Cartier Santos-Dumont La Demoiselle is Classic Elegance re-introduced

French Maison Cartier expands its Santos timepiece collection with four very special limited-edition watches all bearing the names of the Brazilian aviator’s legendary flying machines. With such a colourful character like early aviation pioneer Alberto Santos-Dumont in your archives, it makes sense to capitalise on this particular chapter in Cartier’s history.

Aviation and watchmaking go hand in hand and one of history’s first partnerships involved Louis Cartier and Brazilian aviator Alberto Santos-Dumont. Famously, we know Cartier made Alberto Santos-Dumont a wristwatch in order to keep his hands-free for the instrumentation.

Alberto Santos-Dumont, the son of a wealthy Brazilian coffee planter, settled in Paris where he cultivated his passion for flight. Santos-Dumont was fascinated by flight and after settling in Paris in the early 1890s became well-known around town for his daring hot air balloon feats, often landing on Parisian rooftops to the surprise of the crowds below.

Very much a celebrity, Santos-Dumont’s dandy outfits and Panama hats soon become all the rage in Paris. An incessant designer, he created the elegant Demoiselle monoplane for his personal transport, a lightweight aircraft with a wire-braced wing mounted over an open-framework fuselage made from bamboo and landing gear built around a tricycle. In 1908, the Demoiselle (No.19) became the world’s first series-production aircraft.

Alberto Santos-Dumont’s request to Louis Cartier to devise a timepiece that would let him read the time without having to take his hands off the controls resulted in the world’s first men’s wristwatch in 1904 and spawned an entire collection in his name.

As a man obsessed with machines and mechanics, his request to Louis Cartier to come up with a watch that he could consult without having to take his hands off the controls was perfectly in character. In 1904 Louis Cartier presented his friend with the first purpose-designed wristwatch with a solid, rounded square case and rivets on the bezel that might have been inspired by those used by Gustave Eiffel to hold together his famous tower. A precursor of the clean lines that would mark the Art Deco period, the dial featured bold blackened Roman numerals, the railway track minute counter and even the sapphire cabochon in the crown that have become iconic features of so many Cartier watches.

It was by no means the first wristwatch in history, women had been wearing wristlets long before men discovered their innate practicality, but it has gone down in history as the first wristwatch specifically designed for men, in this case, a pilot. Although it was not a technical tool watch for pilots, it did accompany Santos-Dumont on the first filmed airplane flight in 1906. In 1911, in a similar move to Santos-Dumont and his Demoiselle, Louis Cartier enlisted movement maker Edmond Jaeger to start producing the Santos watch on a commercial scale.

In October 1906, on board his boxy ’14-bis’ biplane, he covered a distance of 60 metres at a height of roughly five metres before a large crowd in the Bois de Boulogne marking the first flight of a heavier-than-air machine in Europe. Barely a month later, on 12 November 1906, Santos-Dumont set the first world record for a flight of 220 metres in 21.5 seconds.

For seven years, Alberto Santos-Dumont had the privilege of being the only one to wear this model as the Santos-Dumont was not officially available to the public until 1911. When the Santos-Dumont finally arrived in the Paris store, it was offered in several different model variations, all made in platinum or yellow gold and all in a fairly small (by today’s standards) case measuring from about 24.8 x 34.8 mm. The mechanical movements were in general supplied by EWC (European Watch & Clock Co./Jaeger-LeCoultre).

Cartier Santos, 1904

Still the only piece in Cartier’s collection to bear the original wearer’s name, the Santos was relaunched in 1978 appearing in steel and gold models and bi-metal models with an integrated bracelet. Proving its might as a timeless classic, the Santos was revisited again in 2018 although we didn’t cover the 2019 iterations with quartz-powered movements. Earlier this year, Cartier introduced a larger but flatter and more elegant Santos-Dumont XL fitted with a hand-wound movement. Closer in spirit to the original, the watch is dressier than the 2018 collection and has lost some of its sporty rotundity in favour of a leaner profile.

Today four limited editions christened with the names of Santos-Dumont’s flying machines join the collection. Crafted in precious platinum, yellow gold, and a combination of yellow gold and steel, all four models are fitted with an ultra-slim manual-winding movement.

Cartier Santos Dumont Le Brésil

The Cartier Santos Dumont Le Brésil is named after Santos-Dumont’s first balloon design. Made from Japanese silk, it was a particularly small, spherical balloon with a wicker basket and made its maiden flight 4 July 1898. Described by Santos-Dumont as the ‘smallest’ and ‘most beautiful’ of his balloons, an engraving of the balloon can be seen on the caseback. Interpreted in a luxurious and precious platinum case measuring 43.5mm x 31.4mm and with a slim case height of 7.3mm, the shape of the case and the layout correspond to the non-limited edition models introduced in January 2020.

The presence of a manual-winding movement across all the models means that the case is thinner than the 2018 models and its overall aesthetics are flatter for a more elegant presence. The dial is silvered and brushed with polished metallic Roman numerals, sword-shaped hands and a ruby in the winding crown. A limited and numbered edition of 100 pieces, the platinum Santos Dumont Le Brésil is presented on a grey alligator strap.

 

Cartier Santos Dumont La Baladeuse

‘La Baladeuse’ refers to a motorised airship – aka dirigible – used by Santos-Dumont to fly over Paris in 1903. Built to demonstrate the possibilities and advantages of air travel, Santos-Dumont would use his single-seater airship to stage surprise visits to his friends. Convinced that the ‘day will come when aerial omnibuses will transport tourists and business travellers’, you could say that Santos-Dumont was also a visionary.

The case dimensions are the same as the Santos Dumont Le Brésil but here the watch is crafted in 18k yellow gold. Like the models presented in January, the case features a contrasting brushed and polished surfaces and has abandoned the ‘brancards’ that appeared on the 2018 models making it closer to the original. Another distinctive feature of these 2020 models is the pointed shape of the stone in the crown, in this case, a blue sapphire stone. A limited and numbered edition of 300 pieces, the Santos Dumont ‘La Baladeuse’ comes on a green alligator strap.

 

Cartier Santos Dumont 14-Bis

The Santos Dumont 14-Bis celebrates Santos-Dumont’s 1906 flight of 220 metres that won the Aéro-Club de France prize for the first officially observed flight of over 100m. The engraving on the caseback features the famous ‘no.14 bis’ that was described as a ‘kite of compartments’. The pilot, standing in the fuselage was connected to the rudder and fins by cables.

The Santos Dumont ’14-Bis’ features a bi-metal construction with a polished yellow gold bezel and a brushed steel case. The dial features a sunray brushed anthracite grey background with white Roman numerals and an interior square. Also worth noting is the classic railway minutes track that now placed on the periphery of the dial and not in the centre, keeping with the modifications introduced earlier this year. The most affordable model of the three and limited to 500 pieces, the crown is set with a blue synthetic spinel cabochon.

 

Cartier Santos Dumont La Demoiselle

The pièce de résistance of this limited edition collection is the Santos Dumont La Demoiselle, an XL-sized watched of just 30 pieces engraved with the most elegant of Santos’ flying machines. Created in 1908, ‘La Demoiselle’ is Alberto Santos-Dumont’s famous monoplane and one of the first aircraft to be mass-produced. With it began a new era: “And we will sail through the air seeing Europe unfold at our feet like a geographical map. There we will remain, suspended between the stars and the earth”.

With the new Cartier Santos-Dumont La Demoiselle, the Parisian Maison elects to take the weave motif of Alberto’s signature Panama hat and incorporate the texture into the dial and strap of the maison’s latest Santos-Dumont XL. The dial is a creamy straw colour and the numerals are painted in white with a black shadow. Another difference is the Breguet-style hands of this model, similar to those used on the first Santos watches. The measurements of the platinum case – 46.6mm x 39.9mm with a slim height of just 7.5mm – are identical to those of the models introduced in January 2020. The crown is set with a ruby cabochon and the watch comes with two straps, one fabric strap with a woven Panama texture and a brown alligator strap.

The new Cartier Santos-Dumont La Demoiselle pays homage not just to Alberto’s technical excellence but also his stylistic finesse. For the first time since Cartier made his pioneering pilot’s watch,

The caseback is sealed but the movement inside is the 430 MC, a manual-winding calibre based on the Piaget 430P with a lean height of just 2.1mm. Used across the board in various Piaget Altiplano models and by Cartier, the movement beats at 21,600vph and the power reserve of 38 hours is on the short side – but understandable considering the low profile of the watch.

 

As the most limited of all with 30 pieces, ‘the Santos Dumont La Demoiselle comes in its own lacquered maple wood box with Chamel Eco Black interior along with a brown alligator leather travel pouch and a pair of matching Santos de Cartier cufflinks in white gold with red tiger eye.

The Cartier Santos Dumont Limited Editions are available at Cartier boutiques worldwide. Come into the beautiful world of Cartier.

 

 

 

 

Not only for Pasha’s Cartier Pasha Parfum

As one of the world’s leading luxury watch brands, Cartier boasts an impressive assortment of iconic designs. There’s the Santos watch, made originally for Brazilian pioneer aviator Alberto Santos-Dumont, the Tank watch, fashioned after the military armored vehicle and the Panthere watch with an instantly recognizable link bracelet, just to name a few. Another famous Cartier watch is the Pasha, created for the Pasha of Marrakesh.

In the early 20th century, parts of Morocco was a protectorate of France. During this time, Thami El Glaoui, the Pasha of Marrakesh (above) aligned himself with the French. As a result, he amassed great wealth (mostly from questionable practices) during his time in power, and by some accounts, he was one of the richest men in the world. His personal style and charm, as well as his prodigality with his wealth, made him many friends among the international fashionable set of the day. He visited the European capitals often. He counted people like Charlie Chaplin, Colette and Winston Churchill as friends and hosted them in his Marrakesh – a city he invested in extravagantly to beautify with palaces, golf courses, hotels, and lavish gardens. He treated his European guests to lavish banquets and offered them expensive gifts.

In the early ’30s, the Pasha of Marrakesh commissioned a watch from the French Maison. Aside for a penchant for the finer things in life, the Pasha was also an active man. So he requested that his Cartier watch be elegant, yet capable of being submerged during his regular swims and daily bathing, without having to worry about its functionality or precision. It is considered to be the first waterproof timepiece from Cartier. Water resistant watches were still a new concept during this era (remember the Rolex Oyster only made its debut in 1926).

Cartier Pasha 18k yellow gold, 1985 (private collection).

However, Louis Cartier did build the Pasha a solid gold water-resistant round watch. The custom Cartier was fitted with screw-down caseback, a chain-secured cap protecting the winding crown, and a protective grid on top of the face. In 1943, the timepiece was introduced into the official Cartier collection. In 1985, the legendary watch designer Gérald Genta designed a version of the Cartier Pasha whose form is still celebrated to this day. Throughout the years, a number of models under the name Pasha de Cartier have been presented, and, as a result, an overwhelming selection of new and used Pasha timepieces can be discovered today.

While the fate of Thami El Glaoui’s Cartier watch is unknown, according to a 2003 Robb Report article, Stanislas de Quercize, the President and CEO of Cartier North America at that time, confirmed that Cartier is actively looking for the watch to add to its corporate collection.

Later the French Maison created the Pasha Collection. A collection of cufflinks, luxury writing instruments, lighters and perfumes. Like their jewels and watches, They all are a signature of unique taste in fine accessories. A signature of pure elegance.

Also named after the iconic watch, the French Maison introduced in 1992 Pasha de Cartier, a beautiful, classic fougere fragrance for men. Created by Jacques Cavallier Belletrud, the now legenday fragrance had top notes of lavender, mandarin, mint, caraway and anise. The middle notes are coriander, and Brazilian rosewood. And base notes of labdanum, sandelwood, patchouli and oakmoss. A timeless classic. In its collection Cartier also offers several versions of the first perfume. In addition to Edition Noire (a modern fougere with green and citrus notes, amber, and cedar) and Edition Noire Sport (an energetic fougere with citrus, marine accords, and cedar), the new, contemporary and intense version, Pasha de Cartier Parfum , is available from February 2020.

Pasha de Cartier Parfum is designed for contemporary and elegant men – to those who want to be noticed. It is adorned with epithets such as being bold, sophisticated, and powerful. The fragrance is a modern version of the original in a parfum concentration that provides additional depth, intensity, and lasting permanence.

Created by the Maison’s in-house perfumer Mathilde Laurent, the contemporary fougere composition with woody and ambery features includes notes of patchouli, sandalwood, fir balsam, labdanum, benzoin, ambrocenide molecule, and tonka bean. Mathilde tried to preserve the characteristic aromatic base of the original Pasha fragrance in this creation, but make it new with woody and amber notes using the best ingredients from around the world.

When creating a new version of the iconic perfume, special attention was paid to the design of the flacon. Named and inspired by the iconic Pasha watch, the design of the flacon was really inspired on Pasha cufflinks and luxury writing instruments, with a blue sapphire cabochon, a unique Cartier symbol. It also features other iconic Cartier hallmarks including the Trinity ring, gadroons, and the famous red box.

When you focus on designs with diamonds and other precious gems, and have princesses and actresses commissioning special works with serpents, tigers, and other exotic animals – you know you’re dealing with one of the world’s most luxurious brands!

Cartier watches are available at Cartier Boutiques and selected stores worldwide. Pasha de Cartier Parfum is available in quantities of 50 and 100ml at Cartier Boutiques and selected stores worldwide. Come into the beautiful world of Cartier.

 

 

 

 

Cartier Santos Dumont 1575 ‘Platinum’

French Maison Cartier had humble beginnings when it was established in 1847 by Louis-François Cartier in Paris, France. Louis-François had taken over the business from his master, the jeweler Adolphe Picard, who assisted in moving the premises to a more prime location which was to serve Cartier well in the coming years.

Over the years, his sons and grandsons inherited the family business and expanded the brand by opening shops in New York and London. King Edward VII of the United Kingdom granted the French Maison a prestigious royal warrant in 1904, calling the brand ‘The jeweler of kings and the king of jewellers’. Such was the renown of Cartier, that royal warrants soon rolled in from all over the world (among which, Belgium, Egypt, Greece, Siam, Spain, Portugal, and Russia).

Louis Cartier, grandson of the founder, revolutionised timepieces when he introduced the Santos watch in 1904. © Ministère de la Culture – Médiathèque du Patrimoine, Dist. RMN / Atelier de Nadar

While Cartier is known primarily for its jewellery, it also has a storied history in watchmaking. Cartier’s first foray in watchmaking came in 1888, offering exclusively ladies models. In 1904, Louis Cartier gave his friend and Brazilian aviation pioneer Alberto Santos Dumont a wrist watch to wear during his flights. Until then, wrist watches were worn exclusively by women and men opted for the traditional pocket watch. The ‘Santos-Dumont’ was not only the first wristwatch geared towards men but also the first pilot’s watch!

According to Maison Cartier, it is the portrait of a modern man and the product of experimentation by two visionaries and friends, Louis Cartier and Alberto Santos-Dumont.

Of course, we’re talking about the Cartier Santos. The first purpose-designed, modern wrist watch that was created after pioneer of aviation Alberto Santos-Dumont complained about his difficulty checking the time on his pocket watch while flying.

This super slim piece was made by Cartier back in the year 1990 after the original model, carries reference 1575 and has this time a platinum case  with a size of 29 x 29 millimeter, with rivet design, sapphire-set crown, to a black alligator leather strap

This Santos’ dial design is exactly the one we are familiar with as we’re talking about Cartier, Roman numeral markers and blue hands. On the right side of the case we’ll we’ll find the exquisite blue sapphire crown that definitely completes this iconic Cartier masterpiece.

This manual timeless classic is available at Amsterdam Vintage Watches.

 

 

 

 

 

Cartier Santos Vendome Steel 18K White Gold and Titan

 

One of the most famous watch designs: The Cartier Santos. A timeless model that everybody knows, and is copied vèry often.

In 1904, Louis Cartier granted the wish of the famous Brazilian aviator Alberto Santos Dumont: to be able to tell time while flying. The birth of one of the first ever wristwatches sealed the bonds of friendship between these two pioneers. The rounded angles of the dial, the seamless curve of the horns, and the exposed screws made for an iconic watch that would inspire countless reinterpretations.

Most people know the scquare model, but did you know that their was also an octagonal and round Vendôme version? Most versions where made in steel with yellow gold, some in steel with white gold, others in made of massif 18k gold.

This is one of my favorites! The Cartier Santos Vendôme Steel with 18k white gold and dark grey dail.