Adriana Lima stars in Marc Jacobs’ new Decadence fragrance campaign


As Marc Jacobs releases his new fragrance Decadence, top model Adriana Lima stars in a new video campaign for the perfume.

Adriana Lima continues her gig as the face of Marc Jacobs new fragrance – Decadence. The exotic new perfume is encased in an intricate flacon complete with chain handle, which calls to mind more of an it-bag than a perfume. Adriana Lima captures the glamour and luxury of the new Marc Jacobs fragrance, Decadence in the mesmerising TV campaign. Take a look at the new advertising video above





Marc Jacobs Decadence: Opulence in a bottle



Fashion designer Marc Jacobs presents Decadence, his first ‘mature’ fragrance. Each of his pillar fragrances represents a distinctive character: Daisy is a sweet girl next  door, Lola is quirky, and Decadence is sexy and sophisticated

Not to be overshadowed by its opulent casing and grand title, Decadence evokes luxury through a sensual, woody scent designed by master perfumers Annie Buzantian and Ann Gottlieb.


The fragrance instantly captivates with sultry notes of golden saffron and velvety iris punctuated by succulent Italian plum at the top. A bouquet of rich Bulgarian rose mingle with lush orris and cream nuances of jasmine samba at the heart. The base lingers with warm notes of papyrus woods, heady vetiver and a spark of liquid amber.

Top notes: Plum, Saffron, Iris
Heart notes: Rose, Jasmine, Orris root
Base notes: Amber, Vertiver, Papyrus

Decadence is an invitation to indulge. The feminine shape and statement-making format of the bottle reminisces of an iconic Marc Jacobs handbag. No pastel blossoms to be seen here – Marc Jacobs Decadence is striking in emerald and replete with faux python effects, golden touches and a silky black tassel.


The face of the campaign shot by Steven Meisel is Adriana Lima. Marc Jacobs Decadence is available as 30, 50 and 100ml Eau de Parfum.