Lancôme Idôle, worlds thinnest perfume

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French Maison Lancôme was founded in 1935 by Armand Petitjean, a former coty employee. The company’s name was inspired by the ruins of a castle, Le Chateau de Lacosme, and the Maison’s rose symbol was inspired by the roses that surround it.

Lancôme orginated as a perfume compagny, launching five fragrances – Bocages, Conquete, Kypre, Tendre Nuit, and Tropiques – in time for the 1935 World’s Fair in Brussels, Belgium. The company later expanded its offerings to include cosmetics and skincare products. Lancôme joined the L’Oréal family in 1964, after which many of their classic and best loved fragrances were created, including Climat (1967), Ô de Lancome (1969), Sikkim (1971), Magie Noire (1978),  Trésor (1990), Poême (1995), Miracle (2000), and La Vie est Belle (2012).

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A new pillar fragrance from Lancôme always constitutes hot news. Besides the endless flankers of Trésor, Miracle and La Vie est Belle, and the more exclusive line Grand Crus, the brand rarely launches a brand new concept. So, rejoice, all Lancôme fans, for there is a new streak of creativity waiting for you to be discovered. You just have to wait until August 22.

Idôle is a name that was previously used by Lancôme in their makeup line, but also we have seen the same name in a perfume by sister company Armani (2009), not to mention Lubin’s Idole (2005). I don’t like new perfumes who has stolen somebody elses name. Isn’t it ridiculous how Idôle d’Armani flawlessly disappeared and reincarnated in Idôle de Lancôme thanks to L’Oréal marketing machine. It can be compared only with LVMH’s acquiring of Jean Patou with following launch of Joy by Dior like the legendary Joy from Jean Patou never existed. And recent news, it’s turned into Patou now with a new logo, all the history forgotten and ‘brand new start’ for the Maison. No more legacy and more respect, just juggling with names and brands with some hype added.

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The flacon even has a case designed like a smartphone case! Is Lancôme trying to compete with Paco Rabanne now ? And that image with the text behind the bottle is so very Chanel L’Eau. Let’s see if this Idol defeats all other Idols. We just have to wait a little more than a month to smell it and see what it brings to the game.

Idôle is a modern musky, floral chypre fragrance, created by three female perfumers: Adriana Medina, Nadège Le Garlantezec, and Shyamala Maisondieu. A sustainably sourced Isparta Rose Petal Essence from Turkey exclusively made for Lancôme, along with a Centifolia Rose grown in France, shine among notes of bergamot, accords of pear, India Jasmine Grandiflorum, and a new ‘clean and glow’ accord.

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As part of L’Oréal’s (who own Lancôme) socially productive purchasing program ‘Solidarity Sourcing’, which supports social inclusion and maintains sustainable, Fairtrade and eco-friendly supply chains. The rose petals, for instance, are harvested by a family-based cooperative with Fairtrade working conditions that helps women employees to be recognised for their contributions. But for such a ‘revolutionary’ perfume, I wish they had used some more unique notes.

Lancôme Idôle, embodied by the new face of the brand, American actress, singer, and fashion authority Zendaya Coleman. Zendaya Coleman has been fighting for women’s rights, WOC inclusion, non-gender-stereotyping and media bullying since 2013, when she ripped apart the role Disney prescribed to her for K.C. Undercover. She insisted her character was socially awkward, smart and skilled in martial arts, instead of miraculously gifted in singing and dancing. She demanded to be a producer and changed the show’s name (from Super Awesome Katy – cringe).

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I am thrilled to be the face of this new Lancôme fragrance. Idôle is a perfume that has meaning. I like the fact that it’s fresh and light. I am very particular about perfumes, and Idôle smells absolutely beautiful and I love it.

Zendaya Coleman

Since then, she’s been a professional boundary-pusher: on style (hello, Met Gala cyber Cinderella), on stage (her speeches remind young people of their responsibility and power), on social (she’s openly shamed publications that digitally slim down and manipulate her body) and on screen (the majority of her stunts in The Greatest Showman were her own). All this at just 22.

With this scent, Lancôme is another brand that joins the strange trend of making political and feminist statements with just a perfume. Françoise Lehmann, Lancôme Global Brand President, said, “We are excited to be able to create a fragrance for a new generation of women questioning the status quo, breaking free from tradition and re-defining the meaning of success. Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time. Idôle is a strategic launch for Lancôme and we are delighted to present it with Zendaya to the world”.

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The Idôle flacon, designed by Algerian architect and industrial designer Chafik Gasmi, is the fitting tribute to the industry’s technical advances and innovations. The Idôle flacon being arguably one of the slimmest in the world at just 15mm thick. is made to lay down flat, not stand up. I bet Lancôme decided that a perfume designed to attract millennials should look like a touchscreen.

I am personally extremely curious about the bottle design and will definitely run to the perfume store to look at it as soon as it arrivés. I already can sense the flankers to come: Idôle Fleurs, Idôle Tendre, Idôle Fraiche, Idôle l’Eau….

Lancme-Idle-Flacons.jpgLancôme Idôle will be available as 25 ml, 50 ml, and 75 ml Eau de Parfum. Like ‘the old days’ Idôle will be accompanied by a perfume fountain – ‘La Recharge’ – to refil the flacons.

Lancôme Idôle will be out in stores starting from August 22nd, 2019. Come into the beautiful world of Lancôme.

 

 

 

 

 

Lancôme La Vie Est Belle Sparkly Christmas Edition

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Early this new year, Lancôme launches La Vie Est Belle Sparkly Christmas Editiona new limited edition perfume. This will make a perfect gift due to its beautiful glittering bow around the cap inspiring the Christmas atmosphere and fairy feelings. 

Embellish your life with La vie est belle, Lancôme’s most iconic feminine fragrance.

This holiday, happiness is a gift, a radiance that you share with others, wrapped in the shape of a crystal smile and embellished with radiant silver sparkles. La vie est belle is a universal declaration to the beauty of life. Embellish your life with La Vie est Belle, Lancôme’s most iconic feminine fragrance.

Top Notes: Pear, Blackberry
Heart Notes: Orange Blossom and Jasmine Sambac absolute
Base Notes: Patchouli iris

A unique olfactory signature perfume scent created by three of France’s leading perfumers. Created by Olivier Polge, Anne Flipo and Dominique Ropion, it is spreading happiness with the first gourmand Iris. Every drop of La Vie est Belle is infused with a joyful spirit. The radiant & warm-hearted iris spreads happiness in its wake.

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A true testament to Lancôme’s heritage, the bottle is inspired by a masterpiece from the Lancôme archives. A modern take on ‘The Crystal Smile’ created in 1949 by artisctic director George Delhomme. This bottle captures Lancôme founder Armand Petitjean’s vision of femininity, represented here in the shape of a smile.

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This holiday, the iconic bottle is adorned with a pearlescent golden organza ribbon is affixed around its neck, and covered in delicate and luminous silver sparkles, becoming the ultimate gift to spread happiness.

La Vie Est Belle Sparkly Christmas Edition will be available in 50ml Eau de Parfum.

 

 

 

 

Lancôme Juicy Shaker

 

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Remember the Time! If you were a teenage girl in the 2000s, you probably scrimped and saved (or begged your parents) to get the iconic Lancôme Juicy Tubes Lip Glosses.

After all, super-shiny lip glosses in all colours of the rainbow were one of the defining beauty trends of the decade, in a time when matte lips weren’t even an idea yet. So we collected as many Juicy Tubes as our teenage selves could afford and wore the shiny and sometimes glittery fruit-flavoured lip colours with pride, with the knowledge that we had just gained entry into the world of grown-up makeup.

Lancôme Juicy TubesSome of Lancôme’s iconic Juicy Tubes……

 That’s why this upcoming release from Lancôme has gotten us almost teary-eyed with nostalgia. The all-new Lancôme Juicy Shakers make us think back to a time of Paris Hilton and Von Dutch trucker caps, but with some pretty major updates to make them relevant today. As its name and the packaging design implies, yes, this works like a drinks shaker where you shake the bottle to mix the oil and colour pigments together, creating a concoction of satiny colour that goes on nice and sheer.

 Lancome-Juicy-Shaker-345…..and Lancôme’s new Juicy Shaker

Apparently, Lancôme has also looked even further back in time for inspiration when creating these Juicy Shakers. Brand founder Armand Petitjean created a cocktail-inspired lipstick way back in 1946, in celebration of the popularity of cocktails as glamorous symbols at that time. Since we can safely say cocktails haven’t gone out of fashion 70 years later, it’s a smart move by Lancôme, making drinks-inspired makeup a thing again.

Lancôme Juicy Shaker Apri Cute & Berry Love

Lancôme Juicy Shaker Berry Tale & Bohemian Raspberry

Lancôme Juicy Shaker Boom Meringue & Cherry Symphony

Lancôme Juicy Shaker Freedom Peach & Good Karamel

Lancôme Juicy Shaker Great Fruit & Lemon Explosion

Lancôme Juicy Shaker Mangoes Wild & Meli Melon

Lancôme Juicy Shaker Mint & My Jam

Lancôme Juicy Shaker Piece Cake & Show Me Honey

Lancôme Juicy Shaker Spice Up & Vanilla Pop

Lancôme Juicy Shaker Walk Lime & Wonder Melon

To apply, just unscrew the bottle to reveal a pointed cushion applicator, which resembles a marker felt tip, designed to be super-soft on the lips and to easily navigate your lip contours, with no danger of applying too much product. This time round, there’s also a new, decidedly un-fruity shade: Mint To Be, which appears as a light turquoise in the tube, but goes on as a transparent blue to enhance the lips’ natural pinkish colouring.

With 20 shades in total, each one carrying a different fruity scent just like the original Lancome Juicy Tubes, this just reawakens our teenage need to collect them all. A new classic is born!

 

Lancôme Trésor, the fragrance for treasured moments

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French maison Lancôme was founded in 1935 by Armand Petitejean, a former Coty employee. The company’s name was inspired by ruins of a castle, Le Château de Lancosme and the maison’s rose symbol was inspired by the roses that surround it. Lancôme orginated as a perfume company, launched that year five new womens fragrances in time for the 1935 World’s Fair in Brussels, Belgium: Bocages, Conquete, Kypre, Tendre Nuit and Tropiques. In 1964 Lancôme joined the L’Oréal famiy, after which many of of their classic best loved fragrances were created, including Climat (1967), Magic Noir (1978) and Trésor (1990).

Now Lancôme celebrates its eternal perfume Trésor. Created by perfume genius Sophia Grojsman it is appreciated by women around the world for 20 years. It is -still – one of the best selling and most popular perfumes in the world. Trésor is characterized by a scent of elegant rose, mugent and lilac, with a sparkle of peach and apricot blossom.

Lancôme Trésor, a timeless, precious fragrance.

Trésor opens with a flurry of Rose petals and Apricot blossom, illuminated by a halo of the pure, white notes of Peach. Lilly of the Valley, Vanilla, Heliotrope and Iris follow, casting their seductive spell. Fresh floral notes, luscious fruits and a exquisite powdery accord. Trésor is all this and more: a Rose with an Amber heart… the magic lies in its perfect initial harmony of mingled top and middle notes. Basenotes of Sandalwood and Musk guard this treasure, lingering on skin to leave a refined fragrant trail that is discrete, yet unforgettable.

 

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Its bottle features an elegant design which nestles in your hands like a precious offering. Because love is a treasure, the Trésor fragrance ensures the woman wearing it is just as radiant and precious. Spray about 25 cm from your skin, focusing on the warmest areas of your body: pulse points on the wrists, under the earlobes, behind the knees, to intensify your fragrant wake!

This time, solar, intense and radiant actress Penélope Cruz has been chosen as the new Ambassador of Trésor. Lancôme Trésor is available as 30, 50 and 100ml Eau de Parfum.