Clym Evernden, The British Artist Re-Imagining Acqua Di Parma’s Most Iconic Scent

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Founded by Mr Magnani in Parma in 1916, Acqua di Parma’s Colonia fragrance was originally distributed by tailors, who would spritz it on custom made suits before they were collected. By the 1950s, Colonia had become iconic thanks to its popularity among Hollywood actors like Cary Grant, David Niven, Ava Gardner and Audrey Hepburn, who were captivated by the scent of the ‘Frutti d’Oro’ – lemon, orange and bergamot – all carefully chosen, handpicked and distilled. 

Take your grooming regime up a gear with Acqua di Parma’s artistic new launch with hot young British illustrator Clym Evernden.

With more than a century of history, Acqua di Parma has always expressed a passion for craftsmanship and for items created with patience that, through their imperfections, convey an honest vitality. In order to tell this story in a bright, elegant and more contemporary way, the brand has recently collaborated with British artist Clym Evernden, who’s as beloved by the art crowd as he is by the fash pack (he’s worked with everyone from Tiffany & Co to Michael Kors and Fenwick), is known for using fluid and graphic black ink lines in his drawings, as well as for his vibrant use of colour.

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Having worked with some of the world’s most prestigious luxury brands, Evernden has created a delicate and elegant visual story for Acqua di Parma that covers the entire Art-Deco bottle of the Colonia Artist Edition line, with a little bird as the main protagonist. The naturally flowing illustrated stories feature the bird shopping, looking out of the window to admire the view, skiing and sitting atop a cloud.

I’ve always been fascinated by nature. I was particularly interested in birds when I was younger, and the reason I chose a bird for this project was because I wanted to create a character that could embody a flair, atmosphere and attitude that related to the brand, but I didn’t want a human.

Clym Evernden

“The first drawings I did revolved around the idea of palazzo windows opening and presenting yourself to the world – it’s a fragrance you put on before you go out and it’s a feeling of freshness. That’s the introductory point and then the bird flies out and discovers things”, says Evernden

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Acqua Di Parma launches a new limited edition winter perfume Colonia Artist Edition in collaboration with Clym Evernden. Together they wanted to create something unique, rare, and exclusive, just like his works.

A Sicilian citrus perfume made of soft and well-balanced aromas to deliver the final product as an indulgence temptation.

Acqua Di Parma Colonia Artist Edition Eau de Cologne showcases the label’s well-loved classic Colonia in a festive bottle and hatbox decorated by the British artist. The signature scent combines sunny Sicilian citrus notes, embodying the elegance and freshness of Italy. The perfect year-round composition, it makes a truly indulgent gifting option for the beauty lover.

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Acqua Di Parma Colonia Artist Edition by Clym Evernden is available as 180ml Eau de Cologne Limited Edition. Also available is a festive Gift Set of Colonia essentials presented in a beautiful gift box.

The elegant and sunny fragrance of Acqua Di Parma’s signature Colonia comes in a 100 ml Eau de Cologne and is accompanied by a 75 ml hair and body Shower Gel, and a Deodorant Spray in 50 ml that gives a dash of immediate and long-lasting citrus notes on-the-go. Specially presented in a festive edition yellow box featuring illustrative decor by Clym Evernden.

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Whether as a gift or a self-treat, make your bottle truly unique with short messages or simply just your initials for a collection-worthy fragrance.

Engrave your bottle with a message of up to 10 characters or the cap with up to 3 letters. This service is complimentary until January 6th.

Come into the beautiful world of Acqua di Parma.

 

 

 

 

 

 

Acqua di Parma Colonia Pura

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Acqua di Parma Colonia Pura is described as a fragrance that radiates the brightness of Italian landscapes and emits a modern, subtle freshness that opens with sparkling notes of bergamot and orange, combined with the delicate scents of petit grain, which give the essential classic citrus cologne new light and breath. Its heart is followed by a floral sensuality of jasmine, narcissus with the spicy scents of coriander. Its warm and elegant base carries sophisticated hints of patchouli, cedarwood and white musk.

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Now Colonia Pura offers the man more joie de vivre and energy by introducing Colonia Pura Deodorant Stick 75g – delicately perfumed with the essence of Colonia Pura, providing a pleasant feeling of day-long freshness; Deodorant Spray 150ml – it contains alcohol, but is designed to respect skin balance. The fresh effect is immediate and long-lasting, with clear and shining notes of Colonia Pura. Colonia Pura Travel Spray (2 x 30ml) and Colonia Travel Spray Soft Calfskin Case – useful as a refill for the travel spray itself, it lies in a soft calfskin case in bright Acqua di Parma yellow.

 

Acqua di Parma Colonia Pura Range

 

 

 

 

Acqua di Parma introduce the Colonia Nomade travel set

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Luxury brand, Acqua di Parma, has created the Colonia Nomade Set consisting of three iconic Colonia products featuring the scent of their classic Colonia fragrance: Aftershave Balm (75ml), which deeply nourishes the skin and restores the hydro-lipid film that has been partly removed by the razor; Bath and Shower Gel – enriched with panthenol and marine trace elements and respects the skin’s natural balance, giving it a delightfully fresh sensation; and Deodorant Spray (50ml) – a rapid action spray that ensures immediate and long-lasting freshness. All three items are housed in a compact and convenient travel pouch, ideal for freshening up, wherever his journey takes him!

The simple packaging in the iconic Acqua di Parma yellow features a playful paper aeroplane design on the front. This is the essential purchase for any globetrotter wanting to stay sharp, wherever they’re going. The Acqua di Parma Colonia Nomade Set is available at selected stores.

 

 

 

 

Acqua di Parma Note di Colonia IV

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Acqua di Parma launches a new perfume for both men and women Note di Colonia IV. After Note di Colonia I, II, and III, the new perfume, Acqua di Parma Note di Colonia IV is described as an oriental/floral fragrance with a sensual, elegant and classic aroma.

Acqua di Parma pays homage to ‘Manon Lescaut’ by Giacomo Puccini with a fragrance that celebrates the strength of love and passion. Like a stolen glance that stirs the emotions, the sparkling and bright notes of green mandarin and bergamot are the spark that ignite this elegant bouquet with energy and enthusiasm.

The harmony continues to intoxicate through the deep and intense heart of the sensual floral notes of orange blossom, pampered by the honeyed notes of the Turkish Rose. Love is firmly sealed in mystery by an enveloping base composed of Opoponax, Patchouli and Cistus Labdanum.

Acqua di Parma Note di Colonia IV Bottle

Note di Colonia goes back to Acqua di Parma’s origins, even in its choice of the original Colonia bottle, offering a lavish and spectacular rendering of it which is rare and precious. The stopper, bottle and presentation box are the flawless result of the most genuine Italian craftsmanship. A Collection which plays with different elements, as in a musical score, to create perfect harmony overall. Velvet, satin, crystal. Noble materials chosen with great care and considerable attention to detail for the packaging as precious as a treasure chest and for the bottle.

Every detail, every element of workmanship, every finishing touch is made by hand through patient and precise actions. The allure of the fragrances and their perfect blending find their natural stage in the refinement of the packaging.

Acqua di Parma Note di Colonia IV is available in 150 ml Eau de Cologne.

 

 

 

Acqua di Parma travel sets

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Acqua di Parma have launched travel sets of some of its popular Blu Mediterraneo fragrances, and to celebrate the launch, Acqua di Parma have created a unique one-off space in Harvey Nichols, inspired by the celebrated fragrance collection.

Parma Blu Mediterraneo La Collezione travel sets, a superb selection of three inspiring fragrances from the Blu Mediterraneo range presented in 30ml bottles. Both sets, chosen by Acqua di Parma, but one can be personalised to the customer’s own preferences by selecting any three fragrances from the Acqua di Parma Blu Mediterraneo range.

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The two Acqua di Parma sets include:

  • Fico di Amalfi, Bergamotto di Calabria and Arancia di Capri
  • Fico di Amalfi, Bergamotto di Calabria and Mirto di Panarea

On 2nd & 8th June Acqua di Parma’s in-house artist, Michalis Christodoulou, will also be on hand for on-site bottle painting and personalisation. Customers will be offered complementary customisation of their bottle with any Blu Mediterraneo purchase.

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In addition, all customers who purchase Blu Meditteraneo between 2nd & 8th June will receive a Majolica tile of their choice scented with their favourite fragrance.

Each set is beautifully packaged in a majolica adorned box, perfect for any trip, even by air. Acqua di Parma travel sets are available at selected stores worldwide.

 

 

 

 

Acqua di Parma Colonia Ebano

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Acqua di Parma Colonia Ebano is a new fragrance that takes a wearer to the new destination in order to discover the most exciting and rare ingredients in the world like ebony note. Colonia Ebano describes the Italian craftsmanship and its masterpieces with exquisite notes and a long-lasting intense smell.

A sophisticated, original fragrance created using an unusual accord of two olfactory themes, both full of character – the citrus notes of Colonia blended with the woody, spicy accents of ebony. The composition opens with fresh top notes of petit grain and bergamot. These develop into an intense heart, with the creamy, warm scents of ebony and elemi oil accentuated by accents of spicy pink pepper. In the base, woody, aromatic notes of vetiver and patchouli blend with warm hints of honey revealing the uniquely modern personality of this new eau de cologne concentrée.

Acqua di Parma Colonia Ebano is available in 100ml and 180ml spray bottle Eau de Cologne Concentrée.

Acqua di Parma Colonia Ebano bottle and box

Acqua di Parma fifth men’s fragrance

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Acqua di Parma adds new scent – Colonia Club – to its men’s cologne collection. Making it the fifth in the men’s series of fragrances. The refined cologne is set to make a low key debut this week with a limited preview at Bloomingdale’s 59th Street flagship in Manhattan and in Canada’s Holt Renfrew, before becoming available at other international retail outlets in November.

“These are luxury products, they are not commercial fragrances, they are not mass products, so we remain tied to our [standard] distribution strategy,” said Paola Paganini, group product manager at Acqua di Parma, speaking about the retrained release of Colonia Club.

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Packaged in a rounded glass bottle in a deep emerald-green, the fragrance hits note of lemon, petitgrain, bergamot, mandarin, mint and neroli. The heart of the juice contains lavender, galbanol and geranium, and the drydown is composed of Haitian vetiver, musk and an ambergris accord.

Developed by, François Demachy, LVMH artistic director for olfactory development at LVMH Fragrance Brands, the concept of the scent is inspired by the idea of an active and athletic young man who enjoys equestrian pursuits and frequents a private club.