Jaeger-LeCoultre and Amanda Seyfried praising inner elegance

In praise of inner elegance. Dressed with a pink gold bracelet, the Reverso One Duetto Moon delicately adorns the wrist of Friend of the Swiss Maison and Actress Amanda Seyfried. Embodying contemporary femininity and elegance.

She is, solar, soothing, precious and serene. Amanda Seyfried, friend of the Maison, radiates an aura of quiet confidence. She moves with grace. She speaks with poise, authenticity and beauty. A beauty that transcends time.

Following her dazzling success in the movie Mank – for which she was nominated as Best Supporting Actress at both the Golden Globes and Oscars – Amanda Seyfried has again been in the spotlight, for a specially commissioned photo shoot with Jaeger-LeCoultre. Celebrating the femininity, the photos also mark 90 years since the Reverso was born.

For this photo shoot, Jaeger-LeCoultre collaborated with Alique, a Dutch-born and New York-based photographer and artist who is renowned for portraying women from her distinctively female point of view.

If I had to define the Reverso, I would say: timeless, innovative, pristine.

Amanda Seyfried.

In the new photographs, Amanda wears a pink gold Reverso One Duetto Moon from the current collection, styled with a pink gold bracelet and with a burgundy-red leather strap. The styling resonates perfectly with Amanda’s own take on contemporary femininity.

“I like watches to feel like they can be worn with a shirt or a dress and still fit in with my style,” she says. “The Reverso always hits that spot. It’s hard to believe how much detail and artistry can be etched into such a small case – and to have two faces work so seamlessly in one design is extraordinary. It echoes her ability to play many roles, to be inventive and use all the intricacies of her personality to bring out her talent and finesse. 

Discover the new Reverso One. The Jaeger LeCoultre Reverso One Duetto Moon is available at Jaeger LeCoultre Boutiques and selected stores worldwide.

Come into the beautiful and timeless world of Jaeger-LeCoultre.

Givenchy Live Irrésistible

Givenchy Live Irrésistible Eau de Toilette ad

For 2016, Givenchy captures the scent’s uplifting joie de vivre in an Eau de Toilette, for an even more refreshing, rich and audacious version of the original fragrance. It’s due to land in stores for summer 2016.

Like the original Eau de Parfum, Givenchy’s Eau de Toilette was developed by Dominique Ropion (Givenchy Amarige, Lancôme La Vie est Belle, Paco Rabanne Invictus, Dior Pure Poison). The perfumer has created an uplifting and fizzy fragrance, bursting with floral, fruity notes.

Givenchy Live Irrésistible Eau de Toilette opens with soft top notes of pear and juicy raspberry, bringing a fresh and fruity zing to the scent. Rose brings richness to this fruity cocktail, which rounds off with notes of Jamaican allspice, blonde wood and musk.

Givenchy Live Irrésistible Eau de Toilette

The scent’s long, slender and textured bottle is finished in shades of pink, with pastel-hued glass and a brighter, candy pink label.

American actress Amanda Seyfried returns as the face of Live Irrésistible in a campaign filled with elegance and humorous self-mocking. The campaign includes a TV ad, filmed by Matthew Frost, and a magazine ad, which sets the Givenchy ambassador in a summery Parisian scene, shot by Matt Irwin.

Givenchy Live Irrésistible Eau de Toilette is available in two formats, 40ml and 75ml.