Guerlain Perfumer takes off in Travel Retail!

The Guerlain Parfumeur boutique at Charles de Gaulle Airport in Paris.

French Maison Guerlain has now entered travel retail, with a new pop-up boutique and opened a 30m2 (323ft2) Guerlain Parfumeur personalised pop-up store at Paris Charles de Gaulle Airport.  It opened on 6 December in the passenger walkway until the 1st of March 2018. Fasten your seatbelts and get ready to discover their pop-up store at Terminal 2E, Gate M!

Their Guerlain Perfumer Boutiques express their 190 years of unique savoir-faire in perfumes, and offer their customers an unforgettable experience: digital fragrance consultation, 110 fragrances available from the catalogue, fragrance fountains, a fragrance cellar, flacon and ribbon personalization and bottle engraving.

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The pop-up store is based on the same model as the fragrance boutiques the brand began opening in 2016 and of which there are now five (three in Paris, one in Brussels and one in Shanghai). Guerlain’s CEO, Laurent Boillot, explains that the brand plans to open a minimum of ten new Guerlain Parfumeur boutiques per year over the next five years. “For sure airports will be part of the plan,” he says.

Stop by at this unique pop-up store and discover an interactive 3D personalization experience before your fly off to your next destination.

 

 

 

Memo, Paris

Memo, Paris

Memo – The voyage is the destination.

Memo Paris is an independent luxury goods company specialising in fragrances, leather-goods, jewellery and creative projects.

At 24 , rue Cambon in the city’s first arrondissement, Memo Paris has found a haven of marble, embossed leather and perforated brass.

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In collaboration with India Mahdavi, the travel theme is played out in a truly Parisian location. Travel trunks sport white, abstract flowers, while the wall motifs and resin finishes echo the rich, graphic designs of the fragrances.

Like an Orient Express train gone astray in the French capital, the window display is an invitation to a moment suspended in time, happily lost in a profusion of materials and utter refinement.

Memo, Paris inside

Architect and designer India Mahdavi is like her style: polyglot and polychrome. In strong resonance with the poetic world of Clara and the journeys of Memo, together they imagined a luxurious haven somewhere between a train state-room and a stopover, where one pauses for a moment to muse over the next olfactory destination: Siwa, Granada, St-Moritz? The possibilities are endless.

The choice of neutral tones provides the ideal backdrop for the materials, textures and motifs to bring the scented tales to life. Cuirs Nomades and other delectable fragrances chart the course of an elegant globetrotter who has found the perfect place to hang her hat on Rue Cambon.

 

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Each Memo fragrance is an invitation to a treasure hunt, taking your senses along scented tracks that lead to creative and modern perfumery, using the rarest essences.
Created in Paris, Memo fragrances invite you on a spiritual, intimate and intriguing journey. They share three values: an instinct for celebration, which gives them spontaneous cheerfulness, a pronounced love of travel to exotic and strange lands, like a gateway to inner adventures, and an inclination for dreams.

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Discover their beautiful fragrances in their boutique: 24 rue Cambon, 75001 Paris, France

Memo, Paris is also distributed in the world’s finest department stores and passionate independent retailers.

 

 

 

 

 

 

Hermès opens second fragrance store in Mall of the Emirates

Hermès Mall of the Emirates

Scent is an important part of life in the Middle East so it’s fitting that Hermès would open its second-ever perfume store in Dubai. Here’s what’s (quite literally) in store…

Perfume connoisseurs of the region rejoice as there’s a new store in town dedicated exclusively to scent. French Maison Hermès has just announced the opening of its brand new parfumerie in the Mall of the Emirates, after New York their second store globally to solely stock the house’s fragrance creations.

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The space was designed to evoke all senses, not just smell, with a colour palette reminiscent of the shades found in the Middle Eastern desert. Elegant and chic, the store invites visitors to explore the world of Hermès perfumes for both men and women in the most intimate of settings.

To celebrate the opening of the store, Hermès Parfums is giving its clients an exclusive preview of the five new scents in the Hermessence collection by Christine Nagel including two perfumes and three eau de toilettes housed in either fine leather or precious lizard cases. 

 

 

 

 

Welcome to the new Dior Paris Tarot Pop-up Store

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Maison Dior announces the opening of a new pop-up store at 386 rue Saint Honoré, in the 1st arrondissement of Paris. This new space, which employs the same architectural concept as 44 Avenue Montaigne, houses an exclusive collection inspired by the Cruise show.

Maria Grazia Chiuri, artistic director of the women’s lines, has designed a collection that features elements from the Motherpeace tarot, created by Karen Vogel and Vicki Noble in the 1970s, across a number of pieces, including biker jackets, t-shirts and the iconic Lady Dior bag in a hand-painted incarnation.

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To celebrate the opening of this new location, Maria Grazia Chiuri has also designed an exclusive series of six hand-painted leather shoppings bags.

Other Christian Dior pop up stores can be found in numerous locations including Berlin, Milan, and Miami.

 

 

 

 

Open now: Inside Tiffany & Co.’s Blue Box Cafe in New York

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The highly anticipated Blue Box Cafe has just opened its doors in Tiffany & Co.’s New York fifth Avenue flagship store and Yakymour has the first look inside….

A peek inside Tiffany & Co’s New Café, where you can yes, eat breakfast at Tiffany’s. Since announcing the launch of their new Home and Accessories collection, Again Tiffany & Co have continued to expand their luxury lifestyle offerings with ‘Breakfast at Tiffant’s’. The American fine jewellery house has just opend their first Blue Box Café, sitting pretty on the fourth floor of the Tiffany & Co Fifth Avenue flagship store in New York.

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Serving the iconic coffee and croissant – from the cinematic creation that is Breakfast at Tiffany’s featuring Audrey Hepburn – along with a separte breakfast and lunch menu, expect to dine amid the maison’s signature Tiffany Blue, a color so synonymous with the jeweler that it’s trademarked.

There are Tiffany Blue chairs, Tiffany Blue leather banquettes, Tiffany Blue plates (from their Color Block collection) Tiffany Blue trim, and walls with amazonite, ‘the nature version of Tiffany Blue’. And not forget to mention: the great view of Central Park.

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The café is open regular store hours, which means customers can stop by after browsing for engagement rings (’tis the season) or just to live out their Audrey Hepburn fantasies (don’t forget your – Givenchy – black dress). But, with reports of lines out the door, it seems there’s already much ado about Tiffany!

 

 

 

Hermès Flagship stores in Paris and New York to offer luxury launderette services

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Until mid-June, iconic French Maison Hermès are offering more proud owners of its timeless 100% silk scarves the chance to give their prized possessions a new lease of life with a complimentary top-notch pop-up after-sales service. The world-famous saddler joins eco-minded brands Stella McCartney, Chopard, H&M and others in jumping on the sustainable fashion bandwagon.

If you are heading to Paris or New York, a pit stop at the Hermès flagship stores could be well worth your while. For a limited time only, customers can give their new luxe launderette service a whirl. Now for the lowdown on Hermès’ upcycling innovation…  HermèsMatic guarantees to make your well-worn scarves look as good as new, all thanks to three expert color-reviving wash cycles (denim blue, bright red or fuchsia). No need to rummage around for change in euros as the ‘no-snag’ service is completely free of charge!

Allow for a turnaround time of 48 hours. After being given the special HermèsMatic dip-dye treatment, the freshly laundered scarves are expertly folded and wrapped in a brown paper package, adding another much-appreciated perk to the slick service. The dip-dye upgrade wouldn’t be complete without a little retail therapy ‘while you wait’: a dedicated space — strategically placed beside the orange washing machines, showcases the label’s vintage dip-dye Brides de Gala, Quadrige, Festival des Amazones, Les Clés printed classics (€350).

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Hermès’ decision to extend the laundering service to a host of other boutiques comes after successful recent stints at the Dubaï, Geneva, Brussels and Basel stores, in addition to last year’s whistle-stop visits in Kyoto, Amsterdam and Munich.

The HermèsMatic Paris pop-up service is open from June 7 through June 17 at its flagship store on 17, rue de Sèvres, on Paris’s chic left bank.

The HermèsMatic laundromat service in New York will run from June 14 through June 18.

 

 

 

 

Discover the New Dior Fine Jewellery and Timepieces Boutique

After starting its journey at 30 Avenue Montaigne nearly 70 years ago, Dior’s spirit is spreading around the world. And just across the street, a new Dior world came alive; it’s one where jewelry and timepieces come together in great harmony. 

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Opening of the new Dior Fine Jewellery and Timepieces Boutique situated opposite the House’s emblematic address in Paris.

The modern and elegant décor of the new Dior Fine Jewelry and Timepieces boutique was conceived by the famed and talented architect Peter Marino. Embracing Victoire de Castellane’s jewelry designs and the house’s timepieces in all their sophistication, this boutique has all it takes to dive into the world of luxury, including a special VIP salon. Contemporary furniture designed by artists such as Vincenzo de Cotiis joins artworks by the likes of Dana Buckley and Damian Hirst and reflects the natural light, while an intimate atmosphere takes over the place through a mix of grey and pink tones.

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The best part? Special editions of jewelry pieces and watches were created to mark the boutique’s opening. Along with the Dior VIII Grand Bal Coquette and La D de Dior timepieces, the house has revisited some jewelry pieces from the Archi Dior collection in the spirit of Avenue Montaigne.

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VIII, for 8th October 1946, the date of the creation of the Christian Dior couture house; like the name of his first collection, baptised “En Huit”; like the 8th arrondissement in Paris, cradle of the House on the avenue Montaigne; VIII like Dior VIII, the latest Dior Horlogerie collection, with this Dior VIII Grand Bal Coquette Montaigne Special Edition.

Case:  Material: Rose gold, diameter: 36 mm, back: Sapphire, water resistance: 50 m, Bezel set with 0.96 carat diamond.

Movement: Type: Self-winding mechanical with power reserve: 38 hours, Dior Inversé 8 1/4 calibre. Dial is made of Malachite.

 

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Case: Material: Yellow 18k gold, diameter 25 mm, back made of 18k solid gold, its water resistance to 30 m.

Movement: Quartz. The dial is made of Chrysoprase,set with 4 diamonds hour markers.

Not only beautiful timepieces, but also the world famous precious Jewels….

3_archi_dior_bar_en_corolle_ringArchi Dior collection, Bar en Corolle ring

6_archi_dior_milieu_du_siecle_ringArchi Dior collection, Milieu du Siècle ring

7_archi_dior_milieu_du_siecle_earringsArchi Dior collection, Milieu du Siècle earrings

 

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