Chloé unveils its ephemeral boutique design in Soho

Iconic French maison Chloé unveils its ephemeral boutique design at its New York Home on Greene Street in SoHo.

The Chloé SoHo boutique’s ephemeral design centers on 17 sculptural art pieces that have been designed and crafted locally by New York-based makers Antoine Dumas and Benji Gavron. Materials act as a starting point for the pair, echoing Chloé creative director Gabriela Hearst’s approach to design, which often starts with researching lower impact fabrics such as deadstock wool or recycled cashmere. Dumas and Gavron have similarly used reclaimed wood to inform their ideas for this boutique.

Working with Antoine and Benji on the Chloé SoHo store was both inspiring and energizing. They worked with our values of sustainability and took them to the next level. They not only sourced and gathered reclaimed wood from New York water tanks and designed the pieces, but also made them from scratch themselves. Working with reclaimed wood can be challenging as they have to clean up old metal nails and handle other constraints. But they did it so brilliantly. I am so honored that they committed such long hours to the project and brought their exquisite taste, which is full of youthful New York energy. I couldn’t be prouder of the boys.

Gabriela Hearst, creative director at Chloé.

Chloé Soho New York
93 Greene Street
10012 New York
United States of America

Come into the beautiful world of Chloé.