Kering Group is playing its part in combating the Covid-19 pandemic in France.


Founded in 1963 by François Pinault, Kering S.A. is a French multinational corporation and conglomerate headquartered in Paris, France. Its portfolio includes luxury brands specialized in the design, the making and the sale of fine products, especially in the fashion, leather-goods, shoes, watches and jewelry sectors: Gucci (fashion), Yves Saint Laurent (fashion), Boucheron (jewels and watches), Bottega Veneta (fashion, leathergoods), Balenciaga (fashion), Girard-Perregaux (watches), Alexander McQueen (fashion), Pomellato (jewels), Ulysse Nardin (watches), a.o..

The Kering Foundation is committed to defending women’s dignity and rights by combating violence against women and promoting women’s empowerment. Since 2009, the Foundation initiated 47 partnerships with NGOs and supported many social projects oriented towards women’s rights. Many of ‘their’ brands have their own philanthropic projects with the support of the Kering Foundation.

Now the Kering Group is playing its part in combating the Covid-19 pandemic in France. In the days ahead, Kering will provide the French health service with 3 million surgical masks, which the Group will purchase and import from China.


Meanwhile, the French workshops of Kering’s Houses Balenciaga and Yves Saint Laurent are preparing to manufacture masks while complying with the strictest health protection measures for their staff members, with production getting underway as soon as the manufacturing process and materials have been approved by the relevant authorities.

With a view to providing a lasting response to the current pandemic, Kering has made a financial donation to the French Institut Pasteur to support its research into Covid-19. On March 11 in Italy, Kering and its Houses made donations to the four major foundation hospitals in Lombardy, Veneto, Tuscany and Lazio.

More recently, Gucci responded to a call to fashion companies from the Regione Toscana for surgical masks and medical overalls, and could be able to donate 1.100.000 surgical masks and 55.000 medical overalls in the coming weeks, subject to relevant authorizations.

On January 28 in China, Kering and its Houses announced a donation to the Hubei Red Cross Foundation to help fight the spread of the virus.




Alexander McQueen McQueen Eau Blanche


Alexander McQueen is always impressing and delighting its wearers with flamboyant clothing, as well as perfumes. This summer 2017, they introduce a new feminine, sensual and elegant new perfume McQueen Eau Blanche. McQueen Eau Blanche represents ‘a true expression of modern femininity’. This summer edition is described as exquisite and modern.

McQueen Eau Blanche opens with violet leafs along with tuberose, Sambac jasmine and seductive ylang-ylang. The base calms on a woody base made of wood and musky notes.

Alexander McQueen, McQueen Eau Blanche Flacon Box

McQueen Eau Blanche is available in 50 and 75ml Eau de Parfum.




McQueen Parfum Inspired by the craftsmanship of haute perfumery

Alexander McQueen Parfum Maartje Verhoef

Not so long ago we teased you with early images and a few scant details about Alexander McQueen’s new fragrance titled McQueen Parfum, now you can add the darkly romantic scent to your collection as it has been made available now.


It’s one of the greatest British fashion houses and this month Alexander McQueen is unveiling a new fragrance; its first under the creative direction of Sarah Burton. Over 10 years have passed since the brand’s last scent and, following endless seasons of outstanding collections, plus a decade of waiting, expectations are high. While the scent may have been produced by Proctor & Gamble, Burton was involved with every stage of the process.

I wanted this fragrance to come from night flowers, the kind that exudes an eternal freshness once the day is gone… Here at McQueen, we are all about discoveries and the eternal blossom; originality in an atmosphere of tradition, craft, and daring.

Sarah Burton

 The fragrance is all about darkness and mystery so it’s not surprising that three fragrant night-blooming flowers form the core of the scent. According to the McQueen website, Sambac Jasmine is the essence of power and romance. The flower opens under the moon, exuding a sweet and complex aroma until the morning. Tuberose is the warm, intoxicating heart of seduction. A rare and deep extract, it is both regal and forbidden. Ylang Ylang is the mysterious scent of a perfect morning. Most fragrant at first light, its exotic, yellow flowers are potent with a sense of renewal and transformation. The fragrance is enhanced with notes of clove, pink, black pepper and vetiver.


Inspired by the craftsmanship of haute parfumerie, McQueen has created a unique scent made from the precious essence of three night-blooming flowers: Sambac Jasmine, Tuberose and Ylang Ylang. 


Rising out of the darkness. Sambac Jasmine is the essence of power and romance. Originating in the Eastern Himalayas, the flower opens under the moon, exuding a sweet and complex aroma until morning.


An erotic siren. Tuberose is the warm, intoxicating heart of seduction. A rare and deep extract, it is both regal and forbidden, the scent of Louis XIV’s gardens at Versailles, where the innocent could not venture after dark without submitting to their desires.


Ylang Ylang is the mysterious scent of a perfect morning. Most fragrant at first light in the jungles of the Comoro Islands, its exotic, yellow flowers are potent with a sense of renewal, transformation, and the wisdom that outlives danger.



The sweet and sensual scents are captures in a black bottle adorned with gold feathers and a gold base, inspired by McQueen’s famous Feather Dress. Everything about this fragrance has been considered and the result is nothing short of a sensual masterpiece. For more of an insight into the scent, watch the video below…

Not only the inside of the bottle is inspired by the craftsmanship of haute perfumery. Solid, sensual, with the artisan’s love of form, the parfum bottle is a small work of art. Gold feathers crown the bottle, reflecting bespoke craftsmanship that is pure McQueen.

The accompanying campaign was shot by legendary photographer Paolo Roversi, the campaign stars Dutch model Maartje Verhoef, who has walked in a grand total of five McQueen shows, including the most recent at London Fashion Week last month. Roversi captures Verhoef, who poses in the woods of the 17th century Chateau de Courances near Fontainebleau wearing a custom-made gown embellished with black floral appliqués.

This is the story of a woman who is luminous by day and seductive by night, the woman who thrives on her own elegance, intelligence, and power. McQueen is her signature scent as her new beauty emerges from the dark, like light breaking through the trees as she comes into her own perfect day

Roversi’s images succeed in capturing the dark romance that the brand’s creative director Sarah Burton inherited from her friend and mentor, Lee Alexander McQueen himself.


McQueen Parfum is available exclusively at Harrods and Alexander McQueen boutiques in London, Paris, and Monaco, and now, but fans will have to wait until August for the eau de parfum version. You can buy a 50 ml bottle of McQueen Parfum for $395




Darkness and enigma characterize the new fragrance from Alexander McQueen

The Alexander McQueen label is finally launching a new fragrance! Fans of the brand have craved a scent for a while and now the house that’s famous for their daring shows (and Kate Middleton’s wedding dress of course) is finally debuting a new fragrance called McQueen Parfum.

Alexander McQueen Parfum

McQueen Parfum

Slated to be a dark and mysterious, a gothic inspired creation with notes of Sambac jasmine, tuberose and ylang-ylang as well as clove, pink and black pepper and vetiver. The alluring scent is packaged in a black glass bottle decorated with antique gold feathers and a gold base.

The scent has been in development for three years and comes with a miniscule book that explains the origin and qualities of each note in the fragrance.