It’s been 13 years since Calvin Klein – who created still-recognizable zeitgeist scents like Obsession and Eternity – has released a new fragrance. But now under the helm of chief creative officer Raf Simons, the fashion house is returning to creating iconic scents with the July launch of a new scent, simply called Women. Simons joined Calvin Klein in August 2016 and famously thanked ‘women’ when accepting his Womenswear Designer of the Year honor – his second in two years – at June’s CFDA Awards. Now, he’s making a new mark on the label, collaborating on his first fragrance.
Immediately when I arrived, I looked closely at the various fragrances in the portfolio because it was important for me to continue the stories they captured, which were all iconic and meaningful moments. It became clear very early on that we should create a new fragrance and a new chapter to the story.
Raf Simons in Business of Fashion.
To do so, Simons asked perfumers Honorine Blanc and Annick Menardo. They combined Eucalyptus acorns, Alaskan cedarwood and orange blossom to create a ‘woody floral with notes of orange flower and lemon pepper’. It’s an easy, soft, and citrusy/fresh spicy perfume. Calvin Klein Women is a sophisticated scent that has a modern and youthful aroma. This new perfume is created for women who love to look real, to be happy, to have pure emotions and sensations.
To promote the new scent, Simons recruited very talented women; Academy Award-winning actor Lupita Nyong’o and three-time Oscar nominee Saoirse Ronan are the faces of Calvin Klein Women’s campaign, photographed by visual artist Anne Collier, who also co-created the packaging with perfume bottle designer Suzanne Dalton (Collier’s photograph of a woman’s eye is superimposed on the disc-like cap).
Calvin Klein Women is available as 30, 50 and 100ml Eau de Parfum.