New Amouage Attars: An Ode to the Oldest Form of Perfume Known to Mankind

Amouage Attars Collection

An homage to the beauty, nobility and wealth of the empires that gave perfume its first golden age, Amouage has released an ensemble of six Attars that reunite two schools of fragrance, the technical with the olfactive, to give birth to a new generation of perfume. The sublime and modern pure fragrant oils, from the minds (and noses) of Perfumers Cécile Zarokian, Dominique Ropion and Julien Rasquinet, draw inspiration from the Sultanate of Oman – its rich traditions, rare natural treasures and inherent passion for fine fragrance.  

Attars have always been a staple of the House, previously only available in Oman. On discovering them, famous perfume author Luca Turin said, “I felt a mixture of pride and frustration at being in possession of a thing of beauty that few others could share.” Today, Amouage is reintroducing the world to the oldest form of perfume known to mankind, as it continues to push the boundaries of perfumery under the creative direction of Renaud Salmon.   

We are proud to be able to extend our Attars beyond Oman and share them with the world. Our ambition was to stay true to the Attars’ noble and precious reputation, taking advantage of their history while infusing them with Amouage’s own innovative creative approach. It is the Attars strength and their resonance that has allowed us to reinvent them for a changing olfactory landscape without denying their identity.

Renaud Salmon, Amouage Creative Director

He added, “Rare, precious, and unique, they are at once modern and ancestral, rooted in a truly Omani tradition and heritage. Derived from natural ingredients and radiating ethereal beauty, they are much more than simple fragrance, they are an intimate, authentic and ritualistic custom; a signature scent of connoisseurs, and a way of self-expression that has transcended civilizations.”

The application of the Attar itself is a profoundly soothing experience, gently smeared directly on pulse points – the wrists, below the ear, inside the elbow or behind the knee – where the heat generated by the blood flow gives the Attar the warmth it needs to fully blossom. A fundamental part of the ceremony of Arabian perfumery, they are best worn according to a traditional practice known as Layering. An art in itself, the custom involves combining several Attars and fragrances in order to create a complex and unique sillage every day; sublimating, rather than improving, the main scent.

Amouage’s six Attars have been skillfully created with this ritual in mind. Inspired by villages in Oman, from the beguiling delicacy of blossom-strewn mountains to the sacred aura of ancient settlements, ‘Orris Wakan’, ‘Rose Aqor’, ‘Vanilla Barka’, ‘Incense Rori’, ‘Saffron Hamra’, and ‘Oud Ulya’, adroitly capture the soul of each of these ‘hidden gems’ and translate them into lasting fragrances that are flawless when worn alone or layered with one another.

The Amouage Attar Collection available in 12ml flacons enclosed in a lacquered wooden coffret as well as a beautiful Sampler Set including all six Attars in 0.5ml. The entire collection of 12 ml Attars is also available in a luxurious coffret set. The Attars can be purchased at their website, Amouage boutiques and selected stores worldwide starting January 2022. Come into the beautiful world of online at Amouage.

Amouage: Gift of Kings

The House of Amouage is honouring its ancient seafaring heritage, staying true to its Omani roots. For hundreds of years seafaring used the stars to chart a course across oceans, bridging civilisations, sharing cultures and cultivating friendships from the distant East to the West.

In its re-imagination of the Art of Gift Giving, The House of Amouage highlights the work of contemporary artist Gaëtan Bernede, who has painted over ancient maps of the sky taken from archives, giving new life to each of the constellations and their animal interpretations.

The complete Gift of Kings assortment is available at Amouage Gift of Kings, and at selected stores worldwide. Come into the beautiful world of Amouage.

Generosity and Time Captured in a Quartet of Amouage Exceptional Extraits

Amouage Exceptional Extraits

Pursuing its quest to push the boundaries of fragrance creation, Amouage explores the sublime union between ‘generosity’ and ‘time’ in a quartet of four ‘Exceptional Extraits’. Concentrated at the highest industry standards and aged between three to six months at the House’s Manufacture in Oman,’Honour 43 Woman’ (First Batch), ‘Epic 56 Woman’ (First Batch), ‘Reflection 45 Man’ (First Batch) and ‘Interlude 53 Man’ (Third Batch) each reveal hidden facets and depths that unfurl across every dimension, making them richer, more potent, and gifted with extended longevity. An aesthete’s dream born from a visionary mindset that challenges contemporary practices, the Amouage Exceptional Extraits are a rarity conceived without limit or constraint, incompatible with any approach within the industry.

The Amouage Exceptional Extraits came to life from our ambition to craft the very best perfumes we could offer. They started as an instinctive experiment because, although Amouage has created Extraits in the past, none of them had been aged to this extent at such concentrations, containing between 43% and 56% pure oils. These Exceptional Extraits require both humility and patience. Humility is needed in the face of living natural materials which are the result of the work of both nature and man, with no guarantees about how they develop and what the result will be. Patience is necessary to reflect, to age and to question, to blend components, to go back and start again, to choose a better path or to wait those long hours before the perfumes see the light of day. Each Exceptional Extrait is released only when the perfumer and myself consider that it has reached a window of expression, telling us a story that is new and exciting enough to share with discerning perfume connoisseurs.

Renaud Salmon, Amouage Chief Experience Officer

The Amouage ‘Exceptional Extraits’ are the result of a succession of aging steps which progressively define their exquisite character. After five to ten weeks of Maturation, the concentrates reach a first plateau: they show promise, completeness and harmony. Everything is in place. This is when alcohol is carefully added and the slow Maceration stage starts: inimitable and irreproducible, it will last between three and sixteen weeks. The content of each tank is evaluated on a weekly basis, with every observation carefully noted. The perfumes progressively become more intense, precise and vibrant, energized by the transformation. A true metamorphosis: their universe expanded where all the components are completely integrated and the creations become more complex than ever…

For almost 40 years, Amouage has carved a renowned reputation amongst the select circle of leading high-end perfume Houses around the world. This recognition is the fruit of the House’s unwavering dedication to perfumery and a coveted portfolio of high-quality Eau de Parfum containing a generous 20% to 30% pure oils.

Amouage has a portfolio of high-quality Eaux de Parfum containing 20% to 30% pure oils. The four Exceptional Extraits, with their atypically high concentration ranging between 43% and 56%, now reveal a deeper story of some of the house’s best known perfumes. The number in the name of each new edition signifies the percentage of the perfume concentration. 

Amouage Epic 56 Woman

As empowering as its name

Inspired by the legends of the Silk Road, ‘Epic Woman’ (2009) is Amouage’s iconic spicy, ambery fragrance that blooms under the mystical twilight stretching between China and Arabia. With the highly concentrated ‘Epic 56 Woman’, perfumer Cecile Zarokian displays her prowess for striking the difficult yet marvelous balance of extremes at a high dosage: 56%.

Top: Cumin, Pink Peppercorn, Cinnamon
Heart: Damascene Rose, Geranium, Jasmine Tea
Base: Amber, Musk, Oud, Frankincense, Guaiac Wood, Orris, Sandalwood, Patchouli, Vanilla

After almost five months of aging, the piquancy of the spices remains fiery and vibrant as it meets a deeper than ever ambery counterpart. Both extremes come together in a show stopping crescendo, revealing a faceted rose heart. Cold vibrancy meets golden warmth. Torn between shadow and light, ‘Epic 56 Woman’ is a synthesis of contradictions.

Amouage Reflection 45 Man

Fresh, floral and woody notes intertwine to evoke images of blossoming meadows

The quintessence of masculine refinement, ‘Reflection Man’ (2007) captures the seductive power of a man’s inner strength, expressing confident and enhanced sophistication. Given the gift of time and a generous 45% concentration of perfume oil, ‘Reflection 45 Man’ reveals an assertive character, delicate complexity and crystalline elegance.

Top: Benzoin, Pink Peppercorn, Clary Sage, Lavender, Cardamom, Juniper Berry
Heart: Neroli, Orris, Jasmine, Angelica, Tonka Bean, Vanilla
Base: Vetiver, Patchouli, Sandalwood, Cedarwood, Myrrh, Frankincense, Opoponax

Created by perfumer Lucas Sieuzac, this woody floral musk scent, aged for four months, presents an elaborate scent woven with freshness and floralcy. The composition juxtaposes bright aromatic notes, velvety orris and creamy floral notes with sensual and enveloping layers of vetiver, patchouli and sandalwood, combined with spices. Virile and unexpectedly soft at the same time. A luxurious modern classic.

Amouage Interlude 53 Man

To achieve perfect harmony, time is everything – rejoice in this elevation of the beloved aroma

A soul-gripping explosion of balsams and spices, ‘Interlude Man’ (2012) is a sublime display of a moment of harmony in the middle of the chaos. At the crossroads of extreme concentration and extended aging, ‘Interlude 53 Man’ is the exceptional extrait version of perfumer Pierre Negrin’s iconic creation. Formulated at a 53% dosage and aged for 6 months, this third batch reveals hidden facets and depths of its original form. But ‘Interlude 53 Man’ kept the same formula entirely.

Top: Bergamot, Oregano, Pimento Berry
Heart: Amber, Frankincense, Cistus, Opoponax
Base: Leather, Agarwood, Patchouli, Sandalwood

Where Interlude was colourful chaos, the maturity of ‘Interlude 53 Man’ transmits completeness and more harmony. Every ‘Interlude 53 Man’ batch is ever so slightly different: the soul of batch #3 reveals subtle notes of resins in fusion, like candied honey pouring into a tumultuous flow of dark and smoky woods.

Amouage Honour 43 Woman

The opulent perfume will look remarkable in your beauty cabinet

Originally created as a Venusian ode to the fate of Madame Butterfly, ‘Honour Woman’ (2011) is a consecration of poetry, beauty and femininity. A decade later, presented in a concentration of 43%, ‘Honour 43 Woman’ is perfumer Alexandra Carlin’s elevated interpretation of Amouage’s heady white floral perfume.

Top: Pepper, Rhubarb Leaves, Coriander
Heart: Jasmine, Tuberose, Gardenia, Lily-of-the-Valley, Carnation
Base: Sandalwood, Labdanum, Vetiver, Frankincense, Opoponax, Leather

Taking it to new heights, the white flowers – Jasmine, Tuberose, Gardenia, Lily of the Valley – have been taken through a slow yet active aging process, keeping each fragile note alive and bafflingly, insolently, youthful. The four floral essences continue to evolve and be magnified: aged and richer, yet more energized. This is the confounding paradox of ‘Honour 43 Woman’ and it makes the sensorial experience totally different.

Available in limited quantities, the ‘Exceptional Extraits’ come in luxurious lacquered 100 ml flacons adorned by the House’s signature ‘Gift of Kings’ seal and can be purchased today on their website, or at Amouage boutiques and selected stores worldwide. Come into the beautiful world of Amouage.

Oman is open. Amouage is open.

Amouage perfume is one of the world’s best-known luxury fragrances, originated from the Sultanate of Oman. After the worldwide pandamic, Amouage is now welcoming again visitors in their renewed Amouage Manufacture and Visitor’s Centre in Muscat for a unique insight into the magical world of luxury perfume making and travel through time to discover their near 40-year history, including their iconic and latest creations.

Experience first-hand the wide array of Amouage products starting from its exquisite long-lasting perfumes and luxurious bath ranges, to beautifully perfumed range of candles and parfums d’ambience.

Amouage’s Factory and Visitor Center is a staple tourist destination and has been especially built for guests fully to experience the brand’s essence and DNA. The building also houses Amouage’s corporate offices and a shop for guests to purchase the entire repertoire of wonderful fragrances, in addition to the ever-expanding product range that now includes collections for Home, Bath & Body, Fine Leather Goods and Travel Accessories.

Bisides the amazing scents inside, the centre is an state-of the-art building that amazes visitors with its outstand architecture. From the outside alone you can see the beauty and workmanship that went into designing and building a location to reflect the luxury brand.

Amouage is available at Amouage boutiques, and very selected stores around the world. Come into the wonderful world of Amouage.

Oman’s Fragrant Gift of Kings: Amouage.

The story of Amouage started in 1983 from the desire to create an invaluable gift that would be offered by the Sultan of Oman to his guests. A present containing the country’s greatest natural treasures: the finest quality of Frankincense from its southern plateau, Rock Rose harvested at the top of the green mountains and Ambergris that lands at random on its pristine coast. The great perfumer Guy Robert was commissioned to compose Amouage’s debut fragrance. He created Gold, a magnificent blend built around these three great natural ingredients. The story of the “Gift Of Kings” was born.

In its reimagination of the art of gift giving, Amouage has curated an assortment of twelve beautiful gifts, available in 3 different formats: The Precious (selections of three 10ml luxury travel sprays), The Grand (three 50ml fragrances) and The Magnificent (three 100ml fragrances). Each gift is housed in specially curated boxes enveloped in floral masterpieces from the 19th century Qajar Dynasty, courtesy of the British Museum.

The Gift Of Kings: perfectly paired iconic fragrances to delight those you love with a regal gift of pure Amouage luxury.

Amouage is available at Amouage boutiques, and selected stores around the world. Come into the wonderful world of Amouage.

Men only Amouage Overture Man

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Amouage was established in 1983, when His Highness Sultan Qaboos bin Said al Said ordered Prince Sayyid Hamad bin Hamoud al bu Said to found a company to preseve the perfume-making traditions of Oman. He also wanted to have an authentic gift that would be given to the world’s leaders when they visited the country.

The Amouage’s visitors center and factory, located in Muscat, has the capacity to produce approximately 25,000 bottles a week. The two-story building opened in December 2012 and is open to visitors. There are 21 standalone Amouage boutiques, and their products are sold very selected stores around the world.

Exclusively for Harrods, Amouage presents the newest masculine fragrance Overture as of 13th July 2019. Overture follows the earlier release Rose Incense exclusively launched for Selfridges and presented in late June 2019.

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A magnificent portrayal of a gentleman’s mystique, the fragrance evokes stories of elegance, grandeur and emotion often celebrated in operatic performances. Savour a new fragrance for man.

Top Note: Cognac
Heart Note: Myrrh
Base Note: Sandalwood

Overture opens with rich Cognac, evoking a sense of majestic sophistication. Overture Man reveals a sensation of mystery through Myrrh in the heart notes and is anchored by seductive Sandalwood in its base. This woody fragrance is for those who exude a sense of grace, dignity, and creativity.

 

Amouage-Overture-Man-Box-Flacon

Amouage Overture Man is available as 100ml Eau de Parfum, and is exclusively available in-store and at Harrods.com as a 100ml Eau de Parfum. Come into the beautiful world of Amouage.

 

 

 

 

Bringing back sweet memories, Amouage Love Tuberose

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When I see or smell the scent of flowers like Tuberose, Jasmine and Gardenia, it always reminds me of the beautiful time I had in Jordan, Lebanon and Syria. And the wonderful and kind people I met. Amouage, introduces Love Tuberose, a new fragrance within The Secret Garden Collection. This new romantic and floral fragrance eloquently evokes the heart’s pleasures and desires reminiscent of Russian literature and classical music.

An alluring scent, Love Tuberose blends the warmth of Gardenia, Tuberose, and Jasmine in harmony with a gourmand inflexion of tender notes of Vanilla and Chantilly Cream to create dramatic and heavenly sweetness. The woody and musky base of Cedarwood and Sandalwood adds depth to the affectionate and wistful bouquet of aromas that recreate memories with its rich aura of feminine notes.

Top notes: Tuberose, Gardenia, Jasmine
Heart notes: Chantily cream, Vanilla
Base notes: Sandalwood, Cedarwood

The elegant ivory pastel flacon of Love Tuberose is a true reflection of its floral elements. The now-iconic Amouage silver cap is topped with a light rose Aurore Boreale Swarovski crystal, emulating the luxurious delicacy and sensual endearment that resonates throughout the fragrance.

Amouage-Love-Tuberose-Flacon

Amouage Love Tuberose will be available as 100ml Eau de Parfum at all Amouage stores worldwide in addition to Harrods in London and TsUM and GUM in Moscow starting August. The fragrance will be available across all Amouage retailers around the world from September 2018.

 

 

 

 

Amouage Beach Hut Man

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Amouage launched a new masculine fragrance to impress and delight most demanding men. The new perfume preserves a manly-man character with an aromatic and wild aroma. Generally speaking, Amouage crafts intense, powerful and qualitative perfumes both for men and women with outstanding aromas. Amouage Beach Hut Man is not an exception – created by Elise Benat, Beach Hut Man is a woody/aromatic, and why it described as a strong/wild and pungent fragrance.

Top notes: Orange blossem, Mint, Galbanum
Heart notes: Vertiver, Moss, Ivy
Base notes: Myrrh, Patchouli, Dry Woods,

Amouage Beach Hut Man liberates the senses and unleashes emotion as it explores the intoxicating sublime of the shoreline during the mesmerizing moments of the sunsets.

Amouage Beach Hut Man is available from september as 100ml Eau de Parfum.

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Amouage Figment Man

Amouage Figment Man print

After Amouage Figment for Women there is now Amouage Figment Man. A new beautiful ‘manly’ woody oriental fragrance for men composed of fresh spicy notes to make the whole day more bright-full and aromatic. It blends qualitative and intense notes to make this scent enigmatic all the time a wearer will wear it on.

Top: lemon, geranium and pink pepper
Heart: sandalwood, animal notes and vetiver
Base: labdanum and guaiac wood

Amouage Figment Man opens with light nuances of fresh lemon, geranium and spicy pink pepper accords along with sandalwood, vetiver and leather notes. The base calms with labdanum, guaiac wood and balsamic tones laced with musk ensure a mesmerizing trail.

Amouage Figment Man is available as 100 ml Eau de Parfum.

 

Amouage Figment Man

 

 

 

 

 

Amouage Blossom Love

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Amouage has launched Blossom Love, a new fragrance for women.

Amouage Blossom Love joins Lilac Love from the Secret Garden Collection. This scent has a floral trail of Cherry Blossom creating an olfactive romance with everlasting passion.

It reveals the romance of a perfumed secret garden where the light, sweet, and delicate nature of cherry blossom nectar marries with the rose to reveal inner boldness, and memorable heart caressed by the exotic sophistication of Ylang Ylang. This floral love story is embraced by the seductive allure of amaretto, tonka bean, and vanilla before melting into sandalwood and cashmeran, to create an intense and enduring fragrant bouquet of memories.

Top notes for Amouage Blossom Love are bergamot and heliotrope; middle notes are amaretto, ylang-ylang, rose and cherry blossom; base notes are amber, tonka bean, vanilla and suede

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