Italian fashion house Giorgio Armani is gearing up to launch a 3-piece skincare line dedicated to guys. Armani had previously launched a skin care line for men, in 2008, but it was sadly being discontinued. The launch of the new collection is slated for June!
Part of the ‘Emporio’, Armani Beauty, a brand that mainly focuses on fragrances, has grown to become a three-axes brand that combines fragrances, makeup, and now skin care. The new collection focuses on two trends: a trend of grooming, and that of consumers’ growing demand for sustainable products. The collection, therefore, features formulas that are biodegradable, made of 99% natural ingredients, and come in eco-designed packaging. The three-part range includes the Face Wash, the Toner, and a Moisturizer for face and eyes.
Armani Men The Face Wash
Conceived with purity in mind, both in terms of formula and packaging, The Face Wash perfectly stands out with 99% naturally derived ingredients and a 98% biodegradable formula. Enriched with exfoliating Birch Bark Extract and Jojoba Pearls, this daily cleanser leaves skin perfectly clean, balanced and relieved with a clearer complexion and prevention from a dull, tired appearance.
Armani Men The Face Wash comes in a 150ml tube. The tube, 100% designed for recycling, and elegant tearable box made with carton, are produced using certified and controlled material.
Armani Men The Toner
Conceived with purity in mind, both in terms of formula and packaging, The Toner perfectly stands out with 94% naturally derived ingredients and a 97% biodegradable formula. Enriched with hydrating Baobab Leaf extract, anti-inflammatory Birch Bark extract & a soothing vitamin cocktail, this toner works as a refreshing anti-fatigue booster to offer a vibrantly clear and energized complexion while calming and soothing even the most sensitive skin.
The bottle, 100% designed for recycling, and elegant tearable box made with carton, are produced using certified and controlled material. Armani Men The Toner comes in a 100ml bottle
Armani Men The Moisturizer Face & Eyes
Conceived with purity in mind, both in terms of formula and packaging, the The Moisturizer Face & Eyes perfectly stands out with 98% naturally derived ingredients and a 96% biodegradable formula. Enriched with anti-aging Vitality complex, hydrating & anti-wrinkle Baobab Leaf extract and anti-inflammatory Birch Bark extract, this moisturizer boosts skin with energy, revives skin’s natural balance and fights signs of fatigue.
Armani Men The Moisturizer Face & Eyes comes in a 50ml bottle. The bottle, 100% designed for recycling, and elegant tearable box made with carton, are produced using certified and controlled material.
The Armani Men skin care line is dermatologically tested and is formulated without controversial ingredients — no silicon, paraben, mineral oil, sulfate, MIT, EDTA and PEG. The collection will launch exclusively online in the USA in the first week of June, then in Canada and Europe later that month. Asia, outside of China, will see the range in the second half of the year, and it will arrive in China in 2020.
Come into the beautiful world of Giorgio Armani and Armani Beauté.
Yakymour 