Elizabeth Arden 5th Avenue NYC Live


Florence Nightingale Graham (December 31, 1878 – October 18, 1966), who went by the business name Elizabeth Arden, was a Canadian American businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States. In 1910 she opened on 5th Avenue her iconic Red Door Spa, which has remained synonymous with her name ever since.

She was an inovator in the field of skincare, by introducing ‘real’ skincare (cult-classic Eight Hour Cream), and cosmetics by introducing eye makeup to American women and pioneering ‘the makeover’. By 1929 she owned 150 salons in Europe and the United States. Her 1,000 products were being sold in 22 countries. She was the sole owner, and at the peak of her career she was one of the wealthiest women in the world.

The company’s initial focus was on skincare and cosmetics. However, with years Elizabeth Arden started to launch perfumes that have quickly gained compliments and fame. First Elizabeth Arden perfumes, Arden Rose and Lilac were released in 1922. They were hit sensations and still are considered to be elegant and timeless perfumes. Other breathtaking and amazing Elizabeth Arden perfumes include Elizabeth Arden Blue Grass (1936), Red Door (1989), Sunflower (1993), Untold (2013), to name just a few.

Elizabeth Arden 5th Avenue is one of the iconic Elizabeth Arden fragrances, created as a symbol of the wealth, sense of style and great energy of New York City. Named after the street where it all happend. The world famous street 5th Avenue became an iconic ‘pillar’ of the Elizabeth Arden perfume collection, leaving its intense and unique floral mark signed by perfumer Ann Gottlieb in 1996.



The latest release within the 5th Avenue perfume collection is 5th Avenue NYC Live. This time created by Carlos J. Vinals, 5th Avenue NYC Live is a fragrance with a modern floral-chypre composition, dynamic and vibrant.

Top notes: Acai berry, Pink pepper, Mandarin
Heart notes: Marigold, Neroli, Jasmine
Base notes: Musks, Woods, White patchouli

Captivating, brimming with sophistication and excitement, it inspires the woman who experiences it. It opens with vibrant acai berry that blends with sparkling pink pepper and is energized by colorful mandarin for a lively, fragrant burst. The surprise of enchanting marigold, sundrenched neroli and aromatic jasmine come together in its heart for a beautifully balanced bouquet. Ending on a rich note, musks and woods meet wonderful white patchouli for a fabulous finale. 5th Avenue NYC Live from Elizabeth Arden. Experience it live.

The flacon design repeats the form of the predecessors. It is inspired by 5th Avenue; iridescent silver and gold stripes line the sleek glass bottle, complete with a golden stopper, transporting you directly to NYC.

Elizabeth Arden 5th Avenue NYC Live is available as 125ml Eau de Parfum. Come into the wonderful of Elizabeth Arden.





Calvin Klein Names Margot Robbie Face of Deep Euphoria

Calvin Klein Deep Euphoria ad

The original Euphoria launched in 2005, with a follow-up, Endless Euphoria, nine years later. Russian supermodel Natalia Vodianova was the face of the first Euphoria campaign and model Vanessa Axente the face of Endless Euphoria. Now Calvin Klein has tapped Margot Robbie as the face of its Deep Euphoria women’s fragrance. Calvin Klein presents the new fragrance Deep Euphoria as a variation on the theme of the original Euphoria, which, although a flanker, is allegedly bringing a completely new composition of clear chypre-floral character to the table. Unlike the rest of the collection, Deep Euphoria will stand as a separate pillar within the line, side by side with the Original, as the ‘more modern, empowered sister’ to the existing two fragrances.

It’s the first time Robbie has fronted a fragrance brand. The 25 year old actress, will appear in the global print and television advertising campaign for Deep Euphoria. She perfectly embodies the modern femininity. It’s a big summer for the actress who rose to star status after appearing in ‘The Wolf of Wall Street’ in 2013. Robbie will star as Jane Porter in this summer’s highly anticipated ‘The Legend of Tarzan’, as well as ‘Suicide Squad’.

Imagining an elevated and sophisticated woman was the idea behind the original Euphoria. The Deep Euphoria woman is still elevated and sophisticated, but she’s also empowered and slightly younger. Calvin Klein women are confident, provocative and released, and Deep Euphoria woman embodies all these aspects with an additional layer of adventure.

Calvin Klein Deep Euphoria

Calvin Klein Deep Euphoria Eau de Parfum

The fresh start includes cascalone molecule, mandarin leaf and white pepper. Rose, the kind that is called ‘black magic’ rose, rules the composition in combination with white peony and the chypre base of patchouli and musk. The composition is developed by Honorine Blanc and Ann Gottlieb of Fiermenich.

  • Top note: Mandarin leaf, Cascalone®, White pepper
  • Heart: Black rose
  • Base note: Musk, Patchouli

Calvin Klein Deep Euphoria will be available as a 50 and 100 ml Eau de Parfum with lotion, shower gel and rollerball


Calvin Klein Downtown

Calvin Klein Downtown Visual.jpg

American brand Calvin Klein launches a new perfume for women, Downtown – a modern fragrance with a name that simply says everything. Calvin Klein Downtown is described to be a new flirty, fresh, and a little wild just perfect for the younger generation. It is a new interpretation of how a wonderful and delicious perfume could be perfect for the summer time.

Created by perfume Ann Gottlieb of Givaudan, Downtown by Calvin Klein is a modern perfume for women with a touch of glamour. It opens to impress with a pleasant burst of fresh notes of Italian lemon, bergamot, Tunisian neroli, green pear and aquatic plum along with gardenia petals, pink pepper and violet leaves. The base nicely dries down with Texas cedar, vetiver and velvety musk. This flowery/woody perfume is advertised by gorgeous actress Rooney Mara.

Calvin Klein Downtown Flacon Visual

Rooney Mara is dressed in a gender-crossing biker gear meant to express a new facet of the Calvin Klein youth message. She is free, or wants to be, yet has this relatable mainstream aspiration: to ideally live in a downtown area of a city. A bit sedate admittedly, and going counter current with the movement of urbanites going back to farms or cool villages, which has not yet been captured in a scent.

Mara has become known through her role as Lisbeth Salander in The Girl with the Dragon Tattoo. She is next to be seen in David Lowery’s ‘Ain’t Them Bodies Saints’, together with Casey Affleck and Ben Foster as well as Spike Jonze film, ‘Her’ and an untitled Terrence Malick film opposite Ryan Gosling and Natalie Portman.

Calvin Klein Downtown Flacon Open

Calvin Klein Downtown will be available in four sizes as 30, 50 and 50 ml Eau de Parfum and for in the handbag as rollerball, as well a body wash, a body lotion and a body mist.