Gucci Launches New Priming Serum And Foundation In 40 Shades

Adding to its expansive lineup of makeup goods, Italian fashion house Gucci has now launched a new priming serum and foundation. The new release spotlights the brand’s ongoing focus on individuality and diversity.

Makeup can be used to construct the identity we wish to project, yet this does not mean it has to change what is already there; it should be about enhancing individuality, not concealing it. This idea is cultivated carefully through the tools we choose to use, as much as by the ones we choose not to.

Alessandro Michele

The Silk Priming Serum, or Sérum De Beauté Fluide Soyeux, boasts a soft and lightweight texture that leaves the skin refreshed and hydrated throughout the day. The non-sticky product is formulated to ensure optimal coverage and extended makeup wear, blurring pores and fine lines. The primer, arriving in one universal iteration, is packaged in Gucci Beauty’s signature pink and gold-colored flacon.

Meanwhile, the Natural Finish Fluid Foundation is a buildable and silky-smooth formula available in 40 shades ranging from light pink to deep dark tones. The product works to subtly blur any imperfections while helping the skin achieve a natural no-makeup makeup look.

Gucci Silk Priming Serum and Natural Finish Fluid Foundation are available now at Gucci Boutiques and selected stores worldwide. Come into the beautiful world of Gucci.

Gucci’s ‘No Space, Just a Place’ Exhibition, No Space, Just A Place Eterotopia

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‘No Space, Just A Place’ is a large-scale exhibition organized in Seoul’s Daelim Museum that showcases the work of 10 independent art spaces together with artwork from Korean and international artists. Organized by Gucci, the project is inspired by Italian fashion designer Alessandro Michele’s reflections on eterotopia and proposes a new definition of what an ‘other space’ might be.

Gucci Explores Alternative Environments in ‘No Space, Just a Place’ Exhibition. Bringing together the work of 10 independent art spaces and five artists.

‘No Space, Just A Place’ gives radical venues visibility and explores their ‘alternativeness’ as a tool to defy authority and question autonomy. Art spaces like Audio Visual Pavilion, Boan1942, d/p and Hapjungjigu each present a project that is thematically tied to the idea of an alternative space as a utopian place in which to set empowering new narratives. Artist Sungsil Ryu – showcased by Boan1942 – explores the notion of artificial paradises, while artist Kang Woohyeok from Post Territory Ujeongguk uses the possibility of owning land on the moon to explore the relationship between the real and virtual; possessions and what we dream of possessing.

Olivia-Erlanger-Ida-Ida-Ida-2020-Gucci-Exhibition-No-Space-Just-a-Place-Daelim-Museum-Seoul-2020-02Olivia Erlanger, Ida, Ida, Ida!, 2020. 

 

Cécile-B-Evans-What-the-Heart-Wants-2016-Exhibition-No-Space-Just-a-Place-Daelim-Museum-Seoul-2020Cécile B. Evans, What the Heart Wants, 2016

 

Martine-Syms-Notes-on-Gesture-2015-Exhibition-No-Space-Just-a-Place-Daelim-Museum-Seoul-2020Martine Syms, Notes on Gesture, 2015

 

Lee-Kang-Seung-Covers-QueerArch-2019-2020-Exhibition-No-Space-Just-a-Place-Daelim-Museum-Seoul-2020Lee Kang Seung, Covers (QueerArch), 2019/2020

 

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A selection of local and international artists are also exhibiting immersive installations inspired by the future and fantastical mythologies. Meriem Bennani, Olivia Erlanger, Cécile B. Evans and more question narrow perspectives and explore the potential of fiction in addressing stories of ‘otherness’. Their work continues to support the rich cultural landscape and the contemporary art scene in Seoul.

Daelim Museum
21, Jahamun-ro 4-gil
Jongno-gu, Seoul
South Korea

Take a virtual tour of ‘No Space Just A Place’ Exhibition here or visit Seoul’s Daelim Museum. The exhibit will run until July 12. Come into the beautiful world of Gucci.

 

 

 

Gucci The Alchemist’s Garden Hortus Sanitatis

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Last year, Italian fashion house Gucci came out with its haute perfumery collection. The Gucci The Alchemist Garden line was created by Master perfumer Alberto Morillas under the creative direction of Alessandro Michele. Inspired by the art of alchemy and fragrance making, the line is formulated to combine and blend in layers to create a unique, personalized combination.

Hortus Sanitatis fragrance adds a splash of earthy intrigue to the Alchemist’s Garden

Hortius Sanitatis, the Latin name for Garden of Health, is named after one of the first natural history encyclopedias published in the 15th century. Gucci has already published a book of the same name with English photographer Derek Ridgers, who shot the Pre-Fall 2017 collection.

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Like the previous releases, Hortus Sanitatis is inspired by the endless customization of alchemy – its own scent profile combines two unique, ambery wood notes: papyrus and cedar. Vetiver root and bright ginger round out the botanical scent, and add a dash of sharpness to the otherwise earthy blend. It’s smoky, yet fresh. The scent is equally refreshing, cool and warm, earthy and smooth, just as soft and rough as described by the Gucci house.

However, Gucci encourages you to play with that profile, even if you do fall in love with the new perfume all on its own. Scents from The Alchemist’s Garden are formulated to be worn together, quite literally; this means you can spritz Hortus Sanitatis over a dab of Gucci’s perfumed oils, on your wrist next to another eau de parfum, or beneath Gucci’s acque profumate (or, ‘scented waters’).

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Like previous editions, Gucci Hortius Sanitatis comes in collectible packaging with a glass flacon in aqua blue, inspired by vintage apothecary vials. It is available as 100 ml Eau de Parfum at Gucci Boutiques and selected stores worldwide.

Come into the beautiful world of Gucci.

 

 

 

Gucci Bloom Ambrosia di Fiori

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Gucci Bloom, an intense floral scent of tuberose and Chinese honeysuckle, is one of Gucci’s bestselling fragrances at the moment. It was created by perfumer Alberto Morillas in 2017. Then Acqua di Fiori and Nettare di Fiori followed in 2018, and early this year Gocce di Fiori arrived.

Ambrosia di Fiori is a new chapter of Gucci Bloom’s story written by Alessandro Michele and was, like the other Bloom flankers, created by Alberto Morillas. The Italian fashion house invites you to take a peek at a Greek god’s feast and taste some ambrosia. Like the original, Ambrosia di Fiori consists of jasmine, Rangoon creeper notes (Chinese honeysuckle), and tuberose. Vanilla of the original was replaced with Damascus rose and orris root.

Top notes: Jasmine bud, Rangoon creeper
Heart: Indian tuberose
Base: Rosa Damascena, Tuscan orris

Invoking a banquet of an ancient world, ambrosia was the sustenance of the Greek gods, thought to give immortality to those who drank it. The name of this precious nectar and the magic it evokes is woven into the scent’s vibrant bouquet. The blend begins with the original Gucci Bloom Eau de Parfum – a trio of Jasmine Bud extract, Tuberose, and Rangoon Creeper – combined with new ingredients that intensify the floral fragrance: the rare Velvety Orris – derived from Iris resin – originally used by ancient Greeks and Romans as an essential oil, and Damascena Rose – harvested in the early morning to give the powerful rendition of the flower. The perfume is more intense version of the original with an addition of sweet, rich and dense smelling rose.

 

Gucci-Bloom-Ambrosia-di-Fiori-05.jpgGucci Bloom Ambrosia di Fiori is available as a 50 and 100 ml Eau de Parfum Intense and comes in a lacquered burgundy red glass flacon. Gucci Bloom Ambrosia di Fiori is available at selected stores worldwide.

Come into the beautiful world of Gucci.

 

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Gucci Opens Its First Boutique Dedicated To High Jewellery In Place Vendôme

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If you’re Paris bound, then you’ll want to make sure a visit to Place Vendôme is on your list of things to do as Gucci has opened its very first boutique dedicated to fine and high jewellery.

If there’s one thing that Gucci’s Creative Director Alessandro Michele is absolutely obsessed with (well, aside from his muses Florence Welch, Harry Styles, Jared Leto and Lana Del Rey), it’s jewellery, evident in the numerous shots on his personal Instagram page which show him stacking his beloved rings and rows of eclectic-looking bracelets.

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So it doesn’t come as a surprise that he has been tasked with creating the Italian luxury brand’s high jewellery and watch collection, several of which come with unique stones personally sourced by Michele himself. To celebrate this momentous milestone, Gucci is launching the collection (along with an assortment of fine jewellery pieces) at 16 Place Vendôme, the Italian luxury house’s first high jewellery boutique in Paris that’s situated alongside some of the world’s finest jewellers, like Boucheron, Bvlgari, Cartier, Chaumet and Van Cleef & Arpels.

Such an exceptional collection certainly deserves an equally remarkable setting. And the Place Vendôme, built in 1686 by the French King Louis XIV and home to many haute couture brands – Chanel, Bvlgari, Dior, Boucheron, Chopard, Piaget and Cartier among others  — is the perfect venue for Gucci’s newest boutique.

Presenting an elegantly muted design aesthetic, its stands out in stark contrast to Gucci’s other international boutiques that are abundant in distinctly amplified and exaggerated tints. A monochromatic mosaic floor, white marble, furniture carved out of ebonized wood, and antique mirrors – all add to the drama of the jewellery on display and bring out the inner charm of these precious gems.

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Titled Hortus Deliciarum, named after the medieval illustrated encyclopedia – it comprises over 200 one-of-a-kind pieces that come in 3 distinct themes. The first consists of classic pieces that pay homage to eternal love, timeless classics rendered in coloured gemstones and precious diamonds. The second is an ode to the animal kingdom, evident in the diamond-encrusted lions, Ouroboros serpents and tigers found on a generous selection of rings and opulent bracelets, just to name a few. The third is all about singular solitaires with a maximalist allure; just picture your favourite pear-cut coloured gemstones (blush rosé topaz, honey hued imperial topaz, velvety green tourmaline) decked out with sparkling diamonds and finished with an exquisite setting that reinforces Michele’s maximalist aesthetic.

And if there are two words that can be used to describe the brand new boutique, it would be elegance and sophistication. Step within and you’ll find the boutique furnished with a monochromatic mosaic floor, with cabinets crafted from ebony wood lined with verde aqua satin that only serves to illuminate the precious jewellery within.

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In other words, it’s still Gucci, but a whole new universe that’s on another level altogether, created to beautifully showcase the high jewellery pieces. Heading to Paris soon? The Gucci High and Fine Jewellery boutique is open now at 16 Place Vendôme, Paris

Come into the beautiful world of Gucci.

 

 

 

 

Gucci Mémoire d’une Odeur fragrance film starring Harry Styles

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After Gucci’s wonderful fragrance Flora Emerald Gardenia, in the opaque green bottle, the Italian fashion house launches another fragrance, again dressed in the color green but this time in a transparent glass flacon and with a green box decorated with golden stars. The composition is announced as mineral-aromatic.

Master perfumer Alberto Morillas composed this new unisex Gucci fragrance, named Mémoire d’une Odeur, and this time enriched it with a chamomile accord reflecting memories of the past and very nostalgic moments.

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Presenting Gucci Mémoire d’une Odeur, the universal fragrance by Alessandro Michele, lead by singer, songwriter and actor Harry styles, depicting a free-spirited family, who embrace life without inhibitions, making memories together.

For this new scent story, the Creative Director of the Italian fashion house has imagined fragrance as an explorer of the power of memories, bringing them back from the past and making them live in our present.

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Master perfumer Alberto Morillas was selected to compose an unusual creation in vintage style, emphasizing mineral notes, the smoothness of musk, and delicate chamomile accord reflecting memories of the past and very nostalgic moments. Gucci Mémoire d’une Odeur is an elixir that transcends gender by its individuality, to establish a new olfactive family, Mineral Aromatic. The transcendent accord features unexpected and enigmatic ingredients, and is defined by a note of Roman chamomile.

I had to think quite carefully about why Alessandro chose chamomile. When I started to work with the scent of chamomile itself, then I understood; no one had done it before. Chamomile is known all over the world. Everyone has smelled it at some point, but as a dream, a memory of childhood, something timeless, and never in a fragrance. This flower is very underestimated and it’s a plant with an exceptional olfactive signature. The musky mineral accord is the keystone of the fragrance; it links all the other olfactive elements together with pure softness.

Alberto Morillas

In the opening of the composition, Roman chamomile is combined with bitter almonds. The heart develops the floral aromas of Indian coral jasmine and jasmine petals embraced by musk, which gives depth to the creation, followed by an accord of noble woods built from warm sandalwood and airy and transparent cedar facets, enriched with some subtle vanilla softness.

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Roman Chamomile has grown around Rome in terraced gardens since the 16th and 17th centuries. Giving a green aromatic scent, the sunny and hardy flower has an unparalleled character, radiating with joy, and precedes a sweet aromatic dry down with honey and green apple.

A note exclusive to Gucci, collected in India, the star-shaped flower emits a more powerful scent and colors at night, remaining lighter and fresher during the day. Referred to as Queen of the Night, the official flower of Bengal, this unique quality of jasmine has a honeyed temper and an orangey coral-colored heart.

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The Gucci Mémoire d’une Odeur’s campaign shot by Glen Luchford is a concept by Alessandro Michele that is inclusive, genderless and ageless, reflecting the spirit of the perfume. For the advertising campaign, singer, songwriter, and actor Harry Styles leads the cast of the family, which includes an eclectic and universal mix of talents and models: Zumi Rosow (designer and musician), Ariana Papademetropoulos (artist), Stanislas Klossowski de Rola (actor and musician), Olimpia Dior (artist), Leslie Winer (model and musician), Thomas Riguelle (model), Tex Santos-Shaw (model), Tessa Bruinsma (model), Olga Zapivokhina (model), Oleg Ulrich (model), Matïss Rucko (model), Mae Lapres (model), William Valente (model), Katea Gramma (model), Unia Pakhomova (model), Ellia Sophia (model), Elibeidy Dani Martinez (model), Cheikh Tall (model), and Aaron Sirainen (model).

The cast is shown in diverse settings in the countryside of Rome, dancing, picnicking at sun kissed ruins of Canale Monterano – a village with ruins from the mid 17th century, including a fountain with a lion statue said to be designed by Gian Lorenzo Bernini – and in and around their family home, the medieval Montecalvello Castle.

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The Gucci vintage flacon served as an inspiration for the flacon of the new Mémoire d’une Odeur, created as a ribbed column in an elegant green color. The flacon in heavy glass is crowned with a golden cap.

Symbolizing a starry night sky and the earthly world that gazes up at it in marvel, the perfume’s green box is decorated with Celestial firmaments inspired by the paintings of Roman and gothic churches of the Middle Ages and Renaissance in Europe.

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Spritz it onto your pulse points and to make every moment memorable. Gucci Mémoire d’une Odeur will be available in stores as a 30ml (Rollerball), 40ml, 60ml and 100ml Eau de Parfum starting August 1st, 2019, at Macy’s, Saks Fifth AvenueSephora, and Harrods.

Come into the beautiful world of Gucci.

 

 

 

 

 

Gucci Is Relaunching Its Makeup Line With 58 Shades of Lipstick

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Italian fashion house Gucci already dominates the fashion space, and is now expanding its sphere of influence into beauty. After first launching in 2014 and then disappearing, Gucci Beauty is making a highly anticipated comeback.

There’s something quite satisfying when a fashion house launches make-up – just look at brands like Armani, Burberry and Louboutin – so when Yakymour heard Gucci Beauty was making a comeback, we sat up.

This isn’t the Italian fashion house’s first foray into the world of luxury beauty though. It originally first launched products back in november 2014 when Frida Giannini was creative director (she was responsible for the green dress J-Lo wore on the cover of W magazine in 2013, and who was known for her glam Seventies vibe). The high end label dropped the collection of 200 lip, face and eye products under a partnership with Procter & Gamble. But when the P&G sold the entirety of its beauty portfolio in 2016, the brand halted its expansion within the space.

The products weren’t around for long though, but now Gucci Beauty is back with a vengeance. The new cosmetics line is part of the brand’s partnership with Coty, and the launch was officially announced today (3 May) in New York. This new drop reflects Michele’s on-going commitment to both the beauty space and a formidable eye for business growth. For the campaign, Gucci creative director Alessandro Michele tapped Dani Miller, lead singer of Surfbort, and close friends and models Mae Lapres, Achok Majak, and Ellia Sophia – all were present and dressed the chic-rocker part (in Gucci, of course).

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So lipstick lovers, brace yourselves. The Italian fashion house is releasing a new lipstick range. Inspired by Old-Hollywood, the 57-piece collection, envisioned by the brand’s creative director Alessandro Michele, arrives in the most romantic tube designs.

Lipstick is the most beautiful object you can find inside a handbag. It is the most fascinating because it has always had a beautiful scent — we made Gucci lipsticks perfumed with violet. Lipstick is a playful object because it recalls crayons that children colour with. Lipstick also symbolises the world of cinema, and all the famous lips from Hollywood.

Alessandro Michele

Michele, who launched Gucci’s new fragrance family to much acclaim, explains he was inspired by the vintage glamour of the Fifties, specifically ‘Hollywood divas and the mythology of cinema, which first put lips in the spotlight’. This is reflected in the names of the lipstick shades, from Jean Harlow to Greta Garbo to Bette Davis.

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gucci-red-lipstickGucci Rouge à Lèvres Satin

The range includes 36 shades of the Rouge à Lèvres Satin with a satin finish, 18 luminous shades Rouge à Lèvres Voile, and lip balms in three colors and one transparent variant – Baume à Lèvres.

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Gucci Rouge à Lèvres Voile

A very special shade for Michelle is the one called 25 Goldie Red, which pays tribute to a Hollywood character named Goldie Red that he used to admire as a child. 25 is said to be Michelle’s lucky number. All of the finishes have a subtle violet scent. The lipsticks retail for $38 each.

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gucci-burgundy-lipstick.jpgGucci Baume à Lèvres

As for the packaging, the new lipstick bullets come in Instagrammable gold tones featuring Art Deco geometric motifs as well as turquoise and ivory colours adorned with pink rosebuds. The one consistency for every Gucci lipstick is a golden base.

Gucci’s new lipstick line drops exclusively on Gucci.com on May 4, then in Gucci’s Fifth Avenue store on May 5, the Gucci beauty store in Saks Fifth Avenue on May 6 and Gucci’s Wooster Street store on May 13, and it’ll be available in Harrods and on Harrods.com from 28 May. The rollout will continue in select doors worldwide.

And this is just the beginning. The fashion house has also revealed that new products for eyes and face are in the making! Come into the beautiful world of Gucci.

 

 

 

 

Gucci Bloom Gocce di Fiori

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Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship.

Now the Italian fashion house is presenting Gocce di Fiori, a new scent from the Gucci Bloom family that encapsulates the scenes and senses of Spring. Blended to convey the budding first days of the season, and the heightened rush of promise in everything new, Gocce di Fiori is a delicate Eau de Toilette rendition of the original ‘vintage’ Gucci Bloom fragrance. Ethereal and soft like the raindrops that fall in Spring, Gucci Bloom Gocce di Fiori is a light, fresh version of the original scent.

Gucci Bloom Gocce di Fiori is created by the famous perfumer Alberto Morillas as ‘ethereal and soft like the raindrops that fall in spring.

Delicately perfuming the skin, the fragrance is reflected in its Italian name ‘Gocce di Fiori’, meaning flower drops. Gocce di Fiori is blended by master perfumer Alberto Morillas, who also created the other Gucci Bloom scents from the idea of Gucci’s creative director Alessandro Michele.

Top notes: Jasmin
Hart: Tuberose
Basis: Rangoon creeper

Instead of a classical fragrance pyramid construction of top, heart and base notes, Gucci Bloom Gocce di Fiori opens fully at once with a trio of highly-concentrated luxurious ingredients: Jasmine Bud extract, natural Tuberose absolute and Rangoon Creeper (Chinese honeysuckle flower) – the flower that embodies the Gucci Bloom scent story’s concept and name, as it changes colour from white, gradually darkens to pink then finally to red when it blooms.

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Like the original Bloom fragrance, in line with Michele’s ‘grandma chic’ fashion collection inspired by the ’70s, the bottle of lacquered porcelain, is square and colored in vintage powdery pink, decorated with a simple black and white label. It gives me an impression of clean, creamy, white florals. The box showcases an herbarium pattern of a red-and-white ‘toile de Jouy’ house print of leaves, a signature Gucci motif reinterpreted by Alessandro Michele.

Gucci Bloom Gocce di Fiori is available as 100ml Eau de Toilette.

 

 

 

 

Gucci’s new Sunstone Illuminating Powder has a secret butterfly detail

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Gucci, one of the world’s most prestigious fashion houses, has just released its seasonal Holiday 2017 makeup collection, starring the gorgeous new Sunstone Illuminating Powder with a butterfly motif.

From home decor to the Ace sneaker, the fashion crowd has been loving Gucci’s whimsical motifs of flowers and animals. For those who’re already a fan of Alessandro Michele’s more-is-more aesthetics, you’ll probably want to pick up the brand’s new limited-edition highlighter.

Arriving just in time for the holiday season, the Sunstone Illuminating Powder is encased in a sleek black compact stamped with Gucci’s signature logo in gold tones. Laser-etched with a beautiful butterfly graphic, the highlighter is almost like a work of art. The new highlighting powder creates a sheer coverage with a soft finish, helping you to achieve that irresistible lasting glow while evening out the skin tone.

You can expect to shop the Sunstone Illuminating Powder from Gucci soon.

 

 

 

Globe-trotter: Gucci’s patch backpack

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Gucci’s monogrammed canvass, passed through the pop and whimsical filters of Alessandro Michele to carry essentials (and less essentials) without a hitch.

The idea of travel and romanticism is a key inspiration for Spring Summer 2017. Alessandro Michele designs a collection of vintage inspired bags that speaks to the contemporary voyager. The backpack is equipped with multiple compartments, straps and features, embellished with embroidered appliqués and colorful prints that give the impression of a well-traveled journey.

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