Yves Saint Laurent Y fragrance film starring Adam Levine

French Maison’s Yves Saint Laurent Y fragrance for men is the story of a man, but of a men generation: creative and doers they dare to follow their passions and intuitions; to ask themselves the right questions & create their own path to self-accomplishment.

Yves Saint Laurent’s scent for men catapults as Singer/Musician Adam Levine stars in the new film.

Created by legendary perfumer Dominique Ropion, the scent inspired by two staples of the masculine wardrobe for Y. A white & dark masculine fougere, Y is the scent of freedom to dream, dare & live to be accomplished. Fougeres are among the most prevalent families in masculine fragrance. A touch green, a touch woody and topped with a soft balsamic sweetness, Y offers a bold new take on the traditional fougere.

The flacon is sharp and minimalist in its construction but keeps a strong creative signature with the surprising Y notch on the back. The eau de toilette represents the dual personality of those men: clear & bright on the top notes while strong & sensual on the heart & base notes.

Adam Levine is fronting Yves Saint Laurent’s Y fragrance campaign and now he is the official international ambassador for the cologne.

Yves Saint Laurent Y is available as 50 and 100ml Eau de Toilette. Come into the beautiful worlf of Yves Saint Laurent.

 

 

 

 

Adam Levine tapped to front L’Oreal Paris skincare campaign

After Adam Levine was revealed as the face of Yves Saint Laurent’s new fragrance, Y Eau de Parfum, last year, the musician has now got a brand new new gig to add to his portfolio as the Maroon 5 singer has been named as the newest face of L’Oréal Paris.

Gentleman and rebel, father and style icon, he represents the multilayered, multifaceted modern man with his off-stage persona being just as relevant as his rock-star status.

Levine was named the new face of the beauty giant earlier this morning and what we know so far is that he’ll be fronting the brand’s signature Hydra Energetic line for men. The line targets men aged 30 and up, and the Grammy award-winner (who is the first musician to sign with L’Oréal Paris Men Expert) will be captured in a worldwide campaign, set to be released in the next few weeks.

Pierre-Emmanuel Angeloglou, L’Oréal Paris’ Global Brand President, said: “Adam Levine is one of the greatest musical artists in the world, an icon that reaches all generations as the lead singer of Maroon 5. The unlimited energy he brings to his performances and life makes him a powerful spokesperson that embodies our vision of the modern Men Expert man”. He is also an actor and mentor, serving as a coach on ‘The Voice’ in the U.S., which is now in its 15th season. Levine works to heighten awareness for causes, such as LGBT rights, marriage equality, climate action and men’s cancer.

That’s in sync with L’Oréal Paris Men Expert’s social-mindedness. The brand two years ago partnered with the Movember Foundation, the largest charity focused on raising awareness and funds for men’s health. So far, Men Expert has donated a bit more than 1 million euros to the cause.

Make sure you stay connected to Yakymour for the first glimpse of the campaign.

 

 

 

 

Adam Levine is revealed as the face of YSL’s new fragrance

French fashion house Yves Saint Laurent has always had a skill for choosing the coolest faces to star in its campaigns. Most recently, supermodel off-spring Kaia Gerber was announced as the brand’s new ambassador,  following in the footsteps of Kate Moss, Cara Delevingne and Betty Catroux.

On the beauty front, YSL Beauty appointed musician Staz Lindes as its ambassador last year, to introduce Yves Saint Laurent’s newest launch, Tint in Balm, to the world with a new cool-girl campaign.

Now, the French Maison has tapped another artist to front its latest men’s fragrance, titled Y. Even though the fragrance won’t be launched until August, we’ve got a sneak peek at the campaign.

As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being a part of the story of Y is exciting to me — it is not the story of one man, but of a whole creative generation.

Adam Levine

Overnight, the fashion house revealed that Adam Levine is the global ambassador of the upcoming Y Eau de Parfum. The new scent is the newest edition of the original Y Eau de Toilette which infused notes of bergamot, sage, ginger, cedarwood and balsam fir. Although that campaign was also dominated by the Maroon 5 frontman, Levine only served as the face of the U.S digital campaign whereas now, it’ll be on a global scale.

The announcement comes ahead of two other big milestones for Levine. He and wife Behati Prinsloo are expecting their second child, and Maroon 5 plans to release their first album in three years, Red Pill Blues, in November.