A few interesting details about the Ares Marbella Studio: located at Avenida de Julio Iglesias, a few steps from the Puerto Banus harbour entrance, the showroom hosts three stunning examples of the company’s bespoke design capabilities.
On the first floor, the Ares Land Rover Defender Spec 1.2 and the Ares Scrambler for BMW R nineT motorbike welcome customers in Ares style, but it is on the upper floor that they unveil a full-scale model of its much-admired Ares S1 Spyder, a must-see wonder!
Ares Modena, Engineers of Emotions. Come into the beautiful world of Ares.
Is it possible to have a customised version of a motorbike already customised?! Well, when we talk about an Ares creation, of course, yes!
As is often the way it all started with a particular request from one of their customers. Already a proud owner of an Ares Scrambler for BMW R nineT, he wanted the Italian coachbuilder to create a sportier road-oriented version of the Scrambler, which could be use for his trips to the California hills, with the option to take some luggage for the weekend.
The Ares Centro Stile and R&D Department set to work on the design and as you can see, produced a unique and beautiful creation, a truly bespoke one-off Ares Café Racer for BMW R nineT that is inspired by the legendary racing bikes of the 1960s.
The starting point was the BMW R nineT itself, with the aesthetic and mechanical changes already present on the ARES Scrambler. The new tank and the mudguards, handmade in carbon fibre and painted by the craftsmen of the Modena factory, along with the characteristic rear double swingarm and double side shock absorbers.
However, this is where the common points with the Scrambler stopped and Ares styling commenced. The wide off-road handlebars are replaced with a pair of sportier clip-on bars. While the front end is perfected by a new LED headlight and a carbon fibre aerodynamic deflector, it is the rear where the most radical changes are found.
The Café Racer is equipped with a new single-seat unit, upholstered in handmade leather and topped with a cover akin to racing bikes of yesteryear. On either side of which is the custom-made frame that can hold two panniers and has space for a blanket or sleeping bag – perfect for a weekend getaway!
From a technical perspective, the Café Racer features the mechanical refinements already present on the Scrambler. Still this time around, the 1170cc two-cylinder boxer engine is equipped with a retro-designed stainless steel 2-in-2 exhaust system with two conical air filters. Along with a new set of street-oriented tyres specifically designed for maximum riding pleasure on the curvy roads of the American coast!
The Café Racer is a motorbike conceived and built for fun, born from the fantasy of an enthusiast, and it is to realize these fantasies and these requests that ARES was born.
Come into the beautiful world of Ares Design, Engineers of Emotions.
Following the Dubai and St. Moritz studio openings, the third Ares Studio launch has a very special significance: the Ares Modena Studio opens its doors. Located in the historic centre, the showroom is in part a gesture of gratitude to Modena and its people, who have helped and supported our company since its foundation.
Exciting supercars, elegant grand tourers, luxurious SUVs and refined motorbikes: driven by the craftsmanship of artisan coachbuilders and cutting edge technology of the future, Modena-based Ares designs, creates and hand builds bespoke and limited edition vehicles for its discerning clients from around the world.
Come into the beautiful world of Ares Design, Engineers of Emotions.
There is no better way to end the year than by showing some photos of the brand new Studio in St. Moritz. 2020 has been an exciting and busy year for Ares Design, and we can’t wait to see what 2021 has in store!
Exciting supercars, elegant grand tourers, luxurious SUVs and refined motorbikes: driven by the craftsmanship of artisan coachbuilders and cutting edge technology of the future, Modena-based Ares designs, creates and hand builds bespoke and limited edition vehicles for its discerning clients from around the world.
Yakymour 