About-Face, the multi-dimensional beauty brand founded by Ashley Frangipane aka Halsey, professionally known as Halsey, announces the release of its first franchise for body. An extension of two of the brand’s signature collections, Fractal and Light Lock, ‘Shine of the Times’ features exclusive shimmering formulas and a luxurious contoured brush for smooth application. Always 100% vegan and cruelty-free,the capsule drops today.
The Shine of the Times campaign is all about illuminating and celebrating every part of the body you’re in. My hope for these formulas is that they will help about-face enthusiasts shine a light on their favorite parts of themselves, head to toe.
Halsey, About-Face Founder, Head Makeup Artist, and Chief Creative Officer
In line with the brand’s promise of transformation and personal self-expression through makeup for every face, the ‘Shine of the Times’ is a breakthrough in both color and shine for every body. The refined glitter formulas are futuristic, transfer-resistant and long-wearing with potent pigments and super fine celestial sparkle.
The new about-face collection includes five shades of Light Lock Illuminating Body, a jelly cream that shimmers in shades ranging from an luminescent lavender with a blue shift to a warm bronze with a gold shift and more. Fractal Glitter Dust is a silky formula that melts into the skin in shades ranging from a deep emerald with blue sparkle to a silvered iced pink and color shifting chrome in various hues. Rounding out the drop is the velvety-soft all-over Light Lock Body Brush, designed to pair perfectly with the jelly creme product and engineered with a sensual, tufted shape to skim over the body.
Fractal Glitter Dust
A shimmer-loaded, pigment-rich glitter that melts onto the skin and plays with the light for pure, multi-dimensional sheen.
Fractal Glitter Dust is a crystalline pigment that melts onto the skin playing with the light for a pure, multi- dimensional sheen. It’s formulated for both the body and face and glides on smooth-as-butter, then softens into a luminous, delicate gleam.
- Light Theory: Silvered Pink
- Sage Room: Purple with Blue Sparkle
- Out of Body: Duo Chrome Rose Champagne
- Saint Ceremony: Duo Chrome Brown to Purple
- Juniper Leaf: Deep Emerald with Blue Sparkle
- Ascent: Shimmering Teal
How to use: Apply to skin with fingertips or the Fractal Brush Set and dab or blend for buildable shimmer
Light Lock Illuminating Body
A multi-use body and face highlighter that blurs imperfections and dials in a sunkissed glow for subtle shimmer or next-level luminosity.
Light Lock Illuminating Body is a featherweight, buildable veil of pearly color that blurs imperfections and dials in a sun-kissed glow transforming from subtle shimmer to next-level luminosity with each layer. The blendable formula can be worn over or under other products for an all-day sheen that won’t transfer, smudge or wear off.
- CGI: Illuminating Lavender with Blue Shift
- Loudish: Illuminating Platinum Peach
- Way Out West: Illuminating Bronze with Gold Shift
- Lightwarp: Illuminating White with Green/Gold Shift
- Unbound: Illuminating Bronze with Deep Brown Shift
How to use: Use the velvety, synthetic Lock Light Body Brush to smooth Light Lock Body over shoulders, collarbones or anywhere you want to catch and reflect light, day or night.
Light Lock Body Brush
An ultra-luxurious curved kabuki brush that allows for even, flawless application and perfect blending
Light Lock Body Brush is an ultra-luxurious and high-performance brush, contoured and shaped to follow every curve of the body. Made from 100% synthetic filaments, its shape and super soft texture allow for even, flawless application and perfect blending.
How to use: Add a generous amount of Light Lock Illuminating Body to the crown of the brush and smooth over the body where you want an extra glow. Blend and layer to build intensity.
This collection and all About-Face products are available exclusively at their website. Come into the beautiful world of About-Face.