A Special Edition to Celebrate 30 Years of Cerruti 1881


Cerruti 1881 Men was launched in 1990 by Nino Cerruti. The iconic fragrance was created by perfumer Martin Gras. To celebrate the 30th anniversary of the classic Cerruti 1881 fragrance, the Italian fashion house launches in September a special edition, named Cerruti 1881 Silver.

Now created by Aliénor Massenet and Marcel Roucel, Cerruti 1881 Siver is announced as a vibrant, fresh, and sensual aromatic-woody-fougere fragrance. The composition begins with a cheerful harmony of ingredients such as coarse green basil and Madagascan ginger. The floral sweetness of lavender and Madagascan geranium reveal their sensuality in the middle notes of the fragrance. Base notes of patchouli and amber wood accords enliven the top notes and make the scent last longer.


Cerruti 1881 Silver, as elegant and sensual as ever and resolutely vibrant, is a perfume that you wear like a tuxedo in the middle of the day to conquer the intensity of the city! The face of the advertising campaign is French actor and comedian Tomer Sisley.

Cerruti 1881 Silver wil be available as 50 and 100ml Eau de Toilette at selected stores worldwide. Come into the beautiful world of Cerruti 1881.





Hero: Symrise’s Tribute to Caregivers


For over 220 years, they have fostered a community of creative entrepreneurs who believe collaboration is the key to creativity, and to continually deliver purposeful and pleasurable scent experiences for consumers around the world.

They deliver world class ingredients in a way that doesn’t undermine the world. They believe Sustainability isn’t a choice, it’s an edict, and so they’ve committed themselves to the highest standards of ethical and sustainable sourcing of raw ingredients. They believe that being the No. 1 producer of fragrance raw materials through their Aroma Molecules division as well as the No.1 supplier of premium active ingredients through their Cosmetics Ingredients division requires them to set and adhere to the highest standards for ourselves as well as for the entire industry.

Imagination fills the air with possibility. And every elegant drop has the power to touch the senses, the soul and the world.

At the intersection of science and art, there is understanding and true innovation. Trend-spotting and consumer insights coupled with their unparalleled innovation capabilities through their Beauty+ program allows them to create highly innovative solutions through a meaningful combination of Fragrance and Cosmetic Ingredients to address unmet consumer needs – sometimes even before those needs have been clearly articulated.

They are shaping a new era in fragrance through everything they do. Imagination fills the air with possibility. And every elegant drop has the power to touch the senses, the soul and the world. Hero, created cooperatively by several perfumers from all around the world, was born from the idea to create an olfactive tribute to caregivers, who are still fighting COVID-19 in many countries.


With the aim to say “thank you” to medical staff everywhere, who tirelessly have been taking care of the many patients since the beginning of the COVID 19 epidemic, seventeen Symrise fine fragrance perfumers from around the globe participated in this project to recognize and thank all the first responders who make lives better during this difficult time.

Each perfumer added one renewable raw material to the fragrance to create the Hero, a unisex Eau de Cologne. Maurice Roucel (Tangerine from Madagascar), Annick Menardo (Bergamot), Wei Ling Png (Vanillin), Marine Ipert (Ambroxide), Alexandra Carlin (Ambretolide), Pierre-Constantin Guéros (Ginger from Madagascar), Lowiah Xin Hang (Ginger from Madagascar), Alienor Massenet (Gaïac wood), Patricia Bilodeau (Globalide), Fanny Grau (Sandalwood), Philippe Paparella (Benzoin), Leslie Gauthier (Lemon), Isaac Sinclair (Ambrostar), Émilie Copperman (Ambrette seed), Stéphane Bengana (Vétiver from Madagascar), Nathalie Benareau (Iso E Super), Christelle Laprade, Carlos Vinals, and David Appel (Cypress, Iris & Rose), borrowing their attributes from the traditional Eau de Cologne structure.

We believe in the power of perfume to touch our senses, our soul and the world. This is why we have developed a fragrance for all heroes who, through their tireless and continuous efforts, are helping to fight the coronavirus crisis. Hero is our way of thanking them for the work they do.

Ricardo Omori, Symrice SVP Global Fine Fragrance.

Hero was created for both men and women. It interweaves ingredients from traditional Eau de Cologne and brings in contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result presents an invigorating and supportive fragrance that combines energy and comfort. The top note exudes a composition of Mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.

The choice of a Cologne is not trivial, since it was originally used in the 18th century as a miracle remedy and hygiene product, before becoming ‘trendy’ at the Court of Kings. “By complementing the essential products of daily life, perfumes improve our quality of life. In the current situation, we want to please [Caregivers -ed] and show them our greatest gratitude for all their daily efforts”, explained Ricardo Omori.


Hero has been distributed by Symrise since May 19, to these everyday heroes to whom we owe so much, located in France, the United States, China, Singapore, Brazil and Dubai. The Symrise group wanted to express their gratitude by providing “a dose of well-being and comfort”.

Symrise Hero will also be available for purchase online through AuParfum at a price of 69 Euro including tax, and 100% of the revenue will be donated to the SOS Anosmie association.





The Favourite by Penhaligon’s


A hundred and eighteen years after the creation of Penhaligon’s Blenheim Bouquet (the company’s longest surviving fragrance, initially a bespoke scent for the Duke of Marlborough), the venerable British brand has just launched a new perfume that also pays tribute to the monumental Blenheim Palace.

The stage is set, the setting is Blenheim. The story concerns the mother of this majestic Palace. Her scent fills the Royal Quarters as golden mimosa sways society’s opinion. She greets with a darling smile, charming and coy, innocent as a wildflower. Yet, layers peel away like mandarin and bergamot. Smoke and mirrors. Iris and musk. Manoeuvres and mystery create the most wonderful of palaces. But what goes on in the shadows? Behind closed doors? Leave it to her, it’s better that way. Jasmine toys with one’s heart-strings as she begins to emerge upon a sandalwood stage.

Waiting won’t do for this lady. She knows exactly what goes on behind Palace doors, and her golden mimosa sways society’s opinion. Her majestic scent of iris and musk greets with a darling smile as she begins to emerge on a sandalwood stage. Mischief-tinged musk: this fragrance wields its own charming power in Royal Quarters.


Composed by perfumer Aliénor Massenet, Penhaligon’s The Favourite reflects the charming, appealing, vivacious side of the woman it is inspired by. Acquaint yourself with The Favourite before she steps out of the shadows – because what you see isn’t always what you get.

Presented in a lavish flacon with an elegant bow befitting of the coveted House, the distinctively feminine aroma offers fierce confidence without losing its innate charm.

Be upstanding for the favorite. Penhaligon’s The Favourite comes as 100ml Eau de Parfum and is available at Penhaligon’s and at selected stores worldwide. Come into the beautiful world of Penhaligon’s.





Karl Lagerfeld Fleur d’Orchidee & Bois de Cedre


The Karl lagerfeld collection les Parfum Matieres presented two new editions that follow Fleur de Pecher and Bois Vetiver, launched in 2017, and Fleur de Murier and Bois de Yuzu, launched in 2018. This time, the perfumes were inspired by orchids and cedarwood. Fleur d’Orchidee & Bois de Cedre follow the style of their predecessors, emphasizing freshness and sensuality in the compositions, both modern and unconventional.


Karl Lagerfeld Fleur d’Orchidee

Fleur d’Orchidee develops the luminous and fresh aroma of grapefruit combined with salty and sparkling neroli, which is contrasted with a floral blend of orchids and a jasmine sambac, drenched in pink pepper. Depth and sensuality are the result of the tonkabean note and a wooden mix of patchouli and cedar. The fragrance composition is signed by perfumer Emilie Bevierre Coppermann.

Top notes: Neroli essence, Grapefruit essence
Middle notes: Orchid, Sambac jasmine absolute, Pink pepper
Base notes: Cedarwood essence, Cedarwood, Tonka bean absolute

Karl Lagerfeld Fleur d’Orchidee is available as 50ml and 100ml Eau de Parfum.


Karl Lagerfeld Bois de Cedre

The men’s edition Bois de Cedre is created in the style of a cologne, highlighting fresh citruses and elegant violet leaves that announce the salty facets of gray amber mixed with the herbal shades of clary sage. The base of the composition is characterized by a mixture of musk, cedar and cashmere wood. The fragrance composition is signed by perfumer Alienor Massenet.

Top notes: Bergamot, Grapefruit, Violet leaves absolute
Middle notes: Salty accord, Geranium, Clary sage essence
Base notes: Cedarwood essence, Musk, Ambergris accord

Karl Lagerfeld Bois de Cedre is available as 50 and 100ml Eau de Toilette.

The Karl Lagerfeld Les Parfum Matieres Collection can be found at the Karl Lagerfeld official website.





Chopard Happy Spirit Forever



Famous Swiss watch maker and Haute Joallier Chopard is again delighting its wearers with a romantic heart-shaped bottle perfume filled with a mouthwatering aroma. Chopard Happy Spirit Forever symbolizes the power of love, romance, and elegance. It is the new flanker to Happy Spirit Perfume launched in 2007, but this time, the new form of seduction is more charming and seductive. The new fragrance is all about love – an irresistible attraction, seductivness, yet with a serious attitude!

A powerful charm, refreshing scent specially for the brides out there, It will make your day better and will give you the glamourus you want in that day, and give you a good luck.

Created by Aliénor Massenet, Chopard Happy Spirit Forever is an explosion of uncontrolled emotions through rich and intense notes like pink pepper, yellow mandarin along with sparkling and deep notes of rosemary, orange blossom, and lavish jasmine accords. This floral explosion and memorable scent trail is made of patchouli and amber notes.

chopard_happy_spirit_forever_edp_2Chopard Happy Spirit Forever has a lovely design, as two interlocking hearts come together as one – representing the love and attraction of two people engaged to each other. It represents the power of love sealed in a bottle.

Happy Spirit Forever by Chopard is available as a 75ml Eau de Parfum. This scent is characterized to be the lucky talisman in the hands of any woman that will bring happiness and will celebrate love.





Memo Paris French Leather


Clara and John Molloy, the founders of French Maison Memo, met on a chair lift, between sky and earth, between two worlds, in that weightless space that brings out one’s daring side and broadens horizons. It wasn’t long before they decided to set off together on a creative journey. Memo, which they launched in 2007, was part of the adventure: a collection of scents from afar, it takes a destination and makes it the point of departure for a sense-awakening epic.

Fragrance kindles an excitement similar to that of a journey, and for the Molloys, and for Memo, the journey is the destination.

The name of the French Maison, Memo, comes from Memory. Olfaction is our most archaic sense. One of the first we explore as human beings. It’s link to our sensations of space and time, it is something that has not been totally discovered by scientists. Perfumes have a strong connection to your soul, to your inner self… A fragrance can reveal you, transform you, it is far more powerful than people usually think. With Alienor Massenet, nose of the Maison, they see fragrance as a means of taking a magical journey, extended beyond its end and constantly re-traveled.

The charm and chic of France are reflected in the new edition of the Memo Paris collection, the key notes of which emphasize playfulness, nonchalance, and sensuality. The most prominent notes of the composition contribute to harmonious balance of sparkling and fresh chords of lime, rose water essence, and soft and cozy suede.

The new unisex fragrance French Leather belongs to Memo’s Cuir Nomades collection, which was launched in 2013, and which comprises Irisch Leather and Italian Leather fragrances, which were introduced last year. Memo French Leather celebrates the note of leather over again, but this time in a subtle, soft and fresh way. In addition to lime, rose water essence and suede, the composition blends pink pepper, juniper, clary sage, cedar, resin, vetiver, and white musk.


Memo French Leather comes in a dark, elegant flacon embellished with gold-colored details. The flacon of recognizable shape is made of dark glass, and it has a gold-colored plate on the front, decorated with a stylized rose illustration.

Memo French leather is available as 75ml at Memo boutique, Paris and selected stores. Come into the beautiful world of Memo Paris.





Armand Basi Rose Lumière


Following the success of the launch of Rose Glacée, we welcome a new Rose fragrance by Armand Basi. It’s called Rose Lumière and is inspired by the charm of a discreet woman, who nevertheless shines and illuminates everything that surrounds her.

Armand Basi Rose Lumière is created by perfumer Aliénor Massenet as a fresh, chic and tantalizing perfume. It paid tribute to the rose as the essence of the feminine, something which keeps all its freshness thanks to the frost that preserves it forever in its most splendid and magnificent moment. But the rose, so feminine and delicate, is also diverse and changing, and like the personality of women, holds many nuances, mysteries and complexities. Why not delve deeper into them? The rose is opulence, sensuality, intensity, but it is also fragility, tenderness, light …

Armand Basi Rose Glacée blends fruits, aquatic accord, mandarin along with ivy leaves, cyclamen, rose water, water lily, white musk, cedar and sandalwood.


Armand Basi Rose LumièreArmand Basi Rose Lumière is directed at a woman in the prime of youth, elegant and natural with a special charm, which seizes you, because it arises precisely from her discreet attitude and lack of vanity. She is authentic, tender, quiet and intimate and her beauty is accessible, friendly and empathetic.

Like a secret and mysterious rose, she keeps the key to her wonderful femininity inside. She is a Rose Lumiêre. The fragrance like a drop of light, like a spotlight on the most discreet of women who seduces precisely because of her desire for discretion.

Armand Basi Rose Lumière is available as 30, 50 and 100ml Eau de Toilette.



Heidi Klum Shine My Rose

Heidi Klum Shine My Rose Banner

Gorgeous model Heidi Klum is not stopping to shine and to delight its wearers, so she introduces a new wonderful perfume for women Shine My Rose. Heidi Klum Shine My Rose is the new flanker to Heidi Klum Shine launched last year. The new perfume is more about a floral composition with the main ingredient – the rose. Neither too strong nor too easy, Shine My Rose will ideally suit any woman’s wardrobe.

I have always loved roses, my house is full of them. With my new fragrance Shine Rose I wanted to capture the pure essence of the rose – its simple beauty, the lovely smell and the feelings she arouses in me.

Heidi Klum

Heidi Klum Shine My Rose is a positive, fresh and alluring perfume composed by Alienor Massenet. The picture of health – just embody that phrase as perfect as Heidi Klum. With her positive attitude, enthusiasm and electrifying joy she infects everyone. This carefree aura is now trapped in her new fragrance.

Top Notes: Passion fruit, Rose petals, Blue camomile
Heart Notes: Lychee, Wild strawberry, Violet
Base notes: Cedar, Patchouli, Vanilla

Shine My Rose opens with joyful and flirty notes of rose petals, juicy passion fruit and blue chamomile. The middle is more about sensuality and elegance composed of violet, wild strawberry and fresh litchi. The base calms with cedar, patchouli and vanilla.

Heidi Klum Shine My Rose Banner2

A splash Shine Rose sprayed the energy, warmth and optimism of the style icon. So elegant, sensual and glamorous – a fragrance experience that is fun.

Heidi Klum Shine My Rose will be available as 15, 30 and 50 ml Eau de Toilette.

Heidi Klum Shine My Rose Flacon Box


John Galliano Parlez-Moi d’Amour

John Galliano Parlez-Moi d’Amour Visual.jpg

Parlez-Moi d’Amour was launched in 2010 by the fashion designer John Galliano. The perfume’s name which means ‘Speak to me about love’ invites you into a mysterious realm of temptation and intrigue.

John Galliano Parlez-Moi d’Amour was created by perfumer Aliénor Massenet as an arresting musky fragrance that shows a perfect contrast of classical look and modern smell. Parlez-Moi d’Amour will fill up any perfumery shelves as it is a fresh and sensual fragrance with a distinctive smell perfect for any wearer.  


John Galliano Parlez-Moi d’Amour is an expression of nobleness and romance thanks to its sophisticated and soft notes of juicy blueberries, scintillating ginger, bergamot and hints of flowery nouances. Perfume settles down with Turkish rose and sambac jasmine along with base notes of patchouli, cypress, and musk. Parlez-Moi d’Amour is hailed to be a perfume with most pulling power. It as if reveals a youthful story of love full of rebellious feelings. It is a spicy, romantic and yet intense perfume with a mainstay for years to come.



Parlez-Moi d’Amour comes in an elegant crystal bottle shaped like an envelope and stamped like a love letter. The pale pink flavor inside the flacon sparkles as if from within an allusion of a young and pure romance.

Taylor Momsen is the face and muse behind the latest John Galliano perfume. Parlez-Moi d’Amour is available as 30, 50 and 80 ml Eau de Toilette.