The history of Shiseido (株式会社資生堂) is not merely a story about products and services; it is a story of a company taking a broader perspective to also consider aspects of culture and lifestyle, and seeking always to create new value. This is the true history of Shiseido. Here we explore the path of achievement Shiseido has followed for over 140 years since its founding in 1872 as Japan’s first Western-style pharmacy.
Shiseido stepped into the world of cosmetics with the introduction of Eudermine in 1897, and established the Cosmetics Division and a store selling cosmetics in 1916. With the birth of new cosmetics, definition of makeup started to alter in the 1920s.
Today Shiseido is the largest cosmetic firm in Japan and the fourth largest cosmetics company in the world. True beauty is a harmony of spirit and form: an outer reflection of the inner self. More than a hundred years of cosmetics experience has given Shiseido a unique expertise in creating products developed with the most advanced technologies. Delicately fragranced and incomparably lightweight, Shiseido’s textures instantly seduce our myriad sensorial receptors.
Nowadays everything revolves around communication, doesn’t it? But did you know that your skin and your brain communicate with each other all the time? Of course, this is not the classic form of communication we know, and definitely has nothing to do with Messenger Apps. But they have a kind of connection that allows both organs to function in the best possible way. If, for example, the skin has suffered damage or feels stress due to external influences, one of its more than 800,000 sensory receptors reports this upwards, where repair or defense mechanisms are immediately set in motion via various nerve tracts to help the skin.
Unfortunately, this form of communication decreases more and more with aging. With the result that the skin loses its ability to repair itself quickly. And you can see this in the complexion: it becomes pale, wrinkles appear, glow is missing.
But the good news is, that many clever minds have been working on this topic for a long time and solutions are in sight! Shiseido, for example, has been working closely with CBRC, a part of Harvard Medical School, to understand these issues. The result is the new Benefiance Wrinkle Smoothing Cream – a kind of self-help aid for the skin that functions like a small control centre with active ingredients.
Benefiance is said to be the first skincare treatment that combines the latest scientific advances in skin physiology with Shiseido’s own exclusive neuroscience innovations. Following the creation of Essential Energy – the first skincare product to feature ReNeura Technology™, which optimizes the detection and transmission of signals through the skin – Shiseido re-introduces Benefiance with 3 new anti-age creams:
Benefiance Wrinkle Smoothing Day Cream – silky smooth texture with SPF25
Benefiance Wrinkle Smoothing Cream – silky and smooth texture
Benefiance Wrinkle Cream Enriched – rich, velvety texture
The line is designed with anti-ageing active ingredients, whose effectiveness is underpinned by second-generation ReNeura Technology+TM. The result is smoother, plumper, visibly younger-looking skin, already after the first two weeks.
Kombu-Bounce Complex made of three sought-after Japanese seaweeds – green, brown and red – whose memory foam texture and inherent bounciness help plump up wrinkles from the inside.
Three plant-based active ingredients – mukurossi, turmeric and chlorella – that limit the destruction of dermal elastic fibres induced by UV stress.
Shiseido answers to all your skin needs with 3 new textures.
New creams have a lightweight, supple consistency that sculpts the skin on application. In its enriched version, the cream is more velvety without being any heavier. The creams all have a green, floral fragrance. At the heart of this natural fragrance, formulated in accordance with the aromachology principles cherished by Shiseido, sweet orange helps to calm the effects of stress.
Shiseido Benefiance Wrinkle Smoothing Day Cream SPF25
Wrinkle Smoothing Day Cream is a silky smooth cream that directs internal sensory signals to visibly smooth out wrinkles, plump up lines and deliver moisture while protecting from dryness. It features SPF25 to fully protect skin against external aggressors such as UV rays.
It visibly corrects the wrinkles for two weeks, ensuring a more youthful skin. It improves skin resilience and prevents wrinkles.
Shiseido Benefiance Wrinkle Smoothing Day Cream SPF25 is available as 50ml.
Shiseido Benefiance Wrinkle Smoothing Cream
Benefiance Wrinkle Smoothing Cream is an anti-aging cream that visibly correct wrinkles in just couple of weeks and leaves a plumper, more youthful-looking skin. ReNeura Technology+ TM reawakens skin’s sensors to boost your skin’s responsiveness to the anti-aging benefits of the skincare.
Wrinkle Smoothing Cream is intended for normal or combination skin and can be used for day or night. The texture is silky and smooth. The cream visibly smoothes out wrinkles, plumps up lines and deeply moisturizes the skin.
The Wrinkle Smoothing Cream – for normal and combination skin – is day and night care in one, Shiseido Benefiance Wrinkle Smoothing Cream is available as 50ml.
Shiseido Benefiance Wrinkle Smoothing Cream Enriched
Benefiance Wrinkle Smoothing Cream Enriched is a rich, velvety cream that directs internal sensory signals for anti-age effect. Enriched Wrinkle Smoothing Cream is developed for dry skin.
The anti-aging cream with a rich, velvety texture visibly smoothes out wrinkles, plumps up lines and deeply moisturizes the skin. ReNeura Technology+ TM reawakens skin’s sensors to boost your skin’s responsiveness to the anti-aging benefits of the skincare.
The Wrinkle Smoothing Cream Enriched is day and night care in one, Shiseido Benefiance Wrinkle Smoothing Cream Enriched is available as 50ml.
A new eye-catching jar
The new delicate pink gold lacquered jars instantly draws the eye. This glass sphere comes in 16 different versions designed after the principles of Japanese Wabi-sabi.
French actress Clémence Poésy. is the face of the campaign for Benefiance. She epitomizes the strength, determination and inner beauty as she represents the launch of a new era for Benefiance skincare.
Come into the beautiful world of Shiseido.