather goods department. Smartwatches, headphones and other personal tech items — Montblanc’s latest brand extension — are displayed in a pop-up location next door.

Montblanc’s Suite 4810 upstairs salons can host events and VIP clients (photo by Davide Leggio). 

The VIP suite includes an expansive living room with a bookcase, a vast straw marquetry-topped coffee table, and comfortable seating. A second room, the walls lined with safety-deposit boxes, features consultation tables perfect for inspecting rare pens, some of which are sourced from the Montblanc Haus in Hamburg, an immersive brand emporium that blends elements of a museum, art gallery, hall of fame and school offering calligraphy classes.

Montblanc also operates freestanding boutiques in Paris on the Rue de Rennes and Boulevard des Capucines, plus shops-in-shop at Galeries Lafayette, Printemps and Le Bon Marché.

Enjoy and happy summer. Come into the beautiful world of Montblanc.

Dior Opens Men’s Winter 2022 Pop-Up Boutique at Rodeo Drive

Following the Maison’s menswear Winter 2022 Collection debut in January of this year, the French Maison Dior has now opened a respective pop-up store in Los Angeles.

Located on Beverly Hill’s infamous Rodeo Drive (where else), the boutique offers another look at Kim Jones’ refined collection that was filled with asymmetrical closure pants, elevated overcoats, exquisite wrap and double-breasted blazers, relaxed yet refined pants and more.

Whether it be a light gray wool overcoat or a waist-hugging blazer, tailoring was Jones’ exhibition of beauty. Alongside ready-to-wear garments, the show also featured Dior’s now popular Birkenstock collaboration.

Bringing Paris to the West Coast, the pop-up store is inspired by the Alexandre III bridge with an array of Art Nouveau lamp posts and images of the Parisian skyline. The boutique also features a gold 3D-printed Pegasus sculpture that is exclusive to the Rodeo Drive location. From elevated overcoats and cheetah-print jackets to bejeweled derbys, the boutique showcases a range of the Winter 2022 collection pieces.

Dior Mens Wear Pop-Up Boutique
362 N. Rodeo Drive
Los Angeles, USA

The Dior Mens Wear Pop-Up Boutique is now open through Monday, September 19. Come into the beautiful world of Dior.

Bvlgari, the unique Italian jeweller, has opened its flagship store in Vienna

The marvelous Italian jeweller brings its distinctive design to Austria as it announces the opening of its boutique in Vienna Kohlmarkt, located in the historic city center. The boutique is a timeless vision of the Eternal City, showcasing sublime Italian craftsmanship – building a relationship between tradition and innovation. The creative vision of Peter Marino combines precious materials and iconic design, highlighting the brand’s obsession with brilliance.

The new boutique at Kohlmarkt 4 is characterized by Roman design with the typical Bvlgari elements such as the portal and the golden star. Based on the iconic main building in Via Condotti 10 in Rome, colors of boutique design and marble elements dominate. A tribute to the brand’s Mediterranean roots. Bvlgari ‘Master of Colored Gemstones’ is inspired by the rich history of his home country and the colorful Italian soul.

The interpretation of the majestic symbols of the city of Rome can also be found in the exquisite jewelry, watches, accessories and perfume creations, bringing Italy to Austria. In the new boutique you can find the iconic designs made in the Bvlgari manufactures in Italy and Switzerland, such as the jewelry lines B.zero1 and Serpenti, women’s watches from the Serpenti and men’s watches from the Octo collection, as well as handmade accessories.

Here, too, star architect Peter Marino, who designed the parent companies of Dior or Louis Vuitton, for example, had his fingers in the game. The store is characterized by eclecticism and reflects noble materials, textures and a sophisticated lighting concept. As soon as you enter the new boutique, you have the feeling of being in Rome. The façade with the iconic golden Bvlgari logo on a black background is typical of the design concept developed by Peter Marino.

Bvlgari
Kohlmarkt 4
Vienna, Austria

For more information, come into the beautiful world of Bvlgari.

Bvlgari returns to its Greek roots with a new Athens Boutique  

Bvlgari returns to its Greek roots with a new Athens Boutique. A little-known fact, the Roman jeweler actually has roots in Greece. And, this year, the Italian Maison unveils its new, two-level boutique at 20 Voukourestiou Street, Athens.

Bvlgari founder Sotirios Bvlgari (1857) was born in the Epirus village of Paramythia, the largest Vlachophone center for silversmithing in the Balkans. In 1881 Sotirios Bvlgari moved to Rome and in 1884 he opened his first shop at 85 Via Sistina.

In 1905, his grandson opened the Via Condotti boutique that would become the flagship of the family business. In the early years, Bvlgari was known for his special silver pieces that borrowed elements from Byzantine and Islamic art and combined them with floral designs. These are still available in the boutiques to this day. The iconic jewelery and watches now dominate the jeweler’s range.

In the 1970s, Bvlgari boutiques opened in Paris, Monte Carlo, Geneva and New York. More boutiques have been opened worldwide in the following decades. Now Bvlgari returns to its Greek roots with a new boutique in Athens.

This year, the Italian Maison unveils its new two-storey boutique at 20 Voukourestiou Street, Athens. The interior represents a carefully curated mix of shared cultural origins. As you tour the new temple, see Roman classicism merging with Mediterranean heritage.

Spectacular marbles from Pavonazzetto to Breccia di Seravezza meet expertly crafted walnut woods and immaculate brass details – with iconic Bvlgari creations displayed beneath a large chandelier.

Here you will find Bvlgari’s iconic jewelry designs such as the Parentesi, Sepenti, B.zero1, Divas’ Dream, Bvlgari Bvlgari, and a bridal collection, executed in 18 ct gold or platinum. Watches such as the Octo, Bvlgari Bvlgari, Diagono and Haute Horlogerie creations for men, and for women the LVCEA, Serpenti, Divas’ Dream, Bvlgari Bvlgari, B.zero1 and ‘Haute Joaillerie’ watches are available in the boutique. As well as Bvlgari’s silverware..

Bvlgari Boutique

20 Voukourestiou Str.
106 71 Athens 
Greece

Come into the beautiful world of Bvlgari.

Piaget Opened Its New Boutique In Rodeo Drive, Los Angeles

The new Piaget boutique in Rodeo Drive, which opened few days ago, showcase a magnificent facade, a unique interior designed in collaboration with a Californian designer, a new space modularity and an artistic collaboration to revive the Piaget society spirit.

Step inside Piaget’s new Rodeo Drive Boutique. On the outsie, the façade is inspired by Milanese Mesh, their artisanal mastery of gold weaving. On the inside, an immersive experience mixing art convival experiences with exhibitions curated with exhibitions curated in partnership with RAD.

Vitit now to discover the first of their series, modern pop artist Alia Penner and immerse yourself in Piaget’s Rodeo Drive Boutique. Come into the beautiful world of Piaget.

Iconic Christian Dior Boutique 30 Montaigne-Reopend

Christian Dior Boutique 30 Montaigne, Paris © Adrien Dirand 

Emerging from the shadow of a two-and-a-half year renovation, the iconic 30 Montaigne boutique reopened this past Sunday to reveal a ravishing new identity. It not only unites the multitude of collections together in a vastly enlarged and art-filled boutique that also contains a restaurant, café and three gardens, but also represents a revitalized expression of the Maison’s heritage and savoir-faire.

This latter is highlighted by the return of the haute couture ateliers along with the new arrival of the haute joaillerie ateliers. Totaling 2000m2, La Galerie Dior is an unparalleled addition, a permanent exhibition space filled with thousands of pieces, including some 166 couture creations in 13 thematic spaces, and a recreation of Monsieur Dior’s office.

Boutique

On the ground floor, women’s creations designed by Maria Grazia Chiuri – including ready-to-wear, accessories, shoes, bags and small leather goods – are displayed alongside men’s pieces designed by Kim Jones.

On the 1st floor, exceptional pieces in exotic leathers and evening wear designed by Maria Grazia Chiuri can be found nearby the Fine Jewelry collections, Dior Maison and men’s Demi Mesure.

La Gallerie Dior

Featuring a unique scenographic narrative, La Galerie Dior is a testament to the visionary audacity of Christian Dior and his six successors: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri.

Restaurant & La Pâtisserie Dior

As an ultimate treat, La Pâtisserie Dior – overlooking the sumptuous rose garden – provides any visit to 30 Montaigne with a requisite interlude over a sweet creation. Subtly reinterpreted by Jean Imbert, the most emblematic French cakes frequent original creations that reinvent Dior symbols in edible form.

A barista – selecting rare coffees for you – will be present to prolong these delicious moments, from the beauty of the gesture to the art of savoring. From breakfast to teatime, surrender to delicious pleasure and culinary excellence in an unparalleled setting.

The Restaurant, affectionately named Monsieur Dior, embodies the French art of living, driven by Jean Imbert’s creativity, both refined and generous, combining simplicity with elegance. The French chef, accompanied by his faithful collaborator Antony Clémot, drew from the heritage and history of the Maison to develop each menu. The cuisine is enhanced by exclusive Dior Maison collections dedicated to the arts of the table, enhancing classic dishes from the founding couturier’s favorite recipes.

An impressive Claudia Wieser mirror composed of geometric panels dialogues with Guy Limone’s pictorial work – especially created for 30 Montaigne – the result of a colossal research project: an original installation made from thousands of images – in a palette of red, black and white hues – drawn from Dior’s archives and the artist’s personal visual treasure trove. As a delicate hommage, an oil on canvas entitled Christian Dior à Table, by René Bouché is also featured in Le Restaurant.

Haute Couture Salons

The haute couture salons, precious testimonies of Dior’s history, have seen the collections of Christian Dior and premiered, right up to Maria Grazia Chiuri’s Dior fall-winter 2019-2020 haute couture line. Confidential, located near the ateliers and visible from the boutique through a large bay window, they are now regaining their former prestige, guarding the secrets of haute couture.

Haute couture represents a treasure trove of conscientious craftsmanship, a triumph of the sleight of hand, culminating in a kind of masterpiece.

Enhanced by wooden moldings and a parquet floor featuring a compass rose (a Dior classic) designed by architect Peter Marino, this timeless, refined setting hosts a selection of furniture and works of art, such as an abstract floral sculpture commissioned especially from Johan Creten or tables designed by Ado Chale or Claude Lalanne.

The Garden

“Thankfully, there are flowers”, said Monsieur Dior, who was – as well as a gallerist, an architecture aficionado, and grand couturier – an avid gardener. It was in Granville, in the rose garden of his family’s home overlooking the sea, that young Christian planted the seeds of his fascination with this most artful intersection of nature and culture. Growing into a fashion designer, Monsieur Dior found a bounty of inspiration in the gardens, allowing the dazzling silhouette of a femme-fleur to blossom from the very first collection, leaving her bewitching sillage in her wake.

On the ground floor, majestic tropical trees reach up to the windows of Le Restaurant Monsieur Dior, while perennial flowers bloom in abundance. One floor above, beneath a glass roof, there is a winter garden, where exotic plants seem to transcend borders. As for the terrace, it is adorned with a striking steel sculpture by John Chamberlain. On the third level, a veritable garden in the heart of the capital boasts apple trees and roses, Christian Dior’s favorite flowers, adding irresistible touches of elation.

The different spaces of 30 Montaigne:
– Monsieur Dior restaurant at 30 Avenue Montaigne
– La Galerie at 11 Rue Francois 1er
– Children’s fashion at 26 Avenue Montaigne

The boutique offers valet parking service. Come into the beautiful world of Christian Dior.

It’s Time To Dare

Fusing two heritages founded on visions of powerful and glamorous femininity. Discover iconic spiral print boots, crystal sandals and chain-embellished pumps. It’s Time To Dare.

In collaboration with Jimmy Choo, the French Maison – still mourning the recent death of its founder, Manfred Thierry Mugler – just dropped a range of heels, sandals, and boots that are basically lingerie for your hoofs.

A creative partnership fusing two heritages founded on visions of powerful and glamorous femininity. The exclusive collection reveals a confident sensuality through a mix of strong colours, streamlined silhouettes and daring details.

As part of the Jimmy Choo x Mugler collaboration launch, a special installation has been created at the Jimmy Choo St. Honore flagship store. The installation will be in place until 8th March.

Come into the beautiful worlds of Jimmy Choo and Mugler.

Breitling Unveiled its Flagship Shop with a Cafe and Restaurant

Breitling boutiques are typically designed as chic industrial lofts that combine vintage and contemporary design elements to showcase their luxury pieces. The Swiss watchmaker’s latest space boasts 8,000 square feet, located in the fashionable Hannam district of Seoul, South Korea, and will become its flagship location.

In addition to the retail space, which showcases Breitling’s latest watch collection in an aviation-inspired atmosphere, the watchmaker opened its first Breitling Kitchen with a Breitling Cafe. The space moves beyond the typical design confines of retail to include a cafe and restaurant area under the same roof.

This hybrid design encourages customers to enjoy the flagship location through a unique dining experience. By combining retail and food, the shop will become a top destination in the area.

Come into the beautiful world of Breitling.

Chanel Opens An Immersive Fragrance And Beauty Pop-Up In Austin

When French Maison Chanel first opened the doors to its inaugural New York City Atelier Beauté Chanel in 2019, the luxury beauty shopping experience changed forever. The location created a community for Chanel’s beauty fanatics offering up a unique experience for visitors to learn and test products before purchasing. Playing in Chanel’s playground of skincare, makeup, and fragrance at Atelier Beauté Chanel gives a new layer of understanding and appreciation to the coveted products. Now, the Maison is ready to take the one-of-a-kind experiential space south for the winter.

Atelier Beauté Chanel is opening its new ephemeral space in Austin just in time for the buzzy South By Southwest festival for a limited six-week period. “The atelier is dedicated to discovery, creation, and community, which we felt would resonate with Austin’s creative, vibrant, and forward-thinking communities,” said Chanel’s Chief Long Term Development Officer Christine Dagousset.

Housed on Music Lane in Austin’s hip South Congress neighborhood, guests will have the opportunity to browse Chanel’s must-have products, chat with expert Beauty Guides, and partake in master class events held throughout the six weeks. The space will additionally have special guest appearances from the Maisonl’s Celebrity Makeup Artist Tasha Reiko Brown and Chanel Brow Artist Jimena Garcia who will both be available opening weekend for complimentary consultations as well as limited bookings available for those looking for the full Chanel experience. The Maison remains at the forefront of developing innovative client experiences with the Atelier’s app.

Chanel is the ultimate house of luxury leading in exceptional tech and human-enabled beauty experiences that inspire the same tech-savvy, curious, and open audience who are drawn to Austin. Our focus for the six-week period is to provide ground-breaking, luxury, human experiences that are made possible with innovative technology.

Christine Dagousset, Chanel’s Chief Long Term Development Officer

The atelier’s tech offerings adds another layer to shopping at the atelier available for guests to catalog their favorite products, schedule services, and check out upcoming events to sign up for. Whether you’re killing time between the festival’s music sets or going for a fashionable stroll around the city, visit Atelier Beauté Chanel before it’s gone.

Atelier Beauté Chanel will be open from March 11 through April 24 at 1009 South Congress Avenue in Austin, Texas. For more information, come into the beautiful world of Atelier Beaute Chanel.

Chloé reopens Shanghai Boutique

Chloé reopens its Shanghai boutique in time to launch Gabriela Hearst’s Spring 2022 collection for the French Maison. The boutique’s refreshed architecture highlights the Maison’s purpose-driven vision and craftsmanship, thus creating an enhanced and immersive retail experience for customers.

The bright environment is decorated with artifacts that are in keeping with the Maison’s style, creating an inspiring universe that is emblematic of Chloé. This renewed setting emphasizes the details of the Spring 2022 collection, such as upcycled denim pieces, fringed dresses and coats, and looks that feature scallop patterns, broderie anglaise and more. The fusion of lower-impact materials, original design and crafmanship embody the vision of Gabriela Hearst.

Chloé Boutique
LG1-60, No. 8 Century Avenue; Shanghai IFC
200120
Shanghaj, China