Jeremy Scott and Adidas Originals lauched their first fragrance

Fashion designer Jeremy Scott has a vision for remixing and elevating popular culture with spectacular results. His first fragrance, Jeremy Scott for Adidas Originals , embodies the high-contrast world of pop fashion. A limited edition of 10,000 bottles is due out worldwide starting in February in Adidas Originals stores and other select doors.

The unisex fragrance was created with Coty, by perfumers Philippe Roques and Maurice Roucel, and includes notes of Calabrian bergamot, incense, white pepper and cashmere wood. The campaign image was photographed by Inez van Lamsweerde & Vinoodh Matadin with Scott holding the perfume bottle while wearing wings himself.

Top: Rose, Calabrian bergamot
Heart: Incense, White pepper
Base: Cashmere

A play on the iconic ‘Jeremy Scott Wings’ high-top trainer from the Adidas Originals collection, the packaging is unmistakable, its bold flacon takes the form of a crystalline winged sneaker.

The bottle arrives embedded in thermoformed velvet, inside of a surreal shoebox marked with the adidas Three Stripes and fastened with a magnetic closure. It is at home as both a beauty accessory and a covetable object.

 

 

 

 

Y-3 launches its first men’s fragrance

Yohji Yamamoto and Adidas celebrate (today!) ten years of Y-3 with the introduction of Y-3’s first men’s fragrance, ‘Black Label’, during Men’s Fashion Week in Paris.

Ten years ago, together with Adidas, we created something that did not exist before, and we completely projected the future. My desire was -and still is- to make sportswear elegant and chic. Adidas has always been a very personal inspiration to me, and it continues to enrich my creative life.

Yohji Yamamoto

The fragrance opens with a masculine sparkling accord of cardamom and elemi associated with a modern touch of Tagete. The heart reveals an elegant mix of Virginian Cedar Wood and Lavandin supported by the sensual warmth of black pepper. The wake releases the captivating power of Patchouli, Vetiver and Tonka Bean which gives the fragrance its unique character.

Black Label will debut in February in a 75ml bottle, retailing for approximately EUR 95, available in Y-3 flagship stores and online Y-3 online store.