In addition to the women’s recently released novelty, Italian fashion house Valentino will launch Valentino Uomo Born in Roma, the masculine counterpart to Valentino Donna Born in Roma. The brand new perfume is a flanker to 2014’s Valentino Uomo
Roma is all about an attitude towards life. When you have a culture, you have an identity.
Pierpaolo Piccioli, Valentino creative director
Anwar Hadid, brother of the famous model sisters Gigi and Bella Hadid, represents the face of the new fragrance, shot in the campaign along with model Adut Akech.
19-year-old Sudanese-Australian Adut Akech, together with Anwar Hadid, Gigi and Bella Hadid’s model (and jewelry designer) younger bro, is the new face of two scents, Donna and Uomo, that make up Valentino new fragrance collection. True to its name, Born in Roma, Inez and Vinoodh photographed the pair in Rome in the dead of winter – unfortunately not at the best time of year for romping around in a sleeveless dress. In the campaign, Adut wears a pink Valentino frock while Anwar adds some edge rocking a biker jacket.
The concept of the new perfumes Born In Roma is designed by the creative director of Pierpaolo Piccioli as a blend of old and new, a combination of sophistication of high fashion and street style.
Valentino is known for its captivating beauty from the couture runway to the beauty department, and their latest fragrances don’t disappoint. Born in Roma, Donna and Uomo invite new modern and classical scents to the family. Both fragrances are designed with traditional Valentino rockstud spikes paying homage to the rich history of the brand, while the scents are both bring very different energies.
Top: Mineral salts, Violet leaves absolute
Heart: Sage, Ginger
Base: Smoked vetiver, Woodsy notes
Born in Roma, Donna, has a blend with notes of wood and vanilla and Born in Roma, Uomo – created by perfumers Antoine Maisondieu and Guillaume Flavigny as a modern interpretation of the classical fragrant composition – boats hints of ginger spice, ‘woody vetiver’, that are ballenced with cool mineral salt (yes, salt!).
Valentino Uomo Born In Roma comes in a massive crystal bottle filledwith a greycolor adorned with a matte black stopper. The flacon is designed with the iconic Valentino studs in mind and is inspired by Roma architecture, inspiring a fashionable and stylish accessory in the hands of any wearer.
Valentino Uomo Born in Roma comes out in September 2019. Come into the beautiful world of Valentino..